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Lara Muqashar
Dans ce projet guidé d'une heure, vous apprendrez à utiliser l'outil d'audience personnalisée si vous souhaitez participer à l'un des plus grands marchés au monde, Facebook. Vous saurez comment faire de la publicité sur Facebook.
À la fin de ce projet, vous serez en mesure de faire de la publicité sur Facebook à l'aide d'un outil d'audience personnalisé. Vous pourrez également différencier les types d'audience sur Facebook.
Register for this course and see more details by visiting:
OpenCourser.com/course/nllr6j/creez
What's inside
Syllabus
Module 1
Dans ce projet guidé d'une heure, vous apprendrez à utiliser l'outil d'audience personnalisée si vous souhaitez participer à l'un des plus grands marchés au monde, Facebook. Vous saurez comment faire de la publicité sur Facebook.
À la fin de ce projet, vous serez en mesure de faire de la publicité sur Facebook à l'aide d'un outil d'audience personnalisé. Vous pourrez également différencier les types d'audience sur Facebook.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Approprié pour les personnes souhaitant faire de la publicité sur Facebook
Enseigne l'utilisation de l'outil Audience personnalisée de Facebook
Permet de différencier les types d'audience sur Facebook
Projet guidé d'une heure, adapté aux débutants
Fournit un exemple pratique d'utilisation de Facebook pour la publicité
Save this course
Save Créez une publicité ciblée avec facebook audience insights to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Créez une publicité ciblée avec facebook audience insights with these
activities:
Review ad targeting basics
Show steps
Refresh your understanding of ad targeting fundamentals to prepare for the course's focus on Facebook ad targeting.
Browse courses on
Ad Targeting
Show steps
-
Go over your notes or study materials on ad targeting concepts
-
Take a practice quiz or test on ad targeting
Take practice exams or quizzes on Facebook advertising concepts
Show steps
Assess your understanding of Facebook advertising concepts and identify areas for improvement.
Browse courses on
Facebook Advertising
Show steps
-
Find practice exams or quizzes on Facebook advertising
-
Take the practice exams or quizzes
-
Review your results and identify areas for improvement
Create a Facebook Ad Campaign
Show steps
Creating a Facebook ad campaign will provide hands-on experience with applying the concepts learned in the course.
Browse courses on
Facebook Advertising
Show steps
-
Define your target audience
-
Set your advertising budget
-
Create your ad creative
-
Monitor and adjust your campaign
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a custom audience on Facebook
Show steps
Get hands-on experience creating a custom audience on Facebook, a key step in Facebook advertising.
Show steps
-
Follow a guided tutorial on creating a custom audience
-
Experiment with different targeting parameters
Join a study group or discussion forum on Facebook advertising
Show steps
Engage with other learners and exchange knowledge and strategies for Facebook advertising.
Browse courses on
Facebook Advertising
Show steps
-
Find a study group or discussion forum on Facebook advertising
-
Introduce yourself and participate in discussions
Offer to help other students with their Facebook advertising campaigns
Show steps
Reinforce your understanding of Facebook advertising by helping others with their campaigns.
Browse courses on
Facebook Advertising
Show steps
-
Announce your willingness to help other students on forums or social media
-
Provide guidance and support to students seeking assistance
Contribute to open-source projects related to Facebook advertising
Show steps
Gain practical experience and deepen your understanding by contributing to real-world Facebook advertising projects.
Browse courses on
Facebook Advertising
Show steps
-
Find open-source projects related to Facebook advertising
-
Review the project's codebase and documentation
-
Identify areas where you can contribute
-
Make your contributions to the project
Review ad targeting basics
Show steps
Refresh your understanding of ad targeting fundamentals to prepare for the course's focus on Facebook ad targeting.
Browse courses on
Ad Targeting
Show steps
Show steps
Show steps
- Go over your notes or study materials on ad targeting concepts
- Take a practice quiz or test on ad targeting
Take practice exams or quizzes on Facebook advertising concepts
Show steps
Assess your understanding of Facebook advertising concepts and identify areas for improvement.
Browse courses on
Facebook Advertising
Show steps
Show steps
Show steps
- Find practice exams or quizzes on Facebook advertising
- Take the practice exams or quizzes
- Review your results and identify areas for improvement
Create a Facebook Ad Campaign
Show steps
Creating a Facebook ad campaign will provide hands-on experience with applying the concepts learned in the course.
