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What Are the 4 A’s of Marketing - Jagdish Sheth
The most common framework in marketing is the 4Ps of Marketing (Price, Product, Place, and Promotion). However, this is a company perspective about marketing and the 4A’s of marketing is a customer perspective on marketing. Customers are looking for value and the 4A’s is a value creation framework. Each A has two dimensions. For instance, acceptability is functional and psychological. Affordability encapsulates the ability and willingness to pay, and accessibility focuses on availability and convenience. Lastly, awareness looks at product and brand knowledge.
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| Rating | Not enough ratings |
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| Length | 4 weeks |
| Starts | Jun 26 (earlier today) |
| Cost | $49 |
| From | University System of Georgia via Coursera |
| Instructor | Jagdish Sheth |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Business Strategy |
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| Rating | Not enough ratings |
|---|---|
| Length | 4 weeks |
| Starts | Jun 26 (earlier today) |
| Cost | $49 |
| From | University System of Georgia via Coursera |
| Instructor | Jagdish Sheth |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Business Strategy |
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