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Introduction to Intercultural Studies

The Branding of Culture

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more The course is for anyone with an interest in the concepts of culture and interculturality, you don’t need any previous experience. This course is also ideal if you are working in business, you are preparing to move to a different country for work or study or you work with groups of people from different cultures to yours. By completing all aspects of the course you will have achieved 14 hours of CPD time. You can use the hashtag #FLculturebranding to talk about this course on social media.

Topics Covered
  • Branding and identity – how companies might adapt products in order to successfully introduce them into new markets
  • Nation branding - how countries attempt to portray and market themselves
  • The movement of products - how globalised products are received in different contexts
  • Localising products - the reasons why companies adapt products for audiences in different local environments
  • Soft power - how countries promote what they perceive to be their own cultural values to other nations
  • Cultural imperialism – the extent to which global marketing and the selling of products can be seen as an attempt to impose the values of the producing nation

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University of Leeds

Rating Not enough ratings
Length 2 weeks
Effort 5 hours per week
Starts Apr 24 (4 weeks ago)
Cost $74
From University of Leeds via FutureLearn
Instructors Haynes Collins, Bethan Davies, Jane Wilkinson, Petra Desatova
Download Videos Only via web browser
Language English
Subjects Humanities Social Sciences
Tags Politics & the Modern World

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FutureLearn

&

University of Leeds

Rating Not enough ratings
Length 2 weeks
Effort 5 hours per week
Starts Apr 24 (4 weeks ago)
Cost $74
From University of Leeds via FutureLearn
Instructors Haynes Collins, Bethan Davies, Jane Wilkinson, Petra Desatova
Download Videos Only via web browser
Language English
Subjects Humanities Social Sciences
Tags Politics & the Modern World

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