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Gregory Caremans - Brain Academy

CPE Accredited course (Continuing Professional Education)

If you are a manager or entrepreneur in charge of a team, this course is for  you.

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CPE Accredited course (Continuing Professional Education)

If you are a manager or entrepreneur in charge of a team, this course is for  you.

This course has the ambition to build a bridge between a century of science and 21st century managers. A bridge between how our brain works and how to use that knowledge to improve our communication and leadership abilities.

To understand how and why Leadership works, we first need to understand what triggers us. We’ll be diving deep into our subconscious motivational processes. We’ll have a look at our brain, call it our ‘hardware’ and the subconscious programs running in it, that’s basically our software.

So expect tools, concrete and simple tools that you will be able to use right away with your team and colleagues. In the end, the aim of this course is to open the way for a new understanding of motivation and communication, towards a new, highly effective and sustainable model for leadership in this 21st century.

But most of all, by the end of this course, my aim is that you, as a manager, as a leader, will have understood what a crucial role you play in your team and in its success. And that you will be able to leverage that knowledge and guide your team to a new level of collaboration and engagement.

The Science behind the course...I will provide a framework based on the latest insights in cognitive psychology and related fields. Within this framework I will present you studies, research and experiments on human behavior and I will show you how they apply to leadership and team management. 

Behavioral sciences have gained an increased understanding of who we are as a species, what motivates us, what de-motivates us. Why we follow some people, and why we seemingly contradict ourselves so often.

The insights gained through social psychology, ethology, cognitive sciences and more recently the rapid breakthroughs in neurosciences thanks to MRI’s and advances in neuro-imagery, have given science a whole new understanding of who we are as human beings.But then, when we look at the corporate world and management styles, there’s like this huge gap between both worlds.

Now this course, the Science of Leadership, aims to build a bridge between both. Giving managers the understanding of what drives their teams, and the tools to act upon it.

  • Discover a groundbreaking model - and manage yourself and others

  • Connect with your team - and discover what truly motivates them

  • Improve your coaching skills - through powerful communication tools

  • Fire up engagement in your team - by using two secret ingredients

  • Generate trust - and boost performance

  • Boost loyalty - and stop your people from going to your competitors

  • And So Much More... such as genetics, cognitive biases, subconscious belief systems, hiring protocols, sexism, bullying, change processes, brainstorming, meetings  and so on ... 

CPE (Continuing Professional Education)

Learning Objectives

  1. Recognize the 3 main subconscious influencers of human behaviour

  2. Recognize how 4 brain structures influence our decision-making process

  3. Differentiate between intrinsic and extrinsic motivations

  4. Identify the most important brain chemicals involved in employee engagement

  5. Identify cognitive biases negatively affecting team performance

  6. Identify the most influential studies on how our social environment affects our behaviour

  7. Understand the consequences of communicating in different mental modes

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What's inside

Learning objectives

  • Discover a groundbreaking model of leadership that will help me manage myself and others
  • Recognize how our genetic programming influences our behavior and how to deal with that in ourselves and in others
  • Connect with my team: learn the distinction between lasting and temporary motivations. find out an easy way to figure out what truly motivates them.
  • Effectively engage problematic behavior born out of cognitive biases and subconscious belief systems
  • Improve hiring protocols by recognizing potential pitfalls
  • Improve coaching skills through powerful communication tools
  • Learn how to fire up engagement in my team, buy using two secret ingredients
  • Learn how to deal with issues such as workaholism, bullying, sexism, racism, ...
  • Learn how to switch to my prefrontal brain and gain self-control, adaptation, willpower, focus, but also creativity and problem solving abilities .
  • Generate trust, create a solid team, and boost performance
  • Improve change processes, meetings and brainstorming sessions
  • Boost loyalty and stop my people to go to the competition
  • And much more ...
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Syllabus

An overview of the course

Welcome to The Science of Leadership

An overview of the overall structure of the course, the science behind it, and how to follow it.

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Understand the four structures in our brain

Discover the home of our individual survival instincts

Discover how we position ourselves towards others

Discover the home of our emotions, motivations and personalities

Discover our very own supercomputer

What would it look like, if we looked at leadership from a brain's structural perspective

Dominance and leadership, isn't that the same? No, not quite. Find it out in this lecture

Let's review what you've learned in Section #2

Understand how our genetic progamming influences our behavior

Introduction to how our genes influence our behavior

So how do we react when we face danger?

How can we help our team members when they are facing stress?

Avoid danger

How does the instinct to avoid starvation impacts us today?

Explore a typology of 8 personality types

Summary of this section on Genetics as an influencer of human behavior

Let's review what you've learned in Section #3

Understand how our prior experience influences our behavior

Introduction to this section: how our prior experience influences our behavior

Do we really see the world as it is? or rather as we are...? And how can we use that help our team evolve?

Extrinsic motivations? How do they work and where do they come from?

How does intrinsic and extrinsic motivations help us to be better managers

Do you know the first secret ingredient to employee engagement?

Do you know the second secret ingredient to employee engagement?

How does instant gratification impacts our team? and how can we deal with it?

