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Theo McArthur

Do you want to sell on Amazon without private labelling or creating your own listings?

Learn how to leverage existing high sales volume listings by identifying products that are already selling well and sourcing from domestic wholesalers, or through retail arbitrage.

Selling on Amazon FBA (or FBM) can be an exciting and profitable venture.  Billions of dollars are made every year by 3rd party sellers (people like you and me). 

This course is taught by an instructor with 8 years of experience and millions of dollars in sales as an Amazon seller.

Read more

Do you want to sell on Amazon without private labelling or creating your own listings?

Learn how to leverage existing high sales volume listings by identifying products that are already selling well and sourcing from domestic wholesalers, or through retail arbitrage.

Selling on Amazon FBA (or FBM) can be an exciting and profitable venture.  Billions of dollars are made every year by 3rd party sellers (people like you and me). 

This course is taught by an instructor with 8 years of experience and millions of dollars in sales as an Amazon seller.

"Hi Theo, I am looking forward to building a second income stream through this course. My FBA business is coming along nicely after a slow start I am making great sales and building profitability. Soon I will be able to go full time" Dean Kleb

There are two main ways to sell on Amazon:  You can either create your own brand new listings, or you can leverage existing successful listings.  Both methods have pros and cons (like everything. ).  This course focuses on leveraging existing successful listings.

You will learn everything you need to know, from setting up and verifying your Amazon account, to identifying and sourcing the best products to sell.

You will also learn how to win the Buy Box:  This is where 80% of sales on Amazon come from.

No need for a big budget, because you will learn how to do this starting with a small budget and gradually scale up from there.

The only thing you need to bring to this course is a desire to succeed and the motivation to keep going. Selling on Amazon FBA is not a 'get-rich-quick' scheme. In fact, there is no such thing.  However, the rewards can be very big for those who really want them.

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What's inside

Learning objectives

  • Generate a part or full-time income (or more) on amazon
  • Start with a small budget and scale up
  • Take advantage of existing, established amazon listings
  • Research the amazon marketplace for the best products to sell
  • Source products using retail arbitrage with free apps and tools
  • Source products wholesale and find the best wholesale prices
  • Be eligible to win the amazon buy box
  • Take a share of the buy box for high sales volume products
  • Get approved to sell popular branded products
  • Get approved to sell in special 'restricted' categories
  • Use tools to win the buy box more of the time
  • Manage multiple products, know which products to re-stock and when
  • Show more
  • Show less

Syllabus

Know what to expect from this course, know what sort of budget you need, goals to aim for, and understand the potential of this business model
Read more

Find out how this course is structured and what to expect

Learn what you can achieve with this type of Amazon selling

Understand how to get started on a small budget and how to get started on a larger budget

A few free tools you will need

By the end of this section you will be ready to start selling on Amazon

Individual, sole trader, or company? Learn the pros and cons so that you can make an informed decision

Understand the differences between the types of seller account and decide which one is best for you

Setting up your new Amazon seller account

Know how to complete the verification process, quickly and smoothly!

Understand the pros and cons of the two different methods of fulfilling customer orders on Amazon

Pick out the best products to sell, check to find out if you are allowed to sell a particular product, get approval to sell 'restricted' products
Amazon Research Using Free Tools - Part 1

Part 2 of choosing profitable products using free tools

Continuation of Part 2 of choosing profitable products using free tools

Part 3 of choosing profitable products using free tools

Part 4 of choosing profitable products using free tools

Make sure the product you want to sell does not require approval

Tying together the product research process

How to get approval to sell 'restricted' products on Amazon

Some brands require approval before you can sell them. Learn more about it and learn how to get approved

Choosing Between Wholesale and Arbitrage

Know how to find potentially profitable retail arbitrage products using free tools.