Browse courses on
Facebook Advertising
Show steps
Show steps
Show steps
- Define your target audience
- Set your advertising budget
- Create your ad creative
- Monitor and adjust your campaign
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a custom audience on Facebook
Show steps
Get hands-on experience creating a custom audience on Facebook, a key step in Facebook advertising.
Show steps
Show steps
Show steps
- Follow a guided tutorial on creating a custom audience
- Experiment with different targeting parameters
Join a study group or discussion forum on Facebook advertising
Show steps
Engage with other learners and exchange knowledge and strategies for Facebook advertising.
Browse courses on
Facebook Advertising
Show steps
Show steps
Show steps
- Find a study group or discussion forum on Facebook advertising
- Introduce yourself and participate in discussions
Offer to help other students with their Facebook advertising campaigns
Show steps
Reinforce your understanding of Facebook advertising by helping others with their campaigns.
Browse courses on
Facebook Advertising
Show steps
Show steps
Show steps
- Announce your willingness to help other students on forums or social media
- Provide guidance and support to students seeking assistance
Contribute to open-source projects related to Facebook advertising
Show steps
Gain practical experience and deepen your understanding by contributing to real-world Facebook advertising projects.
Browse courses on
Facebook Advertising
Show steps
Show steps
Show steps
- Find open-source projects related to Facebook advertising
- Review the project's codebase and documentation
- Identify areas where you can contribute
- Make your contributions to the project
Career center
Learners who complete Créez une publicité ciblée avec facebook audience insights will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
As a Digital Marketing Manager, you will be responsible for planning, executing, and analyzing digital marketing campaigns. You must have a strong understanding of digital marketing channels, including social media, search engine optimization (SEO), and email marketing. This course will help you develop the skills you need to succeed in this role. You will learn how to use Facebook Audience Insights to target your marketing campaigns and measure your results. This course is essential for anyone who wants to enter the field of digital marketing.
Social Media Marketing Manager
Social Media Marketing Manager
As a Social Media Marketing Manager, you will be responsible for developing and executing social media strategies. You must have a strong understanding of social media platforms and how to use them to reach your target audience. This course will help you develop the skills you need to succeed in this role. You will learn how to use Facebook Audience Insights to identify your target audience and create engaging content. This course is essential for anyone who wants to enter the field of social media marketing.
eCommerce Manager
eCommerce Manager
As an Ecommerce Manager, you will be responsible for managing an online store and overseeing all aspects of the business. You must have a strong understanding of ecommerce principles as well as how to use marketing and advertising to drive sales. This course will help you develop the skills you need to succeed in this role. You will learn how to use Facebook Audience Insights to identify your target audience and create effective marketing campaigns. This course is essential for anyone who wants to enter the field of ecommerce.
Content Marketing Manager
Content Marketing Manager
As a Content Marketing Manager, you will be responsible for planning, creating, and distributing content. You must have a strong understanding of content marketing principles and how to use different types of content to reach your target audience. This course will help you develop the skills you need to succeed in this role. You will learn how to use Facebook Audience Insights to identify your target audience and create content that resonates with them. This course is essential for anyone who wants to enter the field of content marketing.
Marketing Analyst
Marketing Analyst
As a Marketing Analyst, you will be responsible for collecting and analyzing data to inform marketing decisions. You must have a strong understanding of marketing principles and how to use data to measure the effectiveness of marketing campaigns. This course will help you develop the skills you need to succeed in this role. You will learn how to use Facebook Audience Insights to collect data and analyze your target audience. This course is essential for anyone who wants to enter the field of marketing analytics.
Advertising Manager
Advertising Manager
As an Advertising Manager, you will be responsible for planning, executing, and analyzing advertising campaigns. You must have a strong understanding of advertising principles and how to use different types of media to reach your target audience. This course will help you develop the skills you need to succeed in this role. You will learn how to use Facebook Audience Insights to identify your target audience and create effective advertising campaigns. This course is essential for anyone who wants to enter the field of advertising.
Market Researcher
Market Researcher
As a Market Researcher, you will be responsible for collecting, analyzing, and interpreting data about consumer behavior. You must have a strong understanding of research methods and how to use data to inform business decisions. This course will help you develop the skills you need to succeed in this role. You will learn how to use Facebook Audience Insights to collect and analyze data about your target audience. This course is essential for anyone who wants to enter the field of market research.
Data Analyst
Data Analyst
As a Data Analyst, you will be responsible for collecting, cleaning, and analyzing data to identify trends and patterns. You must have a strong understanding of data analysis methods and how to use data to make informed decisions. This course may help build a foundation for this role, particularly for those with an interest in analyzing marketing data. You will learn how to use Facebook Audience Insights to collect and analyze data about your target audience. This course is an excellent starting point for anyone interested in entering the field of data analysis, especially those interested in marketing analytics.
