A prática da gestão de clubes e federações esportivas from Coursera

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Syllabus

Introdução ao Sistema Esportivo Brasileiro

Neste módulo, os temas abordados serão os principais setores da Indústria do Esporte e quais são os ambientes de negócios esportivos.

A prática da gestão de clubes e federações esportivas.

Neste módulo iremos aprender alguns tópicos muito importantes na gestão de clubes e federações esportivas, como por exemplo, quais são os níveis de aplicação do planejamento estratégico, como planejar o esquema estratégico das instituições esportivas, qual a importância do planejamento estratégico e descobrir como o processo de planejamento é realizado nas instituições esportivas.

Gestão do Marketing de clubes e federações.

No terceiro módulo do nosso curso, iremos abordar alguns tópicos sobre marketing nas instituições esportivas, como por exemplo, qual a importância do marketing nas instituições, qual a sua relevância atualmente para o esporte e o que é marketing esportivo.

Gestão do Patrocínio Esportivo.

No quarto módulo deste curso, o aluno irá aprender alguns importantes tópicos sobre o patrocínio esportivo, qual a sua definição. Será apresentado também a visão do patrocinador e do patrocinado e quais são as responsabilidades e funções de um patrocinador.

A Relação dos clubes com a Imprensa Esportiva.

Neste módulo, vocês irão aprender alguns conceitos básicos da assessoria de imprensa, irão conhecer o conceito de imprensa esportiva e iremos fornecer também, dicas para Relacionamento com a Mídia em Esportes.

Gestão Financeira de clubes e federações.

O ultimo módulo do nosso curso irá definir o que é gestão financeira. Iremos debater a gestão financeira dentro do escopo das instituições esportivas e por fim comparar os tipos de planejamento financeiro.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Ensina conceitos fundamentais da gestão de clubes e federações esportivas

Aborda marketing voltado para o esporte, incluindo sua importância e relevância atual

Explora o patrocínio esportivo, apresentando as perspectivas do patrocinador e do patrocinado

Fornece dicas para relacionamento com a mídia no contexto esportivo

Ensina conceitos de finanças voltados para instituições esportivas

Destina-se a profissionais e estudantes da área esportiva, incluindo gestores, dirigentes e entusiastas do esporte

Reviews summary

A prática da gestão de clubes e federações esportivas

Este curso é altamente recomendado para quem busca aprender mais sobre gestão esportiva. Com conteúdo abrangente e professores experientes, o curso cobre tópicos como marketing, finanças, imprensa e gestão de clubes. Embora alguns materiais possam estar desatualizados, a maioria dos alunos considera o curso valioso e bem ministrado.

As aulas iniciais fornecem uma abordagem histórica e cultural do esporte.

"As aulas iniciais (1-4) são as melhores, pois possuem uma abordagem histórica/cultural do esporte e mercado esportivo, o que é extremamente relevante para um curso com foco em iniciantes do mercado."

O curso oferece informações fundamentais sobre gestão de clubes e federações.

"- É uma parte de um curso da FIA (não realizado para o Coursera específicamente) com informações fundamentais referente à prática da gestão de clubes e federações esportivas."

O professor tem excelente didática.

"Excelente curso, abordando desde um arcabouço teórico sobre gestão que garante embasamento para as considerações apresentadas nas aulas, até conceitos aplicados ao âmbito esportivo, sempre explicados de forma simples, objetiva e ilustrada com diversos exemplos atualizados do mundo dos esportes."

"Excelente curso, muy bien dictado por el profesor con mucho esmero y dedicación. De suma utilidad para conocer las herramientas necesarias de gestión de clubes y federaciones deportivas."

Alguns materiais do curso estão desatualizados.

"O curso é otimo, com otima didática, desenvoltura e dominio do assunto por parte do professor. Porém,ha informações muito desatualizadas, como materiais e dados do inicio do ano 2000, por exemplo."

As aulas sobre temas específicos carecem de dispositivos atuais.

"Já as aulas sobre temas específicos (5-9), como por exemplo Gestão do Marketing, Gestão de Patrocínios e Gestão Financeira, deixam bastante a desejar, pois não contam com dispositivos atuais e profundidade informativa/reflexiva das ferramentas de tais áreas de atuação."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in A prática da gestão de clubes e federações esportivas with these activities:

Review key concepts in sports marketing

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Refresh your understanding of core sports marketing concepts, ensuring a strong foundation for the course.

