We may earn an affiliate commission when you visit our partners.
Course image
Course image
edX logo

The Future of Tourism

Prof. Dr. Edward Huijbens, Dr. Arjaan Pellis, Dr. Martijn Duineveld, and Cheryl van Adrichem

As a tourism professional , you face a rapidly changing world with ever-increasing disruptions, including climate change, pandemics, and changing consumer preferences. These disruptions can significantly impact your tourism organization and/or destinations, making preparing for and adapting to future uncertainties crucial.

Read more

As a tourism professional , you face a rapidly changing world with ever-increasing disruptions, including climate change, pandemics, and changing consumer preferences. These disruptions can significantly impact your tourism organization and/or destinations, making preparing for and adapting to future uncertainties crucial.

In this MOOC , you will learn how to think about the future and make decisions based on possible scenarios. You will also develop the skill of "Futuring" to help you be more prepared for whatever the future brings.

The course offers a tool for strategic futuring, which you can use in your daily life and organization. This will make you a more reflective individual and offer you confidence in making decisions.

For who?

This online course is perfect for tour operators, hotels, airlines, DMOs, and governmental organizations. Travellers and anyone interested in tourism are also welcome to join.

Professional Certificate Programme

This online course is part of the Professional Certificate Programme Tourism in Transition: Exploring a Sustainable Future, along with the MOOCs: Sustainable Tourism: Society & Environmental Aspects and Tourism and Climate Change.

What you'll learn

  • Familiarize yourself with diverse tourism futures, some more mainstream, some more radical
  • Identify needs concerning more resilient/regenerative destinations
  • Explore systemic tendencies to act upon threats and opportunities
  • Reflect on personal/organizational tendencies to act towards uncertain tourism future(s)
  • Apply the art of futuring to make well-informed and creative decisions for a future-proof travel
  • Back-cast and identify steps that are required to get there

What's inside

Learning objectives

  • Familiarize yourself with diverse tourism futures, some more mainstream, some more radical
  • Identify needs concerning more resilient/regenerative destinations
  • Explore systemic tendencies to act upon threats and opportunities
  • Reflect on personal/organizational tendencies to act towards uncertain tourism future(s)
  • Apply the art of futuring to make well-informed and creative decisions for a future-proof travel
  • Back-cast and identify steps that are required to get there

Syllabus

Module 1: Future Tourism Pathways
Introduction to the course and a preview of the course; how the course is organized and what to expect; Introducing methods, tools and assignments; Introducing the team and the opportunity to meet other learners.
Read more
Being Familiar with the pros and cons of diverse tourism future pathways and exploring alternative tourism pathways; introducing of course assignment: learners start identifying typical path dependencies in real-life cases.
Module 2: Status Quo of Tourism
Evolving and complex systemic tendencies to act upon threats and opportunities; Dominant ideas and discourses; A systematic analysis of the present; Learners must challenge taken-for-granted ideas/actions by incorporating events and knowledge beyond their known knowns.
Module 3: Transforming Tourism
Engagement with a plurality of perspectives and wider goal dependencies/ how to trigger a change; barriers and opportunities to change; learners reflexively unpack their envisioned actions in light of plural goals adopted towards a (seemingly) common tourism future. They will identify potential barriers in their pathway and how to bridge them.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Focuses on applying theory to practical situations, which is perfect for non-theorists
Suitable for individuals interested in mapping out career pathways in travel and tourism
May be too beginner-level for those who have prior knowledge of the tourism industry

