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Anton Voroniuk and Anton Voroniuk Support

You’ll explore how to use the latest generative AI tools for writing, research, visuals, and video, while building scalable workflows that keep your content sharp, consistent, and audience-ready.

This course delivers both strategy and hands-on experience through:

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You’ll explore how to use the latest generative AI tools for writing, research, visuals, and video, while building scalable workflows that keep your content sharp, consistent, and audience-ready.

This course delivers both strategy and hands-on experience through:

  • Step-by-step training with tools like ChatGPT, Sora, Perplexity, and Leonardo AI

  • Real-world examples of AI-powered content for email, social, blog, and video

  • Techniques for managing multimedia campaigns with a single creative prompt

  • Workflow models for scaling content production with fewer manual steps

What You’ll Learn in This Course

  • Use ChatGPT and Copilot to generate and adapt copy across formats and platforms

  • Conduct AI-assisted research and ideation using tools like Perplexity

  • Create branded images and product visuals with Leonardo AI

  • Generate short-form video content using Sora for campaigns and storytelling

  • Build multimedia campaigns that integrate text, visuals, and video

  • Streamline your content pipeline from first prompt to final post

  • Scale content production while maintaining voice, quality, and brand alignment

  • Design repeatable workflows for marketing teams and solo creators alike

Who This Course Is For

  • Digital marketers and content creators looking to scale output with AI

  • Creative teams producing campaigns across email, web, social, and video

  • Entrepreneurs and small business owners managing content solo

  • Agencies and freelancers aiming to deliver faster, higher-quality campaigns

  • Anyone ready to integrate AI into their content strategy, workflow, and brand execution

What’s Included

  • Case examples of real-world multimedia campaigns powered by AI

  • Visual and video generation guides for Leonardo AI and Sora

  • Workflow maps to build a scalable, AI-enhanced content system

  • Certificate of completion to showcase your AI-powered content skills

Get Started Now.

AI isn’t replacing content creators—it’s empowering them to do more, better, and faster. This course will show you how to turn ideas into full campaigns using the most advanced generative tools available today.

Enroll now and start building content that connects, converts, and scales—with the power of AI at your side.

Enroll now

What's inside

Learning objectives

  • How to generate written content using tools like chatgpt for blogs, social media, ads, and scripts
  • How to plan and execute ai-powered multimedia campaigns across multiple channels
  • How to use perplexity ai for fast, accurate research and content drafting
  • Tips for maintaining brand consistency when using generative ai tools
  • Techniques for creating ai-generated videos using sora, from script to final edit
  • Essentials of leonardo ai for generating high-quality, stylized visual content

Syllabus

Create high-quality content faster and at scale using generative AI tools

Discover how to use AI tools to quickly generate and refine marketing content that captures attention and drives action.

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Learn how to streamline your content workflow using AI—from generating ideas to publishing across platforms, all with minimal manual effort.

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In this lesson, meet ChatGPT and its capabilities

In this lesson, learn different life hacks to work with ChatGPT

In this lesson, create your own GPT's

In this lesson, learn how you can utilize ChatGPT for self-improvement

In this lesson, learn how to personalize your ChatGPT experience by using custom instructions to tailor responses to your needs

In this lesson, discover essential keyboard shortcuts that can help you navigate and use ChatGPT more efficiently

In this lesson, explore how to share your ChatGPT conversations with others and collaborate effectively.

In this lesson, learn how to use temporary chats to keep your conversations private and off the record

In this lesson, we'll show you how to use Projects in ChatGPT to organize your conversations.

In this lesson, we'll share how to use ChatGPT for reminders and tasks.

In this lesson, we'll cover how to use the Deep Research feature for more accurate results.

Write click-worthy PPC ads using Perplexity

In this lesson, we'll show you how to use ChatGPT's memory to your advantage.

In this lesson, you'll learn how to create a MyGPT that will help you with your marketing strategy creation.

Learn how to upload images to ChatGPT and use its AI capabilities to interpret, describe, or analyze visual content.

Discover how to generate custom images directly in ChatGPT using detailed text prompts.

Explore how ChatGPT can help you create charts, graphs, and diagrams for data visualization and presentations.

Find out how to upload documents to ChatGPT and extract, summarize, or analyze the content with ease.

