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Prof.Dr. Malte Brettel

Unternehmer und Gruender eines Start-Ups sind mit vielen Themen in einem jungen Unternehmen konfrontiert. Vor allem eine solide Finanzierung bildet die Grundlage für den Unternehmenserfolg. Nur wenn das noetige Kapital zur Verfuegung steht, koennen Unternehmer entsprechend das Unternehmen aufbauen und Investitionen taetigen.

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Unternehmer und Gruender eines Start-Ups sind mit vielen Themen in einem jungen Unternehmen konfrontiert. Vor allem eine solide Finanzierung bildet die Grundlage für den Unternehmenserfolg. Nur wenn das noetige Kapital zur Verfuegung steht, koennen Unternehmer entsprechend das Unternehmen aufbauen und Investitionen taetigen.

Wie optimiert man seine Finanzierung in einem Start-Up? Und wie erhaelt man Zugang zu Finanzierungsquellen und welche Quellen gibt es eigentlich? In diesem Einfuehrungskurs zu Entrepreneurial Finance lernen Sie genau das kennen: Sie erfahren, welche Finanzierungsstrategien und Finanzierungsquellen es gibt und welche Investoren für Start-Ups besonders relevant sind. Zudem erfahren Sie mehr ueber die Rolle und Bedeutung eines CFO in jungen Unternehmen.

Unsere Tipps und Tricks helfen Ihnen bei den ersten Schritten der Finanzierung Ihres Unternehmens und geben Ihnen praxistaugliche Ratschlaege auf was es zu achten gilt.

What you'll learn

  • Kontext: Welche Rolle spielt ein Start-up CFO?
  • Finanzierungsstrategie: Wie optimiere ich meine Finanzierungsentscheidungen?
  • Finanzierungsquellen: Wie erhalte ich Zugang zu Finanzmitteln?
  • Business Angel Finanzierung: Wie waehle ich einen Business Angel aus?
  • Erste Schritte: Was muss ich letztendlich tun, bevor ich anfange?
  • Haeufige Pitfalls: Worauf sollte ich achten, um haeufige Pitfall meines Start-up CFO zu vermeiden?

What's inside

Learning objectives

  • Kontext: welche rolle spielt ein start-up cfo?
  • Finanzierungsstrategie: wie optimiere ich meine finanzierungsentscheidungen?
  • Finanzierungsquellen: wie erhalte ich zugang zu finanzmitteln?
  • Business angel finanzierung: wie waehle ich einen business angel aus?
  • Erste schritte: was muss ich letztendlich tun, bevor ich anfange?
  • Haeufige pitfalls: worauf sollte ich achten, um haeufige pitfall meines start-up cfo zu vermeiden?

Syllabus

Kapitel 1: Kontextualisierung –Wichtigkeit von Entrepreneurial Finance
Sie lernen, warum Entrepreneurial Finance wichtig ist und was eine Liquiditaetsplanung und Kapitelflussrechnung ist. Zudem lernen Sie die Elemente des Finanzcontrollings kennen.
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Kapitel 2: Die Finanzierungsstrategie –Wie optimiere ich meine Finanzierungsentscheidungen?
Sie lernen grundlegende Theorien der Finanzierung kennen. Zudem lernen Sie zu verstehen, wie man den optimalen Kapitelbedarf errechnet. Eine Uebersicht ueber unterschiedliche Finanzierungsquellen runden das Kapitel ab.
Kapitel 3: Finanzierungsquellen –Wie erhalte ich Zugang zu Finanzmitteln?
In diesem Kapitel lernen Sie, was es mit der Early Stage Finanzierung auf sich hat und welche Rolle Business Angels dabei spielen. Zudem bekommen Sie einen Einblick in die Mechanismen des Crowdfundings und in Venture Capital Finanzierung.
Kapitel 4: Business Angel Finanzierung –Wie waehle ich einen Business Angel aus?
Hier bekommen Sie einen detaillierten Einblick in die Welt und Arbeitsweise von Business Angeln. Sie lernen verschiedene Charakteristika von Business Angeln kennen und welche Rolle sie am Kapitalmarkt spielen. Zudem erklaeren wir Ihnen, wie Sie den besten Business Angel für Ihr Unternehmen auswaehlen.
Kapitel 5: Erste Schritte –Was muss ich letztendlich tun, bevor ich anfange?
In diesem Kapitel lernen Sie ganz operativ, wie man einen Business Plan schreibt und was genau ein Stresstest ist. Zudem bekommen Sie eine Einführung in die Kunst der Pitchdecks.
Kapitel 6: Haeufige Pitfalls–Worauf sollte ich achten, um haeufige Pitfall meines Start-up CFO zu vermeiden?
Im letzten Kapitel lernen Sie verschiedene Bewertungsmodelle für Ihr Unternehmen kennen und welche Regeln es bei der Ansprache von Investoren gibt. Zudem zeigen wir Ihnen, warum nicht jedes Start-Up erfolgreich ist und welche Fehler Sie vermeiden koennen.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches students how to think critically about business financing
Develops students' understanding of different financing strategies
Provides students with the knowledge and skills they need to secure funding for their businesses
Covers a wide range of topics, including financial planning, budgeting, and investment
Taught by industry experts with extensive experience in business financing
Exposes students to different financing options, such as equity financing, debt financing, and government grants