Know the advantages and potential disadvantages of wholesale suppliers

All About Costs and Profit

Understand profit margins and how much of a profit margin to expect

Work out whether or not a product will be profitable when selling FBA

Work out whether or not a product will be profitable when selling FBM

Learn about costs and profits in the busiest selling time of the year

Set up your spreadsheets, find wholesalers, check their credentials and get accepted to buy from them.

Get organized before applying to wholesalers

Learn how to get accepted by the best wholesalers

How to make sure you only deal with legitimate wholesale suppliers

Part 1 of how to find the best wholesale suppliers

Part 2 of how to find the best wholesale suppliers

Set up a simple website to give yourself more credibility when applying to wholesale suppliers Part 1

Set up a simple website to give yourself more credibility when applying to wholesale suppliers Part 2

A quick extra lesson for anyone having trouble finding wholesalers

Know to prep and ship your products to Amazon FBA, know how to ship orders to customers if you are selling FBM

How to add your inventory to the existing Amazon listing

Learn what you need to do before sending product to the Amazon FBA warehouse

Learn how to ship your product to the FBA warehouse

If you want to fulfill your own orders, here's how you do it

Know how to win the buy box more of the time, for more sales. Understand how the Buy Box works, buy box eligibility, and more

Understanding the Buy Box and how to win it - Part 1

Understanding the Buy Box and how to win it - Part 2

Understanding the Buy Box and how to win it - Part 3

Understand how to use the different options for promoting products on Amazon. This is an optional section of the course

How to use Amazon sponsored ads to boost sales

If you are going to do any kind of promotion outside of the Amazon website, you need to know how to find your unique URL

Learn how to run sales, use coupon codes, and how to get exposure for your sale or coupon codes

Understand cash-flow, get ideas for funding, and use tools to take your business to a higher level

Know what cash flow really means and get some ideas about funding your growth

Learn about tools to manage your business when you have 100's of products listed on Amazon, tools for automated repricing, and tools for bookkeeping

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches how to leverage existing Amazon listings, which can be a faster way to start selling compared to creating new product listings from scratch
Covers retail arbitrage, which allows learners to source products from retail stores and resell them on Amazon, potentially starting with a smaller initial investment
Explores wholesale sourcing, which can lead to more consistent product supply and potentially higher profit margins compared to retail arbitrage
Details how to win the Amazon Buy Box, which is essential for maximizing sales volume on Amazon, as the majority of sales go through the Buy Box
Requires learners to get approval to sell in restricted categories, which may involve additional steps and documentation, potentially delaying the selling process
Requires learners to get approval to sell certain branded products, which may involve meeting specific criteria set by the brand owners, potentially limiting product selection

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Source and Sell on Amazon FBA [Without Private Labelling] with these activities:
Review Amazon Seller Account Basics
Reinforce your understanding of the different Amazon seller account types and the verification process to ensure a smooth start.
Show steps
  • Review the different types of Amazon seller accounts.
  • Familiarize yourself with the seller account verification process.
  • Identify the documents needed for verification.
Product Research Simulation
Practice using free tools to identify potentially profitable products to sell on Amazon, reinforcing the skills taught in the product research section.
Show steps
  • Select a product category to focus on.
  • Use free tools to identify potential products.
  • Analyze the data to determine profitability.
  • Document your findings and rationale.
Wholesale Supplier Contact Template
Create a template for contacting wholesale suppliers, including key information to gather and questions to ask, to streamline the sourcing process.
Show steps
  • Research best practices for contacting wholesalers.
  • Design a template with essential information fields.
  • Draft example questions to ask potential suppliers.
  • Refine the template based on feedback.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Mini-Website for Wholesale Applications
Build a simple website to showcase your business and increase credibility when applying to wholesale suppliers, enhancing your chances of approval.
Show steps
  • Choose a domain name and hosting provider.
  • Select a website template or design.
  • Create content about your business and goals.
  • Publish the website and test its functionality.
Profit Margin Analysis Spreadsheet
Develop a spreadsheet to calculate profit margins for potential products, considering all relevant costs, to make informed purchasing decisions.
Show steps
  • Identify all relevant costs associated with selling a product.
  • Design a spreadsheet to input costs and calculate profit margins.
  • Test the spreadsheet with sample products.
  • Refine the spreadsheet based on your findings.
Read 'The Amazon Jungle: The Truth About Amazon, Its Employees, and Its Algorithms'
Gain a deeper understanding of Amazon's inner workings and the challenges faced by sellers on the platform.
Show steps
  • Obtain a copy of 'The Amazon Jungle'.
  • Read the book and take notes on key insights.
  • Reflect on how the information relates to your Amazon business.
Read 'Amazon Unbound: Jeff Bezos and the Invention of a Global Empire'
Understand the history and evolution of Amazon to better anticipate future trends and adapt your business strategy.
Show steps
  • Obtain a copy of 'Amazon Unbound'.
  • Read the book and highlight key events and decisions.
  • Consider how Amazon's past influences its current operations.

