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AWeber Academy,
Chris Vasquez,
Liz Willits,
Kim Robbins,
Olivia Dello Buono,
Tom Tate,
and
Monica Montesa
Enroll for Email Marketing Master Class to learn how to improve your email strategy and connect with more customers. You'll get six tactic-packed lessons that'll teach you how to master an essential aspect of your email marketing strategy. Here's what we'll cover:
- Lesson 1: Grow Your Email List
- Lesson 2 Write Compelling Emails
- Lesson 3: Design Flawless Emails
- Lesson 4: Test and Improve Your Emails
- Lesson 5: Build an Automated Email Series
- Lesson 6: Convert Subscribers to Customers
Read more
Enroll for Email Marketing Master Class to learn how to improve your email strategy and connect with more customers. You'll get six tactic-packed lessons that'll teach you how to master an essential aspect of your email marketing strategy. Here's what we'll cover:
- Lesson 1: Grow Your Email List
- Lesson 2 Write Compelling Emails
- Lesson 3: Design Flawless Emails
- Lesson 4: Test and Improve Your Emails
- Lesson 5: Build an Automated Email Series
- Lesson 6: Convert Subscribers to Customers
Read more
Enroll for Email Marketing Master Class to learn how to improve your email strategy and connect with more customers. You'll get six tactic-packed lessons that'll teach you how to master an essential aspect of your email marketing strategy. Here's what we'll cover:
- Lesson 1: Grow Your Email List
- Lesson 2 Write Compelling Emails
- Lesson 3: Design Flawless Emails
- Lesson 4: Test and Improve Your Emails
- Lesson 5: Build an Automated Email Series
- Lesson 6: Convert Subscribers to Customers
With each lesson, you'll also get a handout and quiz to help you apply what you've learned.
Start building a better email marketing strategy today. Enroll for Email Marketing Master Class.
Register for this course and see more details by visiting:
OpenCourser.com/course/ovx8ba/email
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What's inside
Learning objectives
- You'll learn how to plan, create and implement an effective email marketing strategy.
- Why email marketing is one of the best tools for converting prospects to customers
- How to grow your email audience and get more traffic to your website
- How to write great emails and what to write in your emails
- How to design beautiful emails
- How to test and optimize your emails
- How to create an automated email series and email automation best practices
- How to turn email subscribers into customers and create compelling offers
- You'll learn how to plan, create and implement an effective email marketing strategy.
- Why email marketing is one of the best tools for converting prospects to customers
- How to grow your email audience and get more traffic to your website
- How to write great emails and what to write in your emails
- How to design beautiful emails
- How to test and optimize your emails
- How to create an automated email series and email automation best practices
- How to turn email subscribers into customers and create compelling offers
Syllabus
Welcome to Email Marketing Master Class!
Learn about the format of class and find out what you'll learn.
In this lesson, you'll learn how to get more of the right subscribers by creating contextual sign up forms & incentives. And of course, tips on increasing your website traffic & visitor engagement.
Read more
Syllabus
Welcome to Email Marketing Master Class!
Learn about the format of class and find out what you'll learn.
In this lesson, you'll learn how to get more of the right subscribers by creating contextual sign up forms & incentives. And of course, tips on increasing your website traffic & visitor engagement.
Read more
There's more to an email list than its size. In this lesson, you'll learn how to get more of the right subscribers by creating contextual sign up forms and incentives. And of course, tips on increasing your website traffic and visitor engagement.
Creating Multiple Incentives
The Content Upgrade
How to Implement Incentives
Optimizing Your Signup Form
Driving Traffic to Your Website
How to Drive Social Traffic
Take this quiz to review what you learned in lesson 1.
Learn how to write emails that connect with your audience & compel them to act. Plus, get tips for leveling up your email personalization that go beyond including your first name.
The best email content can make your subscribers laugh, cry, smile and read your email word for word. Learn how to write emails like this – ones that connect with your audience and compel them to act. Plus, get tips for leveling up your email personalization that go beyond including your first name.
Write Compelling Emails
Crafting Valuable Email Content
Writing Techniques
Subject Lines & Calls to Action
Email Content Planning
Take this quiz to review what you learned in lesson 2.
