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游戏产业概论

本课程为“初级课程”，为了适应初学者需求，章节安排分为三个板块。1-5章为初学者进行了知识普及和铺垫，6-7章为学员了解行业做进一步介绍，8-9章带领学员深入中国游戏行业了解产业发展和产品运营，层层进阶、循序渐进。而课程二《游戏策划与设计》整体知识难度将有升级，重视实操，请学员做好准备。

从游戏诞生之初至今已走过半个多世纪。但许多人任认为游戏产业并未成熟，然而其高速发展的势头引人注目。蕴含市场潜力的游戏产品推陈出新，品类丰富多样，终端靓丽时尚，游戏玩家人数激增，游戏产业逐渐成为欧、美、日、韩等国创意经济新的增长点。本课程包括游戏起源、游戏发展史、游戏分类、游戏的研发制作流程、世界游戏产业纵览和知识产权保护等章节，为培养成熟的游戏产业市场经理人打下良好基础。

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What's inside

Syllabus

绪论

专项课程全景介绍，课程一《游戏产业概论》内容分析，对游戏的概念进行梳理。游戏既是艺术又是技术，让我们先选择从心里学视角解读游戏机制，为艺术与技术的衔接搭建一座桥梁。

游戏硬件与软件发展历程

游戏硬件发展为软件的丰富多样打下了良好的基础，让我们回顾过往，立足当下，展望未来。

游戏类型划分

本章从游戏内容的角度入手，讲解不同类型游戏的分类标准及含义，对于游戏分类方面知识的掌握有助于游戏业界人士之间的沟通和交流具有广泛的实用性意义。

大师是怎样炼成的？

有一群曾经为游戏事业发展作出过巨大贡献的人们，他们孜孜不倦的辛劳付出推动了游戏业发展成为今天影响力巨大的全球娱乐文化产业。本章让我们了解“大师是怎样炼成的？”

游戏产业知识产权法律问题分析及应对

本章聚焦游戏产业以著作权为代表的知识产权法律保护问题，结合案例对目前游戏产业法律保护现状做深入浅出的分析。

游戏产品的研发与市场化运作

为提升游戏设计师的全面素质，在进入游戏制作行业前，掌握游戏制作中的职能分工和制作流程是必备知识，这将为日后进入游戏制作公司和融入游戏研发团队起到重要作用。

企业创投与产品运营

游戏行业高速发展日新月异，成为文化创意产业的吸金利器。本章引入投资人和企业高层管理者的视角对企业创投、产品营销、泛娱乐产业等问题进行深度解读，为学习者展开一张行业全景图。

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

为初学者量身打造，循序渐进学习游戏产业知识。

涵盖游戏起源、发展史，为游戏产业市场经理人打下良好基础。

注重实操，第二阶段课程难度升级，为学员做好准备。

以心理学视角解读游戏机制，对艺术与技术的衔接搭建桥梁。

纵览世界游戏产业发展，对游戏业界人士间的沟通交流有广泛意义。

聚焦时下产业法律问题，分析应对策略。

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Reviews summary

Comprehensive intro to game industry

This course provides a comprehensive overview of the game industry, covering its history, development, types, and legal aspects. However, some students have expressed concerns about outdated content and a lack of support.

Course content may be outdated and contain errors.

"...内容很旧，而且错误很多..."

Lack of feedback and assistance from instructors or support staff.

"...無人改作業,害我拿不到証明..."

"...无人维护，实在对不起国内几个大学的名头。..."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 游戏产业概论 with these activities:

Review basic programming concepts

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Review basic programming concepts to refresh your knowledge and prepare for the course.

Browse courses on Programming

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Review your notes from previous programming courses.
Complete online tutorials or exercises to practice basic programming skills.
Work on small programming projects to apply your skills.

Review Game Development and Production

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Review the fundamentals of game development and production to refresh your knowledge and prepare for the course.

