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Ильина Вера Робертовна and Тинькова Вера Алексеевна
Знаете, с влиянием – как со здоровьем: мы не замечаем его, когда все в порядке, но остро чувствуем, когда его не хватает. Хорошая новость в том, что влияние – это навык, и его можно натренировать. Поэтому мы собрали в нашем курсе самые разумные подходы к вопросу влияния, самые интересные и действенные практики! Отрабатывать их вы сможете как самостоятельно, так и в компании (в компании даже лучше!). Вы определите ваш персональный стиль влияния, поймете, в чем ваша «сила влияния» и как ее оптимально использовать. Вы обязательно разберетесь с ситуациями, где влияния вам недостает, и найдете решение, как это исправить или...
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Знаете, с влиянием – как со здоровьем: мы не замечаем его, когда все в порядке, но остро чувствуем, когда его не хватает. Хорошая новость в том, что влияние – это навык, и его можно натренировать. Поэтому мы собрали в нашем курсе самые разумные подходы к вопросу влияния, самые интересные и действенные практики! Отрабатывать их вы сможете как самостоятельно, так и в компании (в компании даже лучше!). Вы определите ваш персональный стиль влияния, поймете, в чем ваша «сила влияния» и как ее оптимально использовать. Вы обязательно разберетесь с ситуациями, где влияния вам недостает, и найдете решение, как это исправить или скомпенсировать. Влияние – это универсальный навык, нужный в самых разных ситуациях общения людей, и мы с вами будем разбирать его не сам по себе, а в трех требующих наибольшей влиятельности жизненных и рабочих контекстах:  публичных выступлениях,  переговорах,  управлении людьми. Мы верим, что при определенной вашей настойчивости, терпении и азарте за четыре недели работы в курсе «Универсальные практики влияния» рост ваших способностей влиять будет заметен и вам, и окружающим вас людям! МООК «Универсальные практики влияния» нацелен на то, чтобы:  сформировать понимание того, как устроено влияние и как оно работает;  определить персональный стиль влияния, его сильные и слабые стороны с тем, чтобы поставить и решить персональные задачи развития влияния;  отработать практики влияния в публичных выступлениях, переговорах и управлении.
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Examines influence, which is highly relevant to professional growth and development
Taught by Vera Ilyina Robertovna and Vera Alekseevna Tinkova, who are recognized for their work in influence
Teaches x, which helps learners increase their personal influence
Develops practices of influence in public speaking, negotiation, and management, which are core skills for professional advancement
Offers hands-on labs and interactive materials, which reinforces learning
Builds a strong foundation for learners with little to no experience with influence

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Reviews summary

Highly recommended universal influence practices

This course provides an organized approach to influence across diverse communication settings and includes detailed examples of real-world applications.
Organized approach to influence in diverse scenarios.
"... влияние – это навык, и его можно натренировать. Поэтому мы собрали в нашем курсе самые разумные подходы к вопросу влияния, самые интересные и действенные практики!"
Detailed examples and easy-to-understand explanations.
"Думаю 4 с плюсом, до 5-ти немного видео из практики не хватает (реальных примеров правильного и неправильного поведения)"
"Прекрасный курс! Очень информативно и очень легко для понимания. Рассказали о многих интересных и полезных инструментах =, которые можно применить в реальной жизни, а не просто оставить в тетрадке."
Could include more practice exercises and assessments.
"Хотелось бы проходить тесты, которые основаны не только на озвученной теории, но и тесты, которые предполагают просмотр видео с последующим анализом. Да, есть некоторая сложность в том, что свои навыки влияния таким образом, возможно, не прокачать, но можно будет хотя бы научиться идентифицировать и распознавать попытки повлиять на себя или кого-либо. "

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Универсальные практики влияния with these activities:
Review basic negotiation techniques
Negotiation is a critical skill in many facets of life. This activity will provide a great opportunity to brush up on these skills and concepts and prepare more fully for this course.
Browse courses on Negotiation Strategy
Show steps
  • Re-read your notes or an introductory textbook chapter on negotiation
  • Attend a negotiation workshop or training session
Read 'Influence: The Psychology of Persuasion'
Provides a strong theoretical foundation for understanding the principles of influence and how they can be applied in various contexts.
Show steps
  • Read the book thoroughly, taking notes and highlighting key concepts.
Explore Online Resources on Influence and Negotiation
Provides students with access to additional resources and perspectives on influence and negotiation.
Show steps
  • Identify reputable online resources, such as articles, videos, and podcasts.
  • Review the resources, taking notes on key insights and techniques.
  • Reflect on how the information aligns with the concepts covered in the course.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice Influence Techniques in Role-Playing Scenarios
Allows students to apply and refine their influence skills through practical exercises.
Show steps
  • Identify different influence techniques from the course materials.
  • Develop role-playing scenarios that simulate real-life situations.
  • Practice using influence techniques in the role-playing scenarios.
  • Reflect on the effectiveness of different techniques and identify areas for improvement.
Participate in Peer Review and Feedback Sessions
Encourages peer-to-peer learning and provides opportunities for students to receive constructive feedback on their understanding and application of influence techniques.
Show steps
  • Form small peer groups with classmates.
  • Share your insights, experiences, and challenges related to influence.
  • Provide constructive feedback to your peers, focusing on their strengths and areas for growth.
Attend Workshops on Influence and Communication
Provides students with opportunities to interact with experts and learn from their experiences.
Show steps
  • Identify workshops on influence, negotiation, or communication skills.
  • Attend the workshops and actively participate in the activities.
  • Apply the insights and techniques learned in the workshops to the course material.
Develop an Influence Plan for a Specific Situation
Provides students with an opportunity to apply their understanding of influence to a practical problem.
Show steps
  • Choose a specific situation where you need to influence others.
  • Identify the key stakeholders and their interests.
  • Develop a plan that outlines the influence techniques you will use, taking into account the specific context and audience.
  • Implement the plan and monitor its effectiveness.
  • Reflect on the results and make adjustments as necessary.
Volunteer in a Community Organization
Offers a practical setting for students to apply their influence skills and gain real-world experience.
Show steps
  • Identify a community organization that aligns with your interests.
  • Contact the organization and inquire about volunteer opportunities.
  • Participate in volunteer activities that involve influencing and persuading others.
  • Reflect on your experiences and identify areas where you can further develop your influence skills.

