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Roman Jaster
This course is focused on the early user experience (UX) challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites. In this course you will complete the first half of a large scale project—developing a comprehensive plan for a complex website—by defining the strategy and scope of the site, as well as developing its information architecture and overall structure. Along the way we will also discuss:
Read more
This course is focused on the early user experience (UX) challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites. In this course you will complete the first half of a large scale project—developing a comprehensive plan for a complex website—by defining the strategy and scope of the site, as well as developing its information architecture and overall structure. Along the way we will also discuss:
Read more
This course is focused on the early user experience (UX) challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites. In this course you will complete the first half of a large scale project—developing a comprehensive plan for a complex website—by defining the strategy and scope of the site, as well as developing its information architecture and overall structure. Along the way we will also discuss:
- Different job descriptions in the web design industry and where UX and UI skills fall within this spectrum
- The difference between native apps and websites
- The difference of agile vs. waterfall approaches
- User personas and site personas
- User testing
The work and knowledge in this course continues in the last course in the UI/UX Design Specialization, Web Design: Wireframes to Prototypes, where you will tackle—finally—wireframes, visual mockups, and clickable prototypes.
This is the third course in the UI/UX Design Specialization, which brings a design-centric approach to user interface (UI) and user experience (UX) design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone.
These courses are ideal for anyone with some experience in graphic or visual design and who would like to build their skill set in UI or UX for app and web design. It would also be ideal for anyone with experience in front- or back-end web development or human-computer interaction and want to sharpen their visual design and analysis skills for UI or UX.
Register for this course and see more details by visiting:
OpenCourser.com/course/lb974r/web
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What's inside
Syllabus
Course Overview
Welcome! In this first module I will summarize the assignments and expectations of this course.
The User Experience Process
This week I will give you a brief overview of the user experience process that I will teach in this course sequence. We will begin by defining the term "user experience", and then briefly look at the five phases of UX design: Strategy, Outline of Scope, Sitemap, Wireframes, and Visual Mockups. I will also talk about the differences between mobile apps and websites, and the differences between waterfall and agile approaches to UX design. Lastly, I will introduce you to the main project that you will be working on in this course and the one that follows it. You’ll be starting your first assignment at the end of the week. Last, here's something to keep in mind this week: “Design is not just what it looks like and feels like. Design is how it works.”—Steve Jobs
Read more
Syllabus
Course Overview
Welcome! In this first module I will summarize the assignments and expectations of this course.
The User Experience Process
This week I will give you a brief overview of the user experience process that I will teach in this course sequence. We will begin by defining the term "user experience", and then briefly look at the five phases of UX design: Strategy, Outline of Scope, Sitemap, Wireframes, and Visual Mockups. I will also talk about the differences between mobile apps and websites, and the differences between waterfall and agile approaches to UX design. Lastly, I will introduce you to the main project that you will be working on in this course and the one that follows it. You’ll be starting your first assignment at the end of the week. Last, here's something to keep in mind this week: “Design is not just what it looks like and feels like. Design is how it works.”—Steve Jobs
Read more
Asking Good Questions: Determining Strategy
This week is all about strategy. We will talk about how to conduct research in the beginning of a project. And I will tell you about the importance of defining a target audience for your website. We’ll also discuss how to determine user needs and client needs. The strategy that you develop in this first step in the UX process will influence all decisions you make further down the line. That’s why it’s so important to take the time and think about what you want to accomplish, what the goals are, and how they might be measured when the project launches.
What is in and What is Out: Outlining Scope
By now you should have a pretty clear idea what your projects will be about and who your target audience is. This week we will talk about how to take the user and client needs that you have established and create a set of content and functionality requirements from them. In other words, you’re transforming your overarching goals from last week into specific requirements for your site.
Getting your Ducks in a Row: The Sitemap
Welcome to the last week of this course. With your outline of scope in hand, you will now learn how to transform the content and functionality requirements determined last week into a navigable structure. This structure will be visualized by something called a sitemap. I’ll tell you all about sitemaps and how to create them. Along the way we will also define the term "information architecture". And I will introduce a tool called TreeJack, which will enable you to test your site map on actual users.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops experience that is essential for UI and UX web and app designers
Covers essential UX design processes, including Research, Planning, Setting Goals, Understanding User, Structuring Content, and Developing Interactive Sequences
Provides solid foundational UX/UI design principles and practices
Ideal for learners with some experience in graphic or visual design, or those with experience in front- or back-end web development or human-computer interaction
Taught by Roman Jaster, a seasoned professional in the UX design industry
Prepares learners for the UI/UX Design Specialization's final course
Save this course
Save Web Design: Strategy and Information Architecture to your list so you can find it easily later:
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Reviews summary
Web design: strategy and information architecture
Learners say that this is an engaging course with practical assignments and clear explanations. Students appreciate the inclusion of interviews with professionals and student projects which help to bring the concepts to life. Students also say that Roman Jaster is an excellent instructor who presents the material in a structured and easy-to-understand way. Overall, learners say that this course is well-received and provides a strong foundation in web design strategy and information architecture.
