Crea contenido para redes sociales con Adobe Photoshop from Coursera

Al final de este proyecto, creará contenido para redes sociales utilizando Adobe Photoshop. A lo largo de las tareas, podrá editar fotografías, utilizar tipografías, colocar elementos de diseño y contenido y finalmente, su utilización dentro de la empresa. Este proyecto guiado es para aquellas personas interesadas en mejorar su imagen o su emprendimiento en redes sociales a partir de un programa accesible como Adobe Photoshop. Además, vamos a comprender herramientas de diseño, utilización de fotografías, elementos y textos. Este proyecto le proporcionará la capacidad de crear posteos y storys utilizando Adobe Photoshop, que combina la flexibilidad del diseño con la capacidad de edición fotográfica. Saber diseñar contenido para redes sociales utilizando Adobe Photoshop te abre una gran posibilidad de crecer profesionalmente, puede ser un acercamiento al mundo laboral del diseño ¡especialmente en campos prometedores como publicidad, marketing o community manager! Adobe Photoshop es un editor de fotografías utilizado principalmente para el retoque de fotografías y gráficos. Es accesible y utilizado del mismo modo por diseñadores como por personas que no forman parte del mundo del diseño. Sus herramientas se pueden utilizar tanto para el diseño web como para los medios de impresión y gráficos.

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Develops professional skills for community managers and marketers, which are in demand roles

Provides foundational skills for beginners in social media content creation

Teaches Adobe Photoshop, which is an industry-standard tool for photo editing and design

Taught by María Florencia Smith, an experienced instructor

Not applicable for learners already proficient in social media content creation

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Crea contenido para redes sociales con Adobe Photoshop with these activities:

Practice using Photoshop

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Gaining familiarity with Photoshop will aid students in their completion of all other course assignments.

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Find beginner Photoshop tutorials online
Follow the tutorials and practice the techniques
Familiarize yourself with the interface and tools

Watch online video tutorials

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Gaining familiarity with Photoshop will aid students in their completion of all other course assignments.

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Search for video tutorials on the topics you need help with
Watch the videos and take notes
Try out the techniques you learned

Review basic photography terms

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Knowing basic photography terms will help students effectively communicate with clients.

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Review terms and definitions in the course textbook
Do a quick online search for definitions

Four other activities

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Find a mentor via social media

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Connecting with industry professionals can provide students with valuable insights and guidance.

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Search for professionals in the field on social media
Reach out and introduce yourself
Ask if they would be willing to mentor you

Read textbook chapters

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Review of some of the primary resources for the course will help students recall and retain information more effectively when they encounter these resources later in the course.

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Go to the school bookstore or online course reading list
Buy textbook
Read the assigned chapters in the syllabus

Create a social media account for a business

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Students will be expected to create social media marketing content later in the course. Starting a social media account now and practicing using it will prepare them to succeed on these assignments.

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Brainstorm ideas for business names
Register domain (if applicable)
Check social media handles on the platform of choice
Set up social media account

Create a social media post

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Students will be expected to create content for social media throughout the course. Starting now will give them a head start and will aid in building their skills and confidence in this area.

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Decide the subject matter of the post
Create content: take photos, edit pictures, write copy
Post it! Check and see how it does

Career center

Learners who complete Crea contenido para redes sociales con Adobe Photoshop will develop knowledge and skills that may be useful to these careers:

Social Media Manager

Social Media Managers create and manage social media content, engage with followers, and track results to measure the effectiveness of their campaigns. This course can be highly valuable for learning Adobe Photoshop which is a popular tool for Social Media Managers to use in content creation.

See salaries and explore the career path for Social Media Manager

Art Director

Art Directors oversee the visual aspects of a project, such as advertising campaigns, magazines, or websites. They work with clients, photographers, and other designers to develop the overall look and feel of a project. This course can help provide an understanding of design principles, and foundational skills in the use of Adobe Photoshop.

See salaries and explore the career path for Art Director

Graphic designer

Graphic Designers use drawing, typography, and page layout techniques to create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course can help build a foundation in software used by Graphic Designers such as Adobe Photoshop, and provide an understanding of design principles that are applicable to most graphic design roles.

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Photographer

Photographers take pictures for a variety of purposes, such as news, advertising, and fine art. They use cameras and other equipment to capture images, and then edit and process the images using software such as Adobe Photoshop. This course can help build foundational skills in Adobe Photoshop, which is widely used by Photographers.

See salaries and explore the career path for Photographer

Photojournalist

Photojournalists use photography to tell stories and document events. They work for newspapers, magazines, and other media outlets, and their work is often used to inform and educate the public. This course can help build foundational skills in using Adobe Photoshop to edit and process images, a common task for Photojournalists.

See salaries and explore the career path for Photojournalist

Graphic Artist

Graphic Artists create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They work in a variety of industries, including advertising, marketing, and publishing. This course can be useful for learning design principles and foundational skills in the use of Adobe Photoshop.

See salaries and explore the career path for Graphic Artist

Product Designer

Product Designers research, design, and develop products. They work with engineers, marketers, and other designers to create products that are both useful and desirable. This course can be useful for learning design principles and foundational skills in the use of Adobe Photoshop.

See salaries and explore the career path for Product Designer

Illustrator

Illustrators create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They work in a variety of industries, including advertising, marketing, and publishing. This course may be useful for learning design principles and foundational skills in the use of Adobe Photoshop.

See salaries and explore the career path for Illustrator

Web Designer

Web Designers create and design websites. They work with clients to determine the layout and functionality of a website, and then use HTML, CSS, and other programming languages to create the website. This course can provide a foundation in design principles and Adobe Photoshop, which designers use for visual elements of websites.

See salaries and explore the career path for Web Designer

Game Designer

Game Designers create and design video games. They work with programmers, artists, and other designers to develop the gameplay, characters, and levels of a game. This course may be useful for learning design principles and building a foundation in Adobe Photoshop, which is used by many Game Designers.

See salaries and explore the career path for Game Designer

Motion Graphics Artist

Motion Graphics Artists create visual effects and animations for a variety of media, including film, television, and video games. They use computer software to create and manipulate images, and then animate them to create dynamic and engaging content. This course may be useful for learning design principles and building a foundation in Adobe Photoshop, which is used by many Motion Graphics Artists.

See salaries and explore the career path for Motion Graphics Artist

Creative Director

Creative Directors are responsible for the overall creative vision of a project. They work with clients, art directors, and other designers to develop and execute creative campaigns. This course may be useful for learning essential design principles and building a foundation in Adobe Photoshop, a tool commonly used by Creative Directors.

See salaries and explore the career path for Creative Director

Marketing Manager

Marketing Managers research, plan, and execute marketing campaigns to promote products or services. They develop strategies to reach target audiences, create marketing materials, and track results to measure the effectiveness of their campaigns. This course may be useful for building foundational skills in content creation and design which are useful for Marketing Managers.

See salaries and explore the career path for Marketing Manager

Web Developer

Web Developers create and maintain websites. They work with clients to determine the layout and functionality of a website, and then use HTML, CSS, and other programming languages to create the website. This course may be useful for learning design principles and foundational skills in the use of Adobe Photoshop, which can be used to create visual elements of websites.

See salaries and explore the career path for Web Developer

User Experience (UX) Designer

UX Designers focus on the user experience of a product or service. They research user needs, create prototypes, and test designs to ensure that products are easy to use and enjoyable. This course may be useful for UX Designers as Adobe Photoshop can be used to create visual prototypes of products.

See salaries and explore the career path for User Experience (UX) Designer

Crea contenido para redes sociales con Adobe Photoshop

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