Learn how to boost your click-through rates & increase overall engagement by implementing design principles to select the right colors & type, use images effectively & more.
Great looking emails do more than make your audience happy. They can boost your click-through rates, increase overall engagement and compel your audience to buy. Study design principles that'll help you select the right colors and typography, use images effectively and much more.
Design Principles
How to Effectively Use Typography
Choosing the Right Images for Your Emails
Dynamic & Interactive Emails
Take this quiz to review what you learned in lesson 3.
Watch this lesson to learn how to skyrocket your open and click-through rates with techniques like split testing, surveying users, and constant iteration.
Writing and designing your emails is just the first step. Next, you've got to optimize. Watch this lesson to learn how to skyrocket your open and click-through rates with techniques like split testing and progressive profiling.
Thinking About Data
Understanding Your Audience
Observing Behavior
Running Split Tests
Segmentation
Personalization
Take this quiz to review what you learned in lesson 4.
In this lesson, learn how to build an effective autoresponder email series and get started with action-based email automation.
What is Email Automation
What Automation Can Do for You
Building an Automated Series
Subscriber Segmentation
Scratching the Surface & Cautionary Tales
Take this quiz to review what you learned in lesson 5.
Learn how to convert subscribers into customers by creating email campaigns designed for conversion & how to construct offers that convince subscribers to act.
Email automation can help you connect with and convert more email subscribers while saving your time. In this lesson, learn how to build an effective autoresponder email series and get started with action-based email automation.
The Marketing Funnel
The Psychology of Purchase Decisions
Content that Converts
3 Powerful Copywriting Formulas
Email Send Frequency
Email Automation and Conversion
Broadcast Emails and Conversion
Take this quiz to review what you learned in lesson 6
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops email marketing skills, which are essential for online marketing
Industry recognized experts provide instruction
Examines email marketing theory and practice
Builds on existing knowledge and skills
Develops essential business skills that are useful in many industries
Save this course
Save Email Marketing Master Class to your list so you can find it easily later:
Save
Save
Reviews summary
Poorly instructed email marketing course
According to students, this email marketing course has major issues with instruction. Learners say that the tutor's speech is hard to understand. One learner even says they could not follow a quiz because of this.
Difficult to Understand Tutor
"I'm sure the content is great, but the tutor really needs to learn how to speak so that it can be heard and understood."
"This is how an excited 12-year old mumbles through telling you something."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Email Marketing Master Class with these
activities:
Compose hypothetical emails
Show steps
Reinforce the techniques taught in class through composing email outlines.
Browse courses on
Email Writing
Show steps
-
Choose a hypothetical business scenario.
-
Identify the target audience.
-
Compose an email outline.
Explore email marketing tools
Show steps
Supplement the class materials with additional resources and insights.
Browse courses on
Email Marketing
Show steps
-
Identify reputable sources for email marketing tutorials.
-
Review tutorials and articles on different email marketing tools.
-
Experiment with the features of various email marketing tools.
Craft an email newsletter
Show steps
Practice designing and writing effective emails.
Browse courses on
Email Marketing
Show steps
-
Choose a newsletter template.
-
Gather and prepare content.
-
Design the newsletter.
-
Write compelling copy.
-
Proofread and send the newsletter.
Three other activities
Expand to see all activities and additional details
Show all six activities
Conduct peer email reviews
Show steps
Receive feedback and improve email writing skills.
Browse courses on
Email Marketing
Show steps
-
Exchange emails with a peer.
-
Provide constructive feedback on each other's emails.
Conduct A/B testing on email subject lines
Show steps
Enhance email performance through data-driven testing.
Browse courses on
A/B Testing
Show steps
-
Create multiple subject lines for an email campaign.
-
Send out test emails with different subject lines.
-
Analyze the results and choose the best-performing subject line.
Develop an email marketing strategy
Show steps
Apply the concepts learned in class to a real-world scenario.
Show steps
-
Define target audience.
-
Set email marketing goals.
-
Determine email content and structure.
-
Develop an email marketing calendar.
-
Monitor and evaluate results.
Compose hypothetical emails
Show steps
Reinforce the techniques taught in class through composing email outlines.
