Save for later

Learning Content Marketing

Heads up! This course may be archived and/or unavailable.

Become a Content Marketer,

What is content marketing? Photos, words, audio, and video—everything you create to tell the story of your product or company online. It's not a new concept, but the tools have changed dramatically in the last 10 years. In this presentation, C. C. Chapman walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape. You'll learn to define a strategy that's right for your company, choose the proper platform and tools, understand how to build a successful content marketing team, and gain insight from C.C.'s years of expertise.
    Get Details and Enroll Now

    OpenCourser is an affiliate partner of LinkedIn Learning and may earn a commission when you buy through our links.

    Get a Reminder

    Send to:
    Rating Not enough ratings
    Length 57m 28s
    Starts On Demand (Start anytime)
    Cost $29/month (Access to entire library- free trial available)
    From LinkedIn Learning
    Instructor C.C. Chapman
    Download Videos Only via the LinkedIn Learning mobile app
    Language English
    Subjects Business
    Tags Marketing Content Marketing

    Get a Reminder

    Send to:

    Similar Courses

    Careers

    An overview of related careers and their average salaries in the US. Bars indicate income percentile.

    Content Marketing Designer $43k

    Junior Content Marketing $47k

    Manager of Content Marketing $60k

    Content, Community & Marketing $61k

    Designer | Content Marketing $62k

    Manager Content Marketing $64k

    Marketing and Content Specialist $71k

    Marketing Content Analyst $74k

    Marketing and Content Manager $80k

    Manager, Marketing Content $83k

    Marketing Manager, Content $98k

    Marketing Content Editor $100k

    Write a review

    Your opinion matters. Tell us what you think.

    Rating Not enough ratings
    Length 57m 28s
    Starts On Demand (Start anytime)
    Cost $29/month (Access to entire library- free trial available)
    From LinkedIn Learning
    Instructor C.C. Chapman
    Download Videos Only via the LinkedIn Learning mobile app
    Language English
    Subjects Business
    Tags Marketing Content Marketing

    Similar Courses

    Sorted by relevance

    Like this course?

    Here's what to do next:

    • Save this course for later
    • Get more details from the course provider
    • Enroll in this course
    Enroll Now