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Try It

Introduction to Google Analytics

edX Boot Camps

Google Analytics is one of the most widely used digital analytics platforms available today. It is used by companies of all sizes to monitor and analyze data from their web-based applications. This free course will teach you how to navigate the Google Analytics interface and begin accessing and analyzing your analytics data. In this course, you will learn:

  • The definition of Digital Analytics
  • How to view digital data in Google Analytics reports
  • How to use Google Analytics’ explore feature to create custom views of your data
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What's inside

Learning objectives

  • The definition of digital analytics
  • How to view digital data in google analytics reports
  • How to use google analytics’ explore feature to create custom views of your data

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Offers a solid grounding in how to assess and understand key website and web application metrics
Useful introduction to Google Analytics for students looking to expand their digital marketing skillset
Leverages hands-on exercises so students can better understand how to apply their learning after the course
Meets a growing employer demand for marketers capable of using Google Analytics
Appropriate for self-directed learners with some familiarity with digital data
Relies heavily on Google Analytics Explore, which may limit learners to certain types of analysis

Save this course

Save Try It: Introduction to Google Analytics to your list so you can find it easily later:
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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Try It: Introduction to Google Analytics with these activities:
Find a mentor who is experienced in Google Analytics
Partner with an experienced professional who can provide guidance and support in your learning journey.
Browse courses on Google Analytics
Show steps
  • Ask your instructors, colleagues, or friends for recommendations.
  • Reach out to potential mentors and ask for their guidance.
Organize your course notes and materials
Establish a system to keep your course materials organized for easy access and review.
Browse courses on Organization
Show steps
  • Create a folder on your computer or cloud storage for course materials.
  • Save all your notes, assignments, and quizzes in the folder.
Review Google Analytics: The Complete Guide to Data Analytics by Justin Cutroni
Review the fundamentals of Google Analytics and data analytics concepts by reading this book.
View Google Analytics: Understanding Visitor Behavior on Amazon
Show steps
  • Read the book from cover to cover.
  • Take notes on key concepts and definitions.
  • Complete the practice exercises at the end of each chapter.
Five other activities
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Show all eight activities
Join a study group with other students in the course
Engage with your peers, discuss course concepts, and support each other's learning.
Browse courses on Collaboration
Show steps
  • Find other students in the course through online forums or social media.
  • Set up regular meeting times to discuss course materials and assignments.
Follow the Google Analytics Academy courses
Explore interactive tutorials and courses to reinforce your understanding of Google Analytics.
Browse courses on Google Analytics
Show steps
  • Create a Google Analytics account and sign in.
  • Enroll in the Google Analytics Academy Fundamentals course.
  • Complete the course modules and quizzes.
Analyze Google Analytics data for your own website
Gain hands-on experience by setting up and analyzing Google Analytics for your own website.
Browse courses on Google Analytics
Show steps
  • Set up Google Analytics on your website.
  • Monitor your website traffic and engagement metrics.
  • Identify trends and patterns in your data.
Create a Google Analytics dashboard
Demonstrate your understanding of Google Analytics by creating a customized dashboard to track key metrics.
Browse courses on Google Analytics
Show steps
  • Choose the metrics you want to track.
  • Create a custom dashboard in Google Analytics.
  • Add widgets to visualize your data.
Attend a Google Analytics meetup or conference
Connect with other professionals in the field and learn about the latest trends in Google Analytics.
Browse courses on Google Analytics
Show steps
  • Find a Google Analytics meetup or conference in your area.
  • Register for the event.
  • Attend the event and participate in discussions.

