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استخدام كانفا لتصميم مجموعة العلامة التجارية

تتعرف عزيزي المتعلّم/الطالب في هذه الدورة التدريبية على كيفيّة إنشاء دليل العلامة التجاريّة، وذلك عبر إنشاء مجموعة من الأدوات التسويقية الجاهزة للعمل، ستتمكن من دمج العديد من الوسائط من أجل إنشاء استراتيجيّة التسويق الخاصّة بك، تشمل هذه الدورة التدريبيّة إرشادات خطوة بخطوة لإنشاء نمط يمكنك من الوصول إليه بسرعة، وإنشاء قوالب ومجلدات خاصة تنظّم المشروع و تختصّ بالعلامة التجاريّة.

بعد الانتهاء من هذه الدورة، ستتمكن من إنشاء مجموعة متكاملة جاهزة للطباعة أو النشر.

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What's inside

Syllabus

استخدام كانفا لتصميم مجموعة العلامة التجارية

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines ways to create content for marketing using various media

Explores branding and its impact on a business

Develops skills in brand awareness and brand engagement

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in استخدام كانفا لتصميم مجموعة العلامة التجارية with these activities:

اتبع دروسًا إرشادية حول أدوات التصميم

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ستزودك البرامج التعليمية حول أدوات التصميم بالمهارات العملية اللازمة لإنشاء مواد تسويقية لعلامتك التجارية.

Show steps

حدد أدوات التصميم التي ستستخدمها لعلامتك التجارية
ابحث عن برامج تعليمية حول كيفية استخدام هذه الأدوات
تدرب على استخدام الأدوات من خلال إكمال البرامج التعليمية

اكتب بيان مهمة علامتك التجارية

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سيحدد بيان مهمة علامتك التجارية هدفها وقيمها، مما يوفر لك إرشادات واضحة عند تطوير إرشادات علامتك التجارية.

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حدد الغرض من علامتك التجارية
حدد قيم علامتك التجارية
صِغ بيان مهمة علامتك التجارية بوضوح وإيجاز

صمم لوحة مزاجية لعلامتك التجارية

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ستساعدك لوحة المزاج على تحديد الأسلوب المرئي لعلامتك التجارية، مما سيشكل أساس إرشادات علامتك التجارية.

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اجمع صورًا ورسومات ونصوصًا تعكس جوهر علامتك التجارية
رتب العناصر على لوحة فعلية أو رقمية لتشكيل لوحة مزاجية
حلل لوحة المزاج واستخلص السمات المرئية المشتركة

Four other activities

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راجع إرشادات العلامة التجارية الخاصة بك مع الآخرين

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يمكن لمراجعة إرشادات علامتك التجارية مع الآخرين توفير ملاحظات قيمة وحسنات لتحسين إرشادات علامتك التجارية.

Show steps

شارك إرشادات علامتك التجارية مع الآخرين
اطلب منهم تقديم ملاحظات
راجع الملاحظات وقم بتطبيق التغييرات عند الحاجة

قم بإنشاء دليل علامتك التجارية النهائي

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سيوفر لك دليل العلامة التجارية النهائي وثيقة شاملة توضح إرشادات علامتك التجارية، مما يضمن الاتساق في جميع موادك التسويقية.

Show steps

جمع جميع عناصر إرشادات علامتك التجارية
تنظيم العناصر في هيكل منطقي
إنشاء نسخة نهائية من دليل العلامة التجارية

اساهم في مشروع تصميم مفتوح المصدر

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ستتيح لك المساهمة في مشروع تصميم مفتوح المصدر التدرب على مهارات التصميم الخاصة بك وتطبيق إرشادات علامتك التجارية في بيئة تعاونية.

Show steps

ابحث عن مشروع تصميم مفتوح المصدر
حدد مجالًا للمساهمة بناءً على مهاراتك واهتماماتك
اتصل بمسؤولي المشروع وناقش مساهمتك

قم بتطبيق إرشادات علامتك التجارية في حملة تسويقية حية

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سيتيح لك تطبيق إرشادات علامتك التجارية في حملة تسويقية حية اختبار فعاليتها وضمان أنها تعمل بشكل جيد في السياق العملي.

Show steps

حدد حملة تسويقية لتنفيذ إرشادات علامتك التجارية
قم بإنشاء مواد تسويقية وفقًا لإرشادات علامتك التجارية
قم بتنفيذ الحملة التسويقية
راقب نتائج الحملة واستخلص الدروس المستفادة

Career center

Learners who complete استخدام كانفا لتصميم مجموعة العلامة التجارية will develop knowledge and skills that may be useful to these careers:

Brand Manager

Brand Managers are responsible for developing and maintaining a consistent brand identity across all marketing channels. They collaborate with marketing and creative teams to ensure that the brand's message and image are conveyed effectively. This course can provide a strong foundation for Brand Managers, as it teaches how to create a brand kit, establish brand guidelines, and design marketing materials that reinforce the brand's identity.

See salaries and explore the career path for Brand Manager

Brand Strategist

Brand Strategists develop and implement brand strategies to create a consistent and recognizable brand identity. They collaborate with marketing and creative teams to ensure that all brand touchpoints align with the brand's values and positioning. This course can provide valuable insights for Brand Strategists, as it teaches how to create a comprehensive brand kit and establish brand guidelines that guide the development of all marketing materials.

