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Edson Ito
Participants will gain insights into competitive analysis, strategic decision-making, and sustainable business practices, preparing them to navigate complex business environments and contribute strategically to organizational success. The curriculum combines theoretical frameworks with practical case studies to foster a deep understanding of strategic concepts and their practical applications.
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Syllabus
Week 1: Introduction to Strategy External Analysis
This week resumes the discussion on Strategy and External Analysis, started in the course “Introduction to Strategy”. On the first day we will deepen the discussion on Strategic Management, including the two models that we will delve into, the I/O model and the Resource Based Model. We'll talk about the techniques used for analysis, and a discussion of the dynamic nature of the external environment.
Read more
Syllabus
Week 1: Introduction to Strategy External Analysis
This week resumes the discussion on Strategy and External Analysis, started in the course “Introduction to Strategy”. On the first day we will deepen the discussion on Strategic Management, including the two models that we will delve into, the I/O model and the Resource Based Model. We'll talk about the techniques used for analysis, and a discussion of the dynamic nature of the external environment.
Read more
Week 2: Internal Analysis
Week 2 will be dedicated to the forms of internal analysis, the one designed for the I/O model and the Resource Based Model. At this level of discussion, you will see the importance of using alternative forms of internal analysis.
Week 3: Strategy Development
Week 3 will be devoted to exploring the two models of strategy making, and when one model is better suited than the other.
Week 4: Strategy Stress Test and Strategic Monitoring
Week 4 will be devoted to a discussion of the main reasons why strategies fail, and recommendations to avoid these mistakes. We will also discuss how a very important concept, VUCA (Vulnerability, Uncertainty, Complexity and Ambiguity) is, and how this concept requires professional ways to test and adapt strategies.
Week 5: Strategy Execution
Week 5 will be dedicated to discussing the levels of strategy formulation and execution (Corporate Strategy, Business Unit Strategy and Functional Level Strategy). We will also discuss the challenges of strategy execution.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Examines strategic concepts and their practical applications, which is essential for business professionals
Emphasizes sustainable business practices, which is increasingly relevant in today's business environment
Provides a comprehensive understanding of strategic decision-making and competitive analysis, which is valuable for business leaders
Combine theoretical frameworks with practical case studies, which is effective for reinforcing learning
Teaches both the I/O model and the Resource Based Model, which provides a well-rounded perspective
Walk students through the strategy stress test and strategic monitoring, which is essential for successful strategy implementation
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Save Strategic Management to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Strategic Management with these
activities:
Strategy Concepts Review
Show steps
Strengthen your foundational knowledge of key strategic concepts before starting the course.
Browse courses on
Strategic Management
Show steps
-
Review course materials from previous courses or textbooks.
-
Identify areas where you need additional preparation.
-
Focus on understanding the fundamental principles and frameworks.
Business Model Canvas Workshop
Show steps
Gain hands-on experience in developing and refining business models using the Business Model Canvas.
Browse courses on
Business Model Development
Show steps
-
Attend a workshop on the Business Model Canvas.
-
Apply the canvas to a real-world business or develop your own idea.
-
Present your canvas and receive feedback.
Industry Analysis Exercise
Show steps
Develop your skills in analyzing industries using frameworks like Porter's Five Forces.
Browse courses on
Porter's Five Forces Model
Show steps
-
Choose an industry to analyze.
-
Identify and analyze the industry's key forces using Porter's Five Forces Model.
-
Summarize your findings and insights.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Strategy Discussion Group
Show steps
Engage with peers to discuss course concepts, share insights, and learn from different perspectives.
Show steps
-
Identify a group of peers.
-
Meet regularly to discuss assigned topics or case studies.
-
Present your perspectives and listen actively to others.
-
Reflect on the discussions and apply insights to your own understanding.
Company Analysis Report
Show steps
Practice applying analytical frameworks to real-world companies and developing actionable insights.
