Advanced Lead Generation
Spark more interest in your products and services by developing a comprehensive lead generation strategy. In this course, Dayna Rothman goes in depth into generating leads with inbound and outbound marketing. Dayna explains how to create a strategy and execute against it. She discusses how to tie your efforts to the sales funnel to be successful. She also covers how to measure and test the effectiveness of your lead generation programs. Get ready to learn how to identify leads, define your sales funnel, and improve your approach to marketing.
Contents:
- Introduction
- 1. Identifying Your Leads and Defining Your Sales Funnel
- 2. Developing Your Lead Generation Strategy
- 3. Generating Leads with Inbound Marketing
- 4. Targeting Your Approach with Outbound Marketing
- 5. Measuring and Testing Your Lead Generation Programs
- Conclusion
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| Rating | Not enough ratings |
|---|---|
| Length | 3h 59m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Dayna Rothman |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Enterprise Marketing Lead Generation |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Business Generation Representative $38k
Demand Generation Rep $46k
Freight Generation Specialist $47k
Head of Demand Generation $56k
Generation Dispatcher $62k
Procurement- Wind Generation $66k
Generation Modeling Analyst $67k
New Business Generation $78k
Opportunity Generation Specialist $88k
Senior Generation Analyst $93k
Generation Engineering Group $97k
Team Opportunity Generation Specialist Lead $99k
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| Rating | Not enough ratings |
|---|---|
| Length | 3h 59m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Dayna Rothman |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Enterprise Marketing Lead Generation |
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