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Как планировать посты в нескольких платформах с Hootsuite

В этом курсе-проекте продолжительностью 1 час вы научитесь планировать посты в нескольких разных социальных сетях используя инструментарий Hootsuite.

Примечание. Этот курс изначально создан для учащихся из Северной Америки. На данный момент мы адаптируем его и для других регионов.

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What's inside

Syllabus

Обзор проекта

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Предоставляет практические примеры использования инструментария Hootsuite

Подходит для новичков в управлении социальными сетями

Дает представление о возможностях планирования публикаций в социальных сетях

Может оказаться неподходящим для опытных специалистов по управлению социальными сетями, которым требуются более углубленные знания

Ориентирован на Северную Америку и может потребоваться адаптация для других регионов

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Как планировать посты в нескольких платформах с Hootsuite with these activities:

Посещение конференции или вебинара по социальным сетям

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Обеспечивает возможность связаться с профессионалами в области социальных сетей и узнать о последних тенденциях в отрасли.

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Найдите предстоящие конференции или вебинары, посвященные социальным сетям.
Зарегистрируйтесь на мероприятие и спланируйте посещение интересующих вас сессий.

Обсуждение группы в социальных сетях

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Поощряет взаимодействие между студентами, позволяя им делиться своими идеями и учиться друг у друга.

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Присоединяйтесь к группе в социальных сетях, посвященной теме курса.
Участвуйте в обсуждениях, задавайте вопросы и делитесь своим опытом.

Посетите учебные курсы по использованию Hootsuite

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Предоставляет дополнительную практику по использованию Hootsuite, повышая уверенность в использовании инструмента.

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Найти учебные пособия по Hootsuite от авторитетных источников.
Пройдите учебные курсы, охватывающие основные функции и особенности Hootsuite.

Seven other activities

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Создайте мини-стратегию социальных сетей

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Применяет методы планирования контента и помогает закрепить понимание основных компонентов эффективной стратегии социальных сетей.

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Определите цели своей стратегии социальных сетей.
Проведите анализ целевой аудитории.
Разработайте свой контент-план.
Создайте шаблон для отслеживания результатов ваших усилий в социальных сетях.

Проектирование постов в Hootsuite

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Обеспечивает практику в планировании и создании постов для нескольких социальных сетей, что непосредственно соответствует теме курса.

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Создайте несколько тестовых постов в Hootsuite.
Используйте планировщик Hootsuite для планирования публикаций постов на разных платформах.

Волонтерство в организации социальных сетей

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Предоставляет практический опыт и возможность применить полученные знания в реальном сценарии управления социальными сетями.

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Найдите организации, занимающиеся социальными сетями, которые предлагают возможности для волонтерства.
Свяжитесь с организацией и выразите свой интерес в волонтерстве.

Управляйте учетными записями в социальных сетях с помощью Hootsuite

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Позволяет применить навыки планирования и использования Hootsuite в практических сценариях, укрепляя понимание рабочего процесса управления социальными сетями.

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Подключите свои учетные записи в социальных сетях к Hootsuite.
Создайте и запланируйте несколько постов для разных платформ.
Используйте функцию отслеживания результатов Hootsuite, чтобы отслеживать эффективность своего контента.

Календарь контента для социальных сетей

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Помогает студентам применить свои знания по планированию постов в Hootsuite для создания практического плана публикаций.

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Определите цели и целевую аудиторию для контента.
Разработайте редакционный календарь, используя Hootsuite или другие инструменты.

Блог-пост о применении Hootsuite в маркетинге

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Позволяет студентам поделиться своими знаниями и закрепить материал, опираясь на изученные концепции курса.

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Выберите тему, связанную с применением Hootsuite в маркетинге.
Проведите исследование и соберите информацию.
Напишите блог-пост, делясь своими выводами и практическими советами.

Использование расширенных функций Hootsuite

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Способствует дальнейшему развитию навыков, изученных на курсе, и позволяет изучить более продвинутые возможности Hootsuite.

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Изучите официальную документацию Hootsuite или сторонние руководства.
Поэкспериментируйте с различными функциями Hootsuite для автоматизации и аналитики.

Career center

Learners who complete Как планировать посты в нескольких платформах с Hootsuite will develop knowledge and skills that may be useful to these careers:

Content Manager

Content Managers plan, create, and schedule content for a variety of platforms and audiences. Hootsuite is a popular tool used by Content Managers to help them manage their content and collaborate with their team. This course can help you learn how to use Hootsuite to schedule posts in multiple social media platforms, which is an essential skill for any Content Manager.

See salaries and explore the career path for Content Manager

Social Media Manager

Social Media Managers are responsible for creating and executing social media campaigns. They use a variety of tools to manage their content and track their results. Hootsuite is a popular tool used by Social Media Managers to help them manage their social media content. This course can help you learn how to use Hootsuite to schedule posts in multiple social media platforms, which is an essential skill for any Social Media Manager.