Browse courses on
Competitive Analysis
Show steps
-
Select a company to analyze.
-
Conduct a SWOT analysis and identify the company's strengths, weaknesses, opportunities, and threats.
-
Prepare a report summarizing your findings and recommendations.
Mentorship Program
Show steps
Gain real-world experience and apply your knowledge by mentoring aspiring entrepreneurs or business professionals.
Show steps
-
Find a mentorship program that aligns with your interests.
-
Prepare for your mentorship role by reviewing relevant materials.
-
Meet with your mentee regularly and provide guidance, support, and feedback.
Strategic Plan Presentation
Show steps
Develop and present a comprehensive strategic plan that demonstrates your understanding of strategic concepts and their application.
Browse courses on
Strategic Planning
Show steps
-
Identify a real-world business challenge or opportunity.
-
Develop a strategic plan that addresses the challenge or opportunity.
-
Present your plan to a panel of experts.
Strategy Concepts Review
Show steps
Strengthen your foundational knowledge of key strategic concepts before starting the course.
Browse courses on
Strategic Management
Show steps
Show steps
Show steps
- Review course materials from previous courses or textbooks.
- Identify areas where you need additional preparation.
- Focus on understanding the fundamental principles and frameworks.
Business Model Canvas Workshop
Show steps
Gain hands-on experience in developing and refining business models using the Business Model Canvas.
Browse courses on
Business Model Development
Show steps
Show steps
Show steps
- Attend a workshop on the Business Model Canvas.
- Apply the canvas to a real-world business or develop your own idea.
- Present your canvas and receive feedback.
Industry Analysis Exercise
Show steps
Develop your skills in analyzing industries using frameworks like Porter's Five Forces.
Browse courses on
Porter's Five Forces Model
Show steps
Show steps
Show steps
- Choose an industry to analyze.
- Identify and analyze the industry's key forces using Porter's Five Forces Model.
- Summarize your findings and insights.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Strategy Discussion Group
Show steps
Engage with peers to discuss course concepts, share insights, and learn from different perspectives.
Show steps
Show steps
Show steps
- Identify a group of peers.
- Meet regularly to discuss assigned topics or case studies.
- Present your perspectives and listen actively to others.
- Reflect on the discussions and apply insights to your own understanding.
Company Analysis Report
Show steps
Practice applying analytical frameworks to real-world companies and developing actionable insights.
Browse courses on
Competitive Analysis
Show steps
Show steps
Show steps
- Select a company to analyze.
- Conduct a SWOT analysis and identify the company's strengths, weaknesses, opportunities, and threats.
- Prepare a report summarizing your findings and recommendations.
Mentorship Program
Show steps
Gain real-world experience and apply your knowledge by mentoring aspiring entrepreneurs or business professionals.
Show steps
Show steps
Show steps
- Find a mentorship program that aligns with your interests.
- Prepare for your mentorship role by reviewing relevant materials.
- Meet with your mentee regularly and provide guidance, support, and feedback.
Strategic Plan Presentation
Show steps
Develop and present a comprehensive strategic plan that demonstrates your understanding of strategic concepts and their application.
Browse courses on
Strategic Planning
Show steps
Show steps
Show steps
- Identify a real-world business challenge or opportunity.
- Develop a strategic plan that addresses the challenge or opportunity.
- Present your plan to a panel of experts.
Career center
Learners who complete Strategic Management will develop knowledge and skills
that may be useful to these careers:
Strategy Consultant
Strategy Consultant
Strategy Consultants advise businesses on strategic issues. They help businesses develop and implement strategies that will help them achieve their goals. The Strategic Management course would be helpful for Strategy Consultants because it would provide them with a deep understanding of the strategic issues that businesses face and the strategies that can be used to address them. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.
