Анализ стратегического потенциала бизнеса from Coursera

Успех или неудача предприятия кроется в умении и способности определить и использовать потенциал бизнеса, личных ресурсов. Наш курс станет отличным путеводителем в этом вопросе. Освоение инструментов проведения стратегического анализа будет проходить на примере разбора реальных кейсов компаний из различных сфер экономики – «Сбербанк», экосистемы Mail.ru, корейских конгломератов Hyundai и Samsungк, «Строймонтаж» и «Миракс групп», компаний «Электрофлот», BORK и «Технопарк». Как и в первом курсе специализации в формировании практических навыков вам будут помогать наш начинающий стратег и Робин Гуд. Как и в первом курсе специализации в формировании практических навыков вам будут помогать наш начинающий стратег и Робин Гуд. После каждой темы (видеофрагмента) вам будет предложено пройти небольшое тестирование по материалам пройденной темы. А после каждого модуля – тестирование по всем материалам изученного модуля. Применить изученные методы анализа вам предстоит при выполнении практических заданий. Оценивать результаты вашей работы будут ваши коллеги по изучению этого курса.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Demonstrates how to identify a company's potential, which is widely practiced in business

Provides industry-specific case studies for practical learning

Teaches strategic analysis using real-world examples

Includes interactive testing and assignments for reinforcement

Requires collaboration with peers, promoting knowledge sharing

Taught by experienced instructors with expertise in business strategy

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Анализ стратегического потенциала бизнеса with these activities:

Review Financial Management by Brigham & Houston

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Provides a foundational understanding of financial management concepts.

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Read chapters 1-5.
Take notes on key concepts.
Complete end-of-chapter exercises.

Follow Tutorials on Data Analysis Tools

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Builds proficiency in using data analysis software.

Browse courses on Data Analysis

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Identify relevant tutorials.
Follow step-by-step instructions.
Practice using the software.

Create a Business Model Canvas

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Visualizes key aspects of a business model.

Browse courses on Business Strategy

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Identify key business components.
Fill out each section of the canvas.
Present the canvas to stakeholders.

Six other activities

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Volunteer at a Non-Profit Organization

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Gain practical experience in applying business concepts.

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Identify a non-profit organization to volunteer with.
Inquire about volunteer opportunities.
Participate in activities and contribute to the organization's mission.

Solve Financial Analysis Problems

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Sharpens analytical skills and improves problem-solving abilities.

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Review course materials.
Solve practice problems.
Check answers and identify areas for improvement.

Participate in Business Simulations

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Experientially learn business concepts in a simulated environment.

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Review simulation materials.
Participate in group discussions.
Make decisions and manage resources.

Develop a Business Plan

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Applies course concepts to a real-world business scenario.

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Identify a business opportunity.
Conduct market research.
Define your target market.
Develop a marketing plan.
Create financial projections.

Attend Industry Conferences

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Connects with professionals in the field and gains insights.

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Research and identify relevant conferences.
Attend sessions and workshops.
Network with attendees.

Write a Research Paper

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Develops critical thinking and analytical skills.

Browse courses on Research Methods

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Choose a research topic.
Conduct literature review.
Develop a research question.
Collect and analyze data.
Write and submit paper.

Career center

Learners who complete Анализ стратегического потенциала бизнеса will develop knowledge and skills that may be useful to these careers:

Business Analyst

Business Analysts are responsible for understanding the business needs of an organization and developing solutions to meet those needs. This course can help you in this role by providing you with the skills to analyze a business's strategic potential. You will learn how to identify the key factors that drive business success and how to develop strategies to capitalize on those factors. This knowledge can be invaluable to Business Analysts who are tasked with helping organizations make sound decisions about their future.

See salaries and explore the career path for Business Analyst

Management Consultant

Management Consultants help organizations to improve their performance. This course can help you in this role by providing you with the skills to analyze a business's strategic potential. You will also learn how to develop and implement strategies to improve a business's performance.

See salaries and explore the career path for Management Consultant

Investment Analyst

Investment Analysts evaluate the potential return on investment for different types of investments. This course can help you in this role by providing you with the skills to analyze a business's strategic potential. You will learn how to identify the key factors that drive business success and how to assess the risks and rewards of investing in a particular business.

See salaries and explore the career path for Investment Analyst

Financial Analyst

Financial Analysts provide financial advice to individuals and organizations. This course can help you in this role by providing you with the skills to analyze a business's strategic potential. You will learn how to identify the key factors that drive business success and how to assess the financial health of a business.

See salaries and explore the career path for Financial Analyst

Risk Analyst

Risk Analysts identify and assess the risks that organizations face. This course can help you in this role by providing you with the skills to analyze a business's strategic potential. You will learn how to identify the key factors that drive business success and how to assess the risks that a business faces.

See salaries and explore the career path for Risk Analyst

Data Analyst

Data Analysts collect, analyze, and interpret data in order to help organizations make informed decisions. This course can help you in this role by providing you with the skills to analyze a business's strategic potential. You will also learn how to use data to identify trends and patterns that can help you make better decisions.

See salaries and explore the career path for Data Analyst

Operations Analyst

Operations Analysts help organizations to improve their efficiency and effectiveness. This course can help you in this role by providing you with the skills to analyze a business's strategic potential. You will learn how to identify the key factors that drive business success and how to develop and implement strategies to improve a business's performance.

See salaries and explore the career path for Operations Analyst

Marketing Analyst

Marketing Analysts help organizations to understand their customers and develop marketing campaigns that will reach them. This course can help you in this role by providing you with the skills to analyze a business's strategic potential. You will also learn how to use data to identify trends and patterns that can help you develop more effective marketing campaigns.

See salaries and explore the career path for Marketing Analyst

Sales Analyst

Sales Analysts help organizations to understand their sales performance and develop sales strategies that will increase sales. This course can help you in this role by providing you with the skills to analyze a business's strategic potential. You will also learn how to use data to identify trends and patterns that can help you develop more effective sales strategies.

See salaries and explore the career path for Sales Analyst

Strategy Analyst

Strategy Analysts help organizations to develop and implement strategies that will achieve their goals. This course can help you in this role by providing you with the skills to analyze a business's strategic potential. You will learn how to identify the key factors that drive business success and how to develop and implement strategies to capitalize on those factors.

See salaries and explore the career path for Strategy Analyst

Product Manager

Product Managers are responsible for the development and marketing of new products. This course may be useful in this role by providing you with the skills to analyze a business's strategic potential. You will learn how to identify the key factors that drive business success and how to develop and implement strategies to capitalize on those factors.

See salaries and explore the career path for Product Manager

Project Manager

Project Managers are responsible for planning and executing projects. This course may be useful in this role by providing you with the skills to analyze a business's strategic potential. You will learn how to identify the key factors that drive business success and how to develop and implement strategies to capitalize on those factors.

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Entrepreneur

Entrepreneurs start and run their own businesses. This course may be useful in this role by providing you with the skills to analyze a business's strategic potential. You will learn how to identify the key factors that drive business success and how to develop and implement strategies to capitalize on those factors.

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Financial Advisor

Financial Advisors provide financial advice to individuals and organizations. This course may be useful in this role by providing you with the skills to analyze a business's strategic potential. You will learn how to identify the key factors that drive business success and how to assess the financial health of a business.

See salaries and explore the career path for Financial Advisor

Consultant

Consultants provide advice and services to businesses and organizations. This course may be useful in this role by providing you with the skills to analyze a business's strategic potential. You will learn how to identify the key factors that drive business success and how to develop and implement strategies to capitalize on those factors.

See salaries and explore the career path for Consultant