Browse courses on Marketing

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Review lecture notes or textbooks
Complete practice quizzes or exercises

Follow tutorials on digital marketing for sports organizations

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Supplement your knowledge of sports marketing by seeking out online tutorials, expanding your understanding of digital marketing strategies.

Browse courses on Marketing

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Identify relevant tutorials
Follow the tutorials
Apply what you learn

Develop a marketing plan for a sports club

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Apply practical skills in developing a comprehensive marketing plan, enhancing your understanding of marketing strategies for sports organizations.

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Define target audience and marketing goals
Conduct market research and analysis
Develop marketing strategies and tactics
Evaluate and adjust marketing plan

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Career center

Learners who complete A prática da gestão de clubes e federações esportivas will develop knowledge and skills that may be useful to these careers:

Sports Marketing Manager

Sports Marketing Managers plan, execute, and analyze marketing campaigns for sports organizations. With a strong understanding of different marketing concepts and a practical grounding in marketing for sports, you will be able to implement and oversee projects as a Sports Marketing Manager. This course, in particular, will help you build a strong foundation in sports marketing and equip you with the practical skills to succeed in this role.

See salaries and explore the career path for Sports Marketing Manager

Sports Sponsorship Manager

Sports Sponsorship Managers are responsible for securing and managing sponsorship deals for sports organizations. This course will provide you with a comprehensive understanding of sports sponsorship and the skills needed to be successful in this role.

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Sports Consultant

Sports Consultants provide advice and guidance to sports organizations on a variety of topics, such as marketing, management, and finance. With a strong understanding of the sports industry, you will be able to provide valuable insights and recommendations to your clients. This course will provide a strong foundation for a career in Sports Consulting.

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Athletic Director

Athletic Directors are responsible for managing the overall athletic operations of a school, college, or other sports organization. This course will help you develop a well-rounded understanding of the sports industry, as well as the leadership skills needed to succeed as an Athletic Director.

See salaries and explore the career path for Athletic Director

Sports Social Media Manager

Sports Social Media Managers are responsible for developing and executing social media strategies for sports organizations. This course will provide you with a solid understanding of the sports industry and the skills needed to be successful in Social Media Management.

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Sports Event Manager

Sports Event Managers plan, promote, and manage sporting events. This course will provide foundational knowledge of sports club and federation management, as well as valuable skills in dealing with the press and media. This course will also cover the organization and management of successful sporting events.

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Sports Operations Manager

Sports Operations Managers are responsible for the day-to-day operations of sports organizations. This course will provide you with a broad understanding of the sports industry, as well as the operational skills needed to succeed in this role.

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Sports Content Manager

Sports Content Managers are responsible for creating and managing content for sports organizations. This course will help you build a solid understanding of the sports industry and the skills needed to create engaging and informative content.

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Sports Philanthropy Manager

Sports Philanthropy Managers are responsible for raising funds and managing philanthropic programs for sports organizations. This course will help you build valuable knowledge of the sports industry, as well as the skills needed to be successful in Sports Philanthropy.

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Sports Media Relations Manager

Sports Media Relations Managers are responsible for building and maintaining relationships with the media on behalf of their organization. This course will provide you with a solid understanding of the sports industry and the media landscape.

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Sports Facility Manager

Sports Facility Managers plan, organize, and direct the operation of sports facilities. This course will provide you with insights into the management of sports clubs and federations. This course also covers financial management of sports institutions, which is a key aspect of Sports Facility Management.

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Sports Agent

Sports Agents represent and negotiate contracts for athletes or sports teams on behalf of their clients. As a Sports Agent, you will need a solid understanding of contract law and negotiation strategy, as well as a strong knowledge of the sports industry. This course may be helpful for building a general knowledge of the sports industry.

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Sports Data Analyst

Sports Data Analysts collect, analyze, and interpret data to help sports organizations make informed decisions. This course may be helpful for building a general knowledge of the sports industry.

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Sports Lawyer

Sports Lawyers specialize in legal issues related to sports, such as contracts, intellectual property, and player representation. This course may be helpful for building a general knowledge of the sports industry.

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Sports Product Manager

Sports Product Managers are responsible for developing, marketing, and managing sports products. This course may be helpful for building a general knowledge of the sports industry.

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