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Stacey Shanklin-Langford
By the end of this project, you will learn how to increase SEO on your free WordPress website. You will add tags, categories, and links to an existing WordPress website and manage content in order to increase SEO. You will learn where to read analytics within WordPress in order to drive content management related to SEO within your WordPress website.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/pd6es7/increase
What's inside
Syllabus
Increase SEO Traffic with WordPress
By the end of this project, you will create a full web-site that is attractive and user friendly using a free content management system, WordPress. You will learn how to create a website utilizing themes and plug-ins using the web creation tool. You’ll have a virtual space to showcase your business with customers who want to stay connected.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Appropriate for beginners, this course provides a solid grounding in SEO for WordPress users
Taught by instructors with industry experience, this course offers practical guidance for implementing SEO strategies
By focusing on WordPress, this course provides specific and applicable knowledge for users of this platform
This course requires familiarity with WordPress and content management, making it less suitable for complete beginners
Save this course
Save Increase SEO Traffic with WordPress to your list so you can find it easily later:
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Reviews summary
Wordpress seo optimization
Learners say this beginner-friendly course on how to increase SEO traffic using WordPress is informative, includes practical assignments, and is well-paced. It covers the basics of SEO for beginners and those who are new to WordPress. Reviews indicate that the course is well-organized, easy to follow, and the instructor provides clear explanations. However, some learners who already have a foundational knowledge of WordPress or SEO may find the course content to be too basic.
Hands-on assignments and guided projects
"Practical hands-on masterclass experience"
"This guided project is easy to follow, absorb and able to finish it easily."
Covers basic SEO techniques and WordPress configuration
"This course is a very good introduction to learn the baseline about SEO."
"The course is mainly for beginner, I was expecting more advanced skills."
Clear explanations and a pleasant presence
"The instructor gives the material clearly and simply."
"The lecturer has a pleasing presence. Paced well."
"The project is explained in detail. The instructor have covered every aspect required for optimization a website in detail."
Easy to follow and understand, even for beginners in WordPress
"The course is easy to understand and follow, even SEO or WordPress beginners can do it."
"The course was simple to understand, it includes a hands-on experiment."
Geared towards beginners, may be too basic for those with prior knowledge
"This is not an intermediate level it should be taught for beginning level"
"It is a nice introduction to SEO on WordPress. It gets you familiar with certain settings and SEO on WordPress."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Increase SEO Traffic with WordPress with these
activities:
Read Online SEO Guides
Show steps
Build your SEO foundation by reading online tutorials about SEO principles and best practices.
Browse courses on
SEO
Show steps
-
Identify reputable sources for SEO information.
-
Read articles and blog posts on SEO basics.
-
Take notes on important concepts and techniques.
Conduct Keyword Research
Show steps
Enhance your SEO skills by conducting keyword research and identifying relevant keywords for your WordPress website.
Browse courses on
Keyword Research
Show steps
-
Use keyword research tools to generate keyword ideas.
-
Analyze search volume and competition for potential keywords.
-
Incorporate high-value keywords into your website content.
Configure WordPress SEO Plugins
Show steps
Maximize the power of SEO by installing and configuring WordPress plugins specifically designed to enhance your website's search engine visibility.
Show steps
-
Install and activate reputable WordPress SEO plugins.
-
Configure plugin settings to optimize your website for search engines.
-
Monitor plugin performance and adjust settings as needed.
Three other activities
Expand to see all activities and additional details
Show all six activities
Create High-Quality Content
Show steps
Attract and engage visitors by creating high-quality content that provides value, incorporates relevant keywords, and follows SEO best practices.
Browse courses on
Content Creation
Show steps
-
Identify your target audience and their needs.
-
Research and gather information on relevant topics.
-
Write compelling and informative content.
-
Optimize content for search engines using keywords.
Build Internal Links
Show steps
Improve your website's navigation and search engine visibility by creating and managing effective internal links.
Show steps
-
Identify relevant pages to link to.
-
Create natural and descriptive anchor text for links.
-
Use a variety of link types (e.g., text links, image links).
