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Angelo Paolillo
In this 1-hour long project-based course, you will learn how to create an online e-commerce store with Ecwid, manage store content and appearance, build a product catalogue, set up payment and communication options.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/s7juez/create
What's inside
Syllabus
Project Overview
Here you will describe what the project is about. It should give an overview of what the learner will achieve by completing this project.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops business management skills that are useful for online store managers
Teaches the fundamentals of e-commerce, beneficial for individuals interested in this field
Builds a strong foundation for beginners in online store management
Offers hands-on experience in creating and managing an online e-commerce store
Covers topics relevant to North American learners, which may be less applicable for individuals outside this region
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Reviews summary
Ecwid e-commerce course
learners say Ecwid's e-commerce course has a well-structured project that provides a great experience.
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Create your e-commerce store with Ecwid with these
activities:
Volunteer at a local business or organization to get hands-on experience with e-commerce
Show steps
Help you gain practical experience in e-commerce and build your professional network.
Show steps
-
Identify a local business or organization that offers volunteer opportunities in e-commerce.
-
Contact the organization and express your interest in volunteering.
-
Attend training and orientation sessions.
-
Assist staff with tasks such as order fulfillment, customer service, and marketing.
-
Network with other volunteers and professionals in the e-commerce industry.
Set up an Ecwid store
Show steps
Help you understand how to create and manage an online store using Ecwid.
Show steps
-
Create an Ecwid account and explore the dashboard.
-
Set up your store settings, including currency, shipping, and taxes.
-
Add products to your store, including images, descriptions, and prices.
Practice managing customer orders in Ecwid
Show steps
Help you fulfill orders efficiently and provide excellent customer service.
Show steps
-
Process customer orders, including processing payments and shipping products.
-
Track order status and provide updates to customers.
-
Handle customer inquiries and resolve issues.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Customize your Ecwid store
Show steps
Help you personalize your Ecwid store to reflect your brand and style.
Show steps
-
Choose a theme and customize its colors, fonts, and layout.
-
Add your own logo and branding elements.
-
Create custom pages, such as an About Us page or a Contact Us page.
Create a product catalog for your Ecwid store
Show steps
Help you organize and showcase your products in a visually appealing way.
Show steps
-
Gather high-quality images and descriptions for each of your products.
-
Create product categories and subcategories to help customers find what they're looking for.
-
Use Ecwid's built-in tools to create a visually appealing catalog.
Create a blog or social media content to promote your Ecwid store
Show steps
Help you create engaging content that will attract customers and build brand awareness.
Show steps
-
Choose a topic that is relevant to your products and target audience.
-
Write a well-written and informative article or create a visually appealing social media post.
-
Promote your content on social media and other channels.
Market your Ecwid store
Show steps
Help you promote your Ecwid store and attract customers.
Show steps
-
Create social media accounts for your store and share your products.
-
Run ads on platforms like Facebook and Instagram.
-
Offer discounts and promotions to attract new customers.
Develop a marketing campaign for your Ecwid store
Show steps
Help you create a comprehensive marketing plan to attract and retain customers.
Show steps
-
Define your target audience and develop a customer persona.
-
Set marketing goals and objectives.
-
Develop a marketing budget and timeline.
-
Choose marketing channels and tactics.
-
Track your results and make adjustments as needed.
Analyze your Ecwid store performance
Show steps
Help you track your store's performance and identify areas for improvement.
Show steps
-
Monitor your sales, traffic, and conversion rates.
-
Use analytics tools to understand your customers' behavior.
-
Make adjustments to your store based on your data analysis.
Volunteer at a local business or organization to get hands-on experience with e-commerce
Show steps
Help you gain practical experience in e-commerce and build your professional network.
Show steps
Show steps
Show steps
- Identify a local business or organization that offers volunteer opportunities in e-commerce.
- Contact the organization and express your interest in volunteering.
- Attend training and orientation sessions.
- Assist staff with tasks such as order fulfillment, customer service, and marketing.
- Network with other volunteers and professionals in the e-commerce industry.
Set up an Ecwid store
Show steps
Help you understand how to create and manage an online store using Ecwid.
