Introduction to Social Media Strategy
Social media never stands still and neither can a social media strategy. In this course, veteran marketer and Silicon Valley top voice Anke Audernaut demonstrates the most up-to-date approach businesses are using to find new customers and grow their brands. Learn how to plan a social media presence, properly participate on social media channels, and create a robust content plan. Additionally, Anke walks through how to build a following and manage customer interactions, and explores when and how to advertise.
Contents:
- Introduction
- 1. Prepare for Social Media for Business
- 2. Planning Your Social Media Presence
- 3. Participating as a Business in Social Media
- 4. Creating a Content Plan
- 5. Creating Effective Social Media Content
- 6. Growing Organically in Social Media
- 7. Growing through Social Media Advertising
- 8. Measuring Social Media Marketing Success
- Conclusion
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| Rating | Not enough ratings |
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| Length | 1h 49m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructors | Anke Audenaert, Madecraft |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Social Media Marketing Social Media Advertising Content Marketing |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Social Media Analyst 3 $24k
Social Media/ Blogger $33k
Social Media Host $33k
Social Media Adviser $35k
Mobile & Social Media $36k
Social Media Expert $41k
Media & Social Planner $44k
Social Media Researcher $45k
Associate Social Media $54k
Social Media Evangelist $75k
Digital Social Media $90k
Social Media SME $154k
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| Rating | Not enough ratings |
|---|---|
| Length | 1h 49m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructors | Anke Audenaert, Madecraft |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Social Media Marketing Social Media Advertising Content Marketing |
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