Business Analyst
Business Analyst
As a Business Analyst, you will be responsible for analyzing business processes and recommending solutions to improve efficiency and productivity. You must have a strong understanding of business principles and how to use data to make informed decisions. This course may help build a foundation for this role, particularly for those with an interest in analyzing marketing data. You will learn how to use Facebook Audience Insights to collect and analyze data about your target audience. This course is an excellent starting point for anyone interested in entering the field of business analysis, especially those interested in marketing analytics.
Consultant
Consultant
As a Consultant, you will be responsible for providing advice and guidance to clients on a variety of business issues. You must have a strong understanding of business principles and how to solve complex problems. This course may help build a foundation for this role, particularly for those with an interest in marketing consulting. You will learn how to use Facebook Audience Insights to collect and analyze data about your target audience. This course is an excellent starting point for anyone interested in entering the field of consulting, especially those interested in marketing consulting.
Product Manager
Product Manager
As a Product Manager, you will be responsible for managing the development and launch of new products. You must have a strong understanding of product development and how to bring new products to market successfully. This course may help build a foundation for this role, particularly for those with an interest in developing marketing strategies for new products. You will learn how to use Facebook Audience Insights to collect and analyze data about your target audience. This course is an excellent starting point for anyone interested in entering the field of product management, especially those interested in marketing.
Brand Manager
Brand Manager
As a Brand Manager, you will be responsible for developing and managing a brand's identity and reputation. You must have a strong understanding of branding and how to create a consistent brand experience across all channels. This course may help build a foundation for this role, particularly for those with an interest in developing marketing strategies for a brand. You will learn how to use Facebook Audience Insights to collect and analyze data about your target audience. This course is an excellent starting point for anyone interested in entering the field of brand management.
Customer Success Manager
Customer Success Manager
As a Customer Success Manager, you will be responsible for ensuring that customers are satisfied with a company's products or services. You must have a strong understanding of customer service and how to build relationships with customers. This course may help build a foundation for this role, particularly for those with an interest in using social media to provide customer support. You will learn how to use Facebook Audience Insights to identify and target potential customers.
Sales Manager
Sales Manager
As a Sales Manager, you will be responsible for leading and managing a sales team. You must have a strong understanding of sales principles and how to motivate and develop a sales team. This course may help build a foundation for this role, particularly for those with an interest in using social media to generate leads and close sales. You will learn how to use Facebook Audience Insights to identify and target potential customers. This course is an excellent starting point for anyone interested in entering the field of sales management.
Project Manager
Project Manager
As a Project Manager, you will be responsible for planning, executing, and completing projects. You must have a strong understanding of project management principles and how to manage a project successfully. This course may help build a foundation for this role, particularly for those with an interest in using social media to manage projects. You will learn how to use Facebook Audience Insights to identify and target potential stakeholders.
For more career information including salaries, visit:
OpenCourser.com/course/nllr6j/creez
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Créez une publicité ciblée avec facebook audience insights.
Comprehensive guide to Facebook marketing. It covers topics such as Facebook advertising, content marketing, and social media management. It is helpful for businesses that want to develop a comprehensive Facebook marketing strategy.
Comprehensive guide to Facebook marketing. It covers topics such as Facebook advertising, content marketing, and social media management. It is helpful for businesses that want to develop a comprehensive Facebook marketing strategy.
Save
Comprehensive guide to Facebook marketing. It covers topics such as Facebook advertising, content marketing, and social media management. It is helpful for businesses that want to develop a comprehensive Facebook marketing strategy.
Provides a strategic approach to social media marketing. It covers how to develop a social media strategy, create engaging content, and measure your results.
Comprehensive guide to social media marketing for dummies. It covers everything from creating a social media strategy to using social media to drive traffic to your website.
Guide to Facebook marketing for small business. It covers how to create a Facebook page, build a following, and use Facebook to drive traffic to your website.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/nllr6j/creez
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Effort
2 heures
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Lara Muqashar
Language
Français
Good to know
Approprié pour les personnes souhaitant faire de la publicité sur Facebook
Enseigne l'utilisation de l'outil Audience personnalisée de Facebook
Permet de différencier les types d'audience sur Facebook
Projet guidé d'une heure, adapté aux débutants
Fournit un exemple pratique d'utilisation de Facebook pour la publicité
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