Engaging and practical assignments
"This course has been the most hands-on of my Coursera experience, which as a novice in the field, I found to be the most effective way to learn. The assignments were directly relevant to the material and of manageable workload. I also enjoyed the opportunity to review and provide feedback on my peers’ sitemaps. I highly recommend this course to anyone who is interested in pursuing a career in web design or UX."
Well structured, easy to follow
"A very clear and concise manner of introducing the concepts. Would highly recommend to someone who is at the beginner stage and wants to enter the world of UX and web design."
"Well structured, to the point, with step-by-step coursework that is easy to follow, and with plenty of references for those who would like to dig deeper."
Real-world examples and interviews
"The interviews with real world working professionals was a really great addition! Thank you!"
"Amazing course! The way it's explained with real examples. Alyson and Bradley's projects are insightful for learning. The course is much better than the first 2 of the specialization."
Roman Jaster is an excellent instructor
"Roman Jaster is a great instructor. I sense his patience as he meticulously trudges through the finite details. He is insightful and doesn't hold back with his knowledge. Learning from him is an honor."
Mixed reviews on peer reviews
"Would of been good to have the importance of peer reviews introduced at the beginning of the specialization. Otherwise it was okay."
"I think most of the concept was taught in my highschool Information Technology subject, however, this is a good reinforcement. The peer reviewing process needs to be improved."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Web Design: Strategy and Information Architecture with these
activities:
Read Don't Make Me Think by Steve Krug
Show steps
Learn the principles of intuitive web design.
Show steps
-
Read the book
-
Take notes on the key takeaways
Take an Online Course on Information Architecture
Show steps
Gain a deeper understanding of the principles and best practices of information architecture.
Show steps
-
Research different online courses
-
Choose a course that fits your learning style and schedule
-
Complete the course
Volunteer at a UX Research Lab
Show steps
Gain hands-on experience in conducting user research.
Show steps
-
Find a UX research lab to volunteer at
-
Attend training sessions
-
Assist with user research studies
-
Write up research reports
Four other activities
Expand to see all activities and additional details
Show all seven activities
Diagram User Flows
Show steps
Identify and articulate the critical paths users can take to complete their goals.
Browse courses on
User Flows
Show steps
-
Identify key user goals
-
Map out the steps involved in each goal
-
Create a visual representation of the user flows
Conduct User Interviews
Show steps
Gather qualitative feedback from users to inform your design decisions.
Show steps
-
Develop a list of interview questions
-
Recruit participants for your interviews
-
Conduct the interviews
-
Analyze the results of your interviews
Create a Style Guide
Show steps
Establish consistency across all aspects of your website's design.
Browse courses on
Style Guides
Show steps
-
Define your brand's visual identity
-
Create a set of guidelines for typography, colors, and imagery
-
Share your style guide with your team and stakeholders
Mentor a Junior UX Designer
Show steps
Share your knowledge and experience with an aspiring UX designer.
Show steps
-
Find a junior UX designer to mentor
-
Set up a regular meeting schedule
-
Provide guidance and feedback on their work
-
Help them develop their skills and knowledge
Read Don't Make Me Think by Steve Krug
Show steps
Learn the principles of intuitive web design.
Show steps
Show steps
Show steps
- Read the book
- Take notes on the key takeaways
Take an Online Course on Information Architecture
Show steps
Gain a deeper understanding of the principles and best practices of information architecture.
Show steps
Show steps
Show steps
- Research different online courses
- Choose a course that fits your learning style and schedule
- Complete the course
Volunteer at a UX Research Lab
Show steps
Gain hands-on experience in conducting user research.
Show steps
Show steps
Show steps
- Find a UX research lab to volunteer at
- Attend training sessions
- Assist with user research studies
- Write up research reports
Four other activities
Expand to see all activities and additional details
Show all seven activities
Diagram User Flows
Show steps
Identify and articulate the critical paths users can take to complete their goals.
Browse courses on
User Flows
Show steps
Show steps
Show steps
- Identify key user goals
- Map out the steps involved in each goal
- Create a visual representation of the user flows
Conduct User Interviews
Show steps
Gather qualitative feedback from users to inform your design decisions.
Show steps
Show steps
Show steps
- Develop a list of interview questions
- Recruit participants for your interviews
- Conduct the interviews
- Analyze the results of your interviews
Create a Style Guide
Show steps
Establish consistency across all aspects of your website's design.
