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Rens Scheepers,
Jay Zeal,
Robin Visser,
Lubna Alam,
Ishan Senarathna,
Vindaya Senadheera,
Peter Haddad,
and
Wendy Erdeni
Topics Covered
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Topics Covered
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Topics Covered
- value of information to businesses as a competitive advantage
- entrepreneurial spirit and how to elevate yourself above the competition
- case studies of how businesses use information to generate distinctive ideas and create new opportunities
- situation analysis to develop the confidence to make decisions that lead to achieving personal goals
- competitive nature and the ethical implications of having an information advantage
- elements that set your business apart and how to use this knowledge to stay ahead.
Register for this course and see more details by visiting:
OpenCourser.com/course/lxbbew/competitive
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Reviews summary
Futurelearn course: an interactive experience
This course is highly recommended for those new to the world of business, especially entrepreneurs. There are many helpful tips and case studies that entrepreneurs will find useful and even veterans of the business world will learn something new from this course. This course is very interactive and a great way to build up your business skills.
Even business veterans will learn something new.
Many helpful tips for entrepreneurs.
Case studies are relevant to real-world business situations.
This course is very interactive.
"It is always a pleasure to follow a course on the FutureLearn platform, the only MOOC platform that takes social interaction seriously."
Activities
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Competitive Advantage: Using Information to Build Business Success.
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Career center
Learners who complete Competitive Advantage: Using Information to Build Business Success will develop knowledge and skills
that may be useful to these careers:
For more career information including salaries, visit:
OpenCourser.com/course/lxbbew/competitive
Reading list
We haven't picked any books for this reading list yet.
In this highly acclaimed book, Richard Rumelt presents a clear and concise guide to developing effective strategies. He emphasizes the importance of clarity, focus, and alignment in creating strategies that can drive organizational success.
This groundbreaking work by Clayton M. Christensen explores the challenges faced by established firms when faced with disruptive innovations. It provides insights into how companies can overcome organizational inertia and adapt to changing market dynamics.
This influential book by W. Chan Kim and Renée Mauborgne introduces the concept of blue ocean strategy, which focuses on creating new market spaces and avoiding direct competition. It provides a framework for identifying and exploiting untapped opportunities.
In this classic work, Michael Porter argues that national competitiveness is driven by a country's ability to create and sustain competitive industries. He identifies four key factors that contribute to a nation's competitive advantage.
This marketing classic by Al Ries and Jack Trout emphasizes the importance of creating a clear and unique position for a brand in the minds of consumers. It provides practical advice on developing and implementing effective positioning strategies.
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This popular book by Eric Ries promotes the lean startup methodology, which emphasizes rapid experimentation and iteration in product development. It provides a framework for building and testing new business ideas with minimal risk.
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This influential book by Geoffrey A. Moore explores the challenges of marketing and selling technology products to mainstream customers. It identifies the chasm between early adopters and mainstream users and provides strategies for bridging this gap.
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This practical guide by Gabriel Weinberg and Justin Mares provides a step-by-step framework for startups to acquire their first customers. It emphasizes the importance of testing different channels and tactics and iterating based on results.
This candid and insightful book by Ben Horowitz shares the lessons he learned as a successful entrepreneur and venture capitalist. It offers practical advice on building a strong team, managing growth, and overcoming challenges.
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This provocative and thought-provoking book by Peter Thiel and Blake Masters argues that successful startups create new markets rather than competing in existing ones. It provides a unique perspective on the nature of innovation and entrepreneurship.
This insightful book by Noam Wasserman explores the challenges faced by startup founders, particularly the tension between creating a vision and managing the day-to-day operations of the business. It provides practical advice on how to navigate these challenges and increase the chances of success.
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This academic but highly readable book provides a rigorous framework for understanding and implementing strategy. It draws on game theory and other analytical tools to help readers develop a deep understanding of strategic thinking.
This comprehensive textbook provides a broad overview of the theory and practice of competitive advantage. It covers a wide range of topics, including industry analysis, market segmentation, and innovation management.
Este livro seminal de Michael Porter oferece uma visão geral abrangente da estratégia competitiva e sua aplicação a cenários de negócios do mundo real em português (português).
Provides a comprehensive overview of entrepreneurship, covering topics such as opportunity recognition, business planning, and marketing. It valuable resource for anyone who wants to learn more about starting and running a business.
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Introduces the concept of the "lean startup" methodology, which emphasizes the importance of testing and iteration in the early stages of business development. It must-read for anyone who wants to learn how to build a successful startup.
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Provides a unique perspective on entrepreneurship, arguing that the most successful startups are those that create new markets rather than competing in existing ones. It thought-provoking read for anyone who is interested in starting a business.
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Focuses on the importance of customer acquisition for startups. It provides practical advice on how to attract and retain customers, which is essential for any entrepreneur who wants to build a successful business.
Examines the challenges that large companies face when they try to innovate. It provides insights into why some companies succeed at innovation while others fail, which is valuable information for any entrepreneur who wants to build a sustainable business.
Provides a framework for evaluating the quality of a business strategy. It يساعد entrepreneurs to identify and avoid common pitfalls, which can lead to increased success.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/lxbbew/competitive
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