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Der Start-up CFO with these activities:
Watch online tutorials on the basics of entrepreneurial finance
Strengthen your understanding of fundamental concepts through guided tutorials.
Browse courses on Entrepreneurial Finance
Show steps
  • Search for reputable online tutorials on entrepreneurial finance.
  • Select tutorials that cover the basics and align with the course content.
  • Watch the tutorials and take notes on important concepts.
Review your notes from previous courses on related topics
Refresh your memory on concepts like business strategy and finance to enhance your understanding of entrepreneurial finance.
Browse courses on Entrepreneurial Finance
Show steps
  • Gather your notes from previous courses.
  • Review the notes and identify key concepts.
  • Summarise the key concepts in your own words.
Attend workshops or webinars on entrepreneurial finance
Expand your knowledge and connect with experts by attending workshops or webinars.
Browse courses on Entrepreneurial Finance
Show steps
  • Identify relevant workshops or webinars on entrepreneurial finance.
  • Register and attend the workshops or webinars.
  • Actively participate and take notes during the sessions.
Five other activities
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Create a collection of relevant articles and resources on entrepreneurial finance
Develop a valuable reference tool that reinforces your knowledge and provides ongoing support.
Browse courses on Entrepreneurial Finance
Show steps
  • Conduct research to identify relevant articles, websites, and other resources.
  • Organise the resources into a coherent collection.
  • Include a brief summary or description of each resource.
Network with professionals in the field of entrepreneurial finance
Build your professional network and connect with potential mentors and investors.
Browse courses on Entrepreneurial Finance
Show steps
  • Attend industry events, conferences, and meetups.
  • Introduce yourself to professionals and engage in meaningful conversations.
  • Follow up with connections and nurture relationships.
Solve practice problems and case studies on entrepreneurial finance
Apply your knowledge and improve your problem-solving skills by tackling practice problems and case studies.
Browse courses on Entrepreneurial Finance
Show steps
  • Obtain practice problems and case studies from textbooks, online resources, or the instructor.
  • Attempt to solve the problems and analyse the case studies on your own.
  • Compare your solutions with provided answers or discuss them with peers or the instructor.
Create a presentation or video explaining a specific concept in entrepreneurial finance
Enhance your understanding by actively teaching and explaining a concept to others.
Browse courses on Entrepreneurial Finance
Show steps
  • Choose a specific concept from the course that you want to focus on.
  • Research the concept thoroughly to ensure your understanding is accurate.
  • Develop a clear and engaging presentation or video that explains the concept in a simplified manner.
Prepare a business plan for a hypothetical startup company
Put your knowledge into practice by creating a comprehensive business plan that demonstrates your understanding of entrepreneurial finance.
Browse courses on Entrepreneurial Finance
Show steps
  • Define your business idea and conduct market research.
  • Develop a financial plan that outlines your funding strategy and projected financial performance.
  • Write a compelling executive summary that summarises your business plan.