See how to convert spoken words into text using ChatGPT's built-in speech recognition feature.

Experience ChatGPT’s voice mode for interactive, real-time conversations using natural speech.

In this lesson, we'll show you how to use Projects in ChatGPT to organize your conversations

In this lesson, we'll share how to use ChatGPT for reminders and tasks

In this lesson, we'll show you how to use ChatGPT's memory to your advantage

Learn how to connect ChatGPT with Google tools to boost productivity.

Practice integrating ChatGPT with Google apps through real examples.

Write better prompts to get more accurate, useful content

Save time by letting Perplexity handle the busywork

Generate high-quality, SEO-friendly content with ease

Create persuasive ad and email copy in seconds

Plan, write, and optimize social content faster

Find the best keywords and optimize your content

Spot market trends and customer needs using AI

Build smarter ad campaigns with AI insights

Tailor your messaging with audience insights

Generate and nurture leads automatically

Plan sustainable marketing strategies with AI

Learn how to turn plain text into your first fully rendered AI video in minutes.

Set video size and timing to suit YouTube, Instagram, TikTok, and more.

Explore Sora’s preset visual styles to find the perfect aesthetic for your video.

Make your videos feel more polished and cinematic with visual enhancements

Choose the right visual tone to resonate with your viewers and message

Bring static images to life by animating them in Sora

Merge photos with AI-generated scenes for more dynamic visuals

See real-world examples of image-to-video transformation in action

Use generative AI to create engaging text, visuals, and videos for powerful multimedia marketing

Create and adapt AI-generated content for consistent, multi-platform marketing

Learn to produce engaging videos, graphics, and voice content using generative AI to power your campaigns.

Learn how to use Auphonic to enhance audio quality, streamline editing, and produce professional-sounding content efficiently

Learn how to access and use the core features of Microsoft Copilot within the Power BI environment to boost your analytics workflow

See how Copilot can help you write and customize Power Query M code to clean, transform, and prepare your data faster and with less manual effort.

Discover how to use Copilot to automate advanced data preparation tasks like pivoting tables, parsing text, and generating calculated fields

Explore how Copilot can assist in identifying outliers, validating data integrity, and maintaining high-quality datasets

Learn how to prompt Copilot to quickly summarize your data using key descriptive statistics like mean, median, mode, and standard deviation

Discover how to use natural language prompts to create correlation matrices and identify trends in your data with the help of Copilot

Explore how Copilot can assist you in performing hypothesis tests and interpreting results to support data-driven decisions

Learn how to generate charts and visuals in Excel using natural language prompts with Copilot

Discover how Copilot enhances data storytelling through automatically generated, insightful, and interactive visuals

Master how to customize, filter, and export your visuals for polished presentations and reports with Copilot’s help

Discover how to use the Flow State feature in Leonardo AI to speed up your creative workflow with continuous image generation

Learn how to apply style presets and adjust parameters to customize and control the look of your AI-generated images

Explore how to transform existing images into new creations using the Image-to-Image generation feature in Leonardo AI

Get hands-on with the Realtime Canvas tool to draw, edit, and guide image generation in real time

Learn how to improve the quality and resolution of your AI-generated art using Leonardo AI’s upscaling and enhancement tools

Turn static images into dynamic videos with Leonardo AI’s video generation feature

Discover how to produce eye-catching visuals for social media campaigns using Leonardo AI’s powerful generation tools

Explore how Leonardo AI can support brand identity and product design through custom visuals and concept development

An advanced Google AI model designed for faster, smarter, and more versatile tasks.

See how Gemini 2.5 stands out with speed, accuracy, multimodal capabilities, and deep Google Workspace integration.

Learn how to use Gemini 2.5 seamlessly across the mobile app, web platform, and Google Workspace tools.

Start your first conversation with Gemini 2.5 and learn the basics of effective AI interaction.

Use Gemini 2.5 to create clear emails, engaging blogs, and catchy social media content.

Unlock creative concepts and fresh ideas instantly with Gemini 2.5.

Quickly create clear summaries and organized notes with Gemini 2.5.

Generate custom images and visuals instantly with Gemini 2.5.

Write, debug, and optimize code across languages with Gemini 2.5.

