Curate Your Personal Brand

Branding is typically associated with – and studied within the context of - organisations, products and services. Personal brands are frequently overlooked or even dismissed, although ultimately it is your personal brand that influences career choices, shapes behaviours and professional practice. This course will walk you through the steps to create a consistent personal brand, and define how you want to be seen in the digital space and beyond.

Curate Your Personal Brand will help learners explore and reflect on their values, define their personal archetype, and discuss language that suits their unique brand. At the end of the course, learners will have a tangible strategy they can use to build their personal brand across multiple platforms.

This course helps learners develop and curate a personal brand, specific to their goals and career, enabling them to distinguish themselves and stand out in a crowd. In an increasingly digital world, personal branding is no longer optional; instead, actively developing personal branding across multiple platforms can build networks, community, and career opportunities.

What you'll learn

• Learners will:
• Understand branding theory, its origins, latest insights across sectors and disciplines and its importance within a personal branding context.
• Explore and reflect on their personal values and characteristics.
• Develop their personal brand and understand what a personal archetype is.
• Understand the core elements of social media platforms and how they can be used to curate and amplify brands.
• Explore language that suits their unique brand.
• Develop a personal, actionable, multi-platform brand strategy.
• Apply concepts of shareability to learn how to write personal branding content.