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AJ McKay

"The best investment of time and money I've made in a long time" (Joe Adams).

"Best purchase on Udemy by far" (Luis José Zarza Romero).

"This course is very well done, and provides results. Within 2 days of finishing the videos, I was able to take a customers website from the 65th percentile in speed to the top 10th" (Franco Valentino).

"The Best course that I've ever seen" (Thanaponth).

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"The best investment of time and money I've made in a long time" (Joe Adams).

"Best purchase on Udemy by far" (Luis José Zarza Romero).

"This course is very well done, and provides results. Within 2 days of finishing the videos, I was able to take a customers website from the 65th percentile in speed to the top 10th" (Franco Valentino).

"The Best course that I've ever seen" (Thanaponth).

"2 Thumbs, Up A++, Home Run. I am glad that not a lot of other Udemy Instructors I've encountered have a similar teaching style because I'd never get any actual work done. I'd be on Udemy all the time learning and not doing. Great stuff. " (Steve Dougherty).

"Waaaay good stuff. The depth of information here is impressive. AJ has succeeded in making some very arcane, technical material accessible to anyone who is motivated enough to work through it" (Randall Zamorski).

"This step-by-step course has done wonders for my websites. I now know more about speeding up Wordpress than I ever thought possible" (Jeffery Wood).

"AJ's course is a must for anyone looking to improve their or clients website speed. A course that is worth doing from start to finish" (Ian Campbell).

"AJ is an entertaining lecturer and he definitely knows his stuff" (Josh Tseng).

"I was totally blown away by the simplicity, logical presentation of facts and real time results as I followed these lessons" (Frank).

Your WordPress website made not just faster & not merely fast, but one of the fastest websites on the Internet. The Official WpFASTER WordPress Speed Optimization Master Course is, by popular demand, finally here. Enjoy the rewards now.

...2 seconds...

You may have heard it said that this is the amount of time you have to get your content in front of the eyes of your website's visitors before they start to bounce, or before you begin to lose money.

While this 2 second figure is indeed true, it doesn't actually tell the whole story. Website speed is not a game of seconds. It is a game of milliseconds. A game in which a website that is interactive in a literal blink-of-an-eye quicker than yours will enjoy better user engagement, longer on-site times, superior search engine positioning; and, more income. These are the facts.

Now, more than ever, your website's speed is absolutely critical to your site's User Experience; and, your WordPress site's ultimate success or failure:

  • Google found that a 500ms slowdown equals 20% decrease in ad revenue.
  • Amazon finds a 100ms slowdown – one tenth of one second – can mean a 1% decrease in revenue.
  • Yahoo. found that a 400ms improvement in load time translated to a 9% increase in traffic.
  • 27% of users say that visiting a slow site makes them likely to visit a competitor.
  • Google is so committed to speed and User Experience that they are, right within their search results, experimenting with affixing a "SLOW" label to slower websites...

In this, the official WpFASTER WordPress Speed Optimization Master Course, the only course of its kind on the planet, you will not learn how to make your WordPress websites merely faster, but how to make them some of the fastest, most performant websites in the entire world. You will further be able to prove that they are.

This course WpFASTER's blueprint includes everything you need to know, from theory to application: Basic, to intermediate, to advanced WordPress performance techniques and configurations; to troubleshooting and mitigating optimization issues; and, ultimately, the goods to produce the most incredibly fast WordPress sites on the Web.

And lest I forget, you are going to learn all of this and more without having to know or learn any code whatsoever.

My name is AJ McKay. I am the Managing Partner for WpFASTER, the instructor for the course and here to help you every step of the way.

If you have a WordPress-powered website or blog and can see that this course will, in a very real way, pay you for taking & applying it, the Official WpFASTER WordPress Speed Optimization Master Course is for you.

SPEED. GET SOME.

Enroll now

What's inside

Syllabus

Understand the critical nature of website speed; achieve a firm grasp of what will be learned & how you will benefit; course-taking tips; the exact nature of the course; and, easy mobile optimization.
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In this lecture learn why having the fastest possible version of your WordPress website is no longer optional.

Course syllabus.

