We may earn an affiliate commission when you visit our partners.

游戏产业概论

胡东雁

3.6

Based on 69 ratings

, see reviews

胡东雁

本课程为“初级课程”，为了适应初学者需求，章节安排分为三个板块。1-5章为初学者进行了知识普及和铺垫，6-7章为学员了解行业做进一步介绍，8-9章带领学员深入中国游戏行业了解产业发展和产品运营，层层进阶、循序渐进。而课程二《游戏策划与设计》整体知识难度将有升级，重视实操，请学员做好准备。

从游戏诞生之初至今已走过半个多世纪。但许多人任认为游戏产业并未成熟，然而其高速发展的势头引人注目。蕴含市场潜力的游戏产品推陈出新，品类丰富多样，终端靓丽时尚，游戏玩家人数激增，游戏产业逐渐成为欧、美、日、韩等国创意经济新的增长点。本课程包括游戏起源、游戏发展史、游戏分类、游戏的研发制作流程、世界游戏产业纵览和知识产权保护等章节，为培养成熟的游戏产业市场经理人打下良好基础。

Enroll now

Or subscribe to Coursera Plus

And get unlimited access to Coursera

Two deals to help you save

Save money when you learn. Here are two deals and offers that may be relevant to this course.

All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.

Valid until July 14

Coursera Plus Annual

Work toward what's next for your career with access to 10,000+ programs. Discover emerging skills and save.

Valid until August 30

Google AI App Builder

Learn how to use Gemini API and API Studio with a three-course series from Google DeepMind

What's inside

Syllabus

绪论

专项课程全景介绍，课程一《游戏产业概论》内容分析，对游戏的概念进行梳理。游戏既是艺术又是技术，让我们先选择从心里学视角解读游戏机制，为艺术与技术的衔接搭建一座桥梁。

游戏硬件与软件发展历程

游戏硬件发展为软件的丰富多样打下了良好的基础，让我们回顾过往，立足当下，展望未来。

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

为初学者量身打造，循序渐进学习游戏产业知识。

涵盖游戏起源、发展史，为游戏产业市场经理人打下良好基础。

注重实操，第二阶段课程难度升级，为学员做好准备。

以心理学视角解读游戏机制，对艺术与技术的衔接搭建桥梁。

纵览世界游戏产业发展，对游戏业界人士间的沟通交流有广泛意义。

聚焦时下产业法律问题，分析应对策略。

Save this course

Create your own learning path. Save this course to your list so you can find it easily later.

Save

Reviews summary

游戏产业全面入门与宏观认知

根据学生反馈，本课程是游戏行业新手入门的绝佳选择，为学习者提供了系统而全面的游戏产业概览。学生们赞扬其在游戏历史发展、类型划分、研发流程、市场运作及知识产权法律问题方面的广泛覆盖。然而，也有部分学生指出课程内容广而不深，实践性不足，更偏向理论和宏观分析。对于寻求深入实操技巧或已具备行业基础的学员，可能会觉得部分内容过于基础或有待更新。总体而言，本课程为有志于游戏产业的学员打下了坚实的理论基础和宏观认知，是进一步学习的良好铺垫。

课程更侧重理论与宏观，与期待实操的学习者有落差。

"课程更偏向理论和历史回顾。对初学者或许有用，但对我来说，学到的新东西不多，因为我期待更多实操技巧。"

"作为游戏专业的学生，这门课对我来说是一个很好的补充，帮助我从宏观角度理解产业运作。但它不是实操课程，不适合希望动手实践的同学。"

"对于专业人士，可能更适合作为知识体系的查漏补缺。如果我期待的是深入学习某个具体环节，这门课可能就不太适合了。"

特别适合对游戏行业感兴趣但无基础的初学者。

"对于像我这样完全的行业新手来说，它提供了一个非常棒的入门视角。老师讲解深入浅出，让我对整个游戏生态有了初步但全面的认识。"

"作为一名对游戏行业充满好奇的非专业人士，这门课简直是量身定制。"

"我被课程宣传的“为培养成熟的游戏产业市场经理人打下良好基础”吸引，整体听下来，确实对游戏产业的整体框架有了认识。对于初学者来说，是很好的铺垫。"

课程提供了游戏产业的系统性入门与宏观视角。

"这门《游戏产业概论》课程为我打开了了解游戏行业的大门。课程内容覆盖面很广，从游戏的历史发展到不同类型的划分，再到产业的运营和知识产权，非常系统。"

"它不仅详细讲解了游戏的艺术与技术结合，还深入探讨了游戏硬件软件的演变，以及最重要的知识产权法律问题。这些内容对于未来想进入游戏行业的人来说是必备的。"

"我学习到了游戏产业的庞大和复杂性。从研发到市场化，再到知识产权保护，每一个环节都详细讲解。对我这种想转行进入游戏行业的人来说，是必修的第一步。"

