التركيز على العملاء وأثر ذلك على الربحية from Coursera

أدى التطور التكنولوجي في العقود الأخيرة إلى زيادة التنافس على مختلف الأصعدة، وتنوعت رغبات وأذواق العملاء في اختيار المنتجات والخدمات، بمختلف المواصفات والأسعار من كل أنحاء العالم، لذلك تحتم على الشركات مراقبة والتنبؤ بالتغيرات في احتياجات العملاء، كي تستطيع الاستمرار في تلبية هذه المتطلبات، فالشركات الناجحة تمتلك تركيزاً قوياً على العملاء (Customer Focus)، بمعنى أنها تركز على تلبية طلباتهم، وهذا بالتأكيد ينبع من إدراكها أن العملاء أهم عامل لزيادة أرباح الشركة واستمراريتها، من هنا فإن على الشركات أن تعدل استراتيجياتها وتتبنى فكر الحفاظ على العملاء، أكثر من حرصها على تحقيق أرباح قصيرة المدى وهذا الفكر يجب أن يتبناه جميع موظفي الشركة.

هذه الدورة هي دورة تمهيدية؛ فهي تلقي الضوء على أساسيات الموضوع بشكل عام بهدف التعريف به وبمحاوره الأساسية التي يجب الإلمام بها.

إذا كنت من المهتمين بفهم التركيز على العملاء وأثر ذلك على الربحية، أو كان مجال عملك يتطلب توظيف ذلك في سياق عملك، فهذه الدورة ستكون مثالية لإغناء خبرتك وتطوير مهاراتك بشكل فعال ومؤثر.

حيث ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: شرح أهمية اكتساب رضا العملاء وولائهم، فهم أنواع العملاء المختلفين والاستراتيجية التسويقية اللازم اتباعها مع كل نوع، توضيح تأثير المحافظة على العملاء على ربحية الشركة.

What's inside

Syllabus

التركيز على العملاء وأثر ذلك على الربحية

ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: شرح أهمية اكتساب رضا العملاء وولائهم، فهم أنواع العملاء المختلفين والاستراتيجية التسويقية اللازم اتباعها مع كل نوع، توضيح تأثير المحافظة على العملاء على ربحية الشركة.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores the importance of customer satisfaction and loyalty, which aids in business growth and profitability

Covers various customer types and the appropriate marketing strategies to employ for each

Demonstrates the impact of customer retention on a company's profitability, aiding in informed decision-making

Career center

Learners who complete التركيز على العملاء وأثر ذلك على الربحية will develop knowledge and skills that may be useful to these careers:

Market Researcher

Market Researchers conduct in-depth surveys to understand customer needs and preferences. This course may be useful in building on the research skills required for this role.

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Customer Experience Manager

Customer Experience Managers design and implement strategies to improve customer satisfaction and loyalty. This course will be helpful in enhancing capabilities in this role, as it will build a foundation in understanding customer needs and preferences.

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Market Intelligence Analyst

Market Intelligence Analysts conduct research to identify and analyze market trends and opportunities. This course will be helpful in enhancing capabilities in this role, as it will build a foundation in market research.

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Marketing Manager

The Marketing Manager uses market research to determine the target audience. This course can help build a foundation to conduct the customer research central to this role. Furthermore, an understanding of customer loyalty, a key theme in this course, is essential for building effective marketing strategies in this role.

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Customer Success Manager

Customer Success Managers play a crucial role in developing enduring business relationships. This course will be helpful to someone in this role, as it will build a foundation in the research needed to understand what drives customer loyalty.

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Sales Manager

Sales Managers oversee all aspects of sales, including market research, and customer acquisition and retention. This course will be helpful in enhancing capabilities in this role, as it will build a foundation in market research and customer loyalty.

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Product Manager

Product managers continually research the market to find out what changes to make to improve a product and stay ahead of the competition. This course may be useful to someone in this role, as it will build a foundation in the research needed.

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Business Development Manager

Business Development Managers work closely with customers to identify, understand, and meet their evolving needs. This course may be useful to someone in this role, as it will build a foundation in customer loyalty.

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Social Media Manager

Social Media Managers develop and execute social media strategies that engage target audiences and build brand loyalty. This course may be useful in building the skills needed in this role, such as understanding customer needs and preferences.

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Content Marketing Manager

Content Marketing Managers plan, create, and distribute content that attracts and retains customers. This course may be useful in building on the skills needed in this role, such as understanding customer needs and loyalty.

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Public relations manager

Public Relations Managers can help businesses in developing and maintaining positive relationships with their potential and existing customers. This course may be useful in building on the skills needed in this role, such as customer loyalty.

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Email Marketing Manager

Email Marketing Managers develop and execute email marketing campaigns that nurture leads and drive conversions. This course may be useful in building on the skills needed in this role, such as understanding customer needs and loyalty.

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CRM Manager

CRM Managers are responsible for managing customer relationships and ensuring customer satisfaction. This course may be useful in building on the skills needed in this role, such as understanding customer needs and loyalty.

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Marketing Analyst

Marketing Analysts collect, analyze, and interpret data to identify trends and opportunities. This course may be useful in building on the skills needed in this role, such as understanding customer needs and preferences.

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Brand Manager

Brand Managers develop and execute brand strategies that create a positive perception of a company or product. This course may be useful in building on the skills needed in this role, such as understanding customer needs and loyalty.

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