Chief Executive Officer
Chief Executive Officer
Chief Executive Officers (CEOs) are responsible for the overall leadership and management of a business. They must have a deep understanding of the strategic issues that businesses face and the strategies that can be used to address them. The Strategic Management course would be helpful for CEOs because it would provide them with a deep understanding of how businesses operate and the factors that drive their success. The course would also help them develop the leadership and strategic thinking skills that are essential for success in this role.
Corporate Strategist
Corporate Strategist
Corporate Strategists develop and implement strategies that will help a business achieve its long-term goals. They must have a deep understanding of the strategic issues that businesses face and the strategies that can be used to address them. The Strategic Management course would be helpful for Corporate Strategists because it would provide them with a deep understanding of how businesses operate and the factors that drive their success. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.
Consultant
Consultant
Consultants provide advice and guidance to businesses on a variety of topics, including strategy, operations, marketing, and finance. They use their expertise to help businesses improve their performance and achieve their goals. The Strategic Management course would be helpful for Consultants because it would provide them with a deep understanding of the strategic issues that businesses face and the tools and techniques that can be used to address them. The course would also help them develop the communication and interpersonal skills that are essential for success in this role.
Business Analyst
Business Analyst
Business Analysts consult with clients to understand their business needs and then design and implement solutions that meet those needs. They use a variety of analytical techniques to identify and solve problems, and they must be able to communicate their findings clearly and effectively. The Strategic Management course would be helpful for Business Analysts because it would provide them with a deep understanding of how businesses operate and the factors that drive their success. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.
Investment Banker
Investment Banker
Investment Bankers analyze financial data and make recommendations to clients on investment opportunities. They must have a deep understanding of financial markets and the factors that drive investment decisions. The Strategic Management course would be helpful for Investment Bankers because it would provide them with a deep understanding of the strategic issues that businesses face and the financial implications of those decisions. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.
Marketing Manager
Marketing Manager
Marketing Managers plan and execute marketing campaigns to promote products and services. They must have a deep understanding of consumer behavior and the factors that influence購買 decisions. The Strategic Management course would be helpful for Marketing Managers because it would provide them with a deep understanding of the strategic issues that businesses face and the marketing strategies that can be used to address them. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.
Operations Manager
Operations Manager
Operations Managers oversee the day-to-day operations of a business. They are responsible for planning, organizing, and directing the activities of employees, and they must ensure that the business operates efficiently and effectively. The Strategic Management course would be helpful for Operations Managers because it would provide them with a deep understanding of the strategic issues that businesses face and the operational strategies that can be used to address them. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.
Portfolio Manager
Portfolio Manager
Portfolio Managers manage investment portfolios for clients. They must have a deep understanding of financial markets and the factors that drive investment decisions. The Strategic Management course would be helpful for Portfolio Managers because it would provide them with a deep understanding of the strategic issues that businesses face and the financial implications of those decisions. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.
Risk Manager
Risk Manager
Risk Managers identify, assess, and mitigate risks to businesses. They must have a deep understanding of the factors that can impact a business and the strategies that can be used to manage those risks. The Strategic Management course would be helpful for Risk Managers because it would provide them with a deep understanding of the strategic issues that businesses face and the risk management strategies that can be used to address them. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.
Supply Chain Manager
Supply Chain Manager
Supply Chain Managers are responsible for the planning, organization, and execution of the supply chain. They must have a deep understanding of the factors that impact the supply chain and the strategies that can be used to manage those factors. The Strategic Management course would be helpful for Supply Chain Managers because it would provide them with a deep understanding of the strategic issues that businesses face and the supply chain management strategies that can be used to address them. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.
Product Manager
Product Manager
Product Managers are responsible for the development and marketing of products. They must have a deep understanding of consumer needs and the factors that influence product purchasing decisions. The Strategic Management course would be helpful for Product Managers because it would provide them with a deep understanding of the strategic issues that businesses face and the product strategies that can be used to address them. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams. They must have a deep understanding of the sales process and the factors that influence sales success. The Strategic Management course would be helpful for Sales Managers because it would provide them with a deep understanding of the strategic issues that businesses face and the sales strategies that can be used to address them. The course would also help them develop the leadership and interpersonal skills that are essential for success in this role.