Understand the core principles for using AI responsibly, ethically, and safely in professional environments

Discover best practices for protecting personal and confidential data when interacting with AI tools

Explore global AI regulations and understand how policies like GDPR affect AI usage and compliance

Learn strategies to balance AI automation with critical human judgment and decision-making

Explore GPT-5’s new features and learn how to use them for better results.

Get familiar with the ChatGPT-5 interface and its key functions for smoother use.

Learn to adjust ChatGPT-5’s personalities for different tasks and audiences.

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Career center

Learners who complete GenAI for Content Creation and Multimedia Campaigns will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in GenAI for Content Creation and Multimedia Campaigns.
Provides an exhaustive, highly structured framework for planning, executing, and evaluating cross-channel digital marketing initiatives. Simon Kingsnorth systematically dissects search optimization, programmatic media, content distribution, and automation workflows. It serves as an indispensable reference for practitioners seeking to build cohesive, revenue-aligned digital engines.
Tracing both immediate algorithmic bias and long-term reward specification failures, Brian Christian bridges technical machine learning research with moral philosophy. Interviews with pioneers in fairness, transparency, and reinforcement learning illustrate why encoding human intentions into statistical models remains so treacherous.
Articulates the seminal inbound philosophy that transformed digital customer acquisition from intrusive outbound interruption to magnetic content-led discovery. Brian Halligan and Dharmesh Shah unpack search visibility, blogging cadence, social reach, and lead nurturing. It offers founders and marketers a proven blueprint for sustainable organic growth.
Synthesizing foundational debates for MIT Press, Mark Coeckelbergh separates superintelligence hype from urgent societal dilemmas in surveillance, algorithmic decision-making, and moral agency. Policy makers and engineers gain a concise philosophical vocabulary for evaluating responsibility and human dignity across automated systems.
Investigating lithium mines, cloud data centers, and crowdwork labor markets, Kate Crawford exposes artificial intelligence as an extractive physical and political infrastructure. Rather than treating ethics as abstract code audits, her investigation connects model training directly to environmental justice and labor rights.
Transforms content marketing into a radical customer-first framework centered on answering buyers questions with unvarnished transparency. Marcus Sheridan details how addressing cost, comparisons, and problems directly on your website dismantles friction, accelerates the sales pipeline, and builds enduring commercial trust.
Provides a comprehensive guide to prompt engineering, covering techniques for crafting effective inputs to generative AI models. It's particularly useful for understanding how to obtain reliable and predictable results, which is crucial for both beginners and those looking to deepen their practical skills. This book is valuable as a current reference for anyone working with generative AI.
Comprehensive guide to writing in the digital age, essential for anyone creating content. It covers fundamental writing rules, grammar, style, and the process of content creation, production, and publishing. It's a valuable reference tool for improving writing skills across various online platforms. This book is commonly used by marketing professionals and is suitable for all levels, providing a solid foundation.
Focuses on the use of deep learning techniques for video generation, exploring the latest advances and challenges in this area.
The second edition of Foster's book, updated to include recent advancements like diffusion models, making it highly relevant to contemporary image generation. It offers a practical guide to building generative models with TensorFlow and Keras. This edition is particularly valuable for understanding the latest techniques.
Established the conceptual foundation of modern digital marketing by demonstrating that customer attention must be earned through explicit consent rather than bought through unwanted broadcast. Seth Godin introduces value-driven communication sequences that remain the bedrock of modern email marketing, inbound workflows, and retention campaigns.
This recent book focuses on two of the most impactful contemporary architectures in generative AI: Transformers and Diffusion Models, both crucial for state-of-the-art image generation. It provides hands-on experience, making it highly relevant for those looking to implement modern techniques.
Clarifies brand messaging by applying classical narrative architecture to digital customer journeys, positioning the user as hero and the brand as empathetic guide. Donald Miller supplies actionable templates to overhaul website copy, landing pages, and email funnels, eliminating confusing corporate jargon to substantially boost digital conversion rates.
Operationalizes ethical AI principles into concrete organizational governance, translating abstract values into cross-functional product checklists, risk registers, and executive accountability.
Challenging the standard paradigm of fixed-objective optimization, Stuart Russell proposes provably beneficial AI systems that remain uncertain about human preferences. His formulation of inverse reinforcement learning and cooperative assistance provides a rigorous mathematical anchor for long-term AI safety and ethics.
