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droidcon NYC
If you’re making user-visible changes in your app, this talk is for you! Experimentation, or A/B testing, can give you the data you need to make better decisions for your app’s future. In this lightning talk, Kate Kelly will introduce you to the what, why, and how of experimentation, focusing on app-specific implementation details and statistical gotchas.
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches the concepts and benefits of A/B experimentation, which is a valuable tool for product development and decision-making
Provides practical implementation details for A/B testing in mobile applications, addressing common challenges and pitfalls
Specifically tailored to app developers, with a focus on statistical gotchas and app-specific implementation
Delivered by Kate Kelly, an experienced industry professional known for her expertise in A/B testing and experimentation
Part of droidcon NYC, an established conference and community for Android developers, indicating industry relevance and credibility

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Career center

Learners who complete droidcon NYC '19: Make Better Decisions: Experiment will develop knowledge and skills that may be useful to these careers:
User Experience Researcher
User Experience Researchers conduct research to understand how users interact with products and services. They use this information to design products that are easy to use and enjoyable. The droidcon NYC '19: Make Better Decisions: Experiment course can help User Experience Researchers develop the skills they need to design and conduct experiments, analyze data, and interpret results. This course can be particularly useful for User Experience Researchers who want to learn more about A/B testing.
Data Analyst
Data Analysts collect, clean, and analyze data to help businesses make better decisions. They use statistical techniques to identify trends, patterns, and outliers in data. The droidcon NYC '19: Make Better Decisions: Experiment course can help Data Analysts develop the skills they need to design and conduct experiments, analyze data, and interpret results. This course can be particularly useful for Data Analysts who want to learn more about A/B testing.
Product Manager
Product Managers are responsible for the development and launch of new products and services. They work with engineers, designers, and other stakeholders to ensure that products meet customer needs and are successful in the marketplace. The droidcon NYC '19: Make Better Decisions: Experiment course can help Product Managers develop the skills they need to make data-driven decisions about product development and marketing. This course can be particularly useful for Product Managers who want to learn more about A/B testing.
Quantitative Analyst
Quantitative Analysts use statistical models to analyze data and make predictions about future events. They work in a variety of industries, including finance, insurance, and healthcare. The droidcon NYC '19: Make Better Decisions: Experiment course can help Quantitative Analysts develop the skills they need to design and conduct experiments, analyze data, and interpret results. This course can be particularly useful for Quantitative Analysts who want to learn more about A/B testing.
Market Researcher
Market Researchers conduct surveys, focus groups, and other research to understand consumer behavior and preferences. They use this information to help businesses develop new products and services, and to improve marketing campaigns. The droidcon NYC '19: Make Better Decisions: Experiment course can help Market Researchers develop the skills they need to design and conduct experiments, analyze data, and interpret results. This course can be particularly useful for Market Researchers who want to learn more about A/B testing.
Data Scientist
Data Scientists use statistical and machine learning techniques to analyze data and solve business problems. They work in a variety of industries, including finance, healthcare, and retail. The droidcon NYC '19: Make Better Decisions: Experiment course can help Data Scientists develop the skills they need to design and conduct experiments, analyze data, and interpret results. This course can be particularly useful for Data Scientists who want to learn more about A/B testing.
Software Engineer
Software Engineers design, develop, and maintain software applications. They work on a variety of projects, from small personal apps to large enterprise systems. The droidcon NYC '19: Make Better Decisions: Experiment course can help Software Engineers develop the skills they need to design and conduct experiments to improve the quality and performance of their software applications.
Statistician
Statisticians collect, analyze, and interpret data. They work in a variety of fields, including healthcare, finance, and education. The droidcon NYC '19: Make Better Decisions: Experiment course can help Statisticians develop the skills they need to design and conduct experiments, analyze data, and interpret results. This course can be particularly useful for Statisticians who want to learn more about A/B testing.
Operations Research Analyst
Operations Research Analysts use mathematical models to solve business problems. They work in a variety of industries, including manufacturing, transportation, and healthcare. The droidcon NYC '19: Make Better Decisions: Experiment course can help Operations Research Analysts develop the skills they need to design and conduct experiments, analyze data, and interpret results. This course can be particularly useful for Operations Research Analysts who want to learn more about A/B testing.
Business Analyst
Business Analysts help businesses understand their data and make better decisions. They work with stakeholders to identify business needs, collect and analyze data, and develop recommendations. The droidcon NYC '19: Make Better Decisions: Experiment course can help Business Analysts develop the skills they need to design and conduct experiments, analyze data, and interpret results. This course can be particularly useful for Business Analysts who want to learn more about A/B testing.
Management Consultant
Management Consultants help businesses improve their performance. They work with clients to identify problems, develop solutions, and implement changes. The droidcon NYC '19: Make Better Decisions: Experiment course can help Management Consultants develop the skills they need to make data-driven recommendations to their clients.
Project Manager
Project Managers plan, execute, and close projects. They work with stakeholders to define project goals, develop project plans, and track project progress. The droidcon NYC '19: Make Better Decisions: Experiment course can help Project Managers develop the skills they need to make informed decisions about project planning and execution.
Financial Analyst
Financial Analysts analyze financial data to make informed investment decisions. They work with clients to develop investment strategies, manage portfolios, and make investment recommendations. The droidcon NYC '19: Make Better Decisions: Experiment course can help Financial Analysts develop the skills they need to make data-driven investment decisions.
Actuary
Actuaries use mathematical and statistical techniques to assess risk and uncertainty. They work in a variety of industries, including insurance, finance, and healthcare. The droidcon NYC '19: Make Better Decisions: Experiment course may be useful for Actuaries who want to learn more about A/B testing and other data-driven decision-making techniques.
Economist
Economists study the production, distribution, and consumption of goods and services. They use economic models to analyze data and make predictions about the economy. The droidcon NYC '19: Make Better Decisions: Experiment course may be useful for Economists who want to learn more about A/B testing and other data-driven decision-making techniques.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in droidcon NYC '19: Make Better Decisions: Experiment.
Provides a comprehensive overview of experimentation in software engineering. A good starting point for understanding the theoretical underpinnings of experimentation.
Provides an introduction to the Lean methodology which emphasizes experimentation and rapid iteration embody the principles of experimentation.
Provides a comprehensive overview of how analytics can be used to improve decision-making across various business functions.
Provides a broader perspective on experimentation, discussing its use in various business contexts beyond software development.
Provides practical advice for conducting user research, which is essential for understanding user needs and informing experiments.
Provides a comprehensive overview of user experience design, including a chapter on experimentation and how to use it to improve designs.
A seminal work on design that emphasizes the importance of user-centered design and provides principles that can be applied to experimentation.
Provides a practical guide to using the Lean methodology to develop and validate new products, including a chapter on experimentation.
Although not specifically about experimentation, it does provide a good overview of agile testing practices and how they can support experimentation.
A classic work on web usability, it provides insights into how users interact with websites and how to make them more user-friendly.
While not specifically about experimentation, it provides a good understanding of the challenges and opportunities associated with innovation.
While not specifically about experimentation, it provides a good overview of product roadmapping and how to use it to prioritize and plan experiments.
While not specifically about experimentation, it provides a broad overview of software development best practices, including a chapter on testing and quality assurance.

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