Do you know what you're worth? What you're capable of? Or are victim of this twisted cognitive bias?

Why we have to manage a workaholic, and how

Summary of how our prior experience influences our behavior

Let's review what you've learned in Section #4

Understand how our context influences our behavior

We are all much more influenced by the things and people around us than we would like to admit. Find out here why!

Find out how no one is an island. And even less so on the work floor.

Find out how more people does not always mean more ideas

Find out why using authority ruins everything we work for as a leader

What if the way we look at others would influence their behavior...? 

No, seriously, find out here everything there is to know about it.

An overview of what we've seen in this section on how (social) context influences our behavior

Let's review what you've learned in Section #5

An overview of what we saw

So this is where it all comes together, a high level overview of everything we've seen in this course and how to apply it

Thank you !

Certificate of Completion
BONUS: What's next?

In order to receive CPE credit for this course, you must a) complete all course content, and b) pass this qualified assessment with 70% or greater.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops a blueprint for understanding team and employee dynamics for managers
Offers simple, concrete tools for improving managerial leadership skills
Draws on the latest research and studies in psychology and cognitive science
Explores the neurochemical basis of motivation in the workplace
Examines the influence of genetic programming on behavior within teams
Provides a framework for appreciating how team behaviors are influenced by the social environment

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Reviews summary

Science of leadership

Learners say this course on the science of leadership explains how our brain influences our behaviors as leaders and provides practical applications. The 240-520 character summary is: This course provides a scientific perspective on leadership, linking brain structures and functions to leadership behaviors. It helps learners understand how to motivate and manage teams effectively by addressing their psychological needs and instinctive responses. Key concepts include the roles of the prefrontal cortex, amygdala, and limbic system in decision-making, stress management, and team dynamics. The course also emphasizes the importance of empathy, communication, and ethical behavior in fostering a positive and productive work environment. Overall, learners gain insights into the neuroscience behind leadership, enabling them to develop more effective leadership strategies.
Leaders face unique stressors that can impact their decision-making and team dynamics. This course provides practical strategies for managing stress, including identifying triggers, developing coping mechanisms, and building resilience.
"Leaders face unique stressors that can impact their decision-making and team dynamics."
"This course provides practical strategies for managing stress, including identifying triggers, developing coping mechanisms, and building resilience."
There are eight primary leadership archetypes, each associated with a specific brain structure and behavioral pattern. Understanding these archetypes helps leaders identify their strengths and weaknesses, and adapt their leadership style to different situations.
"There are eight primary leadership archetypes, each associated with a specific brain structure and behavioral pattern."
"Understanding these archetypes helps leaders identify their strengths and weaknesses, and adapt their leadership style to different situations."
Effective communication is crucial for leaders to motivate, inspire, and influence their teams. This course explores techniques for building trust, active listening, and delivering clear and compelling messages.
"Effective communication is crucial for leaders to motivate, inspire, and influence their teams."
"This course explores techniques for building trust, active listening, and delivering clear and compelling messages."
Our brains are composed of four primary structures: the reptilian, paleomammalian, neomammalian, and prefrontal cortex. Each structure plays a distinct role in our behaviors and responses, influencing our leadership style and effectiveness.
"Our brains are composed of four primary structures: the reptilian, paleomammalian, neomammalian, and prefrontal cortex."
"Each structure plays a distinct role in our behaviors and responses, influencing our leadership style and effectiveness."
Leaders face ethical dilemmas that can impact their teams, organizations, and society. This course examines ethical frameworks, decision-making models, and the importance of considering the long-term consequences of actions.
"Leaders face ethical dilemmas that can impact their teams, organizations, and society."
"This course examines ethical frameworks, decision-making models, and the importance of considering the long-term consequences of actions."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Science of Leadership with these activities:
Review course materials for Unit 1 - The Four Structures in Our Brain
This activity will help you refresh your knowledge of the brain structures that are involved in leadership.
Browse courses on Brain
Show steps
  • Review the lecture notes for Unit 1.
  • Complete the practice quiz for Unit 1.
Develop a leadership development plan
This activity will help you set goals for your leadership development and create a plan to achieve them.
Browse courses on Leadership
Show steps
  • Reflect on your current leadership skills and identify areas where you would like to improve.
  • Set specific, measurable, achievable, relevant, and time-bound goals for your leadership development.
  • Create a plan that outlines the steps you will take to achieve your goals.
Review the book: Influence: Science and Practice by Robert Cialdini
This book will help you understand the science of persuasion and how to apply it to your leadership style.
View Influence on Amazon
Show steps
  • Read the book.
  • Take notes on the key concepts.
  • Apply the concepts to your own leadership style.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Watch a video tutorial on how to lead a team through change.
This activity will provide you with practical tips on how to lead a team through change.
Browse courses on Leadership
Show steps
  • Find a video tutorial on YouTube or another video platform.
  • Watch the video tutorial.
  • Take notes on the key concepts.
Participate in a peer feedback group with other course participants.
This activity will provide you with the opportunity to gain feedback on your leadership skills from your peers.
Browse courses on Feedback
Show steps
  • Find a group of other course participants who are willing to participate in a peer feedback group.
  • Establish ground rules for the group.
  • Meet regularly to share feedback on each other's leadership skills.
Create a presentation on the topic of emotional intelligence and leadership.
This activity will help you develop your understanding of emotional intelligence and how to use it to be a more effective leader.
Browse courses on Emotional Intelligence
Show steps
  • Research the topic of emotional intelligence.
  • Develop a presentation outline.
  • Create the presentation slides.
  • Practice delivering the presentation.
Write a case study about a successful leader.
This activity will help you develop your critical thinking skills and ability to analyze leadership styles.
Browse courses on Leadership
Show steps
  • Choose a successful leader to write about.
  • Research the leader's background and accomplishments.
  • Identify the key leadership principles that the leader used.
  • Write a case study that analyzes the leader's leadership style and its impact.
Volunteer with a local organization that supports leadership development.
This activity will give you the opportunity to practice your leadership skills in a real-world setting.
Browse courses on Leadership
Show steps
  • Find a local organization that supports leadership development.
  • Contact the organization and inquire about volunteering opportunities.
  • Commit to a regular volunteering schedule.