Career center

Learners who complete Try It: Introduction to Google Analytics will develop knowledge and skills that may be useful to these careers:
Digital Analytics Consultant
Digital Analytics Consultants help businesses improve their digital analytics capabilities. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track website traffic, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help businesses make informed decisions.
See salaries and explore the career path for Digital Analytics Consultant
Web Analyst
Web Analysts collect and analyze data from websites to improve website performance and user experience. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track website traffic, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help improve website performance.
See salaries and explore the career path for Web Analyst
Market Research Analyst
Market Research Analysts collect and analyze data to understand market trends and customer behavior. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track website traffic, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help businesses make informed decisions.
See salaries and explore the career path for Market Research Analyst
Data Scientist
Data Scientists use data to solve complex business problems. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track website traffic, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help businesses make informed decisions.
See salaries and explore the career path for Data Scientist
Data Analyst
Data Analysts collect, process, and analyze data to help businesses make informed decisions. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track website traffic, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help improve website performance.
See salaries and explore the career path for Data Analyst
Digital Marketing Specialist
Digital Marketing Specialists plan and execute marketing campaigns across digital channels. This course can provide you with a foundation in digital analytics, which is essential for tracking the success of marketing campaigns and making data-driven decisions. You will learn how to use Google Analytics to measure website traffic, track conversions, and analyze customer behavior.
See salaries and explore the career path for Digital Marketing Specialist
Social Media Manager
Social Media Managers plan and execute social media campaigns. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track social media performance, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help improve social media campaigns.
See salaries and explore the career path for Social Media Manager
Business Analyst
Business Analysts identify and solve business problems using data analysis. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track business performance, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into business operations and help improve decision-making.
See salaries and explore the career path for Business Analyst
Marketing Manager
Marketing Managers plan and execute marketing campaigns. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track campaign performance, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help improve marketing campaigns.
See salaries and explore the career path for Marketing Manager
E-commerce Manager
E-commerce Managers plan and execute e-commerce strategies. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track e-commerce performance, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help improve e-commerce strategies.
See salaries and explore the career path for E-commerce Manager
Content Marketer
Content Marketers plan and execute content marketing campaigns. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track content marketing performance, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help improve content marketing campaigns.
See salaries and explore the career path for Content Marketer
Digital Media Manager
Digital Media Managers plan and execute digital media campaigns. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track digital media performance, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help improve digital media campaigns.
See salaries and explore the career path for Digital Media Manager
SEO Manager
SEO Managers plan and execute search engine optimization (SEO) campaigns. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track SEO performance, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help improve SEO campaigns.
See salaries and explore the career path for SEO Manager
Product Manager
Product Managers are responsible for the development and launch of new products. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track product usage, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help improve product development.
See salaries and explore the career path for Product Manager
Sales Manager
Sales Managers lead and manage sales teams. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track sales performance, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help improve sales strategies.
See salaries and explore the career path for Sales Manager

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Try It: Introduction to Google Analytics.
Cover image
Deep Learning
Save
Comprehensive guide to deep learning that covers everything from the basics of deep learning to advanced topics like generative adversarial networks and reinforcement learning. It's a great resource for anyone who wants to learn more about deep learning and how to use it to improve their business.
Deep Learning
Paperback
$$$
Deep Learning (Adaptive Computation and Machine...
Hardcover
$$$
Deep Learning (Adaptive Computation and Machine...
Kindle Edition
$$$
Cover image
The Art of Insight
Save
Comprehensive guide to data analytics that covers everything from data collection to data visualization. It's a great resource for anyone who wants to learn more about data analytics and how to use it to improve their business.
The Art of Insight: How Great Visualization...
Paperback
$$
The Art of Insight: How Great Visualization...
Kindle Edition
$$
Cover image
Data Science for Business
Save
Practical guide to data science that covers everything from the basics of data mining to advanced topics like machine learning and data visualization. It's a great resource for anyone who wants to learn more about data science and how to use it to improve their business.
Data Science for Business: What You Need to Know...
Paperback
$$
Data Science for Business: What You Need to Know...
Kindle Edition
$$
Cover image
The AI Playbook
Save
Comprehensive guide to predictive analytics that covers everything from the basics of predictive modeling to advanced topics like machine learning and deep learning. It's a great resource for anyone who wants to learn more about predictive analytics and how to use it to improve their business.
The AI Playbook: Mastering the Rare Art of Machine...
Hardcover
$$
The AI Playbook: Mastering the Rare Art of Machine...
Kindle Edition
$$
Cover image
Always Be Testing
Save
Classic in the field of web analytics. It covers everything from the basics of web analytics to advanced topics like multivariate testing and web optimization.
Always Be Testing: The Complete Guide to Google...
Paperback
$$
Cover image
Drawing Codes
Save
Gentle introduction to machine learning that covers everything from the basics of machine learning to advanced topics like deep learning. It's a great resource for anyone who wants to learn more about machine learning and how to use it to improve their business.
Drawing Codes: Experimental Protocols of...
Hardcover
$$
Web Analytics
Save
Practical guide to web analytics that teaches you how to use data to improve your website and marketing campaigns. It's written in a clear and concise style, and it's packed with actionable tips and advice.
Web Analytics
Paperback
Check
Web Analytics
Kindle Edition
Check

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Effort
1 to 2 hours per week for 1 week
Level
Introductory
Via
edX
Institution
edX
Instructor
edX Boot Camps
Language
English
Transcript
English
Good to know
Offers a solid grounding in how to assess and understand key website and web application metrics
Useful introduction to Google Analytics for students looking to expand their digital marketing skillset
Leverages hands-on exercises so students can better understand how to apply their learning after the course
Meets a growing employer demand for marketers capable of using Google Analytics
Appropriate for self-directed learners with some familiarity with digital data
Relies heavily on Google Analytics Explore, which may limit learners to certain types of analysis
Share and help others discover this course.
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