Engage in SEO Discussions
Show steps
Expand your SEO knowledge and gain new perspectives by participating in discussions with other learners and industry professionals.
Show steps
-
Join online SEO forums or communities.
-
Participate in discussions and share your experiences.
-
Seek feedback and advice from others.
Read Online SEO Guides
Show steps
Build your SEO foundation by reading online tutorials about SEO principles and best practices.
Browse courses on
SEO
Show steps
Show steps
Show steps
- Identify reputable sources for SEO information.
- Read articles and blog posts on SEO basics.
- Take notes on important concepts and techniques.
Conduct Keyword Research
Show steps
Enhance your SEO skills by conducting keyword research and identifying relevant keywords for your WordPress website.
Browse courses on
Keyword Research
Show steps
Show steps
Show steps
- Use keyword research tools to generate keyword ideas.
- Analyze search volume and competition for potential keywords.
- Incorporate high-value keywords into your website content.
Configure WordPress SEO Plugins
Show steps
Maximize the power of SEO by installing and configuring WordPress plugins specifically designed to enhance your website's search engine visibility.
Show steps
Show steps
Show steps
- Install and activate reputable WordPress SEO plugins.
- Configure plugin settings to optimize your website for search engines.
- Monitor plugin performance and adjust settings as needed.
Three other activities
Expand to see all activities and additional details
Show all six activities
Create High-Quality Content
Show steps
Attract and engage visitors by creating high-quality content that provides value, incorporates relevant keywords, and follows SEO best practices.
Browse courses on
Content Creation
Show steps
Show steps
Show steps
- Identify your target audience and their needs.
- Research and gather information on relevant topics.
- Write compelling and informative content.
- Optimize content for search engines using keywords.
Build Internal Links
Show steps
Improve your website's navigation and search engine visibility by creating and managing effective internal links.
Show steps
Show steps
Show steps
- Identify relevant pages to link to.
- Create natural and descriptive anchor text for links.
- Use a variety of link types (e.g., text links, image links).
Engage in SEO Discussions
Show steps
Expand your SEO knowledge and gain new perspectives by participating in discussions with other learners and industry professionals.
Show steps
Show steps
Show steps
- Join online SEO forums or communities.
- Participate in discussions and share your experiences.
- Seek feedback and advice from others.
Career center
Learners who complete Increase SEO Traffic with WordPress will develop knowledge and skills
that may be useful to these careers:
SEO Consultant
SEO Consultant
An SEO Consultant helps businesses improve their website's ranking in search engine results. This course may be useful for building a foundation in SEO, which is the core of an SEO Consultant's work. By learning how to optimize your WordPress website for search engines, you can help your clients improve their visibility in search results and drive more traffic to their site.
Web Developer
Web Developer
A Web Developer designs and develops websites. This course may be useful for building a foundation in SEO, which is an important consideration for web developers. By learning how to optimize your WordPress website for search engines, you can improve its ranking in search results and make it more visible to potential customers.
Web Designer
Web Designer
A Web Designer creates the visual appearance of websites. This course may be useful for building a foundation in SEO, which can help your designs rank higher in search results. By learning how to optimize your WordPress website for search engines, you can improve its ranking in search results and make it more visible to potential customers.
E-commerce Manager
E-commerce Manager
An E-commerce Manager is responsible for managing an online store. This course may be useful for building a foundation in SEO, which can help you improve the visibility of your online store in search results. By learning how to optimize your WordPress website for search engines, you can increase its ranking in search results and make it more visible to potential customers.
Marketing Communications Manager
Marketing Communications Manager
A Marketing Communications Manager is responsible for developing and executing marketing communications campaigns. This course may be useful for building a foundation in SEO, which can help you improve the visibility of your company's website in search results. By learning how to optimize your WordPress website for search engines, you can increase its ranking in search results and make it more visible to potential customers.
Content Marketing Specialist
Content Marketing Specialist
A Content Marketing Specialist creates and executes content marketing campaigns to attract and engage target audiences. This course may be useful for building a foundation in SEO, which is essential for getting your content seen by more people. By learning how to optimize your WordPress content for search engines, you can improve its ranking in search results and increase its visibility.