I truly believe that this course makes learning everything one needs to know about WordPress performance optimization as easy as it can possibly be. But this doesn't mean it's easy! In this lecture I provide some tips, hints and tricks for you to maximize retention and the practicing of the information.

The course covers a lot of ground in the WordPress WPO (Web Performance Optimization) and UX (User Experience) Optimization space; but, there are a few things that one should know about what the course is not as well. This lecture will refine your understanding of what you can (and should) expect from the course (and what you shouldn't).

It is an increasingly mobile world! This lecture swiftly deals with optimizing your WordPress website for 'high latency devices' like mobile phones and tablets.

Section 1 Quick Quiz

Notes, Links, Supplemental Materials & Whatnot Addendum for Section 1

By the end of this section you will be familiarized with the foundation of any properly constructed WordPress Web Performance Optimization schema.

This lecture covers why choosing the right host for your WordPress website is foundational to the web performance architecture you will learn how to implement in future lectures.

Compression: What it is and why it is foundational to the WordPress web performance architecture you will learn how to implement in future lectures.

Minification: What it is and why it is foundational to the WordPress web performance architecture you will learn how to implement in future lectures.

Reducing the Number of HTTP Requests: What they are and why reducing them to as small a number as possible is foundational to the WordPress web performance architecture you will learn how to implement in future lectures.

Image Optimization: What it is and why it is foundational to the WordPress web performance architecture you will learn how to implement in future lectures.

Render Blocking CSS & JavaScript: What it is and why getting rid of it is foundational to the WordPress web performance architecture you will learn how to implement in future lectures.

Asynchronous Resources: What they are and why they are foundational to the WordPress web performance architecture you will learn how to implement in future lectures.

Caching: What it is and why it is foundational to the WordPress web performance architecture you will learn how to implement in future lectures.

Section 2 Quick Quiz

Notes, Links, Supplemental Materials & Whatnot Addendum for Section 2

Firmly grasp the importance of garnering accurate, objective website speed/performance data and which available performance testing and best practices tools are best suited to what.

Website Testing Tools: They're not all created equal. This lecture introduces you to the differences between them, particularly the difference between "synthetic" testing tools and "organic" testing tools: Which ones are best used for what; and, the best way to know what our WordPress site's users are actually experiencing and under what circumstances they are experiencing it.

* Without accurate metrics, it's all guesswork.
* Without accurate metrics, we have not proved nor can we prove anything.

Pingdom: What it's Good For & When to Use It.

GTmetrix: What it's Good For & When to Use It

Google's PageSpeed Insights: What it's Good For & When to Use It.

WebPageTest: What it's Good For & When to Use It. (...Spoiler Alert: Everything & Always...)

Section 3 Quick Quiz

Notes, Links, Supplemental Materials & Whatnot Addendum for Section 3

WOOT! Here we go! This section will (further) prepare you for the application of the Core optimization modes, means, methods and techniques elaborated upon in sections 5 - 9

Recap of sections 1 - 3 & remarks on the optimization of your WordPress site's 'Core': What that is, with the how-to's of Core Optimization following in sections 5 - 9.

Apply and troubleshoot multiple modes of caching for your WordPress site.

Prefatory remarks about caching.

Learn how to implement and optimize page caching for your WordPress site, as well as how to mitigate general Page Caching issues.

Learn how to implement and optimize browser caching for your WordPress site, as well as how to mitigate general Browser Caching issues.

Learn how to implement and optimize database and object caching for your WordPress site, as well as how to mitigate general Database and Object Caching issues.

Section 5 Quick Quiz

Notes, Links, Supplemental Materials & Whatnot Addendum for Section 5

Apply and troubleshoot Minification & Concatenation for your WordPress site.

Prefatory remarks about Minification & Concatenation.

How to implement Minification and Concatenation for your WordPress site.

Troubleshooting issues that might arise while minifying and concatenating your WordPress website.

Section 6 Quick Quiz

Notes, Links, Supplemental Materials & Whatnot Addendum for Section 6

Achieve a comprehensive understanding of the Render Blocking CSS and JavaScript Conundrum & how to overcome it.

How to solve problems with render blocking CSS via inlining the CSS required to render all content that appears above-the-fold.