Show steps
Show steps
Show steps
- Create an Ecwid account and explore the dashboard.
- Set up your store settings, including currency, shipping, and taxes.
- Add products to your store, including images, descriptions, and prices.
Practice managing customer orders in Ecwid
Show steps
Help you fulfill orders efficiently and provide excellent customer service.
Show steps
Show steps
Show steps
- Process customer orders, including processing payments and shipping products.
- Track order status and provide updates to customers.
- Handle customer inquiries and resolve issues.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Customize your Ecwid store
Show steps
Help you personalize your Ecwid store to reflect your brand and style.
Show steps
Show steps
Show steps
- Choose a theme and customize its colors, fonts, and layout.
- Add your own logo and branding elements.
- Create custom pages, such as an About Us page or a Contact Us page.
Create a product catalog for your Ecwid store
Show steps
Help you organize and showcase your products in a visually appealing way.
Show steps
Show steps
Show steps
- Gather high-quality images and descriptions for each of your products.
- Create product categories and subcategories to help customers find what they're looking for.
- Use Ecwid's built-in tools to create a visually appealing catalog.
Create a blog or social media content to promote your Ecwid store
Show steps
Help you create engaging content that will attract customers and build brand awareness.
Show steps
Show steps
Show steps
- Choose a topic that is relevant to your products and target audience.
- Write a well-written and informative article or create a visually appealing social media post.
- Promote your content on social media and other channels.
Market your Ecwid store
Show steps
Help you promote your Ecwid store and attract customers.
Show steps
Show steps
Show steps
- Create social media accounts for your store and share your products.
- Run ads on platforms like Facebook and Instagram.
- Offer discounts and promotions to attract new customers.
Develop a marketing campaign for your Ecwid store
Show steps
Help you create a comprehensive marketing plan to attract and retain customers.
Show steps
Show steps
Show steps
- Define your target audience and develop a customer persona.
- Set marketing goals and objectives.
- Develop a marketing budget and timeline.
- Choose marketing channels and tactics.
- Track your results and make adjustments as needed.
Analyze your Ecwid store performance
Show steps
Help you track your store's performance and identify areas for improvement.
Show steps
Show steps
Show steps
- Monitor your sales, traffic, and conversion rates.
- Use analytics tools to understand your customers' behavior.
- Make adjustments to your store based on your data analysis.
Career center
Learners who complete Create your e-commerce store with Ecwid will develop knowledge and skills
that may be useful to these careers:
E-commerce Manager
E-commerce Manager
As an E-commerce Manager, you will be responsible for managing all aspects of your e-commerce store. You will need to be able to create and manage products, create and manage marketing campaigns, and provide customer service. This course will teach you how to do all of these things effectively. You will also learn how to use the Ecwid platform, which is one of the most popular e-commerce platforms available.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for creating and managing marketing campaigns. You will need to be able to understand your target audience, create effective marketing messages, and track the results of your campaigns. This course will teach you how to do all of these things effectively. You will also learn how to use the Ecwid platform's marketing tools to get the most out of your marketing efforts.
Sales Manager
Sales Manager
Sales Managers are responsible for managing sales teams and driving sales growth. You will need to be able to develop sales strategies, create sales pipelines, and motivate sales teams. This course will teach you how to do all of these things effectively. You will also learn how to use the Ecwid platform's sales tools to close deals more effectively.
Business Analyst
Business Analyst
Business Analysts are responsible for analyzing business processes and recommending improvements. You will need to be able to understand business needs, gather data, and analyze data to identify opportunities for improvement. This course will teach you how to do all of these things effectively. You will also learn how to use the Ecwid platform to collect data and track your business's performance.
Project Manager
Project Manager
Project Managers are responsible for planning, organizing, and executing projects. You will need to be able to develop project plans, manage project budgets, and track project progress. This course will teach you how to do all of these things effectively. You will also learn how to use the Ecwid platform to manage your projects.
Web Developer
Web Developer
Web Developers are responsible for designing and developing websites. You will need to be able to understand web design principles, code websites, and test websites. This course will teach you how to do all of these things effectively. You will also learn how to use the Ecwid platform to design and develop your own e-commerce store.
