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市场营销概论 (中文版)

商务基础 (中文版),

通过探究客户决策根源,学习市场营销基础知识。主要课题包括品牌塑造战略(例如,品牌定位、品牌传播)、客户中心化市场营销战略,以及新市场开拓(例如,渠道战略、市场营销规划)。成功完成本课程后,您可以运用所学技能处理现实商务挑战,这也是沃顿商学院商务基础专项课程的组成部分。
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Rating 4.6 based on 38 ratings
Length 5 weeks
Effort 4 weeks of study, 4-6 hours a week
Starts Jul 17 (43 weeks ago)
Cost $99
From University of Pennsylvania via Coursera
Instructors Barbara E. Kahn, Peter Fader, David Bell
Download Videos On all desktop and mobile devices
Language Chinese
Subjects Business
Tags Business Business Essentials Business Strategy

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What people are saying

highly recommend increase real-life

Highly recommend increase real-life case study materials.

lack practical aspect analysis

so good Lack practical aspect analysis.

outline rather than going

One small suggestion: it will be nice to provide key concepts/course PPT as a supplemental materials in the course, so that the learner can easily review the contents by following the outline rather than going through the whole video again.

one small suggestion

pdf corse material

Useful, if have some PDF corse material, it would be more great.

concepts/course ppt as

no previous experience

I have no previous experience in business studies, but this course introduces me to the topics in an easy pace.

corporate finance

lorenz curve

Eg: Lorenz curve.)

professional teachers

really enjoyed

Really enjoyed and learned a lot from the case study from reality.

唯一的缺點是中文字幕翻得太差,看中文的幫助不大,建議直接看英文字幕。 挺好的课程,重温市场营销关联知识,对之前国内本科时期的专业课有很好的补充 非常不错的课程,值得一看。 能否修改标题中的中文版括号格式,左右格式不统一

课程非常好,例子很生动易懂,适合零基础的学生。但是中文版的翻译很糟糕,时间轴有很严重的问题。 唯一的缺點是中文字幕翻得太差,看中文的幫助不大,建議直接看英文字幕。 挺好的课程,重温市场营销关联知识,对之前国内本科时期的专业课有很好的补充 非常不错的课程,值得一看。 能否修改标题中的中文版括号格式,左右格式不统一 (中文版) 左侧为英文格式下的括号,右侧为中文格式下的括号 Wonderful Course, I love it;Professional Teachers, I like them;i will keep learning!my next course is Corporate finance, hope i could pass and be certified.

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Rating 4.6 based on 38 ratings
Length 5 weeks
Effort 4 weeks of study, 4-6 hours a week
Starts Jul 17 (43 weeks ago)
Cost $99
From University of Pennsylvania via Coursera
Instructors Barbara E. Kahn, Peter Fader, David Bell
Download Videos On all desktop and mobile devices
Language Chinese
Subjects Business
Tags Business Business Essentials Business Strategy

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