Career center

Learners who complete The Science of Leadership will develop knowledge and skills that may be useful to these careers:
Leadership Coach
A Leadership Coach helps executives and other leaders develop the skills they need to be effective at their jobs. This course teaches the latest insights in cognitive psychology and related fields, which can help you better understand and motivate your clients. It also provides hands-on tools and techniques that you can use to help your clients develop their leadership potential.
Organizational Psychologist
An Organizational Psychologist helps organizations improve their performance by understanding and addressing the needs of their employees. This course provides a strong foundation in the science of human behavior, which will help you better understand the factors that influence employee motivation, engagement, and productivity.
Human Resources Manager
A Human Resources Manager is responsible for overseeing all aspects of human resources, including recruiting, hiring, training, and development. This course provides a comprehensive overview of the science of human behavior, which will help you better understand the needs of employees and develop effective HR policies and practices.
Project Manager
A Project Manager is responsible for planning, executing, and closing projects. This course provides insights into the psychology of teamwork, which can help you build more effective project teams.
Sales Manager
A Sales Manager is responsible for leading and motivating a sales team to achieve sales targets. This course provides insights into the psychology of persuasion, which can help you develop more effective sales techniques.
Marketing Manager
A Marketing Manager is responsible for developing and implementing marketing campaigns to promote products or services. This course provides insights into the psychology of consumers, which can help you develop more effective marketing campaigns.
Consultant
A Consultant provides advice and expertise to businesses and organizations. This course provides insights into the psychology of influence, which can help you develop more effective consulting skills.
Entrepreneur
An Entrepreneur starts and runs their own business. This course provides insights into the psychology of risk-taking and innovation, which can help you develop a successful business.
Teacher
A Teacher educates students in a variety of subjects. This course provides insights into the psychology of learning, which can help you develop more effective teaching methods.
Social Worker
A Social Worker helps people with social and emotional problems. This course provides insights into the psychology of social behavior, which can help you develop more effective social work techniques.
Therapist
A Therapist helps people with mental health issues. This course provides insights into the psychology of mental health, which can help you develop more effective therapy techniques.
Journalist
A Journalist gathers, analyzes, and reports on news and current events. This course provides insights into the psychology of communication, which can help you develop more effective communication skills.
Lawyer
A Lawyer advises and represents clients in legal matters. This course provides insights into the psychology of persuasion and negotiation, which can help you develop more effective legal advocacy skills.
Nurse
A Nurse provides care to patients under the direction of a doctor. This course provides insights into the psychology of health and illness, which can help you develop more effective patient care skills.
Doctor
A Doctor provides medical care to patients. This course provides insights into the psychology of health and illness, which can help you develop more effective patient care skills.

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The Science of Leadership.
Classic in the field of leadership and personal development. It offers practical advice on how to become a more effective leader and live a more fulfilling life.
Provides a framework for understanding and developing emotional intelligence. It valuable resource for leaders who want to improve their communication and interpersonal skills.
Explores the neuroscience behind leadership. It provides insights into how the brain works and how leaders can use this knowledge to improve their performance.
Save
Challenges traditional views of motivation. It offers a new understanding of what motivates people and how leaders can create a more engaging and productive work environment.
Explores the importance of trust in leadership. It provides practical advice on how to build trust and create a more trusting work environment.
Explores the challenges that established companies face when they try to innovate. It provides insights into how leaders can overcome these challenges and create a more innovative organization.
Provides a framework for developing good strategy. It helps leaders to identify the key elements of a good strategy and to avoid common pitfalls.
Provides a framework for developing and testing new products and services. It valuable resource for leaders who want to create a more innovative organization.
Provides a candid look at the challenges of being a CEO. It offers practical advice on how to overcome these challenges and build a successful company.
Provides a framework for creating a successful startup. It offers insights into how to find a unique market opportunity and build a defensible business.
Explores the characteristics of innovative leaders. It provides insights into how leaders can develop these characteristics and create a more innovative organization.

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