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Strategic Management

Participants will gain insights into competitive analysis, strategic decision-making, and sustainable business practices, preparing them to navigate complex business environments and contribute strategically to organizational success. The curriculum combines theoretical frameworks with practical case studies to foster a deep understanding of strategic concepts and their practical applications.

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Syllabus

Week 1: Introduction to Strategy External Analysis

This week resumes the discussion on Strategy and External Analysis, started in the course “Introduction to Strategy”. On the first day we will deepen the discussion on Strategic Management, including the two models that we will delve into, the I/O model and the Resource Based Model. We'll talk about the techniques used for analysis, and a discussion of the dynamic nature of the external environment.

Week 2: Internal Analysis

Week 2 will be dedicated to the forms of internal analysis, the one designed for the I/O model and the Resource Based Model. At this level of discussion, you will see the importance of using alternative forms of internal analysis.

Week 3: Strategy Development

Week 3 will be devoted to exploring the two models of strategy making, and when one model is better suited than the other.

Week 4: Strategy Stress Test and Strategic Monitoring

Week 4 will be devoted to a discussion of the main reasons why strategies fail, and recommendations to avoid these mistakes. We will also discuss how a very important concept, VUCA (Vulnerability, Uncertainty, Complexity and Ambiguity) is, and how this concept requires professional ways to test and adapt strategies.

Week 5: Strategy Execution

Week 5 will be dedicated to discussing the levels of strategy formulation and execution (Corporate Strategy, Business Unit Strategy and Functional Level Strategy). We will also discuss the challenges of strategy execution.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines strategic concepts and their practical applications, which is essential for business professionals

Emphasizes sustainable business practices, which is increasingly relevant in today's business environment

Provides a comprehensive understanding of strategic decision-making and competitive analysis, which is valuable for business leaders

Combine theoretical frameworks with practical case studies, which is effective for reinforcing learning

Teaches both the I/O model and the Resource Based Model, which provides a well-rounded perspective

Walk students through the strategy stress test and strategic monitoring, which is essential for successful strategy implementation

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Strategic Management with these activities:

Strategy Concepts Review

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Strengthen your foundational knowledge of key strategic concepts before starting the course.

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Review course materials from previous courses or textbooks.
Identify areas where you need additional preparation.
Focus on understanding the fundamental principles and frameworks.

Business Model Canvas Workshop

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Gain hands-on experience in developing and refining business models using the Business Model Canvas.

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Attend a workshop on the Business Model Canvas.
Apply the canvas to a real-world business or develop your own idea.
Present your canvas and receive feedback.

Industry Analysis Exercise

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Develop your skills in analyzing industries using frameworks like Porter's Five Forces.

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Choose an industry to analyze.
Identify and analyze the industry's key forces using Porter's Five Forces Model.
Summarize your findings and insights.

Four other activities

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Strategy Discussion Group

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Engage with peers to discuss course concepts, share insights, and learn from different perspectives.

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Identify a group of peers.
Meet regularly to discuss assigned topics or case studies.
Present your perspectives and listen actively to others.
Reflect on the discussions and apply insights to your own understanding.

Company Analysis Report

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Practice applying analytical frameworks to real-world companies and developing actionable insights.

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Select a company to analyze.
Conduct a SWOT analysis and identify the company's strengths, weaknesses, opportunities, and threats.
Prepare a report summarizing your findings and recommendations.

Mentorship Program

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Gain real-world experience and apply your knowledge by mentoring aspiring entrepreneurs or business professionals.

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Find a mentorship program that aligns with your interests.
Prepare for your mentorship role by reviewing relevant materials.
Meet with your mentee regularly and provide guidance, support, and feedback.

Strategic Plan Presentation

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Develop and present a comprehensive strategic plan that demonstrates your understanding of strategic concepts and their application.

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Identify a real-world business challenge or opportunity.
Develop a strategic plan that addresses the challenge or opportunity.
Present your plan to a panel of experts.

Career center

Learners who complete Strategic Management will develop knowledge and skills that may be useful to these careers:

Strategy Consultant

Strategy Consultants advise businesses on strategic issues. They help businesses develop and implement strategies that will help them achieve their goals. The Strategic Management course would be helpful for Strategy Consultants because it would provide them with a deep understanding of the strategic issues that businesses face and the strategies that can be used to address them. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.

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Chief Executive Officer

Chief Executive Officers (CEOs) are responsible for the overall leadership and management of a business. They must have a deep understanding of the strategic issues that businesses face and the strategies that can be used to address them. The Strategic Management course would be helpful for CEOs because it would provide them with a deep understanding of how businesses operate and the factors that drive their success. The course would also help them develop the leadership and strategic thinking skills that are essential for success in this role.

