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Mahi Ismail
في هذه الدورة التدريبية القائمة على المشروع والتي تستغرق ساعة واحدة، ستتعلم كيفية تحديد مفهوم التحول الرقمي للأعمال، بالإضافة إلى الأنواع المختلفة من تحويل الأعمال إلى ملفات رقمية، تحديد دور دعم العملاء في شركتك وتحديد عمليات دعم العملاء، تعريف CRM و تفسير أهمية استخدامها في سياق عملك، تخصيص برنامج إدارة علاقات العملاء الخاص بك باستخدام أداة HubSpot CRM، و تقييم التوافق بين التحويل الرقمي لدعم العملاء واستراتيجية العمل الحالية.
ء
ملاحظة: تعمل هذه الدورة التدريبية بشكل أفضل للمتعلمين المقيمين في منطقة أمريكا الشمالية. نعمل حاليًا على توفير نفس التجربة في مناطق أخرى.
Register for this course and see more details by visiting:
OpenCourser.com/course/s70q45/ltHwl
What's inside
Syllabus
ملخص المشروع
هذا المشروع الموجه هو لكل من المبتدئين والمحترفين الذين يديرون الشركات الصغيرة والمتوسطة الحجم أو أصحاب الأعمال الذين يسعون إلى تحسين الأعمال بشكل مستمر. فهو يزودك بالمعرفة الأولية حول التحويل الرقمي لوظائف تجارية محددة، وهي عمليات دعم العملاء من خلال استخدام أداة إدارة علاقات العملاء (CRM) عبر الأداة الالكترونية "HubSpot".
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Examines digital transformation for specific business functions, namely customer support operations through use of a customer relations management (CRM) tool via the HubSpot software
Well-suited for owners of small-to-medium sized businesses or business students who seek to improve their business
Provides foundational knowledge about digital transformation
Save this course
Save التحول الرقمى لدعم العملاء من الشركات الصغيرة ومتوسطة الحجم to your list so you can find it easily later:
Save
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Reviews summary
Valuable digital transformation course
This course provides essential knowledge about digital transformation techniques for small and medium-sized businesses. Through its interactive content and clear explanations, learners can effectively streamline their customer support operations and incorporate digital tools to enhance their business strategies.
Valuable course content
"رائعة"
"الدورة جدا مفيدة"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in التحول الرقمى لدعم العملاء من الشركات الصغيرة ومتوسطة الحجم with these
activities:
Review Customer Relationship Management (CRM)
Show steps
Review the basics of CRM, including its key features and benefits, to strengthen your understanding of the course material.
Browse courses on
CRM
Show steps
-
Read articles or blog posts about CRM concepts.
-
Watch videos or online tutorials on CRM software.
-
Practice using a CRM tool, such as HubSpot CRM.
Seek mentorship from a CRM expert
Show steps
Connect with experienced CRM professionals who can provide guidance and support. This can help you accelerate your learning and gain valuable industry insights.
Show steps
-
Attend industry events and meetups
-
Reach out to CRM professionals on LinkedIn
Compile a CRM resource guide
Show steps
Gather and organize a collection of useful resources on CRM, including articles, tutorials, and software recommendations.
Show steps
-
Search for online resources on CRM
-
Evaluate and select high-quality resources
-
Organize the resources into a structured guide
Three other activities
Expand to see all activities and additional details
Show all six activities
Review CRM concepts
Show steps
Review key CRM concepts like customer segmentation, lead generation, and customer lifecycle management to strengthen your foundation for the course.
Browse courses on
CRM
Show steps
-
Read articles and blog posts about CRM basics
-
Watch introductory videos on CRM concepts
Practice CRM software simulations
Show steps
Get hands-on experience using CRM software through simulations. This will help you familiarize yourself with the tools and techniques used in real-world CRM scenarios.
Browse courses on
HubSpot CRM
Show steps
-
Sign up for a free trial of a CRM software
-
Complete the software's guided tutorials
-
Create sample customer records and perform basic operations
Develop a case study on CRM implementation
Show steps
Conduct a case study on a real-world CRM implementation. This will allow you to analyze the challenges, successes, and lessons learned from a practical application of CRM.