View Life Is a Game on Amazon

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Read the introduction and first two chapters of the book.
Take notes on the key concepts and ideas presented in these chapters.
Consider how these concepts relate to your own experiences with games and game development.

Complete online tutorials

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Complete online tutorials to learn new skills or to reinforce your understanding of the course material.

Browse courses on Game Development

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Identify a skill that you want to learn or improve.
Find an online tutorial that covers the topic.
Follow the tutorial step-by-step.
Complete the exercises and assignments that are included in the tutorial.
Review the material that you have learned and apply it to your own projects.

Five other activities

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Show all eight activities

Write a blog post

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Create a blog post about a topic related to the game industry to demonstrate your understanding of the course material and improve your writing skills.

Browse courses on Game Design

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Share your blog post with others and get feedback.
Choose a topic that you are interested in and that is relevant to the course.
Research your topic and gather information from credible sources.
Write a well-written and informative blog post that is engaging and easy to understand.
Proofread your blog post carefully before publishing it.

Join a study group

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Join a study group to discuss the course material, work on projects together, and learn from each other.

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Find a study group that meets your needs.
Attend study group meetings regularly.
Participate in discussions and ask questions.
Work on projects together.
Help each other learn and understand the course material.

Volunteer at a game development company

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Volunteer at a game development company to gain hands-on experience and to learn from experienced professionals.

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Find a game development company that you are interested in.
Contact the company and inquire about volunteer opportunities.
Complete the necessary paperwork and background checks.
Attend volunteer training.
Perform your volunteer duties.

Participate in a game jam

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Participate in a game jam to apply your skills and knowledge to a real-world project and to learn from other game developers.

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Find a game jam that you are interested in.
Form a team or work on your own.
Develop a game within the time limit.
Submit your game to the competition.
Get feedback on your game and learn from other developers.

Create a portfolio

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Create a portfolio of your work to showcase your skills and knowledge to potential employers or clients.

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Gather your best work samples.
Create a website or online portfolio.
Upload your work samples to your portfolio.
Write a brief description of each project.
Share your portfolio with others and get feedback.

Career center

Learners who complete 游戏产业概论 will develop knowledge and skills that may be useful to these careers:

Game Designer

Game Designers are responsible for creating the overall concept, mechanics, and visuals of a game. They work closely with programmers and artists to bring their ideas to life and ensure that the game is fun and engaging. This course provides a comprehensive overview of game design principles, development processes, and industry best practices, which can help aspiring Game Designers build a strong foundation for success in the field.

See salaries and explore the career path for Game Designer

Technical Artist

Technical Artists are responsible for creating the 3D models, textures, and animations that bring games to life. They work closely with Game Designers and Programmers to ensure that the game's visuals are consistent with the design concept and technical requirements. This course provides a solid foundation in 3D modeling, texturing, and animation principles, which can help aspiring Technical Artists build a strong foundation for success in the field.

See salaries and explore the career path for Technical Artist

Game Producer

Game Producers are responsible for the overall management and coordination of game development projects. They work with cross-functional teams to ensure that the project is completed on time, within budget, and to the required quality standards. This course provides a comprehensive overview of game production principles, project management techniques, and industry best practices, which can help aspiring Game Producers build a strong foundation for success in the field.

See salaries and explore the career path for Game Producer

Game Developer

Game Developers are responsible for the technical implementation of games. They work with Game Designers to translate design concepts into code and create the gameplay mechanics, graphics, and other technical aspects of a game. This course provides a solid foundation in game development processes, programming, and software engineering principles, all of which are essential for success as a Game Developer in the gaming industry.

See salaries and explore the career path for Game Developer

Game Writer

Game Writers are responsible for creating the story, dialogue, and other written content for games. They work closely with Game Designers to develop characters, plotlines, and other narrative elements. This course provides a solid foundation in storytelling principles and techniques, which can help aspiring Game Writers build a strong foundation for success in the field.

