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Create Swag Bag Inserts to Market your Business using Canva

Stacey Shanklin-Langford

By the end of this project, you will create multiple unique logos which may be used to appear on swag bag inserts to market your business. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value added business marketing collateral. This course will include intermediate to advanced level skills using the free version of Canva. You will create logos for a variety of items that are used as swag bag inserts. Creating clean, minimal logos for use on high quality marketing materials is the perfect way to introduce yourself to potential new clients or customers in order to increase business.

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By the end of this project, you will create multiple unique logos which may be used to appear on swag bag inserts to market your business. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value added business marketing collateral. This course will include intermediate to advanced level skills using the free version of Canva. You will create logos for a variety of items that are used as swag bag inserts. Creating clean, minimal logos for use on high quality marketing materials is the perfect way to introduce yourself to potential new clients or customers in order to increase business.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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Syllabus

Create Swag Bag Inserts to Market your Business using Canva
By the end of this project, you will create multiple unique logos which may be used to appear on swag bag inserts to market your business. You will be able to incorporate a color scheme, images, and other design elements for aesthetically pleasing and value added business marketing collateral. This course will include intermediate to advanced level skills using the free version of Canva. You will create logos for a variety of items that are used as swag bag inserts. Creating clean, minimal logos for use on high quality marketing materials is the perfect way to introduce yourself to potential new clients or customers in order to increase business.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Suitable for marketing professionals who seek ways to elevate swag inserts using Canva tools
Requires familiarity with Canva, which may limit accessibility for absolute beginners
Provides practical guidance on creating aesthetically appealing swag bag inserts for effective marketing
It's advised to have a basic understanding of graphic design principles for optimal learning
Suitable for small business owners seeking to enhance their swag bag marketing materials
Focuses on logo creation rather than comprehensive swag bag design

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Reviews summary

Positive reviews

Learners say that this course is very useful.
The course helps learners use Canva to market their business.
"Very useful! "

