Стратегический анализ бизнеса и его окружения from Coursera

В курсе рассматривается место стратегического анализа в системе стратегического менеджмента. Вы узнаете от практикующих руководителей, как реализуется стратегический анализ в различных по масштабу и предметной области организацией – в государственном управлении, в малом коммерческом предприятии и других. Кроме того, вы изучите инструменты предварительного стратегического анализа. Они нужны, чтобы разобраться с ситуацией, в которой находится компания, идентифицировать заметные проблемы и возможности, определить приоритеты для дальнейшей работы. Изучив материалы курса, вы освоите инструменты внешнего анализа: как исследовать основные показатели рынка, как анализировать влияние внешних факторов, как анализировать конкурентов.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides practical insights from industry leaders on strategic analysis implementation in various organizational contexts

Covers essential tools for preliminary strategic analysis, enabling learners to assess company situations and identify key issues and opportunities

Develops expertise in external analysis, including market research, industry analysis, and competitor assessment

Taught by experienced professionals with a proven track record in strategic analysis

Provides a strong foundation for understanding the role of strategic analysis in decision-making and organizational performance

Suitable for professionals and students in various fields who seek to develop their strategic analysis skills

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Стратегический анализ бизнеса и его окружения with these activities:

Read 'Strategic Management' by Michael Porter

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Gain foundational knowledge of strategic management principles from a renowned expert.

View HBR at 100: The Most Influential and Innovative... on Amazon

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Obtain a copy of the book.
Read each chapter carefully, taking notes and highlighting key concepts.
Summarize the main ideas of each chapter in your own words.
Review the book regularly to reinforce your understanding.

Attend industry conferences and meetups

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Connect with professionals in the field of strategic management and learn from their experiences.

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Identify industry conferences and meetups relevant to strategic management.
Register for the events and prepare to participate actively.
Attend the events and engage in discussions with speakers and attendees.
Follow up with new connections and explore potential opportunities.

Compile a curated list of resources on strategic analysis

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Expand your knowledge base by gathering a collection of valuable resources on strategic analysis.

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Identify and collect relevant articles, books, websites, and other materials related to strategic analysis.
Organize and annotate the resources in a clear and accessible manner.
Share your compilation with others to contribute to the community.

Five other activities

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Conduct a SWOT analysis of a real-world company

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Develop your analytical skills by applying SWOT analysis to a real-world business.

Browse courses on SWOT Analysis

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Select a company from any industry.
Gather data on the company's internal and external environment.
Identify the company's strengths, weaknesses, opportunities, and threats.
Develop recommendations based on your analysis.
Present your findings in a clear and concise manner.

Explore research papers on strategic management

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Gain a deeper understanding of strategic analysis concepts by reviewing research papers on the topic.

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Identify reputable academic journals in the field of strategic management.
Search for recent research papers related to specific strategic analysis topics.
Read and analyze the papers, paying attention to the methodology and findings.
Summarize and discuss the key insights from the research.

Mentor junior students or professionals in strategic management

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Enhance your communication and teaching skills while supporting the development of others in the field.

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Offer your mentorship to students or professionals seeking guidance in strategic management.
Establish regular meetings or communication channels to provide support and advice.
Provide feedback on their work, answer their questions, and share your insights.
Encourage their professional development and help them navigate challenges.

Develop a strategic plan for a hypothetical business venture

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Apply your knowledge of strategic analysis to create a comprehensive plan for a hypothetical business.

Browse courses on Strategic Planning

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Define the business concept and target market.
Conduct a thorough market and industry analysis.
Develop a competitive strategy and value proposition.
Outline key financial projections and performance metrics.
Present your plan in a clear and persuasive manner.

Develop a strategic analysis tool

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Enhance your technical skills by creating your own tool for strategic analysis.

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Identify a specific problem or need in the field of strategic analysis.
Design and develop a tool to address this problem or need.
Test and refine the tool through iterative feedback and user testing.
Present your tool to others and gather feedback for further improvement.

Career center

Learners who complete Стратегический анализ бизнеса и его окружения will develop knowledge and skills that may be useful to these careers:

Management Analyst

Management Analysts help organizations become more efficient and effective. Through this course, you will learn how to analyze an organization's external environment, identify opportunities and threats, and develop strategies to maximize performance. These skills are essential for Management Analysts who need to make data-driven decisions to improve organizational outcomes.