Browse courses on
Email Writing
Show steps
Show steps
Show steps
- Choose a hypothetical business scenario.
- Identify the target audience.
- Compose an email outline.
Explore email marketing tools
Show steps
Supplement the class materials with additional resources and insights.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Identify reputable sources for email marketing tutorials.
- Review tutorials and articles on different email marketing tools.
- Experiment with the features of various email marketing tools.
Craft an email newsletter
Show steps
Practice designing and writing effective emails.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Choose a newsletter template.
- Gather and prepare content.
- Design the newsletter.
- Write compelling copy.
- Proofread and send the newsletter.
Three other activities
Expand to see all activities and additional details
Show all six activities
Conduct peer email reviews
Show steps
Receive feedback and improve email writing skills.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Exchange emails with a peer.
- Provide constructive feedback on each other's emails.
Conduct A/B testing on email subject lines
Show steps
Enhance email performance through data-driven testing.
Browse courses on
A/B Testing
Show steps
Show steps
Show steps
- Create multiple subject lines for an email campaign.
- Send out test emails with different subject lines.
- Analyze the results and choose the best-performing subject line.
Develop an email marketing strategy
Show steps
Apply the concepts learned in class to a real-world scenario.
Show steps
Show steps
Show steps
- Define target audience.
- Set email marketing goals.
- Determine email content and structure.
- Develop an email marketing calendar.
- Monitor and evaluate results.
Career center
Learners who complete Email Marketing Master Class will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
**Marketing Manager**s plan and execute marketing campaigns, such as email marketing, to promote and sell products or services. They may also conduct market research, which involves collecting and analyzing data, such as demographics, spending habits, and recent purchases. Taking this course can help you develop the skills needed to create and implement successful email marketing campaigns, which can be a valuable skill for any career in marketing.
Digital Marketing Specialist
Digital Marketing Specialist
**Digital Marketing Specialist**s use a variety of digital marketing techniques to promote products or services, such as email marketing and social media marketing. They may also create and manage digital content, such as website content, blogs, and videos. This course can help you develop the skills needed to create and execute successful email marketing campaigns, which is a key component of digital marketing.
Marketing Consultant
Marketing Consultant
**Marketing Consultants** provide advice and guidance to businesses on marketing strategy and execution. They may also develop and implement marketing campaigns, such as email marketing campaigns. This course can help you develop the skills needed to create and implement successful email marketing campaigns, which can be a valuable skill for any career in marketing consulting.
Email Marketing Specialist
Email Marketing Specialist
**Email Marketing Specialists** plan and execute email marketing campaigns to promote and sell products or services. They may also collect and analyze data to track the success of email marketing campaigns and make improvements over time. This course can help you develop the skills needed to create and implement successful email marketing campaigns, which is a key component of any career in email marketing.
Product Manager
Product Manager
**Product Manager**s are responsible for the development and launch of new products or services. They may also manage the marketing and sales of products or services. This course can help you develop the skills needed to create and implement successful email marketing campaigns, which can be a valuable skill for any career in product management.
Marketing Analyst
Marketing Analyst
**Marketing Analyst**s collect and analyze data to measure the effectiveness of marketing campaigns. They may also develop and implement marketing analytics strategies. This course may be useful for developing the skills needed to create and implement successful email marketing campaigns, which can be a valuable skill for any career in marketing analytics.
Business Development Manager
Business Development Manager
**Business Development Manager**s are responsible for identifying and developing new business opportunities. They may also develop and implement business development strategies. This course may be useful for developing the skills needed to create and implement successful email marketing campaigns, which can be a valuable skill for any career in business development.
Customer Success Manager
Customer Success Manager
**Customer Success Manager**s are responsible for ensuring that customers are satisfied with products or services. They may also develop and implement customer success strategies. This course may be useful for developing the skills needed to create and implement successful email marketing campaigns, which can be a valuable skill for any career in customer success.
Graphic designer
Graphic designer
**Graphic Designer**s create and develop visual content, such as logos, brochures, and websites. They may also work with other designers to develop and implement visual solutions. This course may be useful for developing the skills needed to create and implement successful email marketing campaigns, which can be a valuable skill for any career in graphic design.
