Save for later

Create A Brand Strategy

Heads up! This course may be archived and/or unavailable.

Great brands garner enormous value to a business. They help a customer to see your business, like it, and be loyal to it. What's more, great brands help leaders to know what to prioritize and what to deprioritize as they develop content, innovate their offering, and scale their businesses. While it may seem that great brands emerged into culture fully realized, truly great brands come from an intentional defining of the brand strategy.

Contents:

  • Introduction
  • 1. Frame Your Strategy
  • 2. Craft Your Brand Promise
  • 3. Define Your Brand Character
  • 4. Activate Your Strategy
  • 5. Zoom Out
Get Details and Enroll Now

OpenCourser is an affiliate partner of LinkedIn Learning and may earn a commission when you buy through our links.

Get a Reminder

Send to:
Rating Not enough ratings
Length 1h
Starts On Demand (Start anytime)
Cost $29/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Lindsay Pedersen
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Business
Tags Marketing Branding Brand Management Brand Strategy

Get a Reminder

Send to:

Similar Courses

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Tech Brands $47k

Corporate Brands Specialist $64k

Private Brands Analyst $64k

Senior Analyst, Private Brands $74k

Great Lakes Safety Coordinator Manager $79k

Product Manager - Food Brands $88k

Senior Private Brands Analyst $89k

Great Plains Administrator $91k

CRM/Dynamics Developer (Great rate) $91k

Project Manager Private Brands $92k

Product Manager, Private Brands $105k

Marketing Manager for Great Expectations $130k

Write a review

Your opinion matters. Tell us what you think.

Rating Not enough ratings
Length 1h
Starts On Demand (Start anytime)
Cost $29/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Lindsay Pedersen
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Business
Tags Marketing Branding Brand Management Brand Strategy

Similar Courses

Sorted by relevance

Like this course?

Here's what to do next:

  • Save this course for later
  • Get more details from the course provider
  • Enroll in this course
Enroll Now