Стратегический менеджмент from Coursera

Курс "Стратегический менеджмент" знакомит с современными научными представлениями об оценке внутреннего и внешнего положения компании, и рассказывает о подходах к определению стратегического потенциала и конкурентной позиции компании на рынке. Курс поможет овладеть знаниями для решения ситуационных задач, в том числе требующих аналитического подхода, а также навыками формирования эффективной стратегии компании. Слушатели смогут моделировать, оценивать, прогнозировать и оптимизировать стратегические процессы в компаниях и их основные показатели. Цели курса: -совершенствование и получение новой компетенции, необходимой для профессиональной деятельности в области стратегического развития коммерческой организации; - формирование и развитие профессиональных и творческих способностей обучающихся в данном направлении; - понимание слушателями основных теоретических и практических подходов в формировании стратегии компании в современных условиях высокой конкуренции внешней среды; - знакомство с общими понятиями, темами, терминами, направлениями дисциплины «Стратегический менеджмент» для последующего применения в профессиональной деятельности. Результаты обучения: - умение различать типологии стратегий компании; - владение основным инструментарием стратегического менеджмента для разработки стратегии компании; - умение применять основные инструменты реализации стратегий; - умение проводить внутренний и внешний анализ организации. После прохождения курса слушатель: -Владеет основными понятиями и терминами стратегического менеджмента; - Определяет миссию организации, стратегические цели компании; - Умеет анализировать взаимосвязи между стратегиями различного уровня с целью подготовки сбалансированных управленческих решений; - Cпособен проводить стратегический анализ внешней и внутренней среды компании; - Способен разрабатывать стратегию компании и применять инструменты реализации стратегии.

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Explores topics found in university texts and courses on Strategic Management

Develops skills needed for professional development in Strategic Management

Builds a foundation for those interested in navigating the internal/external facets of Strategic Management

Ideal for learners with no experience in Strategic Management

Examines relevant current and historical topics in industry

Reviews summary

Valuable strategy management course

This course on strategic management has received very positive feedback from learners, who describe the material as comprehensive and well-presented. Students appreciate the accessible delivery of the course content.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Стратегический менеджмент with these activities:

Read 'Good Strategy/Bad Strategy' by Richard Rumelt

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This book provides valuable insights into effective strategy formulation.

View The Crux: How Leaders Become Strategists on Amazon

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Read the book and take notes on the key concepts discussed.

Review basic financial accounting

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Reviewing basic financial accounting skills will help you understand the intricacies of strategic management.

Browse courses on Financial Accounting

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Review the basics of accounting, including debits, credits, and financial statements.
Work through practice problems related to financial accounting.

Follow online courses on financial modeling

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Financial modeling is essential in strategic management; online courses can enhance your knowledge.

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Find online courses on financial modeling.
Enroll in the courses and complete the modules.

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Watch video tutorials on PEST analysis

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Understanding PEST analysis is crucial in strategic management; these videos will help you master this tool.

Browse courses on PEST Analysis

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Find video tutorials on PEST analysis.
Watch the videos and take notes on the key concepts.

Create Porter's Five Forces analysis for different industries

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Applying Porter's Five Forces analysis to various industries will help you understand industry dynamics.

Browse courses on Porter's Five Forces

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Select different industries for analysis.
Identify the five forces for each industry.

Conduct industry analysis using publicly available data

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Analyzing industries using publicly available data will enhance your understanding of industry trends and dynamics.

Browse courses on Industry Analysis

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Identify industries for analysis.
Gather publicly available data on these industries.
Analyze the data to identify industry trends and dynamics.

Conduct SWOT analysis on industry case studies

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Identifying strengths, weaknesses, opportunities, and threats in industry case studies will hone your analytical skills.

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Select industry case studies for analysis.
Identify the strengths, weaknesses, opportunities, and threats of each case study.

Attend industry conferences on strategic management

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Networking with professionals and learning about industry best practices will broaden your perspective.

Browse courses on Strategic Management

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Find industry conferences on strategic management.
Attend the conferences and actively participate in discussions.

Develop a strategic plan for a simulated business

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Applying your strategic management knowledge to a simulated business will solidify your understanding.

Browse courses on Strategic Planning

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Create a simulated business scenario.
Develop a strategic plan for your simulated business.

Career center

Learners who complete Стратегический менеджмент will develop knowledge and skills that may be useful to these careers:

CEO

CEOs are responsible for a company's overall success, including its strategic direction. The course in Strategic Management can be very helpful in preparing for this role because it provides a comprehensive overview of the key concepts and frameworks used in strategic planning. Students will learn how to analyze the external and internal environment, develop and evaluate strategic options, and implement strategies effectively. These skills are essential for any CEO who wants to lead their company to success.