Show steps
-
Identify a company that has successfully implemented a CRM system
-
Interview key stakeholders and collect data on the implementation process
-
Analyze the data and identify key insights and recommendations
-
Write a detailed case study report
Review Customer Relationship Management (CRM)
Show steps
Review the basics of CRM, including its key features and benefits, to strengthen your understanding of the course material.
Browse courses on
CRM
Show steps
Show steps
Show steps
- Read articles or blog posts about CRM concepts.
- Watch videos or online tutorials on CRM software.
- Practice using a CRM tool, such as HubSpot CRM.
Seek mentorship from a CRM expert
Show steps
Connect with experienced CRM professionals who can provide guidance and support. This can help you accelerate your learning and gain valuable industry insights.
Show steps
Show steps
Show steps
- Attend industry events and meetups
- Reach out to CRM professionals on LinkedIn
Compile a CRM resource guide
Show steps
Gather and organize a collection of useful resources on CRM, including articles, tutorials, and software recommendations.
Show steps
Show steps
Show steps
- Search for online resources on CRM
- Evaluate and select high-quality resources
- Organize the resources into a structured guide
Three other activities
Expand to see all activities and additional details
Show all six activities
Review CRM concepts
Show steps
Review key CRM concepts like customer segmentation, lead generation, and customer lifecycle management to strengthen your foundation for the course.
Browse courses on
CRM
Show steps
Show steps
Show steps
- Read articles and blog posts about CRM basics
- Watch introductory videos on CRM concepts
Practice CRM software simulations
Show steps
Get hands-on experience using CRM software through simulations. This will help you familiarize yourself with the tools and techniques used in real-world CRM scenarios.
Browse courses on
HubSpot CRM
Show steps
Show steps
Show steps
- Sign up for a free trial of a CRM software
- Complete the software's guided tutorials
- Create sample customer records and perform basic operations
Develop a case study on CRM implementation
Show steps
Conduct a case study on a real-world CRM implementation. This will allow you to analyze the challenges, successes, and lessons learned from a practical application of CRM.
Show steps
Show steps
Show steps
- Identify a company that has successfully implemented a CRM system
- Interview key stakeholders and collect data on the implementation process
- Analyze the data and identify key insights and recommendations
- Write a detailed case study report
Career center
Learners who complete التحول الرقمى لدعم العملاء من الشركات الصغيرة ومتوسطة الحجم will develop knowledge and skills
that may be useful to these careers:
Business Analyst
Business Analyst
A Business Analyst helps businesses identify and solve problems by analyzing data, identifying trends, and developing recommendations. This course provides an overview of digital transformation for customer support, which is a key area of interest for Business Analysts. By understanding how to use digital tools to improve customer support operations, Business Analysts can better understand customer needs and develop more effective solutions.
Customer Success Manager
Customer Success Manager
A Customer Success Manager is responsible for ensuring that customers are satisfied with their products or services and are achieving their desired outcomes. This course provides an overview of digital transformation for customer support, which is a key area of focus for Customer Success Managers. By understanding how to use digital tools to improve customer support operations, Customer Success Managers can better understand customer needs and develop more effective strategies.
Data Analyst
Data Analyst
A Data Analyst collects, analyzes, and interprets data to help businesses make informed decisions. This course provides an introduction to digital transformation for customer support, which is a key area of focus for Data Analysts. By understanding how to use digital tools to improve customer support operations, Data Analysts can better understand customer needs and develop more effective data-driven strategies.
Consultant
Consultant
A Consultant provides expert advice and guidance to businesses on a variety of topics, including digital transformation. This course provides an introduction to digital transformation for customer support, which is a key area of focus for Consultants. By understanding how to use digital tools to improve customer support operations, Consultants can better understand customer needs and develop more effective strategies.
Account Manager
Account Manager
An Account Manager is responsible for managing relationships with key customers and ensuring that they are satisfied with their products or services. This course provides an overview of digital transformation for customer support, which is a key area of interest for Account Managers. By understanding how to use digital tools to improve customer support operations, Account Managers can better understand customer needs and develop more effective strategies.
Sales Manager
Sales Manager
A Sales Manager is responsible for leading and managing a team of sales representatives to achieve sales goals. This course provides an introduction to digital transformation for customer support, which is a key area of focus for Sales Managers. By understanding how to use digital tools to improve customer support operations, Sales Managers can better understand customer needs and develop more effective sales strategies.
