Introduction to Managerial Economics

A successful manager makes good decisions. To make good decisions, you need to understand the market forces that impact your business and personal life. This is true for managers in large multinationals or small businesses, in non-profit organizations or in the government. Individuals and households also make decisions. They decide on what to learn, where to work, how much to save, where to invest, and what goods to buy, among others. Most modern societies depend on markets to organize economic activity: they are market economies. A large number of decisions you make as individuals or as managers relate to markets. So it is important for you to know how markets work and how to make good decisions as a manager or as an individual operating in a market environment. This is what this course will teach you.

Most business schools have a course on Managerial Economics as part of the MBA curriculum. Exposure to Economics is essential for all students of management. This course will provide a simple introduction to Managerial Economics and use minimum mathematics.

What you'll learn

• How markets work; supply, demand and market equilibrium
• Elasticity of supply and demand, taxes and subsidies
• Production of goods and services, measures of productivity
• Making decisions for hiring and spending on infrastructure
• Opportunity costs, different cost concepts, planning for the future
• Pricing and selling decisions with different types of competitive pressures
• Problems with markets and what we can do about it