Data Management Is the Foundation of Digital Transformation

Data Management is one of the most important competencies your company has. With Digital Transformation at the top of the strategic agenda for many large organisations, Data Governance and Data Management are vital to building a strong foundation for integration, analysis, execution, and overall business value. As business and data professionals you face The Fourth Industrial Revolution's convergence of megatrends around Customer 360, AI, Big Data, programmatic marketing, ABM, and globalisation. To survive these unrelenting business pressures, it's more critical, and strategic, than ever to put your data to work! In this session you will learn: The 3 phases of digital transformation; the 4 Cs of master data; the 8 'Ates of putting data to work; and linking data governance to the future of your enterprise.