Bridges responsible AI theory and enterprise engineering at scale, detailing how teams implement guardrail architectures, bias telemetry, and EU AI Act compliance across generative AI pipelines.
Considered a foundational text in content strategy, this book helps you understand the business value of content and the processes behind a successful content strategy. It's crucial for developing a solid understanding of how to plan and manage content for long-term success. is often used in academic settings and key reference for professionals building content strategies.
Provides a deep dive into the technical foundations and applications of ChatGPT. It is written by the leading researchers at OpenAI, the company that developed ChatGPT, and valuable resource for anyone who wants to understand the inner workings of ChatGPT.
Introduces the Bullseye framework to help teams systematically discover, test, and scale the most productive customer acquisition channels among nineteen distinct options. Gabriel Weinberg and Justin Mares emphasize rapid experimentation, channel metrics, and iterative validation, preventing growth teams from prematurely locking into ineffective channels.
Provides a practical guide to using generative AI, covering the different techniques and tools available. It is written by two leading experts in the field, Josh Patterson and Adam Gibson.
Documenting the empirical discovery of intersectional error rates in commercial facial recognition systems, Joy Buolamwini shows how biased training benchmarks harm marginalized communities. Her account blends computer vision auditing techniques with public advocacy for biometric accountability.
Structured specifically for university seminars and professional training, Paula Boddington connects normative moral theories—virtue ethics, deontology, and utilitarianism—to real-world machine learning deployments. Case studies and pedagogical exercises guide students through professional codes of conduct and design trade-offs.
Explores the principles that make ideas memorable and impactful. It outlines six key traits of 'sticky' ideas, providing valuable insights for crafting content that captures attention and is easily recalled. While not exclusively about content creation, its focus on communication and the human mind is highly relevant for creating engaging content. This book is excellent for enhancing the effectiveness of your messaging.
Outlines a comprehensive methodology for building a loyal, monetizable digital audience by producing high-value editorial content rather than transient advertisements. Joe Pulizzi shows marketers how to define a unique content niche, establish sustainable publication cadences, and engineer direct attribution models that tie storytelling to business growth.
Given the increasing role of AI in content creation, this book explores how artificial intelligence tools can be used to enhance the content creation process. It covers topics like AI-powered writing assistants, video editing tools, and content optimization. is highly relevant for understanding contemporary topics and leveraging new technologies in content creation.
Demystifies modern artificial intelligence tools and large language models for marketing practitioners seeking operational efficiency and enhanced campaign performance. Mark Lamplugh presents hands-on strategies for automated content generation, predictive analytics, prompt engineering, and audience clustering to modernize everyday agency and in-house workflows.
Focuses on the factors that make content successful in the digital age, going beyond just creation to discuss distribution and influence. It provides strategies for getting your content seen and shared in a crowded online space. This book is particularly useful for understanding the dynamics of content reach and engagement in contemporary digital marketing.
Delves into the science behind why certain ideas, products, and behaviors become popular and spread. It provides a framework (STEPPS) for understanding social transmission, which is highly relevant for creating shareable content. While not solely about content creation, its insights into human psychology and virality are invaluable for content creators. This book is excellent for adding depth to understanding audience behavior.
From a renowned storytelling expert, this book applies the principles of narrative to marketing and content creation. It explains how businesses can use compelling stories to connect with audiences and build lasting relationships. provides a deeper understanding of the power of storytelling in content and is valuable for creating more impactful narratives.
Bridges direct-response marketing fundamentals with contemporary software automation, CRM integration, and artificial intelligence capabilities. Dan Kennedy and Parthiv Shah provide practical architectures for automated lead segmentation, dynamic follow-up sequences, and customer reactivation campaigns that optimize conversion pipelines.
Offers a practical, hands-on approach to prompt engineering specifically with ChatGPT. It's an excellent resource for high school and undergraduate students getting started, providing clear examples and exercises. It serves as a useful introductory guide and additional reading to complement foundational AI courses.
Provides a hands-on approach to prompt engineering with a focus on using the OpenAI API. It's particularly relevant for undergraduate students, graduate students, and working professionals who want to programmatically interact with LLMs. It serves as a practical guide for implementing prompt engineering techniques in applications.
