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游戏策划与设计

胡东雁

此课程从游戏定位到内容创造、从研发实训到运营方法、从项目流程到团队创建，对游戏策划领域进行了全面系统的介绍，为学习者跨入游戏设计之门打下扎实基础。

课程结构紧凑、案例详实，通俗易懂。主讲教师对游戏开发中的概念设计、原型设计、规则设计、情节设计、关卡设计等内容进行解读，兼顾具体的关卡设计实践与游戏编辑工具使用实践，力图使学习者全面了解游戏设计原理，掌握游戏设计技能。

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What's inside

Syllabus

新品诞生记

游戏既有艺术基因又技术基因，即是作品又是产品。这一章让我们开启游戏设计的探索之门，领略新品诞生记。

游戏策划之道

明确游戏策划的职责与任务，了解游戏策划如何与团队进行紧密配合。走进玩家的内心，倾听什么是他们需要的。

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

系统地介绍游戏策划，适合入门者学习。

案例详实，通俗易懂，便于理解。

兼顾理论和实践，既讲解概念设计，又涉及具体关卡设计实践。

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Reviews summary

全面的游戏策划与设计入门基础

根据学员反馈，这门“游戏策划与设计”课程提供了一个全面且系统的游戏设计框架，特别适合零基础或想入门的学习者。许多学生认为老师讲解生动易懂，课程内容扎实，对建立游戏策划思维很有帮助，特别是游戏系统设计和关卡设计部分受到好评。然而，也有反馈指出课程理论内容偏多，部分知识深度不够，需要学员自行补充学习特定领域知识。部分评论提到案例可能不够新，且实践操作、软件工具演示可以更详细。总体而言，这是一门优秀的基础课程，但对于进阶学习者可能需要额外资源。

游戏系统与关卡设计模块受好评。

"特别是关卡设计的部分，让我学到了很多实用的方法。"

"尤其是游戏系统设计的章节，讲得特别好，给了我很多启发。"

老师讲解专业且充满热情，深入浅出。

"老师讲课很生动，案例分析也很到位..."

"老师的讲解深入浅出，对每个环节的关键点都讲得很清楚。"

"老师的讲解非常专业且充满热情，能感受到老师对游戏行业的热爱。"

"老师讲课节奏适中，听得懂。"

课程提供游戏设计全面视图，适合新手入门。

"这门课程为我打开了游戏策划的大门，内容全面且易于理解。"

"作为非科班出身的学习者，这门课给了我一个非常清晰的游戏设计框架。"

"课程整体很好，系统性强，覆盖了游戏策划的各个方面。"

"课程全面介绍了游戏策划的流程和各个环节，对于新手来说是很好的指引。"

部分领域讲解不够深入，需额外学习。

"有些理论内容感觉点到为止，如果想深入了解某个特定领域...可能还需要自己去补充学习。"

"课程内容比较泛，适合了解大概框架，但如果想获得实际工作所需的技能，可能不太够。"

课程案例偏旧，实践操作可更详细。

"不过有些理论内容感觉可以结合更多最新的游戏案例来讲解..."

"实践部分如果能再多一些 hands-on 的项目就更好了。"

"案例有些偏老，希望能更新一些近年的成功游戏案例。"

"缺点是感觉一些软件工具的使用讲得不够详细，如果能有一些更具体的实操演示会更好。"

"但是有些实践环节的说明不够清晰，希望能有更详细的指导文档。"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 游戏策划与设计 with these activities:

整理课程学习资料

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将课程笔记、作业和参考资料整理成体系，方便复习和查阅。

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收集课程所有学习资料，包括笔记、作业、讲义等。
对资料进行分类和整理，建立清晰的目录结构。
将整理好的资料存储在方便访问的地方。

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Career center

Learners who complete 游戏策划与设计 will develop knowledge and skills that may be useful to these careers:

Game Designer

A Game Designer uses knowledge of game theory, software design, art and other fields to create the "rules" for video games. They maintain close collaboration with artists, programmers and other team members throughout the game development process, and they are responsible for designing the entire experience of playing a game. Students who complete this course will have a thorough understanding of how games are designed from start to finish, giving them a leg-up in designing video game experiences that are fun, engaging and creative.

See salaries and explore the career path for Game Designer

Game Developer

Video Game Developers use their programming skills to bring games to life, working with a variety of teams to create games that can be played on home consoles, personal computers, handheld devices and mobile phones. Coursework in this program will help familiarize Developers with the technical realities of game development and help them build a portfolio of knowledge and skills they can show to potential employers when seeking roles as Game Developers.

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Game Artist

Game Artists create the visual elements of video games, ranging from character design to background settings to menus and other interface elements. They work closely with other members of the development team to create a cohesive artistic style that enhances the overall gameplay experience. While this course does not provide direct instruction in artistic skills, it will expose students to the many different types of artistic roles within game development, and help them understand the thought processes that go into creating these elements of popular games.

See salaries and explore the career path for Game Artist

Game Producer

Game Producers manage the business side of game development, working with team members to develop budgets, timelines and marketing strategies to ensure a game is released on time and within budget. They also work with marketing teams to ensure the game reaches its target audience. While this course does not provide instruction on business topics, it will help Producers understand the various stages of the game development process, and familiarize them with the creative challenges faced by game designers.

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Game Tester

Game Testers play video games to find and report bugs, helping to ensure that games are released without any major glitches. While this course does not provide direct instruction in testing techniques, it can help familiarize Game Testers with the development process and give them insight into the types of bugs that might occur in a video game.

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Game Writer

Game Writers create the stories and dialogue for video games, helping to create immersive experiences for players. While this course does not provide direct instruction in writing for games, it will help Writers understand the structure of video game narratives and how to create compelling characters and stories within the context of interactive media.

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Level Designer

Level Designers create the physical spaces that players explore in video games, including the layout of levels, the placement of objects and the creation of puzzles and challenges. This course will help Level Designers understand the principles of level design and how to create levels that are both fun and challenging.

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Technical Artist

Technical Artists use their knowledge of art and programming to create 3D models, textures and other assets for video games. This course will help Technical Artists understand the technical challenges of game development and how to create assets that are both visually appealing and efficient.

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Game Animator

Game Animators create the animations for video game characters and objects. This course will help Game Animators understand the principles of animation and how to create animations that are both realistic and fluid.

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Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in 游戏策划与设计.

The Art of Game Design