The Step-by-Step Guide to Building your Thought Leadership on LinkedIn
Generating business, reaching new clients, or acting as a spokesperson for your company or product—there are many benefits to building your thought leadership on LinkedIn. Whether you are a seasoned professional or just starting out, Alexandra Galviz ("Authentic Alex”) can help. Alex is a Linked Top Voice for the UK and the cofounder of #LinkedInLocal. In this course, she offers a step-by-step guide to using LinkedIn to reach audiences and establish your expertise. She explains how to craft an authentic voice, grow your audience of brand ambassadors, and create courageous content. Each chapter is filled with examples of her favorite thought leaders in the UK, from entrepreneurs to business leaders. By the end, you’ll be sharing your stories in an authentic and relatable way and creating a deeper connection with your network.
Contents:
- Introduction
- 1. Who Am I?
- 2. Positioning Yourself as a SME
- 3. Thought Leadership Strategy
- 4. Courageous Content
- Conclusion
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An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Leadership Teacher $50k
Leadership Representative $54k
Leadership Advisor $60k
Leadership Faculty $64k
School Leadership $67k
Admin Leadership $70k
Associate Manager, Thought Leadership and Research (Marketing) $83k
Leadership Candidate $83k
Sales Leadership Roundtable & IT Leadership Exchange $94k
Marketing Professional - US Thought Leader Strategy $95k
Engineering Leadership $117k
Associate Senior Thought Leader Liaison $135k
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