Основы бизнес-стратегии from Coursera

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Syllabus

Введение в стратегический анализ

Добро пожаловать в первый модуль курса "Основы". В этом модуле мы обсудим значение и важность бизнес-стратегии для конкурентного позиционирования организации. Вы узнаете о стратегическом анализе и инструментах анализа SWOT, конкурентов и среды. Изучайте основы бизнес-стратегии и развивайтесь!

Анализ структуры отрасли

Здравствуйте! С возвращением! В этом модуле мы рассмотрим, как оценить структуру отрасли и как динамика конкуренции в отрасли влияет на рентабельность. Мы подробнее остановимся на инструменте анализа пяти сил — широко используемой и крайне действенной аналитической системе. Удачного анализа!

Анализ способностей компании

Добро пожаловать! В этом модуле мы рассмотрим материальные и нематериальные активы, формирующие силу организации. Мы подробно остановимся на том, как провести анализ способностей и как использовать его результаты при принятии решений. Удачного анализа!

Определение конкурентной позиции

Добро пожаловать в заключительный модуль. На этих уроках мы рассмотрим конкурентное позиционирование компаний относительно других участников, а также проанализируем преимущества и недостатки четырех типовых конкурентных позиций, которые могут занимать компании. Мы воспользуемся простым и интуитивно понятным инструментом, картами стратегических групп, чтобы визуально передать информацию о позиционировании компании, и обсудим, какая позиция позволит конкретной компании получить максимальную выгоду. Удачного анализа!

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Предоставляет инструменты для постановки и анализа бизнес-стратегии: SWOT, анализа конкурентов и среды, анализа пяти сил, анализа способностей, а также карт стратегических групп

Преподают опытные профессора Дарденской школы бизнеса при Виргинском университете, признанные за свои достижения в области стратегии

Позволяет глубже понять структуру индустрии и динамику конкуренции, что может повысить успешность бизнеса

Развивает стратегическое мышление и способности позиционирования компании

Рекомендуется студентам со знанием основ бизнес-стратегии, желающим расширить свои знания и практические навыки

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Основы бизнес-стратегии with these activities:

Организуйте встречу с одногруппниками для обсуждения концепций конкурентной среды

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Улучшите понимание и закрепите ключевые концепции через обсуждение с другими студентами.

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Создайте группу для обсуждения.
Подготовьте вопросы или темы для обсуждения.
Проведите встречу, обсудите и обменяйтесь идеями.

Решайте примеры по анализу среды в отрасли

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Помогите развить навык анализа отрасли с помощью решения практических примеров.

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Соберите информацию о выбранной отрасли.
Проанализируйте динамику отрасли с помощью инструментов SWOT, PEST и Портера.
Проверьте свои выводы с помощью данных исследования рынка.

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Career center

Learners who complete Основы бизнес-стратегии will develop knowledge and skills that may be useful to these careers:

Business Analyst

As a Business Analyst, your job is to decipher how a company can best move from its current state to a desired future state. This course may help you develop skills needed by studying business strategy and the ideas that help companies position themselves competitively.

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Market Research Analyst

In this role, you'll analyze data that is used to make informed business decisions. This course, which includes studying competitive environments and building business strategy, could help strengthen your ability to perform the various analyses required in this role.

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Financial Analyst

Financial Analysts advise corporations, individuals, and organizations on how to make sound financial decisions. This course builds a foundation in business strategy, a key part of making effective business decisions. It could help you understand how the decisions you make could affect a business.

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Consultant

Consultants help businesses find solutions to problems. This course may help you learn the skills needed to do that by building your knowledge of business strategy. It also could provide you with tools, such as competitor analysis, that can be used in your work.

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Product Manager

Product Managers are responsible for the development of a product. This includes setting the roadmap, vision, and strategy for a product. This course may help you build a foundation in business strategy, which can be important as part of the strategic planning process for a product.

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Marketing Manager

Marketing Managers are responsible for the planning and execution of marketing campaigns. This course, which helps students develop skills such as strategic planning, may help prepare you for this role.

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Business Development Manager

Business Development Managers are responsible for identifying, evaluating, and pursuing business opportunities. This course may help prepare you for this role by building your knowledge of strategic planning and business strategy.

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Sales Manager

Sales Managers are responsible for leading a sales team. They develop and implement sales strategies and oversee the day-to-day operations of the sales team. This course may help build a foundation in business strategy and provide tools, such as competitive analysis, that can be useful in day-to-day sales work.

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Operations Manager

Operations Managers are responsible for the day-to-day operations of a business. This course provides a foundation in business strategy that could help prepare you for this role.

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Strategy Manager

Strategy Managers are responsible for developing and implementing a company's strategic plans. This course may help prepare you for this role by building your knowledge of business strategy and strategy tools such as the SWOT analysis.

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CEO

Chief Executive Officers are responsible for the overall management of a company. This may include developing business strategies and making decisions that can affect the entire company. This course may help build knowledge of business strategy that could be useful for a CEO.

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Data Scientist

Data Scientists use data to solve business problems. This course may help you build the skills needed to do that by strengthening your knowledge of business strategy and competitive environments.

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Software Engineer

Software engineers design and develop software. This course may help build the knowledge of business strategy that is important for working on software that can help companies achieve their business goals.

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Web Developer

Web Developers design and develop websites. This course may help build the knowledge of business strategy that is important for understanding how to develop a website that meets a business's needs.

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Mobile Developer

Mobile Developers design and develop mobile apps. This course may help build the knowledge of business strategy that is important for understanding how to build an app that meets a business's needs.

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