The same, one block of inlined CSS applied to every page of your website doesn't always render every page optimally. In this adjunct to How to Eliminate Render Blocking CSS in Above-the-Fold Content: Part I, learn how to apply different blocks of inlined CSS to different pages and posts on your WordPress site.

How to solve problems with render blocking CSS via inlining ALL of your WordPress site's CSS.

Solving the render blocking JavaScript conundrum with the "async" AND "defer" attributes for cross-browser compatibility.

Summary Remarks On Minification & the Render Blocking CSS and JavaScript Conundrum.

Section 7 Quick Quiz

Notes, Links, Supplemental Materials & Whatnot Addendum for Section 7

Apply Image Optimization for your WordPress site.

The application of image optimization on your WordPress site.

Section 8 Quick Quiz

Notes, Links, Supplemental Materials & Whatnot Addendum for Section 8

Apply Lazy Loading for your WordPress site's images, thumbnails, gravatar images, iframes & text widgets.

Learn and apply the multiple uses of lazy loading (i.e. delaying the loading of certain content until that content is scrolled to) to reduce total page size as well as the total number of HTTP requests.

Section 9 Quick Quiz

Notes, Links, Supplemental Materials & Whatnot Addendum for Section 9

Integrate highly refined, precision optimization structures into your Web Performance Optimization schema to join the website speed elite.

Prefatory Remarks About Advanced Optimizations.

Learn how to properly organize and prioritize plugins (i.e. manipulate which ones load when and where) for significantly reduced file sizes and faster loading times for your WordPress website.

Browser hints: what they are and how to use them to maximize the speed of your WordPress site.

Learn how to use PJAX to eliminate subsequent-page-load latency for INSTANT, page-to-page navigation on your WordPress site.

Learn how to keep your WordPress site's cache perpetually fresh so that no one ever hits a stale or uncached page on your WordPress website.

Learn how to leverage domain sharding for quicker serving of your WordPress site's static assets, like images and videos.

Section 10 Quick Quiz

Notes, Links, Supplemental Materials & Whatnot Addendum for Section 11

Understand the difference between the 'Core' and the 'Edge' & integrate Edge Optimization into your Web Performance Optimization schema.

Prefatory Remarks About 'Edge' Optimization & Content Delivery Networks with an introduction to CloudFlare.

How to install CloudFlare.

Ideally configuring CloudFlare's "Settings" tabs.

How to make the most out of CloudFlare's "Page Rules" feature to maximize the speed of your WordPress site.

Section 11 Quick Quiz

Notes, Links, Supplemental Materials & Whatnot Addendum for Section 12

If you are feeling particularly rambunctious & have access to your server, you can tinker with this intro to server-side performance enhancers.

(Fairly) easy server tweaks. WARNING: It is highly recommended that you have SOME manner of experience with moving about in your server before trying these.

Speed. You Got Some!

It's Been Real, Yo: Closing Remarks.

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The WpFASTER WordPress Speed Optimization Master Course with these activities:
Review Website Performance Metrics
Refresh your understanding of key website performance metrics to better interpret optimization results.
Show steps
  • Research common website speed metrics.
  • Understand how each metric impacts user experience.
  • Identify tools for measuring these metrics.
Read 'High Performance Web Sites'
Gain a deeper understanding of web performance principles and best practices.
Show steps
  • Obtain a copy of 'High Performance Web Sites'.
  • Read the book, focusing on key optimization techniques.
  • Take notes on actionable strategies for WordPress.
Optimize Images Using Different Tools
Gain hands-on experience with image optimization techniques and tools.
Show steps
  • Select several images of varying sizes and formats.
  • Optimize each image using different tools (e.g., TinyPNG, ImageOptim).
  • Compare the file sizes and visual quality of the optimized images.
  • Document the process and results.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Optimize a Staging WordPress Site
Apply the course's teachings to a real-world scenario to solidify your understanding.
Show steps
  • Set up a staging environment for a WordPress site.
  • Implement optimization techniques from the course.
  • Measure performance improvements using testing tools.
  • Document the optimization process and results.
Write a Blog Post on Caching Strategies
Reinforce your knowledge of caching by explaining different strategies in a blog post.
Show steps
  • Research different caching mechanisms.
  • Outline the blog post with clear explanations.
  • Write the blog post, including examples and best practices.
  • Publish the blog post on a personal or professional blog.
Read 'Web Performance in Action'
Explore advanced web performance optimization techniques and real-world examples.
Show steps
  • Obtain a copy of 'Web Performance in Action'.
  • Read the book, focusing on advanced optimization strategies.
  • Identify techniques applicable to WordPress optimization.
Create a Website Speed Optimization Report
Demonstrate your understanding of website speed optimization by creating a comprehensive report.
Show steps
  • Choose a WordPress website to analyze.
  • Use website speed testing tools to gather performance data.
  • Analyze the data and identify areas for improvement.
  • Recommend specific optimization techniques.
  • Compile the findings into a professional report.

