CMO Foundations
Working with Leadership and Board-of-Directors
Heads up! This course may be archived and/or unavailable.
Learn to thrive at the C-level and move beyond the marketing department. In this course, executive consultant Robbie Baxter explains how CMOs can work most effectively with the leaders of an organization, including the CEO and board of directors. Robbie breaks down how to build trust with other executives—establishing rapport so you will be heard. Learn how to make an impact by understanding what the CEO really wants from marketing, how to bounce back from setbacks, and how to ask for and get the resources you need to succeed. You can also gain insider tips on presenting to and meeting with the board of directors. Robbie closes with some lessons for CMOs that aspire to move up even further in an organization, including tips from real CMOs who have spent years in the trenches.
Contents:
- Introduction
- 1. Managing Sideways
- 2. Managing Up
- 3. Managing Way Up
- 4. Moving on Up
- 5. Real Advice for CMOs
Get a Reminder
| Rating | Not enough ratings |
|---|---|
| Length | 48m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Robbie Kellman Baxter |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Enterprise Marketing Executive Leadership Organizational Leadership |
Get a Reminder
Similar Courses
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Freelance Non-Profit Organization Consultant $44k
All positions including Management Trainee $51k
TIL Coordinator - Organization Effectiveness $57k
Non-Profit Organization Fellow $72k
Aircraft Inspector including NDT $74k
Organization Development Specialist Contractor $81k
Project Manager, Business Solutions Organization $97k
Manager, Project Management Organization $118k
Organization Development Leader - US Business Operations $120k
Organization Effectiveness Project Manager $121k
Project Manager - Procurement Organization $129k
Change Management & Organization Effectiveness Manager $164k
Write a review
Your opinion matters. Tell us what you think.
Please login to leave a review
| Rating | Not enough ratings |
|---|---|
| Length | 48m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Robbie Kellman Baxter |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Enterprise Marketing Executive Leadership Organizational Leadership |
Similar Courses
Sorted by relevance
Like this course?
Here's what to do next:
- Save this course for later
- Get more details from the course provider
- Enroll in this course
