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Anderson França
Nossas boas-vindas ao Curso Modelos de Atribuição.
Neste curso, você aprenderá sobre modelo de atribuição e distribuição do crédito de participação para cada canal envolvido durante a jornada do cliente. Durante o curso, serão abordados todos os processos utilizando modelos tradicionais e avançados para determinar a alocação correta de recursos e aumentar a efetividade de seus canais.
Ao final deste curso, você será capaz de trabalhar com os principais modelos de atribuição do mercado e escolher a melhor estratégia para seu negócio.
Read more
Nossas boas-vindas ao Curso Modelos de Atribuição.
Neste curso, você aprenderá sobre modelo de atribuição e distribuição do crédito de participação para cada canal envolvido durante a jornada do cliente. Durante o curso, serão abordados todos os processos utilizando modelos tradicionais e avançados para determinar a alocação correta de recursos e aumentar a efetividade de seus canais.
Ao final deste curso, você será capaz de trabalhar com os principais modelos de atribuição do mercado e escolher a melhor estratégia para seu negócio.
Read more
Nossas boas-vindas ao Curso Modelos de Atribuição.
Neste curso, você aprenderá sobre modelo de atribuição e distribuição do crédito de participação para cada canal envolvido durante a jornada do cliente. Durante o curso, serão abordados todos os processos utilizando modelos tradicionais e avançados para determinar a alocação correta de recursos e aumentar a efetividade de seus canais.
Ao final deste curso, você será capaz de trabalhar com os principais modelos de atribuição do mercado e escolher a melhor estratégia para seu negócio.
Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.
Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.
Bons estudos!
Register for this course and see more details by visiting:
OpenCourser.com/course/n2i4qt/modelos
What's inside
Syllabus
Definindo a Jornada do Cliente
As grandes empresas já utilizam tecnologias de Big Data e Analytics para rastrear os clientes nas redes sociais e mecanismos de buscas. Uma estratégia de comunicação bem definida envolve a interação com os clientes no momento certo e da forma precisa. Para uma comunicação efetiva, é necessário conhecer a fundo a jornada de nossos clientes e todos os passos que o levam a decisão final.
Read more
Syllabus
Definindo a Jornada do Cliente
As grandes empresas já utilizam tecnologias de Big Data e Analytics para rastrear os clientes nas redes sociais e mecanismos de buscas. Uma estratégia de comunicação bem definida envolve a interação com os clientes no momento certo e da forma precisa. Para uma comunicação efetiva, é necessário conhecer a fundo a jornada de nossos clientes e todos os passos que o levam a decisão final.
Read more
Pontos de Interação com o Cliente
O mercado utiliza diversos modelos de atribuição e para escolher qual se encaixa melhor em nossa estratégia, precisamos conhecer detalhadamente o funcionamento de cada um deles. Esse módulo aborda os principais modelos de atribuição do mercado e a diferença entre cada uma das metodologias.
Escolhendo o Melhor Modelo de Atribuição para seu Negócio
No terceiro módulo, apresenta-se os modelos de atribuição a ser adotado para cada tipo de estratégia de negócios e como obter o melhor resultado em cada uma das fases de implementação utilizando ferramentas de big data.
Transformando sua Estratégia em Ação
Ao implementar o modelo, é necessário conhecer as principais ferramentas de mercado e as melhores metodologias de estruturação de dados para garantir a qualidade dos dados durante esse processo.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Ensina sobre modelos de atribuição, que são essenciais para entender o comportamento do consumidor e otimizar campanhas de marketing
Oferece uma visão abrangente das jornadas do cliente, permitindo que os alunos entendam as etapas envolvidas no processo de compra
Fornece exemplos práticos e estudos de caso para ilustrar os conceitos e técnicas ensinadas
Concluído com uma avaliação final para testar a compreensão do aluno sobre os tópicos abordados
Ministrado por Anderson França, um especialista reconhecido em marketing digital e atribuição
Pode exigir que os alunos tenham conhecimento prévio em marketing digital e análise de dados
Save this course
Save Modelos de Atribuição to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Modelos de Atribuição with these
activities:
Review course syllabus and materials
Show steps
Starting off by reviewing the program's syllabus and materials will help you create a strong foundation and prepare for the coursework.
Browse courses on
Marketing Analytics
Show steps
-
Download and read the syllabus
-
Preview the course materials
-
Identify any topics that you are unfamiliar with
Complete online quizzes and exercises
Show steps
Engaging in practice drills is a powerful way to strengthen your understanding of attribution modeling concepts and techniques.