See salaries and explore the career path for Management Analyst

Market Research Analyst

Market Research Analysts play a vital role in understanding customer needs and developing marketing strategies. This course will provide you with the tools and techniques needed to conduct market research, analyze data, and identify trends. These skills are essential for Market Research Analysts who need to provide insights to help businesses make informed decisions.

See salaries and explore the career path for Market Research Analyst

Business Analyst

Business Analysts bridge the gap between business and technology. This course will help you develop the skills needed to understand business requirements, analyze data, and design and implement solutions. These skills are essential for Business Analysts who need to help organizations achieve their business goals.

See salaries and explore the career path for Business Analyst

Product Manager

Product Managers are responsible for the development and launch of new products and services. This course will teach you how to conduct market research, analyze data, and develop product strategies. These skills are essential for Product Managers who need to make decisions that will drive product success.

See salaries and explore the career path for Product Manager

Financial Analyst

Financial Analysts provide insights and recommendations to help businesses make investment decisions. This course will teach you how to analyze financial data, identify trends, and develop investment strategies. These skills are essential for Financial Analysts who need to help businesses achieve their financial goals.

See salaries and explore the career path for Financial Analyst

Consultant

Consultants help organizations solve problems and improve performance. This course will provide you with the skills needed to understand business challenges, analyze data, and develop and implement solutions. These skills are essential for Consultants who need to help clients achieve their goals.

See salaries and explore the career path for Consultant

Operations Manager

Operations Managers are responsible for the day-to-day operations of an organization. This course will teach you how to analyze processes, identify inefficiencies, and develop solutions to improve efficiency. These skills are essential for Operations Managers who need to ensure that their organizations run smoothly and efficiently.

See salaries and explore the career path for Operations Manager

Marketing Manager

Marketing Managers are responsible for developing and implementing marketing strategies. This course will teach you how to conduct market research, analyze data, and develop marketing campaigns. These skills are essential for Marketing Managers who need to help businesses reach their target audience and achieve their marketing goals.

See salaries and explore the career path for Marketing Manager

Project Manager

Project Managers are responsible for planning, executing, and closing projects. This course will teach you how to define project scope, develop project plans, and manage project teams. These skills are essential for Project Managers who need to ensure that projects are completed on time, within budget, and to the required quality standards.

See salaries and explore the career path for Project Manager

Sales Manager

Sales Managers are responsible for developing and implementing sales strategies. This course will teach you how to identify sales opportunities, develop sales presentations, and close deals. These skills are essential for Sales Managers who need to help businesses generate revenue and achieve their sales goals.

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Human Resources Manager

Human Resources Managers are responsible for overseeing all aspects of human resources management, including recruitment, training, and employee relations. This course will teach you how to develop human resources strategies, manage employee performance, and create a positive work environment. These skills are essential for Human Resources Managers who need to help organizations attract and retain top talent.

See salaries and explore the career path for Human Resources Manager

Chief Executive Officer

Chief Executive Officers (CEOs) are responsible for the overall performance of an organization. This course will provide you with the skills needed to understand business strategy, develop and implement business plans, and lead an organization to success. These skills are essential for CEOs who need to make decisions that will drive organizational growth and profitability.

See salaries and explore the career path for Chief Executive Officer

Chief Financial Officer

Chief Financial Officers (CFOs) are responsible for the financial management of an organization. This course will teach you how to prepare financial statements, analyze financial data, and develop financial strategies. These skills are essential for CFOs who need to help organizations achieve their financial goals.

See salaries and explore the career path for Chief Financial Officer

Chief Operating Officer

Chief Operating Officers (COOs) are responsible for the day-to-day operations of an organization. This course will teach you how to manage operations, develop operational strategies, and improve operational efficiency. These skills are essential for COOs who need to ensure that their organizations run smoothly and efficiently.

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Chief Information Officer

Chief Information Officers (CIOs) are responsible for the information technology (IT) systems of an organization. This course will teach you how to develop IT strategies, manage IT projects, and secure IT systems. These skills are essential for CIOs who need to help organizations use technology to achieve their business goals.

See salaries and explore the career path for Chief Information Officer