部分内容可能略显过时，建议增加最新案例与趋势。

"课程中的一些数据和案例可能有点过时，但总体框架和理念还是很有价值的。"

"我更希望看到更多关于当下热门游戏和新兴趋势的分析，而不是太多历史回顾。"

"课程的更新速度似乎不快，部分内容感觉有些落后于行业飞速发展的步伐。"

课程内容偏理论，实操技巧不足，需后续学习补充。

"课程整体不错，内容广而不深。对于想了解游戏产业概貌的同学来说是够的，但如果期待深入学习某个具体环节，比如游戏策划或市场营销的实操技巧，这门课可能就不太适合了。"

"这门课给我的感觉是“泛泛而谈”。虽然覆盖了很多方面，但深度不足。如果你期待学习具体的操作技能，可能会觉得内容过于基础。"

"课程涵盖范围确实广，但感觉有点像“教科书式”的讲解，缺少一些实践性和趣味性。希望能有更多真实的项目案例来支撑理论知识。"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 游戏产业概论 with these activities:

Review basic programming concepts

Show steps

Review basic programming concepts to refresh your knowledge and prepare for the course.

Browse courses on Programming

Show steps

Review your notes from previous programming courses.
Complete online tutorials or exercises to practice basic programming skills.
Work on small programming projects to apply your skills.

Review Game Development and Production

Show steps

Review the fundamentals of game development and production to refresh your knowledge and prepare for the course.

View Life Is a Game on Amazon

Show steps

Read the introduction and first two chapters of the book.
Take notes on the key concepts and ideas presented in these chapters.
Consider how these concepts relate to your own experiences with games and game development.

Complete online tutorials

Show steps

Complete online tutorials to learn new skills or to reinforce your understanding of the course material.

Browse courses on Game Development

Show steps

Identify a skill that you want to learn or improve.
Find an online tutorial that covers the topic.
Follow the tutorial step-by-step.
Complete the exercises and assignments that are included in the tutorial.
Review the material that you have learned and apply it to your own projects.

Five other activities

Expand to see all activities and additional details

Show all eight activities

Write a blog post

Show steps

Create a blog post about a topic related to the game industry to demonstrate your understanding of the course material and improve your writing skills.

Browse courses on Game Design

Show steps

Share your blog post with others and get feedback.
Choose a topic that you are interested in and that is relevant to the course.
Research your topic and gather information from credible sources.
Write a well-written and informative blog post that is engaging and easy to understand.
Proofread your blog post carefully before publishing it.

Join a study group

Show steps

Join a study group to discuss the course material, work on projects together, and learn from each other.

Show steps

Find a study group that meets your needs.
Attend study group meetings regularly.
Participate in discussions and ask questions.
Work on projects together.
Help each other learn and understand the course material.

Volunteer at a game development company

Show steps

Volunteer at a game development company to gain hands-on experience and to learn from experienced professionals.

Show steps

Find a game development company that you are interested in.
Contact the company and inquire about volunteer opportunities.
Complete the necessary paperwork and background checks.
Attend volunteer training.
Perform your volunteer duties.

Participate in a game jam

Show steps

Participate in a game jam to apply your skills and knowledge to a real-world project and to learn from other game developers.

Show steps

Find a game jam that you are interested in.
Form a team or work on your own.
Develop a game within the time limit.
Submit your game to the competition.
Get feedback on your game and learn from other developers.

Create a portfolio

Show steps

Create a portfolio of your work to showcase your skills and knowledge to potential employers or clients.

Show steps

Gather your best work samples.
Create a website or online portfolio.
Upload your work samples to your portfolio.
Write a brief description of each project.
Share your portfolio with others and get feedback.

Career center

Learners who complete 游戏产业概论 will develop knowledge and skills that may be useful to these careers:

Game Designer

Game Designers are responsible for creating the overall concept, mechanics, and visuals of a game. They work closely with programmers and artists to bring their ideas to life and ensure that the game is fun and engaging. This course provides a comprehensive overview of game design principles, development processes, and industry best practices, which can help aspiring Game Designers build a strong foundation for success in the field.

See salaries and explore the career path for Game Designer

Game Developer

Game Developers are responsible for the technical implementation of games. They work with Game Designers to translate design concepts into code and create the gameplay mechanics, graphics, and other technical aspects of a game. This course provides a solid foundation in game development processes, programming, and software engineering principles, all of which are essential for success as a Game Developer in the gaming industry.

See salaries and explore the career path for Game Developer

Technical Artist

Technical Artists are responsible for creating the 3D models, textures, and animations that bring games to life. They work closely with Game Designers and Programmers to ensure that the game's visuals are consistent with the design concept and technical requirements. This course provides a solid foundation in 3D modeling, texturing, and animation principles, which can help aspiring Technical Artists build a strong foundation for success in the field.

