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Michel Fauze Mattar
O aluno irá aprender conceitos da gestão de clubes e federações esportivas, conceitos de marketing voltados ao esporte e conceitos de patrocínio esportivo. Iremos abordar a relação das federações esportivas com a imprensa e serão dados conceitos de finanças voltados a instituições esportivas.
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What's inside
Syllabus
Introdução ao Sistema Esportivo Brasileiro
Neste módulo, os temas abordados serão os principais setores da Indústria do Esporte e quais são os ambientes de negócios esportivos.
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Syllabus
Introdução ao Sistema Esportivo Brasileiro
Neste módulo, os temas abordados serão os principais setores da Indústria do Esporte e quais são os ambientes de negócios esportivos.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Ensina conceitos fundamentais da gestão de clubes e federações esportivas
Aborda marketing voltado para o esporte, incluindo sua importância e relevância atual
Explora o patrocínio esportivo, apresentando as perspectivas do patrocinador e do patrocinado
Fornece dicas para relacionamento com a mídia no contexto esportivo
Ensina conceitos de finanças voltados para instituições esportivas
Destina-se a profissionais e estudantes da área esportiva, incluindo gestores, dirigentes e entusiastas do esporte
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Reviews summary
Gestão prática para esportes
Segundo os alunos, esta formação oferece uma visão abrangente da gestão de clubes e federações esportivas. É direcionado a profissionais que buscam desenvolver habilidades essenciais na área. Aborda áreas cruciais como planejamento estratégico, marketing esportivo, gestão de patrocínios, relação com a imprensa e gestão financeira. O título sugere um foco na prática, visando fornecer conceitos aplicáveis ao ambiente real da gestão esportiva. Parece oferecer uma introdução sólida aos diferentes pilares necessários para administrar eficazmente instituições esportivas.
Fundamentos para iniciar ou aprimorar na área.
"Ótima base para quem está iniciando na gestão esportiva."
"Fundamentos importantes explicados de forma clara."
"Me deu o ponto de partida que eu precisava."
"Entendi os pilares da gestão esportiva com este curso."
"Ideal para ter uma primeira visão geral e sólida."
Cobre diversas áreas da gestão esportiva.
"Achei o curso bem completo, abordando diversas áreas da gestão."
"Tive uma visão geral excelente sobre clubes e federações."
"Cobre desde a estratégia até a parte financeira, muito bom."
"Uma base sólida em todos os aspectos da gestão esportiva."
"Aborda marketing, patrocínio, imprensa... bem abrangente."
Conceitos aplicados ao dia a dia da gestão.
"O foco na prática é o ponto forte, conceitos aplicáveis na realidade."
"Aprendi ferramentas que posso usar no meu dia a dia profissional."
"As discussões sobre aplicação foram muito relevantes."
"Realmente voltado para quem trabalha na área esportiva."
"Conteúdo útil e prático para a gestão."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in A prática da gestão de clubes e federações esportivas with these
activities:
Review key concepts in sports marketing
Show steps
Refresh your understanding of core sports marketing concepts, ensuring a strong foundation for the course.
Browse courses on
Marketing
Show steps
-
Review lecture notes or textbooks
-
Complete practice quizzes or exercises
Follow tutorials on digital marketing for sports organizations
Show steps
Supplement your knowledge of sports marketing by seeking out online tutorials, expanding your understanding of digital marketing strategies.
Browse courses on
Marketing
Show steps
-
Identify relevant tutorials
-
Follow the tutorials
-
Apply what you learn
Develop a marketing plan for a sports club
Show steps
Apply practical skills in developing a comprehensive marketing plan, enhancing your understanding of marketing strategies for sports organizations.
Browse courses on
Marketing
Show steps
-
Define target audience and marketing goals
-
Conduct market research and analysis
-
Develop marketing strategies and tactics
-
Evaluate and adjust marketing plan
Show all three activities
Review key concepts in sports marketing
Show steps
Refresh your understanding of core sports marketing concepts, ensuring a strong foundation for the course.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Review lecture notes or textbooks
- Complete practice quizzes or exercises
Follow tutorials on digital marketing for sports organizations
Show steps
Supplement your knowledge of sports marketing by seeking out online tutorials, expanding your understanding of digital marketing strategies.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Identify relevant tutorials
- Follow the tutorials
- Apply what you learn
Develop a marketing plan for a sports club
Show steps
Apply practical skills in developing a comprehensive marketing plan, enhancing your understanding of marketing strategies for sports organizations.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Define target audience and marketing goals
- Conduct market research and analysis
- Develop marketing strategies and tactics
- Evaluate and adjust marketing plan
Show all three activities
Career center
Learners who complete A prática da gestão de clubes e federações esportivas will develop knowledge and skills
that may be useful to these careers:
Sports Marketing Manager
Sports Marketing Manager
Sports Marketing Managers plan, execute, and analyze marketing campaigns for sports organizations. With a strong understanding of different marketing concepts and a practical grounding in marketing for sports, you will be able to implement and oversee projects as a Sports Marketing Manager. This course, in particular, will help you build a strong foundation in sports marketing and equip you with the practical skills to succeed in this role.