Save this course

Save The Future of Tourism to your list so you can find it easily later:
Save

Career center

Learners who complete The Future of Tourism will develop knowledge and skills that may be useful to these careers:
Tourism Researcher
Tourism Researchers study the social, cultural, and economic impacts of tourism. They use research methods to collect and analyze data on tourist behavior, preferences, and spending. This course can help you develop the skills necessary to be a successful Tourism Researcher by providing you with a foundation in the methods and theories used in tourism research.
Tourism Consultant
Tourism Consultants provide advice and guidance to businesses and organizations in the tourism industry. They help clients develop and implement marketing strategies, improve customer service, and optimize operations. This course can help you develop the skills necessary to be a successful Tourism Consultant by providing you with a comprehensive understanding of the tourism industry and the challenges and opportunities it faces.
Tourism Development Manager
The role of a Tourism Development Manager is to promote tourism growth and manage resources in a sustainable way. Requires an advanced degree.
Sustainability Manager
A Sustainability Manager is tasked with identifying and executing on initiatives that improve the social and environmental performance of an organization. Most of these managers hold advanced degrees in either business, sustainability, or environmental science. Familiarity with future trends and strategic planning are highly valued skills in this role. Tourism falls under the purview of this role in many companies.
Environmental Consultant
Environmental Consultants assist businesses and organizations to comply with environmental regulations and reduce their environmental impact. Careers in environmental consulting typically require advanced degrees in environmental science, geography, or a related field, but can also be accessed through the completion of coursework in the field.
Destination Marketing Manager
Destination Marketing Managers are responsible for developing and implementing marketing campaigns to attract tourists to a particular destination. This course can help you develop the skills necessary to be a successful Destination Marketing Manager, such as how to conduct market research, develop marketing strategies, and measure the effectiveness of marketing campaigns.
Travel Writer
Travel Writers research and write articles, blog posts, and other content about travel destinations and experiences. This course can help you develop the skills necessary to be a successful Travel Writer, such as how to write engaging and informative content, find story ideas, and market your work.
Tour Operator
Tour Operators plan and sell tours and travel packages to individuals and groups. This course can help you develop the skills necessary to be a successful Tour Operator, such as how to create and price tours, market your services, and manage customer service.
Travel Agent
Travel Agents help clients plan and book travel arrangements. This course can help you develop the skills necessary to be a successful Travel Agent, such as how to research destinations, book flights and accommodations, and provide customer service.
Event Planner
Event Planners plan and coordinate events of all types, including conferences, weddings, and corporate events. This course may be useful for Event Planners who want to learn more about the tourism industry and how to plan and execute events that are sustainable and meet the needs of travelers.
Hospitality Manager
Hospitality Managers oversee the operations of hotels, restaurants, and other hospitality businesses. This course may be useful for Hospitality Managers who want to learn more about the tourism industry and how to manage hospitality businesses in a sustainable and profitable way.
Risk Manager (Tourism)
Risk Managers (Tourism) identify and assess risks to tourism businesses and develop strategies to mitigate those risks. This course may be useful for Risk Managers (Tourism) who want to learn more about the tourism industry and how to manage risks in a changing and uncertain environment.
Marketing Manager (Destination)
Marketing Managers (Destination) develop and implement marketing campaigns to promote tourism destinations. This course may be useful for Marketing Managers (Destination) who want to learn more about the tourism industry and how to develop and implement effective marketing campaigns.
Project Manager (Tourism)
Project Managers (Tourism) plan and execute tourism projects, such as the development of new tourism products or the renovation of tourism infrastructure. This course may be useful for Project Managers (Tourism) who want to learn more about the tourism industry and how to manage tourism projects effectively.
Financial Analyst (Tourism)
Financial Analysts (Tourism) analyze the financial performance of tourism businesses and make recommendations for improving profitability. This course may be useful for Financial Analysts (Tourism) who want to learn more about the tourism industry and how to analyze financial data to make sound business decisions.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The Future of Tourism.
This handbook provides a comprehensive overview of the relationship between tourism and sustainability and the various challenges and opportunities that the industry will face in the years to come.
Provides a comprehensive overview of the various ways in which tourism can contribute to economic development and the various challenges that can be involved in tourism development.

Share

Help others find this course page by sharing it with your friends and followers:

Similar courses

Here are nine courses similar to The Future of Tourism.
Sustainable Tourism: Society & Environmental Aspects
Most relevant
China’s Role in Global Tourism Development
Most relevant
Sustainable Tourism: Rethinking the future
Most relevant
Tourism and Climate Change
Most relevant
Introduction to Hospitality and Tourism Industry
Most relevant
A travel by Spanish America: Spanish for beginners
Deep Travel: Have Adventures No Guidebook Can Tell You...
Management e Marketing nel turismo
Sustainable Tourism – promoting environmental public...
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2024 OpenCourser