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Dave Masom

Product Management is a craft whose concepts can seem simple, but take deep understanding and practice to master. This course will teach you how to think clearly about your product, with practical frameworks to maximize the impact you’ll have.

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Product Management is a craft whose concepts can seem simple, but take deep understanding and practice to master. This course will teach you how to think clearly about your product, with practical frameworks to maximize the impact you’ll have.

As a Product Manager, your team relies on you to guide them through myriad decisions and challenges. In this course, Exploring Product Management Philosophies and Frameworks, you’ll learn to develop your philosophy of product management to build great products.. First, you’ll explore what separates good product managers from the bad. Next, you’ll discover how the best companies create hugely successful products through empowered, cross-functional teams. Finally, you’ll learn how to prioritize and deliver new products and features more effectively. When you’re finished with this course, you’ll have the skills and knowledge of the product management frameworks needed to build exceptional products.

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Product Management Product Development Cross-Functional Teams Prioritization

What's inside

Syllabus

Course Overview
How Great Products Are Built
Building an Effective Product Organization
Upgrading Your Product Thinking
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Explored the processes of how successful products are made, which is standard in product management
Examines the strategy of empowering interdisciplinary teams to create successful products, which is relevant to modern project management philosophies
Taught by Dave Masom, who is a well-respected expert in product management
Explores how to prioritize and deliver new products and features more efficiently, which is foundational to product management

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Reviews summary

Foundational product management philosophies

According to students, this course offers a clear and actionable roadmap for understanding product management philosophies, emphasizing core concepts and practical frameworks. Learners largely find the content well-structured and insightful, particularly for structuring their thinking around effective product organizations and delivering value faster. While many acknowledge its high value for both new and experienced product managers seeking a foundational understanding or refresh, a notable segment of learners desired more hands-on exercises, case studies, or deeper practical application, perceiving it more as a conceptual overview rather than a detailed 'how-to'. Overall, it provides a strong foundation but may require supplementary resources for in-depth methodological learning.
Serves as a foundation; deeper dives require external resources.
"I wish there was more on specific tools or methodologies, but I understand the focus is on philosophies. It complements other more technical courses well."
"Don't expect it to be a one-stop shop for all PM knowledge. You'll need to supplement with other resources for deeper dives."
"If you're looking for deep dives into specific methodologies, this isn't it. But it's okay for general understanding."
Beneficial for both new and experienced product managers.
"Highly recommend for anyone starting or looking to refine their PM approach."
"As an experienced product manager, I took this course to refresh my knowledge... the emphasis on building a personal product philosophy was truly valuable."
"A good foundation for new PMs. Experienced folks might find it a bit basic... but still a good refresher."
Content is clear, concise, and effectively organized.
"This course provided an incredibly clear and actionable roadmap for understanding product management philosophies."
"The content is well-organized, and the 'Delivering Value, Faster' module was particularly insightful."
"Very well-structured content that helps to organize complex product management ideas."
Provides actionable frameworks for immediate application.
"The frameworks introduced... truly resonated with me and I can immediately apply them to my work."
"It's not just theory; it gives you a practical lens to view product challenges. I've already started implementing some of the prioritization techniques with my team."
"It helped me structure my thinking around product strategy and delivery."
"I appreciated the clear delivery and the way the concepts built upon each other. One of the best PM courses I've taken."
Offers high-level concepts; some desire more hands-on application.
"I found some parts a bit too high-level, and would have appreciated more practical exercises or case studies to reinforce the concepts."
"I struggled to see how to implement them in a real-world scenario without more hands-on guidance. It feels more like a conceptual overview than a practical 'how-to.'"
"I expected more practical takeaways. The course is heavy on theory... hoped for more concrete examples of application."
"There wasn't enough practical application or hands-on material to make the frameworks stick."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Exploring Product Management Philosophies and Frameworks with these activities:
Join a product management community or forum
Allows you to connect with other product managers and to learn from their experiences.
Browse courses on Product Management
Show steps
  • Join a product management community or forum.
  • Introduce yourself and share your interests.
  • Participate in discussions and ask questions.
Read Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Provides you with the foundational knowledge of how to market and sell technology products to a mainstream audience.
Show steps
  • Read the first three chapters.
  • Summarize the key concepts and frameworks in your own words.
  • Identify examples from your own experience or research that illustrate these concepts.
  • Discuss the implications of these concepts for your current or future role in product management.
Participate in a product management online course or workshop
Provides you with an opportunity to learn from experienced professionals.
Browse courses on Product Management
Show steps
  • Research different product management online courses or workshops.
  • Choose a course or workshop that fits your learning goals and schedule.
  • Complete the course or workshop.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Build a product roadmap for a new feature of an existing product
Provides you with practical experience with one of the most important tools for product managers: the product roadmap.
Browse courses on Product Roadmap
Show steps
  • Identify the problem that the new feature will solve.
  • Define the target audience for the new feature.
  • Brainstorm a list of possible solutions to the problem.
  • Evaluate the pros and cons of each solution.
  • Select the best solution and create a product roadmap for the new feature.
Write a blog post about a product management topic that you are passionate about
Allows you to synthesize your knowledge on product management, engage with a wider audience.
Browse courses on Product Management
Show steps
  • Choose a topic that you are passionate about and that you have some expertise in.
  • Conduct some research on the topic to ensure that your content is accurate and up-to-date.
  • Write your blog post in a clear and concise style.
  • Promote your blog post on social media and other platforms.
Create a prototype for a new product or feature
Helps you to visualize your ideas and to test them with users before investing in a full-scale development.
Browse courses on Product Development
Show steps
  • Identify the problem that the new product or feature will solve.
  • Define the target audience for the new product or feature.
  • Brainstorm a list of possible solutions to the problem.
  • Evaluate the pros and cons of each solution.
  • Select the best solution and create a prototype of the new product or feature.
Mentor a junior product manager or aspiring product manager
Provides you with an opportunity to reinforce your knowledge and to develop your leadership skills.
Browse courses on Product Management
Show steps
  • Identify a junior product manager or aspiring product manager who you can mentor.
  • Set up a regular meeting time.
  • Discuss the junior product manager's or aspiring product manager's goals and challenges.
  • Provide feedback and guidance.

Career center

Learners who complete Exploring Product Management Philosophies and Frameworks will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Exploring Product Management Philosophies and Frameworks.
Provides a comprehensive overview of the product management process, from ideation to launch. It valuable resource for both new and experienced product managers.
Introduces the concept of lean product development, which emphasizes building and testing products quickly and iteratively.
Classic in the field of product management and provides a wealth of insights on how to build successful products using lean principles.

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