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Jeanne M. Liedtka
Hoje em dia, a inovação é um negócio de todos. Se você for um gerente em uma corporação global, um empreendedor iniciando em uma função governamental ou um professor em uma escola primária, espera-se que todos sejam enxutos – para fazer melhor com menos. É por isso que todos nós precisamos de design thinking (pensamento criativo). Em todos os níveis em todos os tipos de organização, o design thinking fornece as ferramentas necessárias para se tornar um pensador inovador e descobrir as oportunidades criativas que estão lá, mas que você ainda não está vendo.
Read more
Hoje em dia, a inovação é um negócio de todos. Se você for um gerente em uma corporação global, um empreendedor iniciando em uma função governamental ou um professor em uma escola primária, espera-se que todos sejam enxutos – para fazer melhor com menos. É por isso que todos nós precisamos de design thinking (pensamento criativo). Em todos os níveis em todos os tipos de organização, o design thinking fornece as ferramentas necessárias para se tornar um pensador inovador e descobrir as oportunidades criativas que estão lá, mas que você ainda não está vendo.
Read more
Hoje em dia, a inovação é um negócio de todos. Se você for um gerente em uma corporação global, um empreendedor iniciando em uma função governamental ou um professor em uma escola primária, espera-se que todos sejam enxutos – para fazer melhor com menos. É por isso que todos nós precisamos de design thinking (pensamento criativo). Em todos os níveis em todos os tipos de organização, o design thinking fornece as ferramentas necessárias para se tornar um pensador inovador e descobrir as oportunidades criativas que estão lá, mas que você ainda não está vendo.
Neste curso, desenvolvido na Darden School of Business da Universidade da Virgínia e ensinado pelo corpo docente de alto escalão, fornecemos uma visão geral do design thinking e trabalhamos com um modelo contendo quatro perguntas-chave e várias ferramentas para ajudá-lo a entender o design thinking como uma abordagem de resolução de problemas. Também analisamos várias histórias de diferentes organizações que usaram o design thinking para descobrir soluções atraentes.
Register for this course and see more details by visiting:
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What's inside
Syllabus
O que é o design thinking?
Bem-vindo ao curso – estamos felizes por você estar aqui! Começaremos revelando o que queremos dizer com design thinking e por que ele é mais eficaz do que os métodos tradicionais quando a meta é inovação. Ao analisar o histórico do caso do The Good Kitchen, um programa da Dinamarca para fornecer refeições para idosos, exploraremos como a mentalidade e a prática da equipe de inovação que fez parceria com a consultora de inovação Hatch & Bloom permitiram que eles alcançassem inovação e crescimento. Vamos também examinar quais tipos de desafios são mais adequados para o design thinking e aprender sobre a ferramenta de visualização, que ajuda a dar vida às ideias. Ao final deste módulo, você terá uma melhor compreensão do que queremos dizer com design thinking, quando usá-lo e como usar a ferramenta de visualização.
Read more
Syllabus
O que é o design thinking?
Bem-vindo ao curso – estamos felizes por você estar aqui! Começaremos revelando o que queremos dizer com design thinking e por que ele é mais eficaz do que os métodos tradicionais quando a meta é inovação. Ao analisar o histórico do caso do The Good Kitchen, um programa da Dinamarca para fornecer refeições para idosos, exploraremos como a mentalidade e a prática da equipe de inovação que fez parceria com a consultora de inovação Hatch & Bloom permitiram que eles alcançassem inovação e crescimento. Vamos também examinar quais tipos de desafios são mais adequados para o design thinking e aprender sobre a ferramenta de visualização, que ajuda a dar vida às ideias. Ao final deste módulo, você terá uma melhor compreensão do que queremos dizer com design thinking, quando usá-lo e como usar a ferramenta de visualização.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Apresenta métodos e modelos eficazes para impulsionar a inovação e a resolução criativa de problemas
Conduzido por professores renomados da Darden School of Business da Universidade da Virgínia
Oferece exemplos práticos e estudos de caso para ilustrar a aplicação do design thinking em diferentes indústrias
Aborda tópicos essenciais como geração de ideias, experimentação e teste de hipóteses
Requer envolvimento ativo e participação nos exercícios e discussões do curso
Pode ser desafiador para iniciantes sem experiência prévia em design thinking
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Reviews summary
Design thinking para inovação: visão geral prática
Segundo os alunos, 'Design Thinking para Inovação' é um curso altamente recomendado que oferece uma introdução sólida e prática ao Design Thinking. Os casos de estudo inspiradores e as ferramentas aplicáveis, como o mapeamento mental e o Lançamento de Aprendizado, são frequentemente elogiados por sua relevância. O professor é didático e explica os conceitos de forma clara e acessível, tornando o conteúdo fácil de absorver em módulos concisos. Contudo, alguns learners indicam que, para aqueles com conhecimento prévio ou buscando aprofundamento em técnicas avançadas, o curso pode ser um pouco básico e exigir complementação com outros recursos para uma aplicação mais robusta.