Sports Sponsorship Manager
Sports Sponsorship Manager
Sports Sponsorship Managers are responsible for securing and managing sponsorship deals for sports organizations. This course will provide you with a comprehensive understanding of sports sponsorship and the skills needed to be successful in this role.
Athletic Director
Athletic Director
Athletic Directors are responsible for managing the overall athletic operations of a school, college, or other sports organization. This course will help you develop a well-rounded understanding of the sports industry, as well as the leadership skills needed to succeed as an Athletic Director.
Sports Consultant
Sports Consultant
Sports Consultants provide advice and guidance to sports organizations on a variety of topics, such as marketing, management, and finance. With a strong understanding of the sports industry, you will be able to provide valuable insights and recommendations to your clients. This course will provide a strong foundation for a career in Sports Consulting.
Sports Social Media Manager
Sports Social Media Manager
Sports Social Media Managers are responsible for developing and executing social media strategies for sports organizations. This course will provide you with a solid understanding of the sports industry and the skills needed to be successful in Social Media Management.
Sports Event Manager
Sports Event Manager
Sports Event Managers plan, promote, and manage sporting events. This course will provide foundational knowledge of sports club and federation management, as well as valuable skills in dealing with the press and media. This course will also cover the organization and management of successful sporting events.
Sports Operations Manager
Sports Operations Manager
Sports Operations Managers are responsible for the day-to-day operations of sports organizations. This course will provide you with a broad understanding of the sports industry, as well as the operational skills needed to succeed in this role.
Sports Content Manager
Sports Content Manager
Sports Content Managers are responsible for creating and managing content for sports organizations. This course will help you build a solid understanding of the sports industry and the skills needed to create engaging and informative content.
Sports Facility Manager
Sports Facility Manager
Sports Facility Managers plan, organize, and direct the operation of sports facilities. This course will provide you with insights into the management of sports clubs and federations. This course also covers financial management of sports institutions, which is a key aspect of Sports Facility Management.
Sports Philanthropy Manager
Sports Philanthropy Manager
Sports Philanthropy Managers are responsible for raising funds and managing philanthropic programs for sports organizations. This course will help you build valuable knowledge of the sports industry, as well as the skills needed to be successful in Sports Philanthropy.
Sports Media Relations Manager
Sports Media Relations Manager
Sports Media Relations Managers are responsible for building and maintaining relationships with the media on behalf of their organization. This course will provide you with a solid understanding of the sports industry and the media landscape.
Sports Agent
Sports Agent
Sports Agents represent and negotiate contracts for athletes or sports teams on behalf of their clients. As a Sports Agent, you will need a solid understanding of contract law and negotiation strategy, as well as a strong knowledge of the sports industry. This course may be helpful for building a general knowledge of the sports industry.
Sports Data Analyst
Sports Data Analyst
Sports Data Analysts collect, analyze, and interpret data to help sports organizations make informed decisions. This course may be helpful for building a general knowledge of the sports industry.
Sports Lawyer
Sports Lawyer
Sports Lawyers specialize in legal issues related to sports, such as contracts, intellectual property, and player representation. This course may be helpful for building a general knowledge of the sports industry.
Sports Product Manager
Sports Product Manager
Sports Product Managers are responsible for developing, marketing, and managing sports products. This course may be helpful for building a general knowledge of the sports industry.
For more career information including salaries, visit:
OpenCourser.com/course/lmwqim/a
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
A prática da gestão de clubes e federações esportivas .
Save
This handbook provides a comprehensive overview of the latest research in the sociology of sport, covering topics such as the role of sport in society, the impact of sport on social change, and the relationship between sport and culture. It valuable resource for researchers and policymakers in the field.
Provides a comprehensive overview of the business of sports, covering topics such as economics, finance, marketing, and law. It valuable resource for anyone interested in the business aspects of sports.
Save
Provides a comprehensive guide to sports management, covering topics such as sports marketing, finance, human resources, and law. It valuable resource for students and professionals in the field.
Este livro aborda os aspectos fundamentais do patrocínio esportivo, incluindo a definição de objetivos, identificação de parceiros e avaliação de resultados.
Este livro é um guia prático para o marketing esportivo, cobrindo tópicos como pesquisa de mercado, desenvolvimento de produtos e gerenciamento de marca.
Este livro fornece uma visão geral da indústria esportiva global, incluindo seus principais setores, modelos de negócios e tendências emergentes.
Offers a critical introduction to the relationship between media and sports, covering topics such as the history of sports media, the role of media in sports, and the impact of sports on media. It valuable resource for students and researchers in the field.
Este livro aplica princípios econômicos para analisar a indústria esportiva, incluindo tópicos como demanda por ingressos, salários de jogadores e o impacto econômico dos megaeventos.
Este livro explora as tendências e desafios emergentes que moldam o futuro da indústria esportiva.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/lmwqim/a
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Effort
6 semanas, 2 a 3 horas por semana.
Level
Introductory
Via
Coursera
Institution
Fundação Instituto de Administração
Instructor
Michel Fauze Mattar
Language
Português
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