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游戏策划与设计

胡东雁

此课程从游戏定位到内容创造、从研发实训到运营方法、从项目流程到团队创建，对游戏策划领域进行了全面系统的介绍，为学习者跨入游戏设计之门打下扎实基础。

课程结构紧凑、案例详实，通俗易懂。主讲教师对游戏开发中的概念设计、原型设计、规则设计、情节设计、关卡设计等内容进行解读，兼顾具体的关卡设计实践与游戏编辑工具使用实践，力图使学习者全面了解游戏设计原理，掌握游戏设计技能。

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What's inside

Syllabus

新品诞生记

游戏既有艺术基因又技术基因，即是作品又是产品。这一章让我们开启游戏设计的探索之门，领略新品诞生记。

游戏策划之道

明确游戏策划的职责与任务，了解游戏策划如何与团队进行紧密配合。走进玩家的内心，倾听什么是他们需要的。

游戏概念、背景与原形设计

游戏设计师应当有系统性的方法酝酿创意灵感，并最终将梦想变为现实。本章探讨如何获得和提炼游戏的创意，加工创意和创建游戏概念设计文档。

游戏系统设计基础

游戏系统设计直接影响到游戏的可玩性，是玩家在游戏过程中接触最紧密、最直观的部分，需要设计者充满丰富的想象力，也是游戏设计者和策划者最容易发挥的部分。

游戏战斗与关卡设计

本章将聚焦于整体游戏结构设计和任务关卡设计进行引导性学习。

游戏美术设计

游戏美术行业依托于计算机图形技术发展是游戏行业的核心内容，美轮美奂、精益求精是游戏美术设计的追求，本章我们一同探讨其中真谛。

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

系统地介绍游戏策划，适合入门者学习。

案例详实，通俗易懂，便于理解。

兼顾理论和实践，既讲解概念设计，又涉及具体关卡设计实践。

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Reviews summary

Course fundamentals

This course provides an introduction to game planning and design, covering topics such as concept design, prototyping, rule design, plot design, and level design. It includes both theoretical knowledge and practical experience, aiming to help learners understand game design principles and develop game design skills.

The course provides a good explanation of level design.

"关卡设计的讲解不错！"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 游戏策划与设计 with these activities:

整理课程学习资料

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将课程笔记、作业和参考资料整理成体系，方便复习和查阅。

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收集课程所有学习资料，包括笔记、作业、讲义等。
对资料进行分类和整理，建立清晰的目录结构。
将整理好的资料存储在方便访问的地方。

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Career center

Learners who complete 游戏策划与设计 will develop knowledge and skills that may be useful to these careers:

Game Designer

A Game Designer uses knowledge of game theory, software design, art and other fields to create the "rules" for video games. They maintain close collaboration with artists, programmers and other team members throughout the game development process, and they are responsible for designing the entire experience of playing a game. Students who complete this course will have a thorough understanding of how games are designed from start to finish, giving them a leg-up in designing video game experiences that are fun, engaging and creative.

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Game Developer

Video Game Developers use their programming skills to bring games to life, working with a variety of teams to create games that can be played on home consoles, personal computers, handheld devices and mobile phones. Coursework in this program will help familiarize Developers with the technical realities of game development and help them build a portfolio of knowledge and skills they can show to potential employers when seeking roles as Game Developers.

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Game Artist

Game Artists create the visual elements of video games, ranging from character design to background settings to menus and other interface elements. They work closely with other members of the development team to create a cohesive artistic style that enhances the overall gameplay experience. While this course does not provide direct instruction in artistic skills, it will expose students to the many different types of artistic roles within game development, and help them understand the thought processes that go into creating these elements of popular games.

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Game Producer

Game Producers manage the business side of game development, working with team members to develop budgets, timelines and marketing strategies to ensure a game is released on time and within budget. They also work with marketing teams to ensure the game reaches its target audience. While this course does not provide instruction on business topics, it will help Producers understand the various stages of the game development process, and familiarize them with the creative challenges faced by game designers.

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Game Tester

Game Testers play video games to find and report bugs, helping to ensure that games are released without any major glitches. While this course does not provide direct instruction in testing techniques, it can help familiarize Game Testers with the development process and give them insight into the types of bugs that might occur in a video game.

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Technical Artist

Technical Artists use their knowledge of art and programming to create 3D models, textures and other assets for video games. This course will help Technical Artists understand the technical challenges of game development and how to create assets that are both visually appealing and efficient.

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Game Writer

Game Writers create the stories and dialogue for video games, helping to create immersive experiences for players. While this course does not provide direct instruction in writing for games, it will help Writers understand the structure of video game narratives and how to create compelling characters and stories within the context of interactive media.

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Level Designer

Level Designers create the physical spaces that players explore in video games, including the layout of levels, the placement of objects and the creation of puzzles and challenges. This course will help Level Designers understand the principles of level design and how to create levels that are both fun and challenging.

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Game Animator

Game Animators create the animations for video game characters and objects. This course will help Game Animators understand the principles of animation and how to create animations that are both realistic and fluid.

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Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in 游戏策划与设计.

The Art of Game Design