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Create Swag Bag Inserts to Market your Business using Canva with these activities:
Find a mentor who can provide guidance on logo design
Find a mentor who can provide guidance on logo design and help you improve your skills.
Browse courses on Logo Design
Show steps
  • Attend industry events and meetups.
  • Reach out to designers you admire online.
  • Ask for introductions from friends or colleagues.
  • Once you find a mentor, set up regular meetings to discuss your work and get feedback
Review graphic design principles
Review the design principles you already know to strengthen your understanding before taking this course.
Browse courses on Graphic Design
Show steps
  • Review the elements and principles of design
  • Create a mood board for inspiration
  • Analyze existing logos for their design elements
Read Logo Design Love by David Airey
Read this book to learn the principles of logo design and get inspiration from real-world examples.
View Identity Designed: The Process: Research,... on Amazon
Show steps
  • Purchase or borrow a copy of Logo Design Love.
  • Read the book and take notes.
  • Apply the principles you learn to your own logo designs.
  • Discuss the book with other designers or in online forums
14 other activities
Expand to see all activities and additional details
Show all 17 activities
Experiment with different color schemes
Practice experimenting with different color schemes to develop a strong understanding of their impact on logo design.
Browse courses on Color Theory
Show steps
  • Read about color theory
  • Create a color palette for your logo
  • Test different color combinations in your designs
Follow tutorials on logo design software
Use video tutorials to enhance your knowledge and skills in logo design using Canva.
Browse courses on Logo Design
Show steps
  • Search for tutorials on logo design using Canva
  • Follow step-by-step instructions in the tutorials
  • Practice creating logos using the techniques learned
Gather logos from successful businesses
Collecting logos from successful businesses will provide you with valuable references and inspiration for your own logo designs.
Browse courses on Business Branding
Show steps
  • Identify businesses with visually appealing logos
  • Download or screenshot the logos
  • Organize the logos in a folder or digital collection
Follow online tutorials on logo design
Follow online tutorials to learn new logo design techniques and improve your skills.
Browse courses on Logo Design
Show steps
  • Search for online tutorials on logo design.
  • Choose a tutorial that matches your skill level and interests.
  • Follow the steps in the tutorial to create a logo.
  • Experiment with different techniques and styles.
Attend industry events focused on branding and design
Connect with professionals in the branding and design industry to gain insights and expand your network.
Browse courses on Networking
Show steps
  • Research industry events in your area
  • Register for events that align with your interests
  • Prepare an elevator pitch to introduce yourself and your work
Design SVG icons for different swag bag items
Practice designing SVG icons for various swag bag items to enhance your logo design skills.
Browse courses on SVG
Show steps
  • Create a list of common swag bag items
  • Sketch out and iterate on SVG icon designs for each item
  • Use an online or offline tool to create and export the SVG icons
Practice creating logos using Canva
Create logos using the free version of Canva to practice the skills and concepts learned in the course.
Browse courses on Logo Design
Show steps
  • Open Canva and create a new design.
  • Choose a template or start from scratch.
  • Add text, images, and other elements to create a logo.
  • Experiment with different colors, fonts, and layouts.
  • Save and download your logo.
Design multiple logo variations
Practice designing multiple logo variations to improve your creativity and expand your design options.
Browse courses on Logo Design
Show steps
  • Brainstorm different logo concepts
  • Create rough sketches of your logo ideas
  • Digitize your logo designs using Canva
Participate in workshops on logo design and branding
Enhance your skills and knowledge through hands-on workshops led by experts in logo design and branding.
Browse courses on Logo Design
Show steps
  • Identify workshops that cover relevant topics
  • Register and attend the workshops
  • Actively participate in discussions and exercises
Attend local meetups and workshops on logo design
Attend local meetups and workshops to connect with other logo designers and learn from their experiences.
Browse courses on Logo Design
Show steps
  • Search for local meetups and workshops on logo design.
  • Attend an event and introduce yourself to other attendees.
  • Share your work and get feedback from others.
  • Stay in touch with other designers and collaborate on projects
Develop a style guide for your logos
Create a style guide to ensure consistency in the use of your logos and enhance your branding.
Browse courses on Style Guide
Show steps
  • Define the elements of your logo style, such as colors, fonts, and spacing
  • Create a document or presentation to showcase your style guide
  • Share your style guide with others for feedback
Create a portfolio of logos
Create a portfolio of logos to showcase your skills and attract potential clients.
Browse courses on Logo Design
Show steps
  • Gather your best logo designs.
  • Create a website or online portfolio to display your work.
  • Promote your portfolio on social media and other platforms.
  • Seek feedback from peers and mentors to improve your work
Contribute to open-source logo design projects
Contribute to open-source logo design projects to improve your skills and collaborate with other designers.
Browse courses on Logo Design
Show steps
  • Find open-source logo design projects on platforms like GitHub.
  • Choose a project that interests you and aligns with your skills.
  • Fork the project and make changes to the code or design.
  • Submit a pull request to the project's maintainer.
  • Collaborate with other contributors to improve the project
Create a logo for a real-world client
Create a logo for a real-world client to apply your skills and gain valuable experience.
Browse courses on Logo Design
Show steps
  • Find a client who needs a logo.
  • Discuss the client's needs and goals.
  • Create a logo that meets the client's requirements.
  • Present your logo to the client and get feedback.
  • Revise and finalize the logo based on the client's feedback.