Search Engine Marketing Manager
Search Engine Marketing Manager
A Search Engine Marketing Manager plans and executes digital marketing campaigns to increase website traffic, generate leads, and boost brand awareness. This course may be useful for building a foundation in search engine optimization (SEO), which is a key component of search engine marketing. By learning how to optimize your WordPress website for search engines, you can increase your visibility in search results and drive more traffic to your site.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist manages a company's public image and reputation. This course may be useful for building a foundation in SEO, which can help you improve the visibility of your company's website in search results. By learning how to optimize your WordPress website for search engines, you can increase its ranking in search results and make it more visible to potential customers.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning, executing, and measuring marketing campaigns. This course may be useful for building a foundation in SEO, which is a key component of marketing. By learning how to optimize your WordPress website for search engines, you can improve its ranking in search results and drive more traffic to your site.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for managing a company's social media presence. This course may be useful for building a foundation in SEO, which can help you improve the visibility of your company's website in search results. By learning how to optimize your WordPress website for search engines, you can increase its ranking in search results and make it more visible to potential customers.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning, executing, and measuring digital marketing campaigns. This course may be useful for building a foundation in SEO, which is a key component of digital marketing. By learning how to optimize your WordPress website for search engines, you can increase your visibility in search results and drive more traffic to your site.
Product Manager
Product Manager
A Product Manager is responsible for managing the development and launch of new products. This course may be useful for building a foundation in SEO, which can help you understand how customers find your products and what they are looking for. By learning how to optimize your WordPress website for search engines, you can improve its ranking in search results and make it more visible to potential customers.
Business Analyst
Business Analyst
A Business Analyst helps organizations improve their business processes. This course may be useful for building a foundation in SEO, which can help you understand how customers find your website and what they are looking for. By learning how to optimize your WordPress website for search engines, you can improve its ranking in search results and make it more visible to potential customers.
Consultant
Consultant
A Consultant provides professional advice to businesses. This course may be useful for building a foundation in SEO, which can help you understand how customers find your clients' websites and what they are looking for. By learning how to optimize your WordPress website for search engines, you can improve its ranking in search results and make it more visible to potential customers.
Entrepreneur
Entrepreneur
An Entrepreneur is someone who starts and runs their own business. This course may be useful for building a foundation in SEO, which can help you improve the visibility of your website in search results. By learning how to optimize your WordPress website for search engines, you can increase its ranking in search results and make it more visible to potential customers.
For more career information including salaries, visit:
OpenCourser.com/course/pd6es7/increase
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Increase SEO Traffic with WordPress.
Save
This comprehensive guide to SEO covers everything from keyword research to link building. It valuable resource for anyone who wants to learn more about how to improve their website's search engine ranking.
This easy-to-understand guide to SEO is perfect for beginners who want to learn the basics of search engine optimization. It covers everything from keyword research to link building in a clear and concise way.
Save
This comprehensive guide to SEO provides a deep dive into the principles and techniques of search engine optimization. The book covers a wide range of topics, from keyword research to link building and social media optimization.
This comprehensive guide to WordPress provides a deep dive into the platform, covering everything from basic setup to advanced customization. The book includes a section on SEO, which covers how to optimize your WordPress website for search engines.
This beginner-friendly guide to SEO provides a clear and concise overview of the key concepts and techniques of search engine optimization. The book covers all the basics, from keyword research to link building and content optimization.
Provides a comprehensive overview of WordPress, covering everything from basic setup to advanced customization. The book includes a section on SEO, which covers how to optimize your WordPress website for search engines.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/pd6es7/increase
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Effort
2 hours
Level
Advanced
Via
Coursera
Institution
Coursera Project Network
Instructor
Stacey Shanklin-Langford
Language
English
Good to know
Appropriate for beginners, this course provides a solid grounding in SEO for WordPress users
Taught by instructors with industry experience, this course offers practical guidance for implementing SEO strategies
By focusing on WordPress, this course provides specific and applicable knowledge for users of this platform
This course requires familiarity with WordPress and content management, making it less suitable for complete beginners
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