See salaries and explore the career path for Game Writer

Game Tester

Game Testers are responsible for playing games to identify bugs and ensure that they meet quality standards. They work with Game Developers to provide feedback on gameplay, mechanics, and technical issues. This course provides a solid foundation in game testing principles and techniques, which can help aspiring Game Testers build a strong foundation for success in the field.

See salaries and explore the career path for Game Tester

Product Marketing Manager

Product Marketing Managers are responsible for the development and execution of marketing strategies to drive product adoption and revenue growth. They work closely with cross-functional teams to define target markets, develop messaging, and create campaigns that resonate with customers. This course provides a solid foundation in game development, industry trends, and marketing principles, all of which are essential for success as a Product Marketing Manager in the gaming industry.

See salaries and explore the career path for Product Marketing Manager

Game Analyst

Game Analysts are responsible for collecting and analyzing data to understand player behavior and trends. They work with Game Designers and Producers to identify areas for improvement and make data-driven decisions about game development. This course provides a solid foundation in data analysis principles and techniques, which can help aspiring Game Analysts build a strong foundation for success in the field.

See salaries and explore the career path for Game Analyst

Game Localization Manager

Game Localization Managers are responsible for overseeing the translation and localization of games into different languages and cultures. They work with translators, editors, and other localization professionals to ensure that the game's content is accurate, culturally appropriate, and engaging for players around the world. This course provides a solid foundation in localization principles and techniques, which can help aspiring Game Localization Managers build a strong foundation for success in the field.

See salaries and explore the career path for Game Localization Manager

Game Publisher

Game Publishers are responsible for marketing, distributing, and selling games to consumers. They work with Game Developers to ensure that games are released on time, within budget, and to the required quality standards. This course provides a comprehensive overview of game publishing principles, marketing techniques, and industry best practices, which can help aspiring Game Publishers build a strong foundation for success in the field.

See salaries and explore the career path for Game Publisher

Game Entrepreneur

Game Entrepreneurs are responsible for starting and running their own game development companies. They work with teams of developers, artists, and other professionals to create and sell games. This course provides a solid foundation in entrepreneurship principles and techniques, which can help aspiring Game Entrepreneurs build a strong foundation for success in the field.

See salaries and explore the career path for Game Entrepreneur

Game Investor

Game Investors are responsible for providing financial backing to game development projects. They work with Game Developers to assess the potential of a game and make investment decisions. This course provides a solid foundation in game investment principles and techniques, which can help aspiring Game Investors build a strong foundation for success in the field.

See salaries and explore the career path for Game Investor

Game Journalist

Game Journalists are responsible for writing about games for news outlets, magazines, and websites. They work with Game Developers and Publishers to get access to games and interviews, and they write articles and reviews that inform and entertain readers. This course provides a solid foundation in journalism principles and techniques, which can help aspiring Game Journalists build a strong foundation for success in the field.

See salaries and explore the career path for Game Journalist

Game Educator

Game Educators are responsible for teaching game design, development, and other related subjects at universities and colleges. They work with students to develop the skills and knowledge necessary to succeed in the game industry. This course provides a comprehensive overview of game education principles and techniques, which can help aspiring Game Educators build a strong foundation for success in the field.

See salaries and explore the career path for Game Educator

Game Lawyer

Game Lawyers are responsible for providing legal advice to game developers, publishers, and investors. They work with clients to draft contracts, negotiate deals, and resolve disputes. This course provides a solid foundation in legal principles and techniques, which can help aspiring Game Lawyers build a strong foundation for success in the field.

See salaries and explore the career path for Game Lawyer

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in 游戏产业概论.

電子遊戲產業概論

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是本书的同名课程的教材，非常适合作为这门课程的补充读物。本书对游戏产业进行了全面的概述，涵盖了游戏的起源、发展史、分类、研发制作流程、世界游戏产业纵览和知识产权保护等章节。

游戏产业概论

Three deals to help you save

What's inside

Syllabus

Good to know

Save this course

Reviews summary

Comprehensive intro to game industry

Activities

Career center

Reading list

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