Browse courses on
Style Guides
Show steps
Show steps
Show steps
- Define your brand's visual identity
- Create a set of guidelines for typography, colors, and imagery
- Share your style guide with your team and stakeholders
Mentor a Junior UX Designer
Show steps
Share your knowledge and experience with an aspiring UX designer.
Show steps
Show steps
Show steps
- Find a junior UX designer to mentor
- Set up a regular meeting schedule
- Provide guidance and feedback on their work
- Help them develop their skills and knowledge
Career center
Learners who complete Web Design: Strategy and Information Architecture will develop knowledge and skills
that may be useful to these careers:
Information Architect
Information Architect
Information Architects are responsible for the organization, labeling, and navigation of information on the Internet. The course will help you develop foundational skills such as research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. These skills that you will develop in this course will help build a foundation that helps you have success in this role.
UX Designer
UX Designer
User Experience (UX) Designers conduct research about a site's users to determine their behavior and needs.
Web Designer
Web Designer
Web Designers are responsible for designing and developing the user interface (UI) and user experience (UX) for a website.
Frontend Developer
Frontend Developer
Front-end Developers are responsible for the development and maintenance of the graphical user interface (GUI) of a website or web application.
UI Developer
UI Developer
UI Developers are responsible for the design and development of the user interface (UI) for a website or web application.
Interaction Designer
Interaction Designer
Interaction Designers are responsible for the design of the interaction between a user and a product or service.
Product Designer
Product Designer
Product Designers are responsible for the design and development of physical or digital products.
Information Manager
Information Manager
Information Managers are responsible for the organization, storage, and retrieval of information.
Content Strategist
Content Strategist
Content Strategists are responsible for developing and managing the content for a website or web application.
Usability Analyst
Usability Analyst
Usability Analysts are responsible for evaluating the usability of a website or web application.
Webmaster
Webmaster
Webmasters are responsible for the maintenance and administration of a website.
Instructional Designer
Instructional Designer
Instructional Designers are responsible for the design and development of educational materials.
Technical Writer
Technical Writer
Technical Writers are responsible for writing and editing technical documentation.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for the development and implementation of marketing campaigns.
Business Analyst
Business Analyst
Business Analysts are responsible for the analysis of business processes and the development of recommendations for improvement.
For more career information including salaries, visit:
OpenCourser.com/course/lb974r/web
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Web Design: Strategy and Information Architecture.
Seminal work on the topic of user experience and provides insights into how people interact with products and services. It valuable read for anyone who wants to understand the principles of good design.
Classic in the field of information architecture and provides a comprehensive overview of the principles and practices of organizing and structuring content. It valuable resource for anyone who wants to learn more about information architecture.
Classic in the field of web design and provides practical advice on how to create user-friendly websites. It is particularly useful for beginners and those who want to improve the usability of their websites.
Practical guide for UX professionals who work on their own or in small teams. It provides advice on how to conduct user research, design effective user interfaces, and measure the success of your work.
Provides a comprehensive overview of content strategy. It valuable resource for anyone who wants to learn more about the process of planning, creating, and managing content.
Provides practical advice on how to write effective content for the web. It valuable resource for anyone who wants to improve the readability and usability of their website content.
Save
Friendly and approachable introduction to UX design. It valuable resource for beginners who want to learn more about the basics of UX.
Comprehensive guide to web design that covers everything from the basics of HTML and CSS to advanced topics such as responsive design and user experience. It good choice for beginners who want to learn the fundamentals of web design.
Save
Introduces a methodology for creating modular and reusable design systems. It valuable resource for anyone who wants to improve the efficiency and consistency of their design work.
Save
Provides a practical guide to creating and implementing design systems. It valuable resource for developers who want to learn more about the technical aspects of design systems.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/lb974r/web
Share
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Effort
4 weeks of study, 2-5 hours/week
Level
Intermediate
Via
Coursera
Institution
California Institute of the Arts
Instructor
Roman Jaster
Language
English
Transcripts
Español
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This course belongs to a
collection
called
UI / UX Design. It's comprised of four courses:
- Web Design: Wireframes to Prototypes
- Web Design: Strategy and Information Architecture (viewing)
- UX Design Fundamentals
- Visual Elements of User Interface Design
Good to know
Develops experience that is essential for UI and UX web and app designers
Covers essential UX design processes, including Research, Planning, Setting Goals, Understanding User, Structuring Content, and Developing Interactive Sequences
Provides solid foundational UX/UI design principles and practices
Ideal for learners with some experience in graphic or visual design, or those with experience in front- or back-end web development or human-computer interaction
Taught by Roman Jaster, a seasoned professional in the UX design industry
Prepares learners for the UI/UX Design Specialization's final course
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