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Martin Meister
Este curso busca entregar los principales pilares en los cuales se debe sustentar toda campaña de difusión de marketing digital, ilustrando los principales conceptos así como las herramientas más importantes.
Register for this course and see more details by visiting:
OpenCourser.com/course/n2yi2v/marketing
What's inside
Syllabus
Módulo 1: Fijación de los objetivos
En este módulo te invitamos a conocer los aspectos básicos para la creación de objetivos accionables, veremos cómo crear objetivos SMART y cómo fijarlos por medio del RACE.
Read more
Syllabus
Módulo 1: Fijación de los objetivos
En este módulo te invitamos a conocer los aspectos básicos para la creación de objetivos accionables, veremos cómo crear objetivos SMART y cómo fijarlos por medio del RACE.
Read more
Módulo 2: Determinación de las audiencias digitales
En este módulo conocerás las claves para realizar una segmentación adecuada, las bases de segmentación que debes considerar y los criterios de efectividad en la segmentación.
Módulo 3: Generación de contenido para la web
En este módulo aprenderás a distinguir los tipos de contenido y los diferentes soportes para ellos. Verás los aspectos que debes considerar para la elección del tipo de contenido y conocerás las 3 H del contenido.
Módulo 4: El mix de canales digitales
En este módulo podrás conocer la importancia de cada canal digital, así como sus ventajas y desventajas.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Repasa los pilares de las campañas de difusión de marketing digital
La instrucción corre a cargo de Martin Meister
Se centra en los conceptos y herramientas fundamentales
Cubre una amplia gama de temas, desde la fijación de objetivos hasta el mix de canales
Proporciona una base sólida para los principiantes en marketing digital
Save this course
Save Marketing Digital en Acción to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Marketing Digital en Acción with these
activities:
Revise digital marketing concepts
Show steps
Reinforce your understanding of basic concepts used in digital marketing to better prepare you for the course.
Browse courses on
Digital Marketing
Show steps
-
Review key concepts such as segmentation, targeting, and positioning.
-
Read articles or watch videos on digital marketing trends and best practices.
-
Practice creating marketing campaigns using online tools or templates.
Join a study group for digital marketing
Show steps
Enhance your understanding by collaborating with peers and discussing course concepts in a supportive environment.
Show steps
-
Find or create a study group with other students.
-
Meet regularly to discuss course materials, assignments, and projects.
-
Share notes, resources, and insights.
-
Provide feedback and support to each other.
Follow tutorials on Google Analytics
Show steps
Gain practical experience with Google Analytics to enhance your understanding of website traffic and campaign performance.
Browse courses on
Google Analytics
Show steps
-
Sign up for a Google Analytics account.
-
Follow online tutorials or courses on Google Analytics basics.
-
Install Google Analytics tracking code on a website or blog.
-
Generate and analyze reports to track website traffic and campaign results.
Three other activities
Expand to see all activities and additional details
Show all six activities
Develop a digital marketing plan
Show steps
Apply your knowledge by creating a comprehensive plan that outlines your digital marketing strategies and tactics.
Browse courses on
Digital Marketing Plan
Show steps
-
Define your target audience and marketing goals.
-
Research and analyze your competition.
-
Choose the appropriate digital marketing channels.
-
Develop a content calendar and social media strategy.
-
Set up tracking and measurement tools to monitor campaign performance.
Compile a resource library on digital marketing tools
Show steps
Organize and expand your knowledge by creating a collection of valuable resources related to digital marketing.
Browse courses on
Digital Marketing Tools
Show steps
-
Research and identify useful tools and resources.
-
Categorize and organize the resources in a logical manner.
-
Share your library with peers or other interested individuals.
Solve case studies on digital marketing campaigns
Show steps
Test your understanding and decision-making skills by analyzing real-world digital marketing campaigns.
Browse courses on
Case Studies
Show steps
-
Read and analyze case studies from reputable sources.
-
Identify the key elements of successful campaigns.
-
Evaluate the effectiveness of different marketing strategies.
-
Discuss your findings with peers or mentors.
Revise digital marketing concepts
Show steps
Reinforce your understanding of basic concepts used in digital marketing to better prepare you for the course.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Review key concepts such as segmentation, targeting, and positioning.