Browse courses on
Customer Journey Mapping
Show steps
-
Access the online quizzes and exercises
-
Complete the quizzes and exercises regularly
-
Review your answers and identify areas for improvement
Watch video tutorials on attribution modeling
Show steps
Video tutorials can provide clear and engaging explanations of attribution modeling, helping you to grasp the key concepts and techniques.
Browse courses on
Data-Driven Marketing
Show steps
-
Identify reputable sources for video tutorials
-
Watch the videos and take notes
-
Apply what you learn to your own marketing campaigns
One other activity
Expand to see all activities and additional details
Show all four activities
Develop a case study on attribution modeling
Show steps
Creating a case study is a great way to apply your knowledge of attribution modeling and demonstrate your skills in analyzing marketing data.
Browse courses on
Marketing Case Studies
Show steps
-
Choose a real-world marketing campaign
-
Collect data on the campaign's performance
-
Analyze the data to determine the effectiveness of the campaign's attribution model
-
Write a report summarizing your findings
Review course syllabus and materials
Show steps
Starting off by reviewing the program's syllabus and materials will help you create a strong foundation and prepare for the coursework.
Browse courses on
Marketing Analytics
Show steps
Show steps
Show steps
- Download and read the syllabus
- Preview the course materials
- Identify any topics that you are unfamiliar with
Complete online quizzes and exercises
Show steps
Engaging in practice drills is a powerful way to strengthen your understanding of attribution modeling concepts and techniques.
Browse courses on
Customer Journey Mapping
Show steps
Show steps
Show steps
- Access the online quizzes and exercises
- Complete the quizzes and exercises regularly
- Review your answers and identify areas for improvement
Watch video tutorials on attribution modeling
Show steps
Video tutorials can provide clear and engaging explanations of attribution modeling, helping you to grasp the key concepts and techniques.
Browse courses on
Data-Driven Marketing
Show steps
Show steps
Show steps
- Identify reputable sources for video tutorials
- Watch the videos and take notes
- Apply what you learn to your own marketing campaigns
One other activity
Expand to see all activities and additional details
Show all four activities
Develop a case study on attribution modeling
Show steps
Creating a case study is a great way to apply your knowledge of attribution modeling and demonstrate your skills in analyzing marketing data.
Browse courses on
Marketing Case Studies
Show steps
Show steps
Show steps
- Choose a real-world marketing campaign
- Collect data on the campaign's performance
- Analyze the data to determine the effectiveness of the campaign's attribution model
- Write a report summarizing your findings
Career center
Learners who complete Modelos de Atribuição will develop knowledge and skills
that may be useful to these careers:
Data Analyst
Data Analyst
Data analysts examine large datasets to extract patterns and insights that can be used to improve business operations. This course can help you develop the skills you need to be a successful data analyst, including data analysis techniques, data visualization, and modeling. The course also provides an overview of the different types of data analytics models, which can be helpful for data analysts who want to specialize in a particular area.
Market Research Analyst
Market Research Analyst
Market research analysts collect and analyze data about markets and customers to help businesses make informed decisions. This course can help you develop the skills you need to be a successful market research analyst, including data collection and analysis techniques, and customer segmentation. The course also provides an overview of the different types of market research models, which can be helpful for market research analysts who want to specialize in a particular area.
Business Analyst
Business Analyst
Business analysts help businesses improve their operations by identifying and solving problems. This course can help you develop the skills you need to be a successful business analyst, including problem-solving, data analysis, and process improvement. The course also provides an overview of the different types of business analytics models, which can be helpful for business analysts who want to specialize in a particular area.
Marketing Manager
Marketing Manager
Marketing managers plan and execute marketing campaigns to promote products and services. This course can help you develop the skills you need to be a successful marketing manager, including marketing strategy, campaign management, and customer relationship management. The course also provides an overview of the different types of marketing models, which can be helpful for marketing managers who want to specialize in a particular area.
Financial Analyst
Financial Analyst
Financial analysts provide financial advice to businesses and investors. This course can help you develop the skills you need to be a successful financial analyst, including financial modeling, valuation, and investment analysis. The course also provides an overview of the different types of financial models, which can be helpful for financial analysts who want to specialize in a particular area.
Operations Manager
Operations Manager
Operations managers oversee the day-to-day operations of businesses. This course can help you develop the skills you need to be a successful operations manager, including operations planning, process improvement, and inventory management. The course also provides an overview of the different types of operations models, which can be helpful for operations managers who want to specialize in a particular area.
Supply Chain Manager
Supply Chain Manager
Supply chain managers oversee the flow of goods and materials from suppliers to customers. This course can help you develop the skills you need to be a successful supply chain manager, including supply chain planning, inventory management, and transportation management. The course also provides an overview of the different types of supply chain models, which can be helpful for supply chain managers who want to specialize in a particular area.