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Corporate Strategist

Corporate Strategists develop and implement strategies that will help a business achieve its long-term goals. They must have a deep understanding of the strategic issues that businesses face and the strategies that can be used to address them. The Strategic Management course would be helpful for Corporate Strategists because it would provide them with a deep understanding of how businesses operate and the factors that drive their success. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.

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Consultant

Consultants provide advice and guidance to businesses on a variety of topics, including strategy, operations, marketing, and finance. They use their expertise to help businesses improve their performance and achieve their goals. The Strategic Management course would be helpful for Consultants because it would provide them with a deep understanding of the strategic issues that businesses face and the tools and techniques that can be used to address them. The course would also help them develop the communication and interpersonal skills that are essential for success in this role.

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Business Analyst

Business Analysts consult with clients to understand their business needs and then design and implement solutions that meet those needs. They use a variety of analytical techniques to identify and solve problems, and they must be able to communicate their findings clearly and effectively. The Strategic Management course would be helpful for Business Analysts because it would provide them with a deep understanding of how businesses operate and the factors that drive their success. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.

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Investment Banker

Investment Bankers analyze financial data and make recommendations to clients on investment opportunities. They must have a deep understanding of financial markets and the factors that drive investment decisions. The Strategic Management course would be helpful for Investment Bankers because it would provide them with a deep understanding of the strategic issues that businesses face and the financial implications of those decisions. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.

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Marketing Manager

Marketing Managers plan and execute marketing campaigns to promote products and services. They must have a deep understanding of consumer behavior and the factors that influence購買 decisions. The Strategic Management course would be helpful for Marketing Managers because it would provide them with a deep understanding of the strategic issues that businesses face and the marketing strategies that can be used to address them. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.

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Operations Manager

Operations Managers oversee the day-to-day operations of a business. They are responsible for planning, organizing, and directing the activities of employees, and they must ensure that the business operates efficiently and effectively. The Strategic Management course would be helpful for Operations Managers because it would provide them with a deep understanding of the strategic issues that businesses face and the operational strategies that can be used to address them. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.

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Portfolio Manager

Portfolio Managers manage investment portfolios for clients. They must have a deep understanding of financial markets and the factors that drive investment decisions. The Strategic Management course would be helpful for Portfolio Managers because it would provide them with a deep understanding of the strategic issues that businesses face and the financial implications of those decisions. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.

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Risk Manager

Risk Managers identify, assess, and mitigate risks to businesses. They must have a deep understanding of the factors that can impact a business and the strategies that can be used to manage those risks. The Strategic Management course would be helpful for Risk Managers because it would provide them with a deep understanding of the strategic issues that businesses face and the risk management strategies that can be used to address them. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.

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Supply Chain Manager

Supply Chain Managers are responsible for the planning, organization, and execution of the supply chain. They must have a deep understanding of the factors that impact the supply chain and the strategies that can be used to manage those factors. The Strategic Management course would be helpful for Supply Chain Managers because it would provide them with a deep understanding of the strategic issues that businesses face and the supply chain management strategies that can be used to address them. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.

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Product Manager

Product Managers are responsible for the development and marketing of products. They must have a deep understanding of consumer needs and the factors that influence product purchasing decisions. The Strategic Management course would be helpful for Product Managers because it would provide them with a deep understanding of the strategic issues that businesses face and the product strategies that can be used to address them. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.

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Sales Manager

Sales Managers are responsible for leading and motivating sales teams. They must have a deep understanding of the sales process and the factors that influence sales success. The Strategic Management course would be helpful for Sales Managers because it would provide them with a deep understanding of the strategic issues that businesses face and the sales strategies that can be used to address them. The course would also help them develop the leadership and interpersonal skills that are essential for success in this role.

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Project Manager

Project Managers plan, organize, and execute projects. They are responsible for ensuring that projects are completed on time, within budget, and to the required quality standards. The Strategic Management course would be helpful for Project Managers because it would provide them with a deep understanding of the strategic issues that businesses face and the project management strategies that can be used to address them. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.

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Technology Manager

Technology Managers are responsible for the planning, organization, and execution of technology projects. They must have a deep understanding of the factors that impact technology projects and the strategies that can be used to manage those factors. The Strategic Management course would be helpful for Technology Managers because it would provide them with a deep understanding of the strategic issues that businesses face and the technology management strategies that can be used to address them. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.

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Reading list

We've selected 23 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Strategic Management.

Strategic Management

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Provides a comprehensive overview of strategic management concepts and models. It valuable reference for students and practitioners alike.

Strategic Management

What's inside

Syllabus

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Save this course

Activities

Career center

Reading list

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