Leading a Small Business through a Crisis
Keep your small business afloat during times of crisis. Learn how to manage your mindset, your finances, and your team while identifying resources that can help your business survive. In this course Kim Kaupe explains how small businesses can manage during times of change and uncertainty—including the economic crisis caused by COVID-19. Discover how to adjust your mindset to handle the challenges ahead in a calm, confident, and organized manner. Learn how to manage your internal and external finances and decide what needs your attention and where you need to enlist others for help. Find out how to communicate with banks to find financial support, and apply marketing and communication tactics to stay in touch with customers and fellow business owners.
Contents:
- Introduction
- 1. Mental Mindset
- 2. Internal Finances: What You Can Do Alone
- 3. External Finances: What You Need Others For
- 4. Marketing and Communications
- Conclusion
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