See salaries and explore the career path for Technical Artist

Game Producer

Game Producers are responsible for the overall management and coordination of game development projects. They work with cross-functional teams to ensure that the project is completed on time, within budget, and to the required quality standards. This course provides a comprehensive overview of game production principles, project management techniques, and industry best practices, which can help aspiring Game Producers build a strong foundation for success in the field.

See salaries and explore the career path for Game Producer

Game Localization Manager

Game Localization Managers are responsible for overseeing the translation and localization of games into different languages and cultures. They work with translators, editors, and other localization professionals to ensure that the game's content is accurate, culturally appropriate, and engaging for players around the world. This course provides a solid foundation in localization principles and techniques, which can help aspiring Game Localization Managers build a strong foundation for success in the field.

See salaries and explore the career path for Game Localization Manager

Game Publisher

Game Publishers are responsible for marketing, distributing, and selling games to consumers. They work with Game Developers to ensure that games are released on time, within budget, and to the required quality standards. This course provides a comprehensive overview of game publishing principles, marketing techniques, and industry best practices, which can help aspiring Game Publishers build a strong foundation for success in the field.

See salaries and explore the career path for Game Publisher

Product Marketing Manager

Product Marketing Managers are responsible for the development and execution of marketing strategies to drive product adoption and revenue growth. They work closely with cross-functional teams to define target markets, develop messaging, and create campaigns that resonate with customers. This course provides a solid foundation in game development, industry trends, and marketing principles, all of which are essential for success as a Product Marketing Manager in the gaming industry.

See salaries and explore the career path for Product Marketing Manager

Game Tester

Game Testers are responsible for playing games to identify bugs and ensure that they meet quality standards. They work with Game Developers to provide feedback on gameplay, mechanics, and technical issues. This course provides a solid foundation in game testing principles and techniques, which can help aspiring Game Testers build a strong foundation for success in the field.

See salaries and explore the career path for Game Tester

Game Analyst

Game Analysts are responsible for collecting and analyzing data to understand player behavior and trends. They work with Game Designers and Producers to identify areas for improvement and make data-driven decisions about game development. This course provides a solid foundation in data analysis principles and techniques, which can help aspiring Game Analysts build a strong foundation for success in the field.

See salaries and explore the career path for Game Analyst

Game Writer

Game Writers are responsible for creating the story, dialogue, and other written content for games. They work closely with Game Designers to develop characters, plotlines, and other narrative elements. This course provides a solid foundation in storytelling principles and techniques, which can help aspiring Game Writers build a strong foundation for success in the field.

See salaries and explore the career path for Game Writer

Game Investor

Game Investors are responsible for providing financial backing to game development projects. They work with Game Developers to assess the potential of a game and make investment decisions. This course provides a solid foundation in game investment principles and techniques, which can help aspiring Game Investors build a strong foundation for success in the field.

See salaries and explore the career path for Game Investor

Game Journalist

Game Journalists are responsible for writing about games for news outlets, magazines, and websites. They work with Game Developers and Publishers to get access to games and interviews, and they write articles and reviews that inform and entertain readers. This course provides a solid foundation in journalism principles and techniques, which can help aspiring Game Journalists build a strong foundation for success in the field.

See salaries and explore the career path for Game Journalist

Game Educator

Game Educators are responsible for teaching game design, development, and other related subjects at universities and colleges. They work with students to develop the skills and knowledge necessary to succeed in the game industry. This course provides a comprehensive overview of game education principles and techniques, which can help aspiring Game Educators build a strong foundation for success in the field.

See salaries and explore the career path for Game Educator

Game Lawyer

Game Lawyers are responsible for providing legal advice to game developers, publishers, and investors. They work with clients to draft contracts, negotiate deals, and resolve disputes. This course provides a solid foundation in legal principles and techniques, which can help aspiring Game Lawyers build a strong foundation for success in the field.

See salaries and explore the career path for Game Lawyer

Game Entrepreneur

Game Entrepreneurs are responsible for starting and running their own game development companies. They work with teams of developers, artists, and other professionals to create and sell games. This course provides a solid foundation in entrepreneurship principles and techniques, which can help aspiring Game Entrepreneurs build a strong foundation for success in the field.

See salaries and explore the career path for Game Entrepreneur

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in 游戏产业概论.

電子遊戲產業概論

Save

是本书的同名课程的教材，非常适合作为这门课程的补充读物。本书对游戏产业进行了全面的概述，涵盖了游戏的起源、发展史、分类、研发制作流程、世界游戏产业纵览和知识产权保护等章节。

游戏产业概论

Two deals to help you save

What's inside

Syllabus

Traffic lights

Save this course

Reviews summary

游戏产业全面入门与宏观认知

Activities

Career center

Reading list

Share

Similar courses