Career center

Learners who complete Create Swag Bag Inserts to Market your Business using Canva will develop knowledge and skills that may be useful to these careers:
Graphic designer
As a Graphic Designer, you will be responsible for creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. Your responsibilities may also extend to developing marketing materials, branding, and packaging design for various products or services. This course will help you build a strong foundation in graphic design principles, including typography, color theory, and composition. You will also learn how to use Canva, a free online design platform, to create stunning visuals that will help you stand out from the competition. Whether you're just starting out in your career or looking to take your skills to the next level, this course can help you develop the skills and knowledge you need to succeed as a Graphic Designer.
See salaries and explore the career path for Graphic designer
Marketing Manager
As a Marketing Manager, you will be responsible for developing and executing marketing campaigns that promote products or services. You will need to have a strong understanding of marketing principles, including market research, brand management, and digital marketing. This course can help you develop the skills and knowledge you need to succeed in this role, by teaching you how to create visually appealing marketing materials using Canva. You will also learn how to use social media and other digital channels to reach your target audience.
See salaries and explore the career path for Marketing Manager
Entrepreneur
As an Entrepreneur, you will be responsible for starting and running your own business. You will need to have a strong understanding of business principles, including marketing, finance, and operations. This course can help you develop the skills and knowledge you need to succeed in this role, by teaching you how to create professional-looking marketing materials on a budget. You will also learn how to use Canva to create a strong brand identity for your business.
See salaries and explore the career path for Entrepreneur
Freelance Writer
As a Freelance Writer, you will be responsible for writing content for a variety of clients, including businesses, organizations, and individuals. You will need to have a strong understanding of writing principles, including grammar, punctuation, and style. This course can help you develop the skills and knowledge you need to succeed in this role, by teaching you how to create visually appealing content that will engage your readers. You will also learn how to use Canva to create stunning visuals that will complement your writing.
See salaries and explore the career path for Freelance Writer
Event Planner
As an Event Planner, you will be responsible for planning and executing events of all sizes. You will need to have a strong understanding of event planning principles, including budgeting, venue selection, and vendor management. This course can help you develop the skills and knowledge you need to succeed in this role, by teaching you how to create visually appealing marketing materials for your events. You will also learn how to use Canva to create stunning visuals that will help you promote your events and attract attendees.
See salaries and explore the career path for Event Planner
Sales Representative
As a Sales Representative, you will be responsible for selling products or services to customers. You will need to have a strong understanding of sales principles, including lead generation, customer relationship management, and closing deals. This course may be useful in helping you develop the skills and knowledge you need to succeed in this role, by teaching you how to create visually appealing marketing materials. You will also learn how to use Canva to create stunning visuals that will help you close more deals.
See salaries and explore the career path for Sales Representative
Public relations manager
As a Public Relations Manager, you will be responsible for managing the public image of an organization or individual. You will need to have a strong understanding of public relations principles, including media relations, crisis communications, and social media management. This course may be useful in helping you develop the skills and knowledge you need to succeed in this role, by teaching you how to create visually appealing marketing materials. You will also learn how to use Canva to create stunning visuals that will help you get your message out to the public.
See salaries and explore the career path for Public relations manager
Social Media Manager
As a Social Media Manager, you will be responsible for managing the social media presence of an organization or individual. You will need to have a strong understanding of social media principles, including content creation, community management, and paid advertising. This course may be useful in helping you develop the skills and knowledge you need to succeed in this role, by teaching you how to create visually appealing marketing materials for social media. You will also learn how to use Canva to create stunning visuals that will help you engage your audience and grow your following.
See salaries and explore the career path for Social Media Manager
Art Director
As an Art Director, you will be responsible for the visual concept and execution of creative projects. You will need to have a strong understanding of art direction principles, including typography, color theory, and composition. This course may be useful in helping you develop the skills and knowledge you need to succeed in this role, by teaching you how to create visually appealing marketing materials. You will also learn how to use Canva to create stunning visuals that will help you bring your creative vision to life.
See salaries and explore the career path for Art Director
User Experience Designer
As a User Experience Designer, you will be responsible for designing the user experience of digital products. You will need to have a strong understanding of user experience principles, including human-computer interaction, information architecture, and usability testing. This course may be useful in helping you develop the skills and knowledge you need to succeed in this role, by teaching you how to create visually appealing marketing materials. You will also learn how to use Canva to create stunning visuals that will help you communicate your design ideas to stakeholders.
See salaries and explore the career path for User Experience Designer
Product Manager
As a Product Manager, you will be responsible for the planning, development, and launch of new products or services. You will need to have a strong understanding of product management principles, including market research, product development, and customer feedback. This course may be useful in helping you develop the skills and knowledge you need to succeed in this role, by teaching you how to create visually appealing marketing materials. You will also learn how to use Canva to create stunning visuals that will help you get your product to market.
See salaries and explore the career path for Product Manager
Web Designer
As a Web Designer, you will be responsible for the design and development of websites. You will need to have a strong understanding of web design principles, including HTML, CSS, and JavaScript. This course may be useful in helping you develop the skills and knowledge you need to succeed in this role, by teaching you how to create visually appealing marketing materials for websites. You will also learn how to use Canva to create stunning visuals that will help you attract visitors to your website.
See salaries and explore the career path for Web Designer
Instructional Designer
As an Instructional Designer, you will be responsible for the design and development of educational materials. You will need to have a strong understanding of instructional design principles, including learning theory, curriculum development, and assessment. This course may be useful in helping you develop the skills and knowledge you need to succeed in this role, by teaching you how to create visually appealing marketing materials for educational materials. You will also learn how to use Canva to create stunning visuals that will help you engage learners and improve their learning outcomes.
See salaries and explore the career path for Instructional Designer
Technical Writer
As a Technical Writer, you will be responsible for writing technical documentation, such as manuals, white papers, and training materials. You will need to have a strong understanding of technical writing principles, including clarity, conciseness, and accuracy. This course may be useful in helping you develop the skills and knowledge you need to succeed in this role, by teaching you how to create visually appealing marketing materials for technical documentation. You will also learn how to use Canva to create stunning visuals that will help you make your documentation more engaging and easier to understand.
See salaries and explore the career path for Technical Writer
Business Analyst
As a Business Analyst, you will be responsible for analyzing business processes and systems to identify areas for improvement. You will need to have a strong understanding of business analysis principles, including process mapping, data analysis, and requirements gathering. This course may be useful in helping you develop the skills and knowledge you need to succeed in this role, by teaching you how to create visually appealing marketing materials for business analysis deliverables. You will also learn how to use Canva to create stunning visuals that will help you communicate your findings and recommendations to stakeholders.
See salaries and explore the career path for Business Analyst