User Experience (UX) Designer
User Experience (UX) Designer
**User Experience (UX) Designer**s design and develop user interfaces for websites and apps. They may also conduct user research to understand the needs of users. This course may be useful for developing the skills needed to create and implement successful email marketing campaigns, which can be a valuable skill for any career in UX design.
Account Manager
Account Manager
**Account Manager**s are responsible for managing relationships with existing clients. They may also develop and implement account management strategies. This course may be useful for developing the skills needed to create and implement successful email marketing campaigns, which can be a valuable skill for any career in account management.
Sales Manager
Sales Manager
**Sales Manager**s are responsible for leading and managing sales teams. They may also develop and implement sales strategies. This course may be useful for developing the skills needed to create and implement successful email marketing campaigns, which can be a valuable skill for any career in sales management.
Data Scientist
Data Scientist
**Data Scientist**s collect and analyze data to identify trends and patterns. They may also develop and implement data science models. This course may be useful for developing the skills needed to create and implement successful email marketing campaigns, which can be a valuable skill for any career in data science.
Web Developer
Web Developer
**Web Developer**s design and develop websites. They may also work with other developers to develop and implement web solutions. This course may be useful for developing the skills needed to create and implement successful email marketing campaigns, which can be a valuable skill for any career in web development.
Software Engineer
Software Engineer
**Software Engineer**s design, develop, and test software applications. They may also work with other engineers to develop and implement software solutions. This course may be useful for developing the skills needed to create and implement successful email marketing campaigns, which can be a valuable skill for any career in software engineering.
For more career information including salaries, visit:
OpenCourser.com/course/ovx8ba/email
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Email Marketing Master Class.
Save
This classic work provides insights into the psychology of marketing and how to build relationships with customers. It's a valuable resource for understanding the principles of effective email marketing.
A comprehensive guide to email marketing, covering everything from list building to segmentation and automation. It's a practical resource for implementing the techniques covered in the course.
Practical guide to email marketing, covering topics such as email list building, email campaign creation, and email automation. It's a great resource for small business owners and entrepreneurs who want to use email marketing to grow their businesses.
Collection of 50 rules for email marketing success. It's a great resource for anyone who wants to improve their email marketing skills and get better results from their email campaigns.
A comprehensive guide to email marketing, covering all aspects from strategy to execution. It's a valuable resource for beginners and experienced marketers alike.
Comprehensive guide to email marketing, covering everything from email list building to email campaign creation. It's a great resource for anyone who wants to learn more about email marketing or improve their email marketing skills.
Practical guide to email marketing, covering topics such as email list building, email campaign creation, and email automation. It's a great resource for small business owners and entrepreneurs who want to use email marketing to grow their businesses.
Beginner's guide to email marketing, covering topics such as email list building, email campaign creation, and email automation. It's a great resource for anyone who wants to get started with email marketing or learn the basics.
A practical guide to email marketing, covering all aspects of the process from strategy to execution. It's a valuable resource for marketers of all levels.
Practical guide to email marketing, covering topics such as email list building, email campaign creation, and email automation. It's a great resource for small business owners and entrepreneurs who want to use email marketing to grow their businesses.
Save
Practical guide to email marketing for nonprofits, covering topics such as email list building, email campaign creation, and email marketing strategy. It's a great resource for anyone who wants to use email marketing to grow their nonprofit.
Practical guide to email marketing for ecommerce businesses, covering topics such as email list building, email campaign creation, and email marketing automation. It's a great resource for anyone who wants to use email marketing to grow their ecommerce business.
Collection of email marketing best practices, covering topics such as email list building, email campaign creation, and email marketing automation. It's a great resource for anyone who wants to improve their email marketing skills and get better results from their email campaigns.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ovx8ba/email
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Effort
4.5 total hours
Via
Udemy
Instructors
AWeber Academy
Chris Vasquez
Liz Willits
Kim Robbins
Olivia Dello Buono
Tom Tate
Monica Montesa
Language
English
Good to know
Develops email marketing skills, which are essential for online marketing
Industry recognized experts provide instruction
Examines email marketing theory and practice
Builds on existing knowledge and skills
Develops essential business skills that are useful in many industries
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