Perfeito para quem busca uma base sólida em Design Thinking.
"É uma ótima introdução ao Design Thinking e me deu uma nova perspectiva sobre resolução de problemas complexos."
"Muito bom para ter uma visão geral do Design Thinking. O curso serve como uma excelente base..."
"Para ter um domínio real, eu diria que é preciso complementar com leituras e prática, mas como ponto de partida, é excelente."
"Perfeito para quem busca uma introdução sólida e prática."
Exemplos reais e ferramentas valiosas para inovação.
"A abordagem é muito prática e os cases de estudo são incríveis. O módulo de Experimentação foi o meu favorito, pois mostrou como validar ideias rapidamente."
"As ferramentas apresentadas, como o mapeamento mental e o storytelling, são muito úteis."
"Os exemplos de The Good Kitchen e IBM foram muito inspiradores."
"As histórias de caso são o ponto alto, mostrando a aplicação real dos conceitos. O 'Lançamento de Aprendizado' é uma sacada genial para testar hipóteses."
Explicações acessíveis e aplicação imediata.
"O professor explica os conceitos de forma clara e objetiva, tornando o Design Thinking acessível para quem não tem experiência prévia."
"Conteúdo de alta qualidade e muito bem organizado. Os vídeos são curtos e diretos, o que facilita o aprendizado no meu dia a dia corrido."
"A clareza dos conceitos e a forma como tudo é conectado me ajudaram a entender o Design Thinking de verdade. As ferramentas são apresentadas de forma prática e fácil de absorver."
"Absolutamente transformador! A forma como o professor apresenta os conceitos é incrível. Os exemplos práticos são o melhor, e as ferramentas são aplicáveis imediatamente."
Maior foco em reflexão do que em projetos práticos e feedback.
"Senti falta de um pouco mais de interação com os instrutores ou um fórum mais ativo para discussão de ideias e projetos."
"A tarefa final é mais uma reflexão individual do que um projeto de aplicação."
"Não há feedback substancial sobre o trabalho final, o que diminui o valor da aprendizagem."
"A falta de projetos práticos mais robustos é um ponto fraco para mim."
Serve como base, mas precisa de outros recursos para domínio.
"A única ressalva é que, para uma aplicação mais robusta, é necessário buscar outros recursos."
"Para ter um domínio real, eu diria que é preciso complementar com leituras e prática..."
"A tarefa final é mais uma reflexão individual do que um projeto de aplicação. Achei que faltou um aprofundamento maior em algumas técnicas."
Pode ser básico para quem já possui conhecimento ou busca aplicações avançadas.
"O curso é bom para iniciantes, mas para quem já tem algum conhecimento em Design Thinking, pode ser um pouco básico."
"Achei o curso muito superficial. Embora aborde os conceitos básicos, não vai fundo o suficiente para quem busca implementar o Design Thinking em projetos complexos."
"O curso tem um conteúdo interessante e o professor é bom, mas o nível de profundidade é limitado. É uma boa introdução, mas não espere se tornar um expert."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Design Thinking para Inovação with these
activities:
Revise the basic concepts of design thinking
Show steps
Reviewing these fundamentals will help you better understand the subsequent modules of the course and provide a stronger foundation for your design thinking skills.
Browse courses on
Design Thinking
Show steps
-
Read the course syllabus and skim the first module.
-
Watch the introductory video lecture.
-
Complete the pre-course quiz.
Revise creative thinking skills
Show steps
Refresh foundational skills for problem-solving, ideation, and solution generation.
Browse courses on
Creative Problem-Solving
Show steps
-
Review available resources on creative thinking
-
Identify and analyze creative thinking techniques
-
Practice applying these techniques in real-world scenarios
Design Thinking Discussion Group
Show steps
Engage with peers outside of class time to exchange ideas and perspectives on design thinking.
