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Carma Baughman
In this project, you will create three custom reports in Google Analytics, using three different methods. You will understand the building blocks of a custom report. You will determine what data is needed for a custom report. And, you will create the custom report to best meet your analysis and monitoring needs. You will also discover the Google Gallery where you can find various types of custom reports, and import the ones that best meet your needs.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/uv8z6c/custom
What's inside
Syllabus
Custom Reports in Google Analytics
In this project, you will create three custom reports in Google Analytics. These three reports will be created using three different methods. This gives you a greater understanding of the flexibility in creating custom reports in Google Analytics. In this project, you will understand the building blocks of a custom report, you will determine what data is needed for a custom report, and you will create the custom report to best meet your analysis and monitoring needs. You will also discover the Google Gallery where you can find various types of custom reports, and import the ones that best meet your needs.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Helps learners create custom reports in Google Analytics
Provides a thorough understanding of the building blocks of custom reports
Guides learners in determining the data needed for custom reports
Assists learners in creating custom reports to meet their specific analysis and monitoring needs
Introduces learners to the Google Gallery, where they can access various types of custom reports
Suitable for learners in the North America region who want to enhance their Google Analytics skills
Save this course
Save Custom Reports in Google Analytics to your list so you can find it easily later:
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Reviews summary
Well-received google analytics course
Students largely positive about this course on Custom Reports in Google Analytics, describing it as good, useful, and easy to understand. Students mention that the course is step-by-step, with clear explanations that are good for advancing their skills a bit.
Students enjoyed this course.
"Good"
"goood"
"It is worth to take it"
"Very good course with easy explanations"
The materials in this course are based on an older version of GA.
"This is based on an older version of GA, not GA4"
"Not relevant anymore as Google Analytics have entirely changed their interface and features"
"Video materials are outdated"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Custom Reports in Google Analytics with these
activities:
Connect with Analytics Experts
Show steps
Identify and reach out to analytics professionals who can provide guidance and support in creating custom reports.
Browse courses on
Mentorship
Show steps
-
Research potential mentors
-
Send personalized connection requests
-
Build relationships and seek advice
Explore the Google Analytics Gallery
Show steps
Browse the Google Analytics Gallery to discover and import pre-built custom reports that align with your needs.
Show steps
-
Visit the Google Analytics Gallery
-
Browse and select custom reports
-
Import the selected reports
Collaborate on Custom Report Design
Show steps
Organize a group discussion or workshop to exchange ideas and collaborate on designing effective custom reports.
Browse courses on
Collaboration
Show steps
-
Invite participants and schedule a session
-
Prepare and present ideas
-
Discuss and refine designs
One other activity
Expand to see all activities and additional details
Show all four activities
Write a Blog Post on Custom Reports
Show steps
Compose a blog post sharing your learnings and insights on creating and using custom reports in Google Analytics.
Browse courses on
Blog Writing
Show steps
-
Choose a topic to write about
-
Research and gather information
-
Write and edit the blog post
-
Publish and promote the blog post
Connect with Analytics Experts
Show steps
Identify and reach out to analytics professionals who can provide guidance and support in creating custom reports.
Browse courses on
Mentorship
Show steps
Show steps
Show steps
- Research potential mentors
- Send personalized connection requests
- Build relationships and seek advice
Explore the Google Analytics Gallery
Show steps
Browse the Google Analytics Gallery to discover and import pre-built custom reports that align with your needs.
Show steps
Show steps
Show steps
- Visit the Google Analytics Gallery
- Browse and select custom reports
- Import the selected reports
Collaborate on Custom Report Design
Show steps
Organize a group discussion or workshop to exchange ideas and collaborate on designing effective custom reports.
Browse courses on
Collaboration
Show steps
Show steps
Show steps
- Invite participants and schedule a session
- Prepare and present ideas
- Discuss and refine designs
One other activity
Expand to see all activities and additional details
Show all four activities
Write a Blog Post on Custom Reports
Show steps
Compose a blog post sharing your learnings and insights on creating and using custom reports in Google Analytics.
Browse courses on
Blog Writing
Show steps
Show steps
Show steps
- Choose a topic to write about
- Research and gather information
- Write and edit the blog post
- Publish and promote the blog post
Career center
Learners who complete Custom Reports in Google Analytics will develop knowledge and skills
that may be useful to these careers:
Data Analyst
Data Analyst
As a Data Analyst, you will be responsible for collecting, cleaning, and analyzing data to identify trends and patterns. This course will help you build a strong foundation in Google Analytics, which is a powerful tool for tracking website traffic and user behavior. With this knowledge, you will be able to provide valuable insights to businesses that can help them improve their online marketing campaigns and make better decisions about their products and services.
Marketing Analyst
Marketing Analyst
As a Marketing Analyst, you will be responsible for developing and executing marketing campaigns to promote products and services. This course will help you build a strong foundation in Google Analytics, which is a powerful tool for tracking the effectiveness of marketing campaigns. With this knowledge, you will be able to identify which campaigns are working well and which ones need to be improved.
Product Manager
Product Manager
As a Product Manager, you will be responsible for developing and launching new products and services. This course will help you build a strong foundation in Google Analytics, which is a powerful tool for tracking product usage and customer feedback. With this knowledge, you will be able to make better decisions about product development and ensure that your products are meeting the needs of your customers.
