Evidence-Based Stakeholder Marketing
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Evidence-based marketing provides the knowledge and skills needed to navigate the brave new world of digital marketing, to develop a marketing mix, and to create cost-effective marketing strategies that cut through the clutter.
There are plenty of courses that will teach you the principles and practices of marketing, and plenty of books that will introduce you to the next “big” thing. This is particularly true in the Internet age, with new digital marketing opportunities seeming to appear daily. Some have even questioned whether the basic principles and practices of marketing still apply in this new digital world.
Drawing on the evidence-based framework, this marketing course teaches managers how to evaluate the evidence in support of new and existing marketing strategies, guiding them to identify the best strategy for different stakeholders, and giving them the tools to evaluate the impact of their marketing activities.
The knowledge and skills developed in this course are an important addition to the arsenal of marketing analysts, emerging and established marketing managers, and market-oriented entrepreneurs.
This course is part of the Evidence-Based Management MicroMasters Program.
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Length | 6 weeks |
Effort | 8 - 10 hours per week |
Starts | Sep 1 (299 weeks ago) |
Cost | $149 |
From | Australian National University, ANUx via edX |
Instructors | Andrew Hughes, Patrick L'Espoir Decosta |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business Data Science |
Tags | Business & Management Data Analysis & Statistics |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Digital Marketing Administrator $54k
Corporate Digital Marketing $64k
IT Digital Marketing Analyst $73k
Digital Marketing Manger $78k
Digital Marketing Analytics $83k
Digital Marketing and Design $89k
Marketing Digital Strategist $91k
Digital Product Marketing $100k
Regional Digital Marketing $102k
Marketing Analyst & Digital Marketing $104k
DIGITAL AND STRATEGIC MARKETING $119k
Principal Digital Marketing $215k
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Rating | Not enough ratings |
---|---|
Length | 6 weeks |
Effort | 8 - 10 hours per week |
Starts | Sep 1 (299 weeks ago) |
Cost | $149 |
From | Australian National University, ANUx via edX |
Instructors | Andrew Hughes, Patrick L'Espoir Decosta |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business Data Science |
Tags | Business & Management Data Analysis & Statistics |
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