Современный стратегический анализ в динамике from Coursera

Мир меняется, скорость происходящих изменений возрастает. В нашем курсе мы будем стремиться сформировать у вас способность увидеть в окружающем хаосе устойчивые тренды, осмыслить проблему в ее широком контексте, правильно понять сложные причинно-следственные связи, понять долгосрочную перспективу и возможные варианты развития событий.Нами будут рассмотрены типовые и инновационные стратегические варианты, разнообразие видов стратегий. Приемы эффективной презентации полученных результатов исследований. Мы продолжим осваивать инструментарий стратегического анализа. Нас ждут интереснейшие кейсы от компаний: «ВкусВилл», Philips, Ericsson, Nokia, Apple и Google. Противостояние Робин Гуда и шерифа Ноттингемского поможет вам освоить игровые модели стратегического анализа. По окончании изучения каждой темы модулей у вас будет возможность проверить свои знания, ответив на вопросы тестирования. А после каждого модуля – ваши знания будут оцениваться тестом по всем материалам изученного модуля.Также вам потребуется выполнить практические задания, выполнение которых позволит вам применить на практике все, что вы узнали на нашем курсе.

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Teaches skills and knowledge in strategic analysis, which are core skills for professionals seeking a more in-depth understanding of business decision-making

Examines a variety of companies and real-world scenarios, increasing the relevance of course material to potential work-related issues

Covers the latest strategic trends and developments, helping learners stay up-to-date and relevant in their fields

Instructed by experienced professionals, providing learners with access to valuable insights and industry-specific knowledge

Utilizes practical assignments and hands-on materials to reinforce learning and improve practical ability

Provides interactive elements, such as testing and quizzes, to enhance understanding and retention of key concepts

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Современный стратегический анализ в динамике with these activities:

Read 'The Lean Startup' by Eric Ries

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Learn the principles of lean startup methodology to validate and refine growth strategies quickly and efficiently.

View The Startup Way: How Modern Companies Use... on Amazon

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Read the book and take notes on key concepts.
Identify the principles that are most relevant to your work.

Learn about financial modeling for growth strategies

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Gain the financial skills necessary to evaluate and implement growth strategies effectively.

Browse courses on Finance

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Find online tutorials or courses on financial modeling.
Work through the tutorials and practice financial modeling techniques.
Apply your new skills to analyze growth strategies.

Network with professionals in the field of strategic growth

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Expand your professional network and learn from industry experts to gain insights and identify potential collaboration opportunities.

Browse courses on Networking

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Identify relevant networking events.
Attend the events and engage in meaningful conversations.
Follow up with potential connections.

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Read 'The Innovator's Dilemma' by Clayton Christensen

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Gain insights into the challenges of sustaining growth and innovation in established companies.

View The Disruptive Innovation Set (2 Books) on Amazon

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Read the book and take notes on key concepts and examples.
Identify the key takeaways and their relevance to your own work.

Attend a workshop on growth strategy development

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Gain practical insights and hands-on experience in developing growth strategies through an interactive workshop.

Browse courses on Strategy

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Research and identify relevant workshops.
Register and attend the workshop.
Actively participate in discussions and exercises.

Conduct a competitive analysis

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Gain a deep understanding of the competitive landscape and identify potential opportunities and threats.

Browse courses on Competition

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Identify your key competitors.
Collect data on their products, services, and marketing strategies.
Analyze the data to identify strengths, weaknesses, and opportunities.
Develop a competitive analysis report.

Join a study group focused on growth strategies

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Engage in collaborative learning and discussions with peers to deepen your understanding of growth strategies.

Browse courses on Collaboration

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Identify or form a study group with peers.
Set regular meeting times.
Discuss course materials and share insights.

Develop a growth strategy framework

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Develop a practical framework to guide the development and implementation of growth strategies.

Browse courses on Strategy

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Identify the different components of a growth strategy.
Use case studies to analyze successful growth strategies.
Develop a draft framework based on your research.
Refine your framework through peer feedback and iteration.

Develop a growth strategy presentation

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Enhance your communication skills and learn to effectively present and defend growth strategies.

Browse courses on Communication

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Outline the key points of your growth strategy.
Create visual aids to support your presentation.
Practice presenting your strategy to different audiences.
Incorporate feedback to improve your presentation.

Career center

Learners who complete Современный стратегический анализ в динамике will develop knowledge and skills that may be useful to these careers:

Strategy Consultant

Strategy Consultants help businesses develop and implement strategies to achieve their goals. The course will equip you with the skills and knowledge you need to succeed in this role. You will learn how to analyze the competitive landscape, identify opportunities for growth, and develop effective strategies. You will also learn how to communicate your findings clearly and persuasively to clients.