Career center

Learners who complete The WpFASTER WordPress Speed Optimization Master Course will develop knowledge and skills that may be useful to these careers:
WordPress Developer
As a WordPress Developer, you build websites by understanding the core functionality of WordPress, including optimization for speed and performance. The WpFASTER WordPress Speed Optimization Master Course helps you fine-tune your skills in optimizing WordPress websites, enabling you to create faster, more efficient sites. Understanding website loading times and how they impact user experience makes you a more competitive applicant. A WordPress Developer who takes this course has the potential to build websites that rank higher in search engine results and provide better user experiences. Through this course, you will learn a variety of website performance techniques. You will be in a position to implement these techniques as part of your projects.
Webmaster
As the Webmaster, you would be responsible for maintaining the website, which includes maintaining its speed and security. The WpFASTER WordPress Speed Optimization Master Course provides a detailed guide to optimizing WordPress websites, helping you to fulfill your responsibilities. You can apply and troubleshoot multiple modes of caching. You will be in a position to apply and troubleshoot minification and concatenation for your website. You should consider taking this course, as it will help you optimize websites.
Web Performance Engineer
The role of a Web Performance Engineer is to ensure websites load quickly and efficiently, providing a smooth user experience. The WpFASTER WordPress Speed Optimization Master Course directly addresses this concern by providing a pathway to creating some of the fastest websites on the internet. In this role, you might use performance testing tools to identify bottlenecks and implement solutions to improve loading times. Studying this course helps you gain expertise in WordPress optimization, which is a significant aspect of web performance. Understanding the impact of milliseconds on user engagement and revenue helps you optimize a website. By taking this course, you can deepen your knowledge.
eCommerce Manager
An eCommerce Manager oversees the online sales and marketing efforts for a company. The WpFASTER WordPress Speed Optimization Master Course is highly relevant, given the direct impact of website speed on sales. In this role, you manage product listings, marketing campaigns, and customer service. By taking this course, you will be able to reduce the number of customers who abandon their carts due to slow loading times. Amazon found that a 100ms slowdown – one tenth of one second – can mean a 1% decrease in revenue. This is a skill that is valuable and in demand.
Freelance Web Developer
As a Freelance Web Developer, you are responsible for building and maintaining websites for clients. The WpFASTER WordPress Speed Optimization Master Course provides you with strategies to enhance the speed and performance of WordPress websites. The course helps you improve your skills and offer clients a faster product. In this role, efficient loading times are a significant selling point, leading to happier clients and better reviews. By taking this course, you gain an edge over other developers who may not possess the same level of optimization expertise. This is particularly important in a competitive freelance market. You will better understand the importance of garnering objective website speed data.
Search Engine Optimization Specialist
A Search Engine Optimization Specialist works to improve a website's ranking in search engine results. Google prioritizes fast-loading websites. Therefore, optimizing website speed is a crucial aspect of search engine optimization. The WpFASTER WordPress Speed Optimization Master Course helps you improve the speed of WordPress websites, indirectly improving search rankings. In this role, you analyze website performance data and implement strategies to improve visibility in search results. Taking this course is an excellent addition to your skill set, as faster websites often translate to better search engine rankings and user engagement. This course can help you learn advanced optimization techniques.
Conversion Rate Optimizer
A Conversion Rate Optimizer focuses on testing and implementing changes to a website that help convert visitors into customers. The WpFASTER WordPress Speed Optimization Master Course directly improves website speed, a significant factor in conversion rates. In this role, you analyze user behavior, conduct A/B tests, and implement changes to improve the effectiveness of a website. By taking this course, you can address one of the most common reasons for low conversion rates: slow loading times. You will understand how to make WordPress websites some of the fastest, most performant websites in the entire world. This will lead to a better website.
Website Consultant