Software Engineer
Software Engineer
Software engineers design, develop, and maintain software applications. This course can help you develop the skills you need to be a successful software engineer, including software development, programming, and data structures. The course also provides an overview of the different types of software engineering models, which can be helpful for software engineers who want to specialize in a particular area.
Risk Manager
Risk Manager
Risk managers identify and manage risks for businesses. This course can help you develop the skills you need to be a successful risk manager, including risk assessment, risk mitigation, and risk monitoring. The course also provides an overview of the different types of risk models, which can be helpful for risk managers who want to specialize in a particular area.
Actuary
Actuary
Actuaries analyze and manage financial risks for businesses and individuals. This course can help you develop the skills you need to be a successful actuary, including financial modeling, risk assessment, and insurance pricing. The course also provides an overview of the different types of actuarial models, which can be helpful for actuaries who want to specialize in a particular area.
Data Scientist
Data Scientist
Data scientists use data to solve business problems and create new products and services. This course can help you develop the skills you need to be a successful data scientist, including data analysis, machine learning, and artificial intelligence. The course also provides an overview of the different types of data science models, which can be helpful for data scientists who want to specialize in a particular area.
Database Administrator
Database Administrator
Database administrators manage and maintain databases. This course can help you develop the skills you need to be a successful database administrator, including database design, database administration, and data security. The course also provides an overview of the different types of database models, which can be helpful for database administrators who want to specialize in a particular area.
Systems Analyst
Systems Analyst
Systems analysts design, develop, and implement computer systems. This course can help you develop the skills you need to be a successful systems analyst, including systems analysis, systems design, and systems implementation. The course also provides an overview of the different types of systems analysis models, which can be helpful for systems analysts who want to specialize in a particular area.
Web Developer
Web Developer
Web developers design and develop websites. This course can help you develop the skills you need to be a successful web developer, including web design, web development, and website maintenance. The course also provides an overview of the different types of web development models, which can be helpful for web developers who want to specialize in a particular area.
Statistician
Statistician
Statisticians collect, analyze, and interpret data to help businesses and organizations make informed decisions. This course can help you develop the skills you need to be a successful statistician, including data collection and analysis techniques, and statistical modeling. The course also provides an overview of the different types of statistical models, which can be helpful for statisticians who want to specialize in a particular area.
For more career information including salaries, visit:
OpenCourser.com/course/n2i4qt/modelos
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Modelos de Atribuição.
Save
Covers the core concepts and tools of marketing analytics using Excel. It provides a solid foundation for understanding and applying data-driven techniques to marketing campaigns and decisions.
Provides a practical guide to using marketing analytics to improve marketing decision-making. It covers topics such as data collection, analysis, and modeling.
Save
Focuses on practical web analytics techniques that can be used to improve website performance and engagement. It provides a step-by-step guide to using Google Analytics and other tools to track and analyze website data.
Save
Explores the use of data analytics in marketing, covering topics such as customer segmentation, campaign optimization, and predictive analytics. It provides a good foundation for marketers who want to leverage data to improve their campaigns.
Covers a wide range of digital marketing analytics topics, including web analytics, social media analytics, and mobile analytics. It provides a good overview of the tools and techniques used in digital marketing.
Explores the concept of customer relationship management (CRM) and its importance for businesses. It covers topics such as customer segmentation, loyalty programs, and CRM technology.
Provides a comprehensive overview of marketing principles and practices. It useful resource for marketers who want to understand the fundamental concepts of marketing and how to apply them in practice.
Save
Classic text that provides a comprehensive overview of marketing management. It covers a wide range of topics, including strategic planning, marketing research, and customer relationship management.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/n2i4qt/modelos
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Effort
4 semanas, de 4 a 5 horas por semana.
Level
Introductory
Via
Coursera
Institution
Fundação Instituto de Administração
Instructor
Anderson França
Language
Português
Good to know
Ensina sobre modelos de atribuição, que são essenciais para entender o comportamento do consumidor e otimizar campanhas de marketing
Oferece uma visão abrangente das jornadas do cliente, permitindo que os alunos entendam as etapas envolvidas no processo de compra
Fornece exemplos práticos e estudos de caso para ilustrar os conceitos e técnicas ensinadas
Concluído com uma avaliação final para testar a compreensão do aluno sobre os tópicos abordados
Ministrado por Anderson França, um especialista reconhecido em marketing digital e atribuição
Pode exigir que os alunos tenham conhecimento prévio em marketing digital e análise de dados
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