Show steps
-
Join a study group or discussion board dedicated to design thinking
-
Participate in discussions and share insights with group members
-
Collaborate with peers on design thinking projects or assignments
Eight other activities
Expand to see all activities and additional details
Show all 11 activities
Use the visualization tool to map out a design problem
Show steps
This exercise will help you develop proficiency in using the visualization tool, which is a key component of the design thinking process.
Show steps
-
Choose a design problem that you are interested in solving.
-
Use the visualization tool to map out the problem.
-
Identify the key stakeholders and their needs.
-
Generate potential solutions to the problem.
Design Thinking Project
Show steps
Apply the design thinking process to a real-world problem.
Browse courses on
Design Thinking
Show steps
-
Define the problem you want to solve
-
Research and gather information about the problem
-
Brainstorm and generate ideas
-
Create a prototype of your solution
-
Test your solution and get feedback
Desenvolver um plano de inovação passo a passo
Show steps
Utilize tutoriais online sobre design thinking para entender o processo passo a passo e as ferramentas necessárias para desenvolver um plano de inovação eficaz.
Browse courses on
Design Thinking
Show steps
-
Pesquisar tutoriais sobre design thinking
-
Analisar o processo de design thinking
-
Identificar as ferramentas e técnicas usadas no design thinking
-
Criar um plano de implementação
Connect with a mentor who has experience in design thinking
Show steps
Having a mentor who can provide guidance and support can be invaluable in your development as a design thinker.
Browse courses on
Mentorship
Show steps
-
Identify potential mentors through your professional network or online platforms.
-
Reach out to your potential mentors and introduce yourself.
-
Set up a meeting to discuss your goals and interests.
Design Thinking Online Course
Show steps
Supplement course materials with an online course dedicated to design thinking.
Browse courses on
Design Thinking
Show steps
-
Enroll and start an online course on design thinking
-
Complete modules and assignments on design thinking methodology
-
Implement design thinking principles in coursework projects
Design Thinking Case Study
Show steps
Deepen understanding of design thinking applications in different industries and organizations.
Browse courses on
Case study
Show steps
-
Identify a real-world example of design thinking implementation
-
Research and gather information about the case
-
Write a summary of the case study, highlighting key insights and lessons learned
Design Thinking Competition
Show steps
Develop and apply design thinking skills in a competitive environment.
Show steps
-
Present your solution to a panel of judges
-
Form a team and register for a design thinking competition
-
Research and define the problem you want to solve
-
Use design thinking principles to develop a solution
-
Receive feedback and iterate on your solution
Develop a prototype for a new product or service
Show steps
This project will allow you to apply the design thinking process to a real-world problem and create a tangible solution.
Browse courses on
Prototyping
Show steps
-
Identify a need or problem that you want to solve.
-
Generate ideas for a new product or service.
-
Develop a prototype of your product or service.
-
Test your prototype with potential users.
-
Refine your prototype based on feedback.
Revise the basic concepts of design thinking
Show steps
Reviewing these fundamentals will help you better understand the subsequent modules of the course and provide a stronger foundation for your design thinking skills.
Browse courses on
Design Thinking
Show steps
Show steps
Show steps
- Read the course syllabus and skim the first module.
- Watch the introductory video lecture.
- Complete the pre-course quiz.
Revise creative thinking skills
Show steps
Refresh foundational skills for problem-solving, ideation, and solution generation.
Browse courses on
Creative Problem-Solving
Show steps
Show steps
Show steps
- Review available resources on creative thinking
- Identify and analyze creative thinking techniques
- Practice applying these techniques in real-world scenarios
Design Thinking Discussion Group
Show steps
Engage with peers outside of class time to exchange ideas and perspectives on design thinking.
Show steps
Show steps
Show steps
- Join a study group or discussion board dedicated to design thinking
- Participate in discussions and share insights with group members
- Collaborate with peers on design thinking projects or assignments
Eight other activities
Expand to see all activities and additional details
Show all 11 activities
Use the visualization tool to map out a design problem
Show steps
This exercise will help you develop proficiency in using the visualization tool, which is a key component of the design thinking process.
Show steps
Show steps
Show steps
- Choose a design problem that you are interested in solving.
- Use the visualization tool to map out the problem.
- Identify the key stakeholders and their needs.
- Generate potential solutions to the problem.
Design Thinking Project
Show steps
Apply the design thinking process to a real-world problem.