A Website Consultant analyzes websites and provides recommendations for improvement. The WpFASTER WordPress Speed Optimization Master Course helps you offer more informed and effective advice regarding website speed and performance. In this role, you assess various aspects of a website and suggest changes to improve user experience and search engine rankings. Taking this course helps you provide valuable insights into WordPress optimization. You can point out specific areas for improvement and guide clients on implementing effective solutions. The course provides an education on the critical nature of website speed and how to benefit from it.
User Experience Designer
A User Experience Designer focuses on improving the usability and overall experience of a website. The WpFASTER WordPress Speed Optimization Master Course is extremely valuable to this role because site speed directly impacts user satisfaction. In this role, you might conduct user research, create wireframes, and design interfaces that are intuitive and engaging. By taking this course, you can ensure that your designs are not only visually appealing but also load quickly and efficiently, leading to a better user experience. This is especially important, as users abandon slow-loading websites, regardless of how visually appealing they are. You will understand how to test website speed and performance.
Digital Marketing Specialist
A Digital Marketing Specialist develops and implements digital marketing strategies to promote businesses online. The WpFASTER WordPress Speed Optimization Master Course helps you improve website speed and user experience, which are critical factors in successful online campaigns. In this role, you might manage social media, email marketing, and content creation. However, a slow website can undermine even the best marketing efforts. By taking this course, you ensure that your marketing campaigns lead to a fast, responsive website, increasing conversion rates and customer satisfaction. You will be able to integrate precision optimization structures into your work.
Technical Support Engineer
A Technical Support Engineer provides technical assistance to customers, often troubleshooting website-related issues. The WpFASTER WordPress Speed Optimization Master Course can help you diagnose and resolve performance-related problems on WordPress websites. In this role, you might work directly with clients to address their concerns and provide solutions. Taking this course helps you understand the underlying causes of slow website loading times and implement effective fixes. Your ability to optimize WordPress websites is enhanced. This course may help you provide better support and resolve issues more efficiently.
Database Administrator
Since website speed is critical to a website's success, the WpFASTER WordPress Speed Optimization Master Course may be helpful for Database Administrators. You will learn how to implement and optimize database and object caching for your WordPress site. It is important to keep your WordPress site's cache perpetually fresh so that no one ever hits a stale or uncached page on your WordPress website. Therefore, you should consider taking this course.
Chief Technology Officer
The Chief Technology Officer is responsible for the technology in an organization. The WpFASTER WordPress Speed Optimization Master Course may be helpful for this role. You will learn about browser hints and how to use them to maximize the speed of your WordPress site. This course will refine your understanding of what to expect from the course. Therefore, you should consider taking this course.
Information Technology Manager
The Information Technology Manager oversees all of the information technology for an organization. The WpFASTER WordPress Speed Optimization Master Course may be useful for this role. The course provides an understanding of the difference between the core and the edge. Take this course to integrate edge optimization into your web performance schema. Therefore, you should consider taking this course.
Application Developer
The Application Developer is responsible for coding software. It can be difficult to create optimized code, so the WpFASTER WordPress Speed Optimization Master Course may be helpful. You will have a better understanding of the material in the syllabus after taking the course. You will be able to apply and troubleshoot minification and concatenation for your WordPress site. Therefore, you should consider taking this class.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The WpFASTER WordPress Speed Optimization Master Course.
Provides a comprehensive guide to optimizing website performance. It covers various techniques for reducing page load times and improving user experience. While some techniques may be dated, the core principles remain highly relevant. This book valuable resource for understanding the fundamentals of web performance optimization and provides a solid foundation for the course.
Offers practical techniques and real-world examples for improving web performance. It covers topics such as optimizing the critical rendering path, reducing resource sizes, and leveraging browser caching. This book is particularly useful for understanding advanced optimization strategies and applying them to complex WordPress websites. It provides a deeper dive into the technical aspects of web performance and complements the course material.

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