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Create Swag Bag Inserts to Market your Business using Canva.
Cover image
Identity Designed
Save
Comprehensive guide to logo design. It covers everything from the basics of logo design to more advanced topics such as branding and identity.
Identity Designed
Paperback
Check
Identity Designed
Kindle Edition
Check
Cover image
Logo Design Love
Save
Great resource for learners who want to create iconic brand identities. It covers all aspects of logo design, from concept development to execution.
Logo Design Love: A Guide to Creating Iconic Brand...
Paperback
$$
Logo Design Love: A Guide to Creating Iconic Brand...
Paperback
$$
(中文) Logo Design Love:a Guide to Creating Iconic Brand...
Paperback
$$
Logo Design Love: A guide to creating iconic brand...
Kindle Edition
$$
Cover image
Designing Successful Products with Plastics
Save
Great resource for learners who want to learn the basics of logo design. It covers all the basics of logo design, including how to choose the right colors, fonts, and images.
Designing Successful Products with Plastics:...
Hardcover
$$$
Designing Successful Products with Plastics:...
Kindle Edition
$$$$
Cover image
Graphic Design: The New Basics (Second Edition,...
Save
As a foundational resource, this book establishes a solid understanding of the fundamental principles and elements of graphic design, providing a strong theoretical and conceptual framework for learners to build upon in their Canva designs.
Graphic Design: The New Basics
Paperback
$$
Graphic Design: The New Basics (Second Edition,...
Kindle Edition
$$
Cover image
Artificial Intelligence for Marketing
Save
Offers valuable insights into the strategic use of social media platforms for marketing purposes, complementing the course's focus on creating visually appealing swag bag inserts by providing a broader context for their effective distribution.
Artificial Intelligence for Marketing
Paperback
Check
Artificial Intelligence for Marketing
Kindle Edition
Check
Cover image
A Home to Share
Save
This accessible guide provides a comprehensive introduction to Canva, covering the basics of the platform and offering helpful tips and tutorials, making it a valuable resource for beginners looking to quickly get started with using Canva.
A Home to Share: Designs that Welcome Family and...
Hardcover
$$
A Home to Share: Designs that Welcome Family and...
Kindle Edition
$$
Cover image
The Power of Visual Storytelling: How to Use...
Save
Delves into the art of visual storytelling, exploring the principles and techniques for effectively communicating messages through visual content, enhancing the learner's ability to create compelling and impactful designs.
The Power of Visual Storytelling: How to Use...
Kindle Edition
$$
Cover image
The Shadow: The Death Of Margo Lane
Save
This practical guide provides a set of essential rules and principles for effective graphic design, helping learners to avoid common mistakes and improve the overall quality of their designs.
The Shadow: The Death Of Margot Lane (The Shadow:...
Kindle Edition
$$
The Shadow: The Death of Margot Lane #4: Digital...
Kindle Edition
$
The Shadow: The Death of Margot Lane #5: Digital...
Kindle Edition
$
The Shadow: The Death of Margot Lane #3: Digital...
Kindle Edition
$
The Shadow: The Death of Margot Lane #2: Digital...
Kindle Edition
$
The Shadow: The Death of Margot Lane #1: Digital...
Kindle Edition
$

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Course image
Effort
2 hours
Level
Advanced
Via
Coursera
Institution
Coursera Project Network
Instructor
Stacey Shanklin-Langford
Language
English
Good to know
Suitable for marketing professionals who seek ways to elevate swag inserts using Canva tools
Requires familiarity with Canva, which may limit accessibility for absolute beginners
Provides practical guidance on creating aesthetically appealing swag bag inserts for effective marketing
It's advised to have a basic understanding of graphic design principles for optimal learning
Suitable for small business owners seeking to enhance their swag bag marketing materials
Focuses on logo creation rather than comprehensive swag bag design
Share and help others discover this course.
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