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Try It

Introduction to Google Analytics

edX Boot Camps

Google Analytics is one of the most widely used digital analytics platforms available today. It is used by companies of all sizes to monitor and analyze data from their web-based applications. This free course will teach you how to navigate the Google Analytics interface and begin accessing and analyzing your analytics data. In this course, you will learn:

The definition of Digital Analytics
How to view digital data in Google Analytics reports
How to use Google Analytics’ explore feature to create custom views of your data

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What's inside

Learning objectives

The definition of digital analytics
How to view digital data in google analytics reports

How to use google analytics’ explore feature to create custom views of your data

The definition of digital analytics
How to view digital data in google analytics reports
How to use google analytics’ explore feature to create custom views of your data

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Offers a solid grounding in how to assess and understand key website and web application metrics

Useful introduction to Google Analytics for students looking to expand their digital marketing skillset

Leverages hands-on exercises so students can better understand how to apply their learning after the course

Meets a growing employer demand for marketers capable of using Google Analytics

Appropriate for self-directed learners with some familiarity with digital data

Relies heavily on Google Analytics Explore, which may limit learners to certain types of analysis

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Activities

Coming soon We're preparing activities for Try It: Introduction to Google Analytics. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Try It: Introduction to Google Analytics will develop knowledge and skills that may be useful to these careers:

Digital Analytics Consultant

Digital Analytics Consultants help businesses improve their digital analytics capabilities. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track website traffic, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help businesses make informed decisions.

See salaries and explore the career path for Digital Analytics Consultant

Web Analyst

Web Analysts collect and analyze data from websites to improve website performance and user experience. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track website traffic, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help improve website performance.

See salaries and explore the career path for Web Analyst

Market Research Analyst

Market Research Analysts collect and analyze data to understand market trends and customer behavior. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track website traffic, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help businesses make informed decisions.

See salaries and explore the career path for Market Research Analyst

Data Scientist

Data Scientists use data to solve complex business problems. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track website traffic, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help businesses make informed decisions.

See salaries and explore the career path for Data Scientist

Data Analyst

Data Analysts collect, process, and analyze data to help businesses make informed decisions. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track website traffic, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help improve website performance.

See salaries and explore the career path for Data Analyst

Digital Marketing Specialist

Digital Marketing Specialists plan and execute marketing campaigns across digital channels. This course can provide you with a foundation in digital analytics, which is essential for tracking the success of marketing campaigns and making data-driven decisions. You will learn how to use Google Analytics to measure website traffic, track conversions, and analyze customer behavior.

See salaries and explore the career path for Digital Marketing Specialist

Social Media Manager

Social Media Managers plan and execute social media campaigns. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track social media performance, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help improve social media campaigns.

See salaries and explore the career path for Social Media Manager

Business Analyst

Business Analysts identify and solve business problems using data analysis. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track business performance, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into business operations and help improve decision-making.

See salaries and explore the career path for Business Analyst

Marketing Manager

Marketing Managers plan and execute marketing campaigns. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track campaign performance, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help improve marketing campaigns.

See salaries and explore the career path for Marketing Manager

E-commerce Manager

E-commerce Managers plan and execute e-commerce strategies. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track e-commerce performance, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help improve e-commerce strategies.

See salaries and explore the career path for E-commerce Manager

Content Marketer

Content Marketers plan and execute content marketing campaigns. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track content marketing performance, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help improve content marketing campaigns.

See salaries and explore the career path for Content Marketer

Digital Media Manager

Digital Media Managers plan and execute digital media campaigns. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track digital media performance, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help improve digital media campaigns.

See salaries and explore the career path for Digital Media Manager

SEO Manager

SEO Managers plan and execute search engine optimization (SEO) campaigns. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track SEO performance, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help improve SEO campaigns.

See salaries and explore the career path for SEO Manager

Product Manager

Product Managers are responsible for the development and launch of new products. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track product usage, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help improve product development.

See salaries and explore the career path for Product Manager

Sales Manager

Sales Managers lead and manage sales teams. This course can help you develop the skills needed to succeed in this role by teaching you how to use Google Analytics to track sales performance, analyze data, and create custom reports. With this knowledge, you can gain valuable insights into customer behavior and help improve sales strategies.

See salaries and explore the career path for Sales Manager

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Try It: Introduction to Google Analytics.

Deep Learning

Save

Comprehensive guide to deep learning that covers everything from the basics of deep learning to advanced topics like generative adversarial networks and reinforcement learning. It's a great resource for anyone who wants to learn more about deep learning and how to use it to improve their business.

Deep Learning

Paperback

$$$

Deep Learning (Adaptive Computation and Machine...

Hardcover

$$$

Deep Learning (Adaptive Computation and Machine...

Kindle Edition

$$$

The Art of Insight

Save

Comprehensive guide to data analytics that covers everything from data collection to data visualization. It's a great resource for anyone who wants to learn more about data analytics and how to use it to improve their business.

The Art of Insight: How Great Visualization...

Paperback

The Art of Insight: How Great Visualization...

Kindle Edition

Data Science for Business

Save

Practical guide to data science that covers everything from the basics of data mining to advanced topics like machine learning and data visualization. It's a great resource for anyone who wants to learn more about data science and how to use it to improve their business.

Data Science for Business: What You Need to Know...

Paperback

Data Science for Business: What You Need to Know...

Kindle Edition

The AI Playbook

Save

Comprehensive guide to predictive analytics that covers everything from the basics of predictive modeling to advanced topics like machine learning and deep learning. It's a great resource for anyone who wants to learn more about predictive analytics and how to use it to improve their business.

The AI Playbook: Mastering the Rare Art of Machine...

Hardcover

The AI Playbook: Mastering the Rare Art of Machine...

Kindle Edition

Always Be Testing

Save

Classic in the field of web analytics. It covers everything from the basics of web analytics to advanced topics like multivariate testing and web optimization.

Always Be Testing: The Complete Guide to Google...

Paperback

Drawing Codes

Save

Gentle introduction to machine learning that covers everything from the basics of machine learning to advanced topics like deep learning. It's a great resource for anyone who wants to learn more about machine learning and how to use it to improve their business.

Drawing Codes: Experimental Protocols of...

Hardcover

Web Analytics

Save

Practical guide to web analytics that teaches you how to use data to improve your website and marketing campaigns. It's written in a clear and concise style, and it's packed with actionable tips and advice.

Help others find this course page by sharing it with your friends and followers:

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Effort

1 to 2 hours per week for 1 week

Level

Introductory

Via

edX

Institution

edX

Instructor

edX Boot Camps

Language

English

Transcript

English

Good to know

Offers a solid grounding in how to assess and understand key website and web application metrics

Useful introduction to Google Analytics for students looking to expand their digital marketing skillset

Leverages hands-on exercises so students can better understand how to apply their learning after the course

Meets a growing employer demand for marketers capable of using Google Analytics

Appropriate for self-directed learners with some familiarity with digital data

Relies heavily on Google Analytics Explore, which may limit learners to certain types of analysis

Share and help others discover this course

Facebook

Link

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