Graphic designer
Graphic designer
Graphic Designers are responsible for creating visual content. You will need to be able to understand design principles, create graphics, and edit photos. This course will teach you how to do all of these things effectively. You will also learn how to use the Ecwid platform's design tools to create visually appealing content for your e-commerce store.
Content Writer
Content Writer
Content Writers are responsible for creating written content. You will need to be able to write clear, concise, and engaging content. This course will teach you how to do all of these things effectively. You will also learn how to use the Ecwid platform's content management tools to create and manage content for your e-commerce store.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for managing social media accounts. You will need to be able to create social media content, engage with followers, and track social media performance. This course will teach you how to do all of these things effectively. You will also learn how to use the Ecwid platform's social media tools to grow your social media following and drive traffic to your e-commerce store.
Customer Service Representative
Customer Service Representative
Customer Service Representatives are responsible for providing customer service. You will need to be able to answer customer questions, resolve customer issues, and build customer relationships. This course will teach you how to do all of these things effectively. You will also learn how to use the Ecwid platform's customer service tools to provide excellent customer service.
For more career information including salaries, visit:
OpenCourser.com/course/s7juez/create
Reading list
We've selected 15 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Create your e-commerce store with Ecwid.
Provides a comprehensive overview of e-commerce strategies for success, including how to identify your target market, develop a marketing plan, and optimize your website for conversions.
Save
Provides a comprehensive overview of e-commerce marketing, covering key concepts such as search engine optimization (SEO), social media marketing, and email marketing. It valuable resource for anyone looking to learn more about how to market their online store.
Provides a comprehensive overview of e-commerce, covering topics such as business models, technology infrastructure, and social and legal issues. It would be a valuable resource for learners who want to gain a deeper understanding of the e-commerce landscape.
Save
Provides a comprehensive overview of SEO, covering topics such as keyword research, link building, and content optimization. It would be a valuable resource for learners who want to develop a strong understanding of SEO and how to use it to improve the visibility of their e-commerce store.
This classic textbook provides a foundation in marketing principles and practices, including topics such as market research, customer segmentation, and product development. It would be a useful reference for learners who want to develop a strong understanding of marketing concepts.
Save
Provides a managerial perspective on e-commerce, covering topics such as business models, technology infrastructure, and customer relationship management. It would be a valuable resource for learners who want to develop a strong understanding of the strategic and managerial aspects of e-commerce.
Provides a practical guide to social media marketing, covering topics such as content creation, community management, and advertising. It would be a valuable resource for learners who want to develop a strong social media marketing strategy for their e-commerce store.
Provides a framework for understanding how disruptive technologies can create new markets and reshape existing ones. It would be a valuable resource for learners who want to develop a successful e-commerce business in a rapidly changing marketplace.
Provides a framework for building a successful technology company. It would be a valuable resource for learners who want to develop a successful e-commerce business that has the potential to disrupt the market.
Provides a practical guide to developing and launching successful products. It would be a valuable resource for learners who want to develop a successful e-commerce business.
Provides a framework for building a successful small business. It would be a valuable resource for learners who want to develop a strong foundation for their e-commerce business.
Save
Provides a practical guide to getting traction for your startup. It would be a valuable resource for learners who want to develop a successful e-commerce business.
Provides a practical guide to building a successful business. It would be a valuable resource for learners who want to develop a strong foundation for their e-commerce business.
This beginner-friendly guide to search engine optimization (SEO) would be helpful for learners who want to improve the visibility of their e-commerce store in search results.
Provides a step-by-step guide to using Google Analytics, a powerful tool for tracking website traffic and performance. It would be a valuable resource for learners who want to gain insights into how visitors are interacting with their e-commerce store.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/s7juez/create
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Effort
1.5 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Angelo Paolillo
Language
English
Good to know
Develops business management skills that are useful for online store managers
Teaches the fundamentals of e-commerce, beneficial for individuals interested in this field
Builds a strong foundation for beginners in online store management
Offers hands-on experience in creating and managing an online e-commerce store
Covers topics relevant to North American learners, which may be less applicable for individuals outside this region
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