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Advanced Lead Generation

Spark more interest in your products and services by developing a comprehensive lead generation strategy. In this course, Dayna Rothman goes in depth into generating leads with inbound and outbound marketing. Dayna explains how to create a strategy and execute against it. She discusses how to tie your efforts to the sales funnel to be successful. She also covers how to measure and test the effectiveness of your lead generation programs. Get ready to learn how to identify leads, define your sales funnel, and improve your approach to marketing.

Contents:

  • Introduction
  • 1. Identifying Your Leads and Defining Your Sales Funnel
  • 2. Developing Your Lead Generation Strategy
  • 3. Generating Leads with Inbound Marketing
  • 4. Targeting Your Approach with Outbound Marketing
  • 5. Measuring and Testing Your Lead Generation Programs
  • Conclusion

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Length 3h 59m
Starts On Demand (Start anytime)
Cost $29/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Dayna Rothman
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Business
Tags Marketing Enterprise Marketing Lead Generation

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Business Generation Representative $38k

Demand Generation Rep $46k

Freight Generation Specialist $47k

Head of Demand Generation $56k

Generation Dispatcher $62k

Procurement- Wind Generation $66k

Generation Modeling Analyst $67k

New Business Generation $78k

Opportunity Generation Specialist $88k

Senior Generation Analyst $93k

Generation Engineering Group $97k

Team Opportunity Generation Specialist Lead $99k

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Rating Not enough ratings
Length 3h 59m
Starts On Demand (Start anytime)
Cost $29/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Dayna Rothman
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Business
Tags Marketing Enterprise Marketing Lead Generation

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