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Management Consultant

Management Consultants provide advice to companies on a wide range of issues, including strategy, operations, and finance. The course in Strategic Management can be very helpful in preparing for this role because it provides a strong foundation in the principles and practices of strategic management. Students will learn how to analyze business problems, develop and evaluate solutions, and communicate their recommendations effectively. These skills are essential for any Management Consultant who wants to be successful in their field.

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Investment Banker

Investment Bankers help companies raise capital and advise them on mergers and acquisitions. The course in Strategic Management can be very helpful in preparing for this role because it provides a deep understanding of the financial markets and the factors that drive corporate decision-making. Students will learn how to analyze financial statements, value companies, and develop and evaluate investment strategies. These skills are essential for any Investment Banker who wants to be successful in their field.

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Sales Manager

Sales Managers are responsible for leading and motivating sales teams to achieve sales goals. The course in Strategic Management can be very helpful in preparing for this role because it provides a strong foundation in the principles and practices of sales management. Students will learn how to develop and implement sales strategies, manage sales teams, and close deals. These skills are essential for any Sales Manager who wants to be successful in their field.

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Business Analyst

Business Analysts work with stakeholders to define, analyze, and solve business problems. The course in Strategic Management can be very helpful in preparing for this role because it provides a strong foundation in the principles and practices of business analysis. Students will learn how to gather and analyze data, develop and evaluate solutions, and communicate their findings effectively. These skills are essential for any Business Analyst who wants to be successful in their field.

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Human Resources Manager

Human Resources Managers are responsible for managing the human capital of a company. The course in Strategic Management can be very helpful in preparing for this role because it provides a strong foundation in the principles and practices of human resources management. Students will learn how to recruit, hire, train, and develop employees, and create a positive and productive work environment. These skills are essential for any Human Resources Manager who wants to be successful in their field.

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Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns that promote a company's products or services. The course in Strategic Management can be very helpful in preparing for this role because it provides a comprehensive overview of the principles and practices of marketing. Students will learn how to analyze consumer behavior, develop and evaluate marketing strategies, and measure the effectiveness of marketing campaigns. These skills are essential for any Marketing Manager who wants to be successful in their field.

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Project Manager

Project Managers are responsible for planning, executing, and closing projects. The course in Strategic Management can be very helpful in preparing for this role because it provides a strong foundation in the principles and practices of project management. Students will learn how to define project scope, develop project plans, manage project teams, and deliver projects on time and within budget. These skills are essential for any Project Manager who wants to be successful in their field.

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Financial Analyst

Financial Analysts evaluate the financial performance of companies and make recommendations on investment decisions. The course in Strategic Management can be very helpful in preparing for this role because it provides a strong foundation in the principles and practices of financial analysis. Students will learn how to read and interpret financial statements, analyze industry trends, and develop and evaluate investment recommendations. These skills are essential for any Financial Analyst who wants to be successful in their field.

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Operations Manager

Operations Managers are responsible for overseeing the day-to-day operations of a company. The course in Strategic Management can be very helpful in preparing for this role because it provides a broad understanding of the different functions of a business, including production, marketing, finance, and human resources. Students will learn how to manage resources effectively, improve efficiency, and achieve operational excellence. These skills are essential for any Operations Manager who wants to be successful in their field.

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Product Manager

Product Managers are responsible for the development and launch of new products and services. The course in Strategic Management may be helpful in preparing for this role because it provides a foundation in the principles and practices of product management. Students will learn how to define product requirements, develop product roadmaps, and manage product launches. These skills are essential for any Product Manager who wants to be successful in their field.

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Software Engineer

Software Engineers design, develop, and test software applications. The course in Strategic Management may be helpful in preparing for this role because it provides a foundation in the principles and practices of software development. Students will learn how to use software development tools and techniques to create and maintain software applications. These skills are essential for any Software Engineer who wants to be successful in their field.

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Data Analyst

Data Analysts collect, clean, and analyze data to help businesses make informed decisions. The course in Strategic Management may be helpful in preparing for this role because it provides a foundation in the principles and practices of data analysis. Students will learn how to use data analysis tools and techniques to identify trends, patterns, and insights. These skills are essential for any Data Analyst who wants to be successful in their field.

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Web Developer

Web Developers design and develop websites. The course in Strategic Management may be helpful in preparing for this role because it provides a foundation in the principles and practices of web development. Students will learn how to use web development tools and techniques to create and maintain websites. These skills are essential for any Web Developer who wants to be successful in their field.

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UX Designer

UX Designers design and develop the user experience of products and services. The course in Strategic Management may be helpful in preparing for this role because it provides a foundation in the principles and practices of UX design. Students will learn how to use UX design tools and techniques to create and maintain user-centered products and services. These skills are essential for any UX Designer who wants to be successful in their field.

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