Career center

Learners who complete Der Start-up CFO will develop knowledge and skills that may be useful to these careers:
Venture Capitalist
Venture Capitalists invest in early-stage companies with high growth potential. This course may be useful for aspiring Venture Capitalists, as it covers topics related to startup financing, business valuation, and due diligence. Additionally, the course provides insights into the role of a CFO in a startup environment, which can be particularly valuable for those interested in working in the venture capital industry.
Investment Banker
Investment Bankers provide financial advice to corporations, governments, and other entities. This course may be useful for aspiring Investment Bankers, as it covers topics related to financial analysis, fundraising, and mergers and acquisitions. Additionally, the course provides insights into the role of a CFO in a startup environment, which can be particularly valuable for those interested in working in the startup sector.
Private Equity Investor
Private Equity Investors invest in companies that are not publicly traded. This course may be useful for aspiring Private Equity Investors, as it covers topics related to financial analysis, due diligence, and portfolio management. Additionally, the course provides insights into the role of a CFO in a startup environment, which can be particularly valuable for those interested in working in the private equity industry.
Financial Analyst
Financial Analysts gather and analyze financial data to make recommendations on investments and business decisions. This course may be useful for aspiring Financial Analysts, as it provides a foundation in financial concepts, such as budgeting, forecasting, and risk assessment. Additionally, the course covers topics related to startup financing, which can be particularly valuable for those interested in working in the startup ecosystem.
Financial Consultant
Financial Consultants provide financial advice to individuals and businesses. This course may be useful for aspiring Financial Consultants, as it covers topics related to financial planning, budgeting, and investment management. Additionally, the course provides insights into the role of a CFO in a startup environment, which can be particularly valuable for those interested in working as a financial advisor to startups.
Chief Financial Officer
Chief Financial Officers, or CFOs, are responsible for overseeing and directing the financial activities of a company or organization. This course may be useful for those looking to enter this field, as it covers topics related to financial planning, budgeting, and forecasting. Additionally, the course provides insights into the role and responsibilities of a CFO in a startup environment, which can be particularly valuable for those aspiring to work in this sector.
Business Analyst
Business Analysts analyze business processes and systems to identify areas for improvement. This course may be useful for aspiring Business Analysts, as it covers topics related to business process modeling, data analysis, and project management. Additionally, the course provides insights into the role of a CFO in a startup environment, which can be particularly valuable for those interested in working as a business analyst for startups.
Risk Manager
Risk Managers identify, assess, and mitigate risks for organizations. This course may be useful for aspiring Risk Managers, as it covers topics related to financial risk assessment, due diligence, and compliance. Additionally, the course provides insights into the role of a CFO in a startup environment, which can be particularly valuable for those interested in working in the risk management field.
Management Consultant
Management Consultants provide advice to organizations on how to improve their operations and performance. This course may be useful for aspiring Management Consultants, as it covers topics related to financial analysis, business strategy, and organizational design. Additionally, the course provides insights into the role of a CFO in a startup environment, which can be particularly valuable for those interested in working as a management consultant to startups.
Data Analyst
Data Analysts collect, clean, and analyze data to extract insights and inform decision-making. This course may be useful for aspiring Data Analysts, as it covers topics related to data analysis techniques, data visualization, and machine learning. Additionally, the course provides insights into the role of a CFO in a startup environment, which can be particularly valuable for those interested in working as a data analyst for startups.
Auditor
Auditors examine and evaluate financial records to ensure accuracy and compliance. This course may be useful for aspiring Auditors, as it covers topics related to financial accounting, auditing standards, and internal control. Additionally, the course provides insights into the role of a CFO in a startup environment, which can be particularly valuable for those interested in working as an auditor for startups.
Tax Accountant
Tax Accountants prepare and file tax returns for individuals and businesses. This course may be useful for aspiring Tax Accountants, as it covers topics related to tax laws, tax planning, and tax accounting. Additionally, the course provides insights into the role of a CFO in a startup environment, which can be particularly valuable for those interested in working as a tax accountant for startups.
Sales Manager
Sales Managers are responsible for leading and managing sales teams. This course may be useful for aspiring Sales Managers, as it covers topics related to sales strategy, sales management, and customer relationship management. Additionally, the course provides insights into the role of a CFO in a startup environment, which can be particularly valuable for those interested in working as a sales manager for startups.
Product Manager
Product Managers are responsible for the development and management of products. This course may be useful for aspiring Product Managers, as it covers topics related to product planning, product development, and product marketing. Additionally, the course provides insights into the role of a CFO in a startup environment, which can be particularly valuable for those interested in working as a product manager for startups.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. This course may be useful for aspiring Marketing Managers, as it covers topics related to marketing strategy, marketing research, and digital marketing. Additionally, the course provides insights into the role of a CFO in a startup environment, which can be particularly valuable for those interested in working as a marketing manager for startups.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Der Start-up CFO.
Provides a comprehensive guide to angel investing, including topics such as how to find and evaluate startups, how to negotiate terms, and how to manage your portfolio. It valuable resource for those who are interested in learning more about angel investing.
Provides a practical guide to the lean startup methodology, which process for developing and testing new products and services quickly and efficiently. It valuable resource for those who are looking to launch a new business or grow an existing one.
Provides a unique perspective on starting and running a successful business. It valuable resource for those who are looking to make a big impact on the world.
Provides a practical guide to getting customers for your startup. It covers topics such as how to build a website, how to get press coverage, and how to use social media to grow your business.
Provides a clear and concise framework for developing and evaluating business strategies. It valuable resource for those who are looking to improve their strategic thinking.
Provides a groundbreaking analysis of why large companies often fail to innovate. It valuable resource for those who are looking to understand the challenges of innovation.
Provides a controversial guide to escaping the traditional 9-to-5 workweek. It valuable resource for those who are looking for a more flexible and fulfilling lifestyle.
Provides a simple and straightforward guide to financial literacy. It valuable resource for those who are looking to improve their financial habits.

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