- Read articles or watch videos on digital marketing trends and best practices.
- Practice creating marketing campaigns using online tools or templates.
Join a study group for digital marketing
Show steps
Enhance your understanding by collaborating with peers and discussing course concepts in a supportive environment.
Show steps
Show steps
Show steps
- Find or create a study group with other students.
- Meet regularly to discuss course materials, assignments, and projects.
- Share notes, resources, and insights.
- Provide feedback and support to each other.
Follow tutorials on Google Analytics
Show steps
Gain practical experience with Google Analytics to enhance your understanding of website traffic and campaign performance.
Browse courses on
Google Analytics
Show steps
Show steps
Show steps
- Sign up for a Google Analytics account.
- Follow online tutorials or courses on Google Analytics basics.
- Install Google Analytics tracking code on a website or blog.
- Generate and analyze reports to track website traffic and campaign results.
Three other activities
Expand to see all activities and additional details
Show all six activities
Develop a digital marketing plan
Show steps
Apply your knowledge by creating a comprehensive plan that outlines your digital marketing strategies and tactics.
Browse courses on
Digital Marketing Plan
Show steps
Show steps
Show steps
- Define your target audience and marketing goals.
- Research and analyze your competition.
- Choose the appropriate digital marketing channels.
- Develop a content calendar and social media strategy.
- Set up tracking and measurement tools to monitor campaign performance.
Compile a resource library on digital marketing tools
Show steps
Organize and expand your knowledge by creating a collection of valuable resources related to digital marketing.
Browse courses on
Digital Marketing Tools
Show steps
Show steps
Show steps
- Research and identify useful tools and resources.
- Categorize and organize the resources in a logical manner.
- Share your library with peers or other interested individuals.
Solve case studies on digital marketing campaigns
Show steps
Test your understanding and decision-making skills by analyzing real-world digital marketing campaigns.
Browse courses on
Case Studies
Show steps
Show steps
Show steps
- Read and analyze case studies from reputable sources.
- Identify the key elements of successful campaigns.
- Evaluate the effectiveness of different marketing strategies.
- Discuss your findings with peers or mentors.
Career center
Learners who complete Marketing Digital en Acción will develop knowledge and skills
that may be useful to these careers:
Marketing Specialist
Marketing Specialist
A Marketing Specialist plans and executes marketing campaigns with the intent of increasing engagement, lead generation, and sales. A background in Digital Marketing, such as that gained from this course, would be very valuable for a Marketing Specialist. This course will help you understand how to set marketing objectives, determine target audiences, and create content for the web and other online channels. These skills are essential for success in this role. In addition, this course can help you to develop a strong foundation in digital marketing fundamentals which will make you a more competitive candidate for Marketing Specialist positions.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers oversee all aspects of a company's digital marketing strategy. This course will provide you with the skills and knowledge you need to succeed in this role, including how to set marketing objectives, determine target audiences, create content, and measure the effectiveness of your campaigns. This course will help you to develop a strong foundation in digital marketing fundamentals that will set you ahead of other candidates for Digital Marketing Manager roles.
Content Marketer
Content Marketer
A critical aspect of being a Content Marketer is knowing how to create and deliver content that engages a target audience. This course will teach you the principles of content marketing, including how to create different types of content, choose the right channels for distribution, and measure the effectiveness of your campaigns.
Marketing Communications Manager
Marketing Communications Manager
Marketing Communications Managers are responsible for developing and executing marketing communications plans. This course will provide you with the skills and knowledge you need to succeed in this role, including how to set marketing objectives, determine target audiences, create content, and measure the effectiveness of your campaigns. This course will help you to develop a strong foundation in digital marketing fundamentals which will set you apart from other candidates for Marketing Communications Manager positions.
eCommerce Manager
eCommerce Manager
Ecommerce Managers are responsible for the planning, implementation, and execution of an organization's ecommerce strategy. This course will provide you with the skills and knowledge you need to succeed in this role, including how to set marketing objectives, determine target audiences, create content, and measure the effectiveness of your campaigns. This course will introduce you to the principles of digital marketing and provide you with a strong foundation in the skills that you will need to succeed as an Ecommerce Manager.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for developing and executing social media strategies. This course will provide you with the skills and knowledge you need to succeed in this role, including how to set marketing objectives, determine target audiences, create content, and measure the effectiveness of your campaigns. This course will help you to develop a strong foundation in digital marketing fundamentals that will make you a more competitive candidate for Social Media Manager roles.