Provides an agile playbook for modern omnichannel growth, showing performance marketers how to align organic content initiatives with paid acquisition funnels while safeguarding CAC in increasingly saturated digital channels.
Seth Godin offers a different perspective on marketing, focusing on empathy and serving the needs of a specific audience. encourages content creators to produce work that matters to a defined group of people. It's a philosophical yet practical guide that helps redefine the purpose of content and marketing. This book is valuable for gaining a broader understanding of ethical and effective marketing through content.
Equips practitioners with the analytical rigor needed to extract actionable business intelligence from complex consumer data streams and digital marketing channels. Kevin Hartman covers data collection architectures, multi-touch attribution modeling, performance dashboards, and storytelling with metrics to ensure digital investments demonstrate measurable return.
Distinguishing genuine advances in generative and perception models from flawed predictive tools used in hiring, policing, and healthcare, Arvind Narayanan and Sayash Kapoor provide a sharp epistemological filter. Decision-makers learn why predicting social outcomes often fails scientifically and ethically.
Focuses on the creative aspects of prompt engineering and generating diverse language outputs. It's a good fit for students and professionals looking to go beyond basic prompting and explore more advanced techniques for creative content generation. It adds breadth by covering applications in areas like creative writing and podcasting.
Emphasizes the importance of building a dedicated audience and turning casual followers into 'superfans.' It provides strategies for engaging with your audience, building trust, and fostering a sense of community. This book is highly relevant for content creators looking to build a loyal following and create a sustainable business around their content.
Expanding ethical inquiry into political theory, Mark Coeckelbergh examines how automated governance reshapes liberty, equality, democracy, and epistemic power. Scholars and policy analysts gain critical frameworks for evaluating algorithmic statecraft and democratic participation.
Effective copywriting is crucial for compelling content. provides practical techniques and formulas for writing persuasive copy that drives action. It's a valuable resource for content creators who need to write sales pages, emails, social media posts, and other marketing materials. This book useful reference tool for improving the persuasive power of your content.
Delivers a systematic operational checklist for executing technical and on-page search engine audits, guiding digital marketers through Core Web Vitals diagnostics, indexation hygiene, and algorithmic visibility recovery.
Examines the next frontier of digital customer engagement by integrating physical and virtual touchpoints into cohesive, immersive brand experiences. Philip Kotler and co-authors explore spatial computing, augmented reality, conversational artificial intelligence, and omnichannel ecosystems, preparing strategic leaders for the future evolution of interactive marketing.
Provides a practitioner-focused view of generative AI, including image generation, with an emphasis on real-world applications, deployment, and ethical considerations. It's valuable for professionals looking to integrate generative AI into their work.
Focuses specifically on Generative Adversarial Networks (GANs), a key architecture in image generation. It provides practical guidance on building and training GANs, covering various techniques and applications. It's a useful resource for those wanting to specialize in GAN-based image generation.
Explores how modern technology can be deployed to elevate the human customer experience across dynamic digital and physical touchpoints. Philip Kotler investigates predictive marketing, contextual advertising, and augmented intelligence, offering strategic guidelines for harmonizing technical automation with genuine emotional resonance.
This guide aims to make prompt engineering accessible with a step-by-step approach. It is well-suited for beginners and those new to the field, including high school students and those in introductory undergraduate programs. It provides practical tips and is useful for gaining a broad understanding of how to formulate effective AI prompts.
Focuses on the specific challenges and opportunities of writing content online and capturing audience attention in a crowded digital space. It provides strategies for building a writing habit, finding your niche, and monetizing your online writing. This book is particularly useful for those focused on written content and building a career around it.
Brings together forty-four interdisciplinary chapters from legal scholars, computer scientists, and philosophers, mapping machine ethics across autonomous systems, medical diagnostics, and global regulation.
A comprehensive guide aimed at making prompt engineering accessible to a wide audience. It covers various techniques and applications for leveraging AI language models effectively. is useful for high school students through working professionals seeking a thorough introduction and practical guidance.
Explores the growing importance of influencer marketing in the digital landscape. It provides a comprehensive guide to working with influencers, building relationships, and leveraging their reach to amplify your content and brand message. Given the prevalence of influencer collaborations in modern content creation, this book offers highly relevant and contemporary insights.

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