See salaries and explore the career path for Social Media Manager

Digital Marketing Manager

Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. They use a variety of tools to manage their content and track their results. Hootsuite is a popular tool used by Digital Marketing Managers to help them manage their social media content. This course can help you learn how to use Hootsuite to schedule posts in multiple social media platforms, which is an essential skill for any Digital Marketing Manager.

See salaries and explore the career path for Digital Marketing Manager

Marketing Manager

Marketing Managers are responsible for planning and executing marketing campaigns. They use a variety of tools to manage their content and track their results. Hootsuite is a popular tool used by Marketing Managers to help them manage their social media content. This course can help you learn how to use Hootsuite to schedule posts in multiple social media platforms, which is an essential skill for any Marketing Manager.

See salaries and explore the career path for Marketing Manager

Content Strategist

Content Strategists are responsible for developing and executing content strategies. They use a variety of tools to manage their content and track their results. Hootsuite is a popular tool used by Content Strategists to help them manage their social media content. This course can help you learn how to use Hootsuite to schedule posts in multiple social media platforms, which is an essential skill for any Content Strategist.

See salaries and explore the career path for Content Strategist

Social Media Strategist

Social Media Strategists are responsible for developing and executing social media strategies. They use a variety of tools to manage their content and track their results. Hootsuite is a popular tool used by Social Media Strategists to help them manage their social media content. This course can help you learn how to use Hootsuite to schedule posts in multiple social media platforms, which is an essential skill for any Social Media Strategist.

See salaries and explore the career path for Social Media Strategist

Public relations manager

Public Relations Managers are responsible for managing the public relations of their organization. They use a variety of tools to manage their content and track their results. Hootsuite is a popular tool used by Public Relations Managers to help them manage their social media content. This course can help you learn how to use Hootsuite to schedule posts in multiple social media platforms, which is an essential skill for any Public Relations Manager.

See salaries and explore the career path for Public relations manager

Communications Manager

Communications Managers are responsible for managing the communications of their organization. They use a variety of tools to manage their content and track their results. Hootsuite is a popular tool used by Communications Managers to help them manage their social media content. This course can help you learn how to use Hootsuite to schedule posts in multiple social media platforms, which is an essential skill for any Communications Manager.

See salaries and explore the career path for Communications Manager

Brand Manager

Brand Managers are responsible for managing the brand of their organization. They use a variety of tools to manage their content and track their results. Hootsuite is a popular tool used by Brand Managers to help them manage their social media content. This course can help you learn how to use Hootsuite to schedule posts in multiple social media platforms, which is an essential skill for any Brand Manager.

See salaries and explore the career path for Brand Manager

Marketing Analyst

Marketing Analysts are responsible for analyzing marketing data and providing insights to help businesses make better decisions. Hootsuite is a popular tool used by Marketing Analysts to help them track the performance of their social media campaigns. This course can help you learn how to use Hootsuite to track the performance of your social media campaigns, which is an essential skill for any Marketing Analyst.

See salaries and explore the career path for Marketing Analyst

Data Analyst

Data Analysts are responsible for collecting, analyzing, and interpreting data to help businesses make better decisions. Hootsuite is a popular tool used by Data Analysts to help them collect and track data from social media platforms. This course can help you learn how to use Hootsuite to collect and track data from social media platforms, which is an essential skill for any Data Analyst.

See salaries and explore the career path for Data Analyst

Business Analyst

Business Analysts are responsible for analyzing business processes and providing insights to help businesses make better decisions. Hootsuite is a popular tool used by Business Analysts to help them track the performance of their social media campaigns. This course can help you learn how to use Hootsuite to track the performance of your social media campaigns, which is an essential skill for any Business Analyst.

See salaries and explore the career path for Business Analyst

Project Manager

Project Managers are responsible for planning and executing projects. Hootsuite is a popular tool used by Project Managers to help them manage their projects and track their progress. This course can help you learn how to use Hootsuite to manage your projects and track your progress, which is an essential skill for any Project Manager.

See salaries and explore the career path for Project Manager

Operations Manager

Operations Managers are responsible for planning and executing operations. Hootsuite is a popular tool used by Operations Managers to help them manage their operations and track their progress. This course can help you learn how to use Hootsuite to manage your operations and track your progress, which is an essential skill for any Operations Manager.

See salaries and explore the career path for Operations Manager

Executive Assistant

Executive Assistants are responsible for supporting executives and managing their schedules. Hootsuite is a popular tool used by Executive Assistants to help them manage their executives' social media accounts. This course can help you learn how to use Hootsuite to manage your executives' social media accounts, which is an essential skill for any Executive Assistant.

See salaries and explore the career path for Executive Assistant

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Как планировать посты в нескольких платформах с Hootsuite.

The New Rules of Marketing and PR

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Offers a comprehensive overview of social media marketing, with a focus on practical implementation.

Как планировать посты в нескольких платформах с Hootsuite

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What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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