Browse courses on
Design Thinking
Show steps
Show steps
Show steps
- Define the problem you want to solve
- Research and gather information about the problem
- Brainstorm and generate ideas
- Create a prototype of your solution
- Test your solution and get feedback
Desenvolver um plano de inovação passo a passo
Show steps
Utilize tutoriais online sobre design thinking para entender o processo passo a passo e as ferramentas necessárias para desenvolver um plano de inovação eficaz.
Browse courses on
Design Thinking
Show steps
Show steps
Show steps
- Pesquisar tutoriais sobre design thinking
- Analisar o processo de design thinking
- Identificar as ferramentas e técnicas usadas no design thinking
- Criar um plano de implementação
Connect with a mentor who has experience in design thinking
Show steps
Having a mentor who can provide guidance and support can be invaluable in your development as a design thinker.
Browse courses on
Mentorship
Show steps
Show steps
Show steps
- Identify potential mentors through your professional network or online platforms.
- Reach out to your potential mentors and introduce yourself.
- Set up a meeting to discuss your goals and interests.
Design Thinking Online Course
Show steps
Supplement course materials with an online course dedicated to design thinking.
Browse courses on
Design Thinking
Show steps
Show steps
Show steps
- Enroll and start an online course on design thinking
- Complete modules and assignments on design thinking methodology
- Implement design thinking principles in coursework projects
Design Thinking Case Study
Show steps
Deepen understanding of design thinking applications in different industries and organizations.
Browse courses on
Case study
Show steps
Show steps
Show steps
- Identify a real-world example of design thinking implementation
- Research and gather information about the case
- Write a summary of the case study, highlighting key insights and lessons learned
Design Thinking Competition
Show steps
Develop and apply design thinking skills in a competitive environment.
Show steps
Show steps
Show steps
- Present your solution to a panel of judges
- Form a team and register for a design thinking competition
- Research and define the problem you want to solve
- Use design thinking principles to develop a solution
- Receive feedback and iterate on your solution
Develop a prototype for a new product or service
Show steps
This project will allow you to apply the design thinking process to a real-world problem and create a tangible solution.
Browse courses on
Prototyping
Show steps
Show steps
Show steps
- Identify a need or problem that you want to solve.
- Generate ideas for a new product or service.
- Develop a prototype of your product or service.
- Test your prototype with potential users.
- Refine your prototype based on feedback.
Career center
Learners who complete Design Thinking para Inovação will develop knowledge and skills
that may be useful to these careers:
Innovation Manager
Innovation Manager
Innovation Management is a field at the heart of what this course covers. You will learn the techniques and methods used by innovation managers to develop a cadre of ideas that are ready to test in front of customers. As an Innovation Manager, you will need to be able to get great ideas out of people. This course teaches you how.
Design Researcher
Design Researcher
As a Design Researcher, you will be tasked with understanding users and their needs. The Design Thinking process teaches you how to do just that. It provides you with a framework for understanding users, and for developing solutions that meet their needs. This course will help you to develop the skills and knowledge you need to succeed as a Design Researcher.
User Experience (UX) Designer
User Experience (UX) Designer
Design Thinking is a problem-solving methodology that is used in the field of User Experience (UX) Design. In this course, you will learn the four pillars of Design Thinking, which will help you to develop a framework for generating and evaluating ideas that will help to improve the user experience.
Service Designer
Service Designer
The Design Thinking process is a valuable tool for Service Designers. It can help you to create services that are user-centered and meet the needs of your customers. This course will help you to develop the skills and knowledge you need to succeed as a Service Designer.
Entrepreneur
Entrepreneur
Design Thinking is a discipline that is highly congruent with entrepreneurship. It teaches you how to use a creative process to create new solutions to problems. If your goal is to become an entrepreneur, this course will help you to develop the skills and knowledge you need to succeed.
Consultant
Consultant
The Design Thinking process is a valuable tool for management consultants. It can help you to develop innovative solutions to business problems, and to communicate those solutions effectively to clients. This course will help you to develop the skills and knowledge you need to succeed as a consultant.
Professor
Professor
Professors are tasked with teaching and conducting research. The Design Thinking process can help you to develop innovative teaching methods, and to engage your students in the learning process. This course will help you to develop the skills and knowledge you need to succeed as a Professor.