Business Analyst
Business Analyst
As a Business Analyst, you will be responsible for analyzing business processes and recommending improvements to increase efficiency and profitability. This course will help you build a strong foundation in Google Analytics, which is a powerful tool for tracking website traffic and user behavior. With this knowledge, you will be able to identify areas where businesses can improve their operations and make better decisions about their products and services.
Customer Success Manager
Customer Success Manager
As a Customer Success Manager, you will be responsible for ensuring that customers are satisfied with their products and services. This course will help you build a strong foundation in Google Analytics, which is a powerful tool for tracking customer behavior and identifying areas where improvements can be made. With this knowledge, you will be able to better understand your customers' needs and ensure that they are having a positive experience with your company.
Digital Marketing Manager
Digital Marketing Manager
As a Digital Marketing Manager, you will be responsible for developing and executing digital marketing campaigns. This course will help you build a strong foundation in Google Analytics, which is a powerful tool for tracking the effectiveness of digital marketing campaigns. With this knowledge, you will be able to identify which campaigns are working well and which ones need to be improved.
Web Analyst
Web Analyst
As a Web Analyst, you will be responsible for analyzing website traffic and user behavior to identify trends and patterns. This course will help you build a strong foundation in Google Analytics, which is a powerful tool for tracking website traffic and user behavior. With this knowledge, you will be able to provide valuable insights to businesses that can help them improve their online marketing campaigns and make better decisions about their products and services.
E-commerce Manager
E-commerce Manager
As an E-commerce Manager, you will be responsible for managing the day-to-day operations of an e-commerce website. This course will help you build a strong foundation in Google Analytics, which is a powerful tool for tracking website traffic and user behavior. With this knowledge, you will be able to identify areas where your website can be improved to increase sales and improve customer satisfaction.
Social Media Manager
Social Media Manager
As a Social Media Manager, you will be responsible for developing and executing social media campaigns to promote products and services. This course will help you build a strong foundation in Google Analytics, which is a powerful tool for tracking the effectiveness of social media campaigns. With this knowledge, you will be able to identify which campaigns are working well and which ones need to be improved.
Content Marketing Manager
Content Marketing Manager
As a Content Marketing Manager, you will be responsible for developing and executing content marketing campaigns to promote products and services. This course will help you build a strong foundation in Google Analytics, which is a powerful tool for tracking the effectiveness of content marketing campaigns. With this knowledge, you will be able to identify which campaigns are working well and which ones need to be improved.
Brand Manager
Brand Manager
As a Brand Manager, you will be responsible for developing and executing brand marketing campaigns to promote products and services. This course will help you build a strong foundation in Google Analytics, which is a powerful tool for tracking the effectiveness of brand marketing campaigns. With this knowledge, you will be able to identify which campaigns are working well and which ones need to be improved.
Public relations manager
Public relations manager
As a Public Relations Manager, you will be responsible for developing and executing public relations campaigns to promote products and services. This course may help you build a strong foundation in Google Analytics, which is a powerful tool for tracking the effectiveness of public relations campaigns. With this knowledge, you may be able to identify which campaigns are working well and which ones need to be improved.
Sales Manager
Sales Manager
As a Sales Manager, you will be responsible for developing and executing sales strategies to promote products and services. This course may help you build a strong foundation in Google Analytics, which is a powerful tool for tracking the effectiveness of sales campaigns. With this knowledge, you may be able to identify which campaigns are working well and which ones need to be improved.
Human Resources Manager
Human Resources Manager
As a Human Resources Manager, you will be responsible for developing and executing human resources strategies to promote employee productivity and satisfaction. This course may help you build a strong foundation in Google Analytics, which is a powerful tool for tracking the effectiveness of human resources campaigns. With this knowledge, you may be able to identify which campaigns are working well and which ones need to be improved.
Financial Manager
Financial Manager
As a Financial Manager, you will be responsible for developing and executing financial strategies to promote the financial stability of an organization. This course may help you build a strong foundation in Google Analytics, which is a powerful tool for tracking the effectiveness of financial campaigns. With this knowledge, you may be able to identify which campaigns are working well and which ones need to be improved.
For more career information including salaries, visit:
OpenCourser.com/course/uv8z6c/custom
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Custom Reports in Google Analytics.
Provides a comprehensive overview of data science and offers practical advice on how to use data to solve business problems.
Provides a comprehensive overview of advanced web analytics techniques using Google Analytics.
Save
Covers more advanced topics related to Google Analytics and offers tips for creating dashboards, analyzing data, and optimizing campaigns.
Provides a practical guide to data analytics and offers tips on how to use data to make better decisions.
Provides a gentle introduction to machine learning and offers practical advice on how to use machine learning to solve real-world problems.
Save
This classic text provides a comprehensive overview of web analytics, including Google Analytics.
Save
Provides a good foundation in Google Analytics and is written in a way that beginners can understand.
Save
Provides insights into how to use Google Analytics to improve marketing campaigns.
Many analytics courses do not fully cover Google Analytics 4. dives deep into GA4 to help you fully leverage its capabilities.
Save
Another classic text in the field, this book provides insights into the latest trends in web analytics, including the use of Google Analytics.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/uv8z6c/custom
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Effort
45
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Carma Baughman
Language
English
Good to know
Helps learners create custom reports in Google Analytics
Provides a thorough understanding of the building blocks of custom reports
Guides learners in determining the data needed for custom reports
Assists learners in creating custom reports to meet their specific analysis and monitoring needs
Introduces learners to the Google Gallery, where they can access various types of custom reports
Suitable for learners in the North America region who want to enhance their Google Analytics skills
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