Project Manager
Project Manager
Project Managers plan, organize, and execute projects. They are responsible for ensuring that projects are completed on time, within budget, and to the required quality standards. The Strategic Management course would be helpful for Project Managers because it would provide them with a deep understanding of the strategic issues that businesses face and the project management strategies that can be used to address them. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.
Technology Manager
Technology Manager
Technology Managers are responsible for the planning, organization, and execution of technology projects. They must have a deep understanding of the factors that impact technology projects and the strategies that can be used to manage those factors. The Strategic Management course would be helpful for Technology Managers because it would provide them with a deep understanding of the strategic issues that businesses face and the technology management strategies that can be used to address them. The course would also help them develop the analytical and problem-solving skills that are essential for success in this role.
For more career information including salaries, visit:
OpenCourser.com/course/uge2g9/strategic
Reading list
We've selected 23 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Strategic Management.
Save
Provides a comprehensive overview of strategic management concepts and models. It valuable reference for students and practitioners alike.
Save
Classic work on competitive strategy. It provides a framework for analyzing industries and competitors, and developing strategies for competitive advantage.
Save
Provides a simple framework for developing and evaluating strategies. It valuable read for students and practitioners alike.
Save
Provides a framework for understanding how firms can develop and sustain competitive advantage through their dynamic capabilities.
Provides a framework for understanding why established firms often fail to innovate. It valuable read for students and practitioners alike.
Seminal work on the resource-based view of the firm. It provides a framework for understanding how firms can create and sustain competitive advantage through their resources and capabilities.
Provides a framework for marketing and selling new products and services to mainstream customers. It valuable read for entrepreneurs and marketers alike.
Save
Provides a framework for creating new markets and competing in uncontested market space.
This ancient Chinese military treatise provides valuable insights into strategy and competition. It valuable read for students and practitioners alike.
Save
Profiles eight CEOs who achieved exceptional results by following a set of unconventional principles.
Provides a framework for overcoming the challenges of growth and scaling a business.
Provides a framework for developing and testing new products and services. It valuable read for entrepreneurs and innovators.
Provides a framework for using data and analytics to gain a competitive advantage.
Provides a unique perspective on innovation and entrepreneurship. It valuable read for anyone interested in starting a new business.
Provides a quick reference guide to 100 tools for improving quality and speed. It valuable resource for practitioners.
Provides an overview of the McKinsey Way, a set of consulting techniques developed by McKinsey & Company. It valuable resource for students and practitioners alike.
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Provides a framework for executing strategy and getting things done. It valuable resource for practitioners.
Save
Provides a framework for developing and implementing a marketing and sales strategy for a startup.
Provides a comprehensive overview of the entrepreneurial process, from idea generation to exit.
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Provides a contrarian view of entrepreneurship and innovation, emphasizing the importance of creating new markets.
Provides practical advice on the challenges and rewards of entrepreneurship.
Provides a comprehensive overview of the core concepts of business, including strategy, marketing, finance, and operations.
Save
Provides a resource-based view of corporate strategy, emphasizing the importance of a company's resources and capabilities in developing and implementing a successful strategy.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/uge2g9/strategic
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Effort
5 weeks
Level
Intermediate
Via
Coursera
Institution
Fundação Instituto de Administração
Instructor
Edson Ito
Language
English
Good to know
Examines strategic concepts and their practical applications, which is essential for business professionals
Emphasizes sustainable business practices, which is increasingly relevant in today's business environment
Provides a comprehensive understanding of strategic decision-making and competitive analysis, which is valuable for business leaders
Combine theoretical frameworks with practical case studies, which is effective for reinforcing learning
Teaches both the I/O model and the Resource Based Model, which provides a well-rounded perspective
Walk students through the strategy stress test and strategic monitoring, which is essential for successful strategy implementation
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