Career center

Learners who complete Source and Sell on Amazon FBA [Without Private Labelling] will develop knowledge and skills that may be useful to these careers:
E-commerce Marketplace Seller
An e-commerce marketplace seller sources and sells products on platforms such as Amazon. This course directly aligns with the core tasks of this role by teaching how to identify profitable products, source them from domestic wholesalers or through retail arbitrage, and leverage existing high-sales volume listings. The course helps you to understand how to set up an Amazon seller account, navigate product research using free tools, and gain approval for selling restricted products. It further builds skills in winning the Buy Box, managing inventory, and understanding costs and profits, all of which are critical for a successful marketplace seller.
Online Retail Arbitrage Specialist
An online retail arbitrage specialist focuses on finding products at lower prices in retail locations or online and reselling them for a profit on platforms like Amazon. This course teaches the core principles of retail arbitrage as a method of sourcing products, and it shows how to find retail arbitrage products using free tools. A retail arbitrage specialist will find the lessons on calculating costs and profit margins particularly useful as well as strategies for winning the Amazon Buy Box. This course is an ideal fit for someone who wants to specialize in this sourcing method for e-commerce.
E-commerce Business Owner
An e-commerce business owner manages all aspects of an online retail business, from sourcing to sales. This course provides a substantial grounding in how to start and scale an e-commerce business on Amazon, specifically. It covers Amazon account setup, product research, sourcing, and fulfillment methods (FBA and FBM), alongside methods of winning the Amazon Buy Box. The lessons on cash flow, sales, and promotions help an e-commerce business owner to understand the challenges and opportunities of online retail.
Online Sales Representative
An online sales representative is in charge of selling products through online marketplaces or stores. This course helps one to become an online sales representative, particularly for Amazon, by providing hands-on training in how to identify and source profitable products and how to gain access to popular brands and restricted categories. The Buy Box training will be especially useful in maximizing sales. Furthermore, the strategies for promoting products on Amazon will help you to understand how to sell effectively.
Product Sourcing Specialist
A product sourcing specialist is responsible for identifying and acquiring products for a business. This course is instrumental in helping one become a product sourcing specialist in the e-commerce sector, specifically for Amazon. You will learn how to research products, get approved to sell popular brands and in restricted categories, evaluate wholesale and arbitrage options, and establish relationships with wholesalers. The course's modules on using free tools for product research, identifying profitable products, and evaluating costs and profit margins will help provide you with the foundation for product sourcing.
Inventory Manager
An inventory manager oversees the stock levels and ensures that products are available when needed. This course directly addresses key aspects of inventory management for Amazon sellers. It provides guidance on managing multiple products, determining when to restock, and understanding Amazon's fulfillment services (FBA), and it also covers the ins and outs of shipping products to fulfill orders. These skills are critical in efficient management of inventory.
Supply Chain Analyst
A supply chain analyst examines the flow of goods and services, aiming to optimize the process. This course may be useful, as it trains on product sourcing, which is a critical part of the supply chain. The course helps by discussing how to find and vet wholesale suppliers and how to select between wholesale and retail arbitrage. Moreover, the lessons on shipping and inventory management provide a useful perspective on supply chain operations, particularly in an e-commerce context.
Wholesale Distributor
A wholesale distributor buys large quantities of products and sells them to retailers. This course may be useful as it provides instruction on finding wholesale suppliers, evaluating their credentials, and establishing accounts. The course will provide direct insights into what retailers look for when sourcing products, and how to understand profit margins and costs. The lessons teach how to present oneself as a credible buyer, thereby aiding a wholesale distributor to know how to best market to retailers.
