Using Thought Leadership for Customer Acquisition
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These days, customers interact with brands at arm’s length—online. How can you connect with your customers and be generous with them while staying on brand? This course presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing—which includes blogs, reports, speaking gigs, PR, and more—to your advantage. Topics explored include identifying your expertise, choosing how to distribute your knowledge pieces, and a look at examples from a variety of industries. A workshop developed to support you work with the thought leadership prep worksheet completes this course.
Contents:
- Introduction
- 1. Thought Leadership Explained
- 2. Be a Thought Leader: Workshop
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Leadership Teacher $50k
Leadership Representative $54k
Leadership Advisor $60k
Leadership Faculty $64k
School Leadership $67k
Admin Leadership $70k
Associate Manager, Thought Leadership and Research (Marketing) $83k
Leadership Candidate $83k
Sales Leadership Roundtable & IT Leadership Exchange $94k
Marketing Professional - US Thought Leader Strategy $95k
Engineering Leadership $117k
Associate Senior Thought Leader Liaison $135k
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