See salaries and explore the career path for Brand Strategist

Marketing Communications Specialist

Marketing Communications Specialists develop and execute marketing communications campaigns to promote products, services, or brands. They collaborate with marketing and creative teams to create and distribute marketing materials, including press releases, articles, and social media posts. This course can provide a strong foundation for Marketing Communications Specialists, as it teaches how to create a comprehensive brand kit and design marketing materials that align with the brand's identity and strategic goals.

See salaries and explore the career path for Marketing Communications Specialist

Digital Marketing Specialist

Digital Marketing Specialists develop and execute digital marketing campaigns to reach target audiences online. They use various channels, including search engine optimization (SEO), social media marketing, and email marketing. This course can provide a strong foundation for Digital Marketing Specialists, as it teaches how to create a comprehensive brand kit and design digital marketing materials that are visually appealing and effective in capturing leads and driving conversions.

See salaries and explore the career path for Digital Marketing Specialist

Creative Director

Creative Directors lead and inspire creative teams to develop and execute marketing campaigns, advertising campaigns, and other creative projects. They oversee the creative vision and ensure that all creative output aligns with the brand's identity and strategic goals. This course can be beneficial for Creative Directors, as it provides insights into brand strategy, visual design principles, and project management. By learning how to create a comprehensive brand kit and design effective marketing materials, you can enhance your leadership skills and contribute to the success of creative projects.

See salaries and explore the career path for Creative Director

Visual Designer

Visual Designers create visual concepts and designs for a variety of projects, including websites, apps, and social media campaigns. They collaborate with marketing and creative teams to develop visually appealing designs that align with the brand's identity and strategic goals. This course can provide a strong foundation for Visual Designers, as it teaches how to create a comprehensive brand kit and design high-quality graphics that effectively communicate the brand's message and drive engagement.

See salaries and explore the career path for Visual Designer

Advertising Creative

Advertising Creatives develop and execute advertising campaigns for products, services, or brands. They collaborate with marketing and creative teams to create advertising concepts and produce high-impact advertising materials. This course can provide valuable skills for Advertising Creatives, as it teaches how to create a comprehensive brand kit and design advertising materials that capture attention, convey the brand's message, and drive conversions.

See salaries and explore the career path for Advertising Creative

Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products, services, or brands. They collaborate with creative teams to develop and implement marketing materials. This course can provide valuable skills for Marketing Managers, as it teaches how to create a comprehensive brand kit and design marketing materials that align with the brand's identity. By understanding brand strategy and visual design principles, you can enhance your effectiveness in developing and managing successful marketing campaigns.

See salaries and explore the career path for Marketing Manager

Web Designer

Web Designers create and develop websites for businesses and organizations. They collaborate with marketing and creative teams to ensure that the website's design and content align with the brand's identity and strategic goals. This course can provide a strong foundation for Web Designers, as it teaches how to create a comprehensive brand kit and design website layouts and graphics that effectively communicate the brand's message and drive conversions.

See salaries and explore the career path for Web Designer

Product Manager

Product Managers are responsible for the development and launch of new products or services. They work with marketing and creative teams to ensure that the product's design and marketing materials align with the brand's identity and strategic goals. This course can provide a strong foundation for Product Managers, as it teaches how to create a comprehensive brand kit and design product packaging and marketing materials that effectively communicate the product's value proposition.

See salaries and explore the career path for Product Manager

Graphic designer

Graphic Designers create visual concepts and designs for a variety of projects, including logos, brochures, websites, and social media campaigns. This course can help you develop the technical and aesthetic skills needed to succeed in this field. By learning how to use Canva, you can gain proficiency in design software and create high-quality graphics for various clients and industries.

See salaries and explore the career path for Graphic designer

Content Creator

Content Creators develop and produce content for various platforms, including websites, blogs, social media, and video channels. They collaborate with marketing and creative teams to create content that aligns with the brand's identity and strategic goals. This course can provide valuable skills for Content Creators, as it teaches how to create a cohesive brand kit and design visually appealing content that engages audiences and conveys the brand's message effectively.

See salaries and explore the career path for Content Creator

Social Media Manager

Social Media Managers create and manage social media content to engage with target audiences, build brand awareness, and drive traffic. They collaborate with creative teams to develop visually appealing content that aligns with the brand's identity. This course can provide valuable skills for Social Media Managers, as it teaches how to create a cohesive brand kit and design social media graphics that capture attention and convey the brand's message effectively.

See salaries and explore the career path for Social Media Manager

UX Designer

UX Designers create user interfaces for websites, apps, and other digital products. They focus on designing user-friendly and intuitive experiences that meet the needs of users. This course can provide valuable skills for UX Designers, as it teaches how to create a comprehensive brand kit and design user interfaces that align with the brand's identity and strategic goals.

See salaries and explore the career path for UX Designer

Art Director

An Art Director creates a cohesive and distinctive visual identity for brands across various media platforms. They develop and execute creative concepts for advertising campaigns, marketing materials, and packaging. This course can provide a foundation by teaching you how to use Canva to design a comprehensive brand kit, including a logo, color palette, typography, and other visual elements. By learning to create a consistent brand identity, you can enhance your skills in visual communication and project management, which are essential for success as an Art Director.

See salaries and explore the career path for Art Director

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in استخدام كانفا لتصميم مجموعة العلامة التجارية.

The 46 Rules of Genius

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Provides a comprehensive overview of brand strategy and design, and it valuable resource for anyone who wants to create a strong and effective brand identity.

استخدام كانفا لتصميم مجموعة العلامة التجارية

Two deals to help you save

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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