See salaries and explore the career path for Strategy Consultant

Business Analyst

Business Analysts help businesses identify and solve problems. They use their analytical skills to understand the business environment, identify opportunities for improvement, and develop solutions. The course will help you develop the skills you need to succeed in this role. You will learn how to collect and analyze data, identify trends, and make recommendations.

See salaries and explore the career path for Business Analyst

Management Consultant

Management Consultants help businesses improve their performance. They use their expertise in business strategy, operations, and finance to help clients identify and solve problems. The course will help you develop the skills you need to succeed in this role. You will learn how to analyze business problems, develop solutions, and implement change.

See salaries and explore the career path for Management Consultant

Product Manager

Product Managers are responsible for the development and launch of new products. They work with cross-functional teams to ensure that products meet customer needs and achieve business goals. The course will help you develop the skills you need to succeed in this role. You will learn how to conduct market research, develop product specifications, and manage product development.

See salaries and explore the career path for Product Manager

Marketing Manager

Marketing Managers are responsible for developing and implementing marketing campaigns to promote products and services. They work with cross-functional teams to ensure that marketing campaigns are aligned with business goals. The course will help you develop the skills you need to succeed in this role. You will learn how to conduct market research, develop marketing strategies, and measure the effectiveness of marketing campaigns.

See salaries and explore the career path for Marketing Manager

Investment Analyst

Investment Analysts help individuals and institutions make investment decisions. They use their analytical skills to evaluate the financial performance of companies and make recommendations on whether to buy, sell, or hold stocks. The course will help you develop the skills you need to succeed in this role. You will learn how to read financial statements, analyze financial data, and make investment recommendations.

See salaries and explore the career path for Investment Analyst

Financial Analyst

Financial Analysts help businesses make financial decisions. They use their analytical skills to assess the financial health of a company and make recommendations on how to improve profitability. The course will help you develop the skills you need to succeed in this role. You will learn how to read financial statements, analyze financial data, and make financial recommendations.

See salaries and explore the career path for Financial Analyst

Data Scientist

Data Scientists use their analytical skills to extract insights from data. They work with large datasets to identify trends, patterns, and anomalies. The course will help you develop the skills you need to succeed in this role. You will learn how to collect and analyze data, use statistical techniques to identify trends, and develop data-driven solutions.

See salaries and explore the career path for Data Scientist

Operations Research Analyst

Operations Research Analysts use mathematical and analytical techniques to solve problems in business and industry. They work with decision-makers to develop and implement solutions that improve efficiency and profitability. The course will help you develop the skills you need to succeed in this role. You will learn how to use mathematical and analytical techniques to solve problems, develop decision models, and implement solutions.

See salaries and explore the career path for Operations Research Analyst

Risk Manager

Risk Managers help businesses identify and manage risks. They use their analytical skills to assess the likelihood and impact of risks and develop strategies to mitigate them. The course will help you develop the skills you need to succeed in this role. You will learn how to identify and assess risks, develop risk management strategies, and implement risk management controls.

See salaries and explore the career path for Risk Manager

Project Manager

Project Managers are responsible for planning, executing, and closing projects. They work with cross-functional teams to ensure that projects are completed on time, within budget, and to the required quality standards. The course will help you develop the skills you need to succeed in this role. You will learn how to plan projects, manage resources, and track progress.

See salaries and explore the career path for Project Manager

Program Manager

Program Managers are responsible for planning, executing, and closing programs. They work with cross-functional teams to ensure that programs are aligned with business goals and achieve the desired outcomes. The course will help you develop the skills you need to succeed in this role. You will learn how to plan programs, manage resources, and track progress.

See salaries and explore the career path for Program Manager

Chief Executive Officer

Chief Executive Officers (CEOs) are responsible for the overall success of their organizations. They set the strategic direction of the organization, make major decisions, and manage the day-to-day operations. The course will help you develop the skills you need to succeed in this role. You will learn how to develop strategic plans, make decisions, and manage teams.

See salaries and explore the career path for Chief Executive Officer

Chief Operating Officer

Chief Operating Officers (COOs) are responsible for the day-to-day operations of their organizations. They work with cross-functional teams to ensure that the organization is running smoothly and efficiently. The course will help you develop the skills you need to succeed in this role. You will learn how to manage operations, make decisions, and lead teams.

See salaries and explore the career path for Chief Operating Officer

Chief Financial Officer

Chief Financial Officers (CFOs) are responsible for the financial health of their organizations. They manage the organization's finances, make investment decisions, and report financial results to stakeholders. The course will help you develop the skills you need to succeed in this role. You will learn how to manage finances, make investment decisions, and report financial results.

See salaries and explore the career path for Chief Financial Officer

Современный стратегический анализ в динамике

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