Teacher
Teacher
This course teaches the Design Thinking process, which is a powerful tool for educators. It can help you to develop innovative lesson plans, and to engage your students in the learning process. This course will help you to develop the skills and knowledge you need to succeed as a Teacher.
Nonprofit Manager
Nonprofit Manager
Nonprofit Managers are tasked with leading and managing nonprofit organizations. The Design Thinking process can help you to develop innovative solutions to social problems. This course will help you to develop the skills and knowledge you need to succeed as a Nonprofit Manager.
Healthcare Manager
Healthcare Manager
Healthcare Managers are tasked with leading and managing healthcare organizations. The Design Thinking process can help you to develop innovative solutions to healthcare problems. This course will help you to develop the skills and knowledge you need to succeed as a Healthcare Manager.
Business Analyst
Business Analyst
Business Analysts are often tasked with process improvement. The Design Thinking process will teach you a rigorous and proven methodology to improve business processes and systems. This course may be useful for those who are interested in Business Analysis, as it will help you to develop a deeper understanding of the principles and techniques of Design Thinking and innovation.
Marketing Manager
Marketing Manager
Marketing and Innovation share a crucial element: they are both customer-centric disciplines. As such, learning how to think and solve problems with a design-oriented mindset is very useful for Marketing Managers. This is a core component of the Design Thinking process that is taught in this course.
Government Official
Government Official
Government Officials are tasked with developing and implementing policies. The Design Thinking process can help you to develop innovative solutions to public policy problems. This course will help you to develop the skills and knowledge you need to succeed as a Government Official.
Policy Analyst
Policy Analyst
Policy Analysts are tasked with studying, evaluating, and making recommendations on policy issues. The Design Thinking process can help you to develop innovative solutions to policy problems. This course will help you to develop the skills and knowledge you need to succeed as a Policy Analyst.
Product Manager
Product Manager
Product Management and Innovation are two disciplines that often overlap. Product Managers and Innovation Managers are both tasked with generating and evaluating ideas, and moving them through the development process. This course may be useful for those who wish to work in Product Management, as it discusses many of the fundamentals of the role, including techniques for generating and testing ideas.
For more career information including salaries, visit:
OpenCourser.com/course/ti8inp/design
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Design Thinking para Inovação.
Save
Provides a comprehensive overview of the design thinking process, from understanding the problem to generating and testing solutions. It valuable resource for anyone who wants to learn more about design thinking and how to apply it to their work.
This classic book explores the challenges that established companies face when trying to innovate. It provides insights into why even the most successful companies can fail to adapt to new technologies and markets.
This classic work on innovation explores the challenges that large, established companies face when they try to innovate. Christensen argues that these companies often fail to recognize the disruptive potential of new technologies, and he provides a framework for understanding and overcoming this challenge.
Provides practical advice on how to overcome the fear of failure and develop your creative potential. It valuable resource for anyone who wants to become more innovative and creative.
Embora não foque especificamente no design thinking, este livro fornece princípios e ferramentas valiosos para empreendedores e inovadores que buscam desenvolver e testar ideias com eficiência e rapidez.
Save
Provides a fascinating exploration of the human mind and how we make decisions. Kahneman argues that we have two systems of thinking: System 1, which is fast, intuitive, and emotional, and System 2, which is slow, deliberate, and rational. He shows how these two systems interact and how they can lead to biased and irrational decision-making.
Provides a comprehensive overview of the principles of design. It valuable resource for anyone who wants to learn more about how to design products and services that are both user-friendly and aesthetically pleasing.
Provides a framework for understanding the challenges of marketing and selling technology products to mainstream customers. Moore argues that there chasm between early adopters and mainstream customers, and he provides a roadmap for crossing this chasm.
Provides a step-by-step guide to the sprint process, a five-day process for solving critical problems and testing new ideas. It valuable resource for anyone who wants to learn more about how to use design thinking to solve problems.
Provides a framework for developing value propositions that are customer-centric and profitable. It valuable resource for anyone who wants to learn more about how to create value for their customers.
Provides a behind-the-scenes look at the innovation process at IDEO, one of the world's leading design firms. It valuable resource for anyone who wants to learn more about how to create innovative products and services.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ti8inp/design
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Effort
5 semanas de estudo, uma a três horas/semana
Level
Introductory
Via
Coursera
Institution
University of Virginia
Instructor
Jeanne M. Liedtka
Language
Português
Transcripts
English
Español
Français
Deutsch
العربية
한국어
Pусский
tiếng Việt
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