Web Analyst
Web Analyst
Web Analysts are responsible for collecting, analyzing, and interpreting data to improve the performance of websites and other digital marketing channels. This course will provide you with skills and knowledge that will be valuable in this role, including how to set marketing objectives, determine target audiences, and measure the effectiveness of your campaigns.
SEO Specialist
SEO Specialist
This course can help you develop the skills and knowledge you need to succeed in the role of SEO Specialist. The course will teach you how to set marketing objectives, determine target audiences, create content, and measure the effectiveness of your campaigns. These skills are essential for success in this role.
Market Research Analyst
Market Research Analyst
Market Research Analysts are responsible for collecting, analyzing, and interpreting data to help businesses make informed decisions. This course will provide you with skills that are valuable in this role, including how to set marketing objectives, determine target audiences, and measure the effectiveness of marketing campaigns.
Digital Advertising Specialist
Digital Advertising Specialist
This course will provide you with the skills and knowledge you need to succeed in this role, including how to set marketing objectives, determine target audiences, create content, and measure the effectiveness of your campaigns. These skills are essential for success in this role.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and executing brand strategies. The course will teach you how to set marketing objectives, determine target audiences, create content, and measure the effectiveness of your campaigns. These skills are essential for success in this role.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing the public image of an organization. This course will provide you with skills and knowledge that will be valuable in this role, including how to set marketing objectives, determine target audiences, create content, and measure the effectiveness of your campaigns.
Product Marketing Manager
Product Marketing Manager
Product Marketing Managers are responsible for developing and executing product marketing strategies. This course will provide you with skills and knowledge that will be valuable in this role, including how to set marketing objectives, determine target audiences, create content, and measure the effectiveness of your campaigns.
Growth Hacker
Growth Hacker
Growth Hackers are responsible for developing creative and innovative ways to grow a company's user base. This course will teach you the principles of growth hacking, including how to set marketing objectives, determine target audiences, create content, and measure the effectiveness of your campaigns.
Data Analyst
Data Analyst
Data Analysts are responsible for collecting, analyzing, and interpreting data to help businesses make informed decisions.
For more career information including salaries, visit:
OpenCourser.com/course/n2yi2v/marketing
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Marketing Digital en Acción.
Save
Este libro proporciona una guía avanzada para el SEO, incluyendo consejos sobre cómo optimizar un sitio web para palabras clave, construir vínculos de retroceso y rastrear los resultados.
Save
Este libro proporciona una guía completa para el marketing de comercio electrónico, incluyendo consejos sobre cómo crear una tienda en línea, optimizar las páginas de productos y utilizar las redes sociales para impulsar las ventas.
Save
Este libro proporciona una visión estratégica del marketing en redes sociales, incluyendo consejos sobre cómo desarrollar una estrategia eficaz y medir el éxito.
Este libro proporciona una visión integral del marketing entrante, incluyendo consejos sobre cómo atraer, involucrar y deleitar a los clientes online.
Este libro es una guía esencial para crear y distribuir contenido atractivo que atraiga y convierta clientes.
Este libro proporciona información práctica sobre cómo utilizar las redes sociales para el marketing, incluyendo consejos sobre cómo crear contenido atractivo y construir relaciones con los clientes.
Este libro proporciona una introducción integral a Google Analytics, incluyendo consejos sobre cómo configurar una cuenta y rastrear el tráfico del sitio web.
Este libro ofrece una visión general completa del marketing digital, cubriendo temas como el SEO, el SEM y las redes sociales.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/n2yi2v/marketing
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Via
Coursera
Institution
Pontificia Universidad Católica de Chile
Instructor
Martin Meister
Language
Español
Good to know
Repasa los pilares de las campañas de difusión de marketing digital
La instrucción corre a cargo de Martin Meister
Se centra en los conceptos y herramientas fundamentales
Cubre una amplia gama de temas, desde la fijación de objetivos hasta el mix de canales
Proporciona una base sólida para los principiantes en marketing digital
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