Market Research Analyst
A market research analyst studies market conditions to help a business decide what products to sell. This course may be helpful to a market research analyst; it provides training in using free tools to discover what products sell well on Amazon. The course focuses on product research and analysis and provides a way to understand sales volume and product performance. A market research analyst gains helpful insights into the e-commerce market, and develops a better understanding of which products are likely to be profitable.
Retail Buyer
A retail buyer is responsible for selecting products that will be sold in a retail setting. This course may be useful to a retail buyer as it teaches both retail arbitrage and wholesale sourcing methods. The course gives insight into how to choose profitable products and how to get approval to sell popular branded products. The course also teaches how to vet wholesale suppliers. A retail buyer will gain a better understanding of the e-commerce space by taking this course.
Sales and Marketing Coordinator
A sales and marketing coordinator assists with sales and promotional initiatives. This course may be useful as it contains methods to promote products on Amazon, covering Amazon sponsored ads, sales, and coupons. The course also covers winning the Amazon Buy Box, a key factor in generating sales. Anyone in sales and marketing should find the information helpful to their understanding of how to drive online sales and generate revenue on the Amazon marketplace.
Business Development Associate
A business development associate helps to grow a business and identify new opportunities. This course may be useful to a business development associate interested in e-commerce, particularly the Amazon marketplace. The course provides insights into the operational side, with modules on setting up a business, managing inventory, finding suppliers, and maximizing sales. This will give a business development associate a useful understanding of operations and the Amazon marketplace.
Operations Coordinator
An operations coordinator works behind the scenes to ensure smooth business practices are taking place. This course may be useful to one interested in the Amazon marketplace as it covers inventory, shipping, and fulfilling orders. The course gives operational information such as how to prep and ship products to Amazon FBA, how to fulfill orders through FBM, and how to handle restocking. An operations coordinator should be able to use the lessons to optimize these e-commerce operations.
Digital Marketing Specialist
A digital marketing specialist works to promote businesses and products online using digital strategies. Although this course does not deep-dive into digital marketing, it does provide a few lessons in selling on Amazon, which may be useful to a digital marketing specialist. The course touches on winning the Buy Box and using Amazon sponsored ads to boost sales. A digital marketing specialist can see how these strategies may help them to target and grow e-commerce businesses.
Financial Analyst
A financial analyst assesses financial data to inform business choices and investment strategies. This course may be helpful, as it touches on costs and profit margins in an e-commerce context. The course provides practical information on evaluating profitability when selling on Amazon, whether through FBA or FBM. While the course is not focused on financial analysis, the lessons do help one understand the cost structures of e-commerce businesses, offering an interesting perspective for financial analysts.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Source and Sell on Amazon FBA [Without Private Labelling].
Explores the evolution of Amazon and the strategies employed by Jeff Bezos. It provides a broader perspective on the company's growth and its impact on the retail landscape. Understanding Amazon's history and future direction can inform your business decisions. This book is more valuable as additional reading than as a current reference.
Provides a critical look at Amazon's operations and culture. It offers valuable insights into the challenges and opportunities of selling on the platform. While not directly a how-to guide, it provides a deeper understanding of the environment in which you'll be operating. It is more valuable as additional reading to provide context.

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