Operations Research Analyst
Operations Research Analyst
An Operations Research Analyst uses mathematical and analytical models to improve business processes, increase efficiency, and reduce costs. This course helps build a foundation in digital transformation for businesses, which is a key skill for Operations Research Analysts. By understanding how to use digital tools to improve customer support operations, Operations Research Analysts can make better decisions about how to allocate resources and improve the overall efficiency of their organizations.
Product Manager
Product Manager
A Product Manager is responsible for the development, launch, and marketing of a product or service. This course provides an overview of digital transformation for customer support, which is a key area of interest for Product Managers. By understanding how to use digital tools to improve customer support operations, Product Managers can better understand customer needs and develop more effective products and services.
Entrepreneur
Entrepreneur
An Entrepreneur starts and runs their own business. This course provides an introduction to digital transformation for customer support, which is a key area of interest for Entrepreneurs. By understanding how to use digital tools to improve customer support operations, Entrepreneurs can better understand customer needs and develop more effective business strategies.
Marketing Manager
Marketing Manager
A Marketing Manager plans and executes marketing campaigns to promote products or services and increase brand awareness. This course provides an introduction to digital transformation for customer support, which is a key area of focus for Marketing Managers. By understanding how to use digital tools to improve customer support operations, Marketing Managers can better understand customer needs and develop more effective marketing campaigns.
Project Manager
Project Manager
A Project Manager plans, executes, and closes projects to achieve specific goals and objectives. This course provides an introduction to digital transformation for customer support, which is a key area of focus for Project Managers. By understanding how to use digital tools to improve customer support operations, Project Managers can better manage projects and deliver successful outcomes.
Web Developer
Web Developer
A Web Developer designs and develops websites and web applications. This course may be useful for Web Developers who want to learn more about digital transformation for customer support. By understanding how to use digital tools to improve customer support operations, Web Developers can better understand the needs of their users and develop more effective websites and applications.
Data Scientist
Data Scientist
A Data Scientist uses data to solve business problems and make better decisions. This course may be useful for Data Scientists who want to learn more about digital transformation for customer support. By understanding how to use digital tools to improve customer support operations, Data Scientists can better understand the needs of their customers and develop more effective data-driven solutions.
Technical Writer
Technical Writer
A Technical Writer creates technical documentation, such as user manuals, white papers, and training materials. This course may be useful for Technical Writers who want to learn more about digital transformation for customer support. By understanding how to use digital tools to improve customer support operations, Technical Writers can better understand the needs of their audience and develop more effective documentation.
Freelance Writer
Freelance Writer
A Freelance Writer writes content for a variety of clients, including businesses, organizations, and individuals. This course may be useful for Freelance Writers who want to learn more about digital transformation for customer support. By understanding how to use digital tools to improve customer support operations, Freelance Writers can better understand the needs of their clients and develop more effective content.
For more career information including salaries, visit:
OpenCourser.com/course/s70q45/ltHwl
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
التحول الرقمى لدعم العملاء من الشركات الصغيرة ومتوسطة الحجم.
Offers a practical guide to digital transformation, with a focus on developing and implementing successful strategies.
Save
Provides a practical guide to customer acquisition, which is essential for businesses undergoing digital transformation to build a loyal customer base.
Provides a theoretical framework for understanding the challenges of digital transformation and how organizations can overcome them.
Provides a step-by-step framework for digital transformation, including case studies and best practices.
Introduces the concept of lean startup methodology, which can be applied to digital transformation initiatives to reduce risk and increase agility.
A classic work on marketing and selling technology products, providing insights into the challenges of transitioning from early adopters to mainstream customers.
A classic guide to CRM, offering practical advice and case studies on implementing and managing CRM systems.
Provides a comprehensive overview of CRM from a strategic perspective, including its role in digital transformation and customer support.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/s70q45/ltHwl
Share
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Effort
1 hour
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Mahi Ismail
Language
العربية
Good to know
Examines digital transformation for specific business functions, namely customer support operations through use of a customer relations management (CRM) tool via the HubSpot software
Well-suited for owners of small-to-medium sized businesses or business students who seek to improve their business
Provides foundational knowledge about digital transformation
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