Career center

Learners who complete Универсальные практики влияния will develop knowledge and skills that may be useful to these careers:
Salesperson
Salespeople rely on their ability to influence people to make purchases. The course "Universal Practices of Influence" can help you develop the skills you need to build rapport with customers, understand their needs, and persuade them to buy your products or services.
Consultant
Consultants use their excellent communication skills to influence people and help them make successful business decisions. The course "Universal Practices of Influence" can help you build a foundation in the art of influence and develop the skills you need to be a successful consultant.
Negotiator
Negotiators use their influence to resolve disputes and reach agreements. The course "Universal Practices of Influence" can help you develop the skills you need to build relationships with other parties, understand the negotiation process, and achieve your desired outcomes.
Public Relations Specialist
Public Relations Specialists use their influence to manage the reputation of their clients and build relationships with the media. The course "Universal Practices of Influence" can help you develop the skills you need to communicate effectively with the media, build relationships with journalists, and manage crises.
Lobbyist
Lobbyists use their influence to advocate for the interests of their clients. The course "Universal Practices of Influence" can help you develop the skills you need to build relationships with legislators, understand the legislative process, and advocate for change.
Manager
Managers use their influence to lead and motivate their teams. The course "Universal Practices of Influence" can help you develop the skills you need to build relationships with employees, create a positive work environment, and achieve team goals.
Lawyer
Lawyers use their influence to advocate for their clients and resolve disputes. The course "Universal Practices of Influence" can help you develop the skills you need to build relationships with clients, understand the legal process, and persuade judges and juries.
Fundraiser
Fundraisers use their influence to raise money for charitable organizations. The course "Universal Practices of Influence" can help you develop the skills you need to build relationships with donors, create compelling fundraising campaigns, and manage a fundraising team.
Marketer
Marketers use their influence to create compelling marketing campaigns, advertisements, and promotions to influence customers and promote products or services. The course "Universal Practices of Influence" can help you develop the skills you need to understand your target audience, create effective marketing materials, and measure the success of your marketing campaigns.
Politician
Politicians use their influence to pass laws and make decisions that affect the lives of their constituents. The course "Universal Practices of Influence" can help you develop the skills you need to build relationships with voters, understand the political process, and win elections.
Mediator
Mediators use their influence to facilitate communication and resolve conflicts between parties. The course "Universal Practices of Influence" can help you develop the skills you need to build relationships with parties, understand the mediation process, and facilitate constructive dialogue.
Teacher
Teachers use their influence to educate and inspire students. The course "Universal Practices of Influence" can help you develop the skills you need to build relationships with students, create a positive learning environment, and motivate students to learn.
Event Planner
Event Planners use their influence to plan and execute successful events. The course "Universal Practices of Influence" can help you develop the skills you need to build relationships with vendors, negotiate contracts, and manage event logistics.
Social Worker
Social workers use their influence to help people overcome challenges and improve their quality of life. The course "Universal Practices of Influence" may be useful in helping you develop the skills you need to build relationships with clients, understand the social work process, and help clients achieve their goals.
Psychologist
Psychologists use their influence to help people understand and improve their mental health. The course "Universal Practices of Influence" may be useful in helping you develop the skills you need to build relationships with clients, understand the therapeutic process, and help clients achieve their goals.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Универсальные практики влияния.
Examines the psychology of influence. It valuable resource for learning about the principles of persuasion and how to apply them in various situations.
Explores the nature of charisma and provides techniques for developing it. It useful resource for anyone who wants to improve their communication skills.
Teaches readers how to interpret body language. It valuable resource for anyone who wants to improve their communication skills.
Examines the presentation style of Steve Jobs. It valuable resource for anyone who wants to improve their communication skills.
Explores the nature of emotional intelligence and provides techniques for developing it. It valuable resource for anyone who wants to improve their interpersonal skills.
Offers practical advice on how to achieve success in all areas of life. It valuable resource for anyone who wants to improve their personal and professional skills.
Explores the nature of mindset and provides techniques for developing a growth mindset. It valuable resource for anyone who wants to improve their personal and professional skills.
Offers a practical